Brands can probably know the advantages of this oral broadcast method if they think about it. Diaphragm

It is able to make the audience accept this so-called commercial promotion without resistance.

Even because of the different interesting reactions of these stars when they practice oral broadcasting.

The audience might even enjoy this session.

And in general, when the advertisement is broadcast, the better the mood of the audience.

Then, when he saw this product again, his good emotions immediately came to mind.

There will be a certain emotional projection unconsciously, and this kind of product will be chosen for purchase.

Therefore, the two advertising schemes proposed by the "Extreme Challenge" program team are not only very novel. Diaphragm

And all have practical operability.

And the results that can be caused are also clear at a glance.

It's just that no one has mentioned this direction before.

Now as soon as it is brought up, everyone suddenly understands.

It turns out that it can also be advertised like this.

It is conceivable that if this variety show is broadcast in such a form.

Then other variety shows will follow suit and use this way to attract advertisers to cooperate. Diaphragm

This is a good thing for all brands.

They just like variety shows like "Extreme Challenge".

It's not just about content to entice them to sign up or endorse.

And also made a set of advertising plans, and the effect of advertising to them clearly.

The last time such a straightforward advertising tender was a certain Spring Festival Gala......

In short, after the program team of the extreme challenge came out like this, the effect was remarkable.

When the bidding meeting officially began, the brand owners on the scene immediately couldn't bear it and wanted to have a private chat with the person in charge here. Diaphragm

But all of them were rejected, because this bidding activity was carried out in the form of hidden bidding, and the highest bidder was won.

The form of the original secret label is easy to give all brands a chance to unite.

Everyone agrees that the highest price is not higher than how much, and then they can compete tacitly within this range.

But now the situation is different.

Because of the novel advertising model engaged in by the "Extreme Challenge" program team, and the fact that this show is eye-catching enough, it is foreseeable that it will explode once it is broadcast.

Therefore, the brands were very willing to name this show.

I was still very hesitant to come here to watch the excitement. Diaphragm

Or those brands who are not too willing, just come and watch and see, depending on the situation on the scene, and then make a move.

At this time, all of them have only one unified thought.

must win the title of this show, even if you can't win the title, then you have to win the endorsement quota in the future.

Because while the program team said its own advertising plan, it also said the number of endorsements that the show is willing to undertake.

This means that not only is the qualification for the title unique, but also the qualification for endorsement is limited.

Therefore, it is impossible for them to set a uniform standard of price according to the standard.

All the brands here know that even if they set this standard, they will not follow it. Diaphragm

It will only be this standard and correctness, but it will fight openly and secretly for the qualification of this title emergency endorsement.

So just come directly, the dark mark is the dark mark, and now it can only be said that it depends on whose determination is greater!

The brands here are rubbing shoulders and ready to move.

The staff who came down from the TV station over there shivered to see it.

Since a few years ago, many TV stations have begun to carry out reforms, no longer producing variety shows or some film and television dramas by themselves, or rarely producing them.

After introducing more variety shows and film and television projects from the outside world.

Every year, they spend more and more on this. Diaphragm

But even so, because of the nature of the TV station, all the funds need to be approved, so these funds that need to be approved have a certain budget.

Especially the staff of the TV station who came to the scene to ask for the price.

They themselves say that they have a certain amount of money that can exceed the budget, but the scope of the budget is basically there.

So when they see that brands are so enthusiastic about bidding, they can also be more aware of the value of the show "Extreme Challenge".

At the same time, I think about whether the TV station will also conduct a secret bid when bidding later?

So everyone was secretly anxious and secretly competed.

One by one, I called back to the TV station and wanted to apply for more budgets. Diaphragm

There are a few places where the ratings themselves are not high, but the TV station has no burden.

Because they're here to join in the fun.

They know that this level of variety show, their own TV station will definitely not be able to grab it.

So I simply became a Buddha.

But unlike before they came, they are also thinking now.

Although I can't compete for the right to play one round, maybe I can also fight for the right to play in the second and third rounds.

You must know that this kind of popular variety show can be watched repeatedly for many people. Diaphragm

If they can't see the first round of live broadcast, they will go to other TV stations to look for the second and third rounds of broadcasts to watch.

In other words, even if one round is finished, they play two or three rounds again.

As long as someone clicks on their TV station, they will probably survive because of the show.

Then you may see other programs related to the TV station.

As a result, it has become a relatively loyal viewer of this TV station.

Thinking about it made them suddenly feel a sense of urgency.

Because the right to broadcast a round of this variety show is obviously only grabbed by one TV station. Diaphragm

Then for other TV stations, the second round of broadcasting rights is extremely important.

It's possible that it's not just them, TV stations that usually don't have good ratings and exposure, will want to compete.

Even those TV stations that usually have a high exposure rate.

You may want to fight for the right to play this second round!

So, when the bidding for the brand began, the whole venue was filled with a strong smell of smokeless gunpowder.

Xu Hengzhou was very relieved to see this scene, this time it is hot, and the auction will definitely not fail.

Although they are secret auctions, there is no possibility of unsuccessful auctions, but the price of this secret auction will definitely be much higher than the normal bidding price because of this hot field. Diaphragm

Very good, Xu Hengzhou feels that the idea of making a lot of quick money through the advertising expenses of variety shows like "Extreme Challenge" is about to come true.

In fact, just as he thought, when the staff at the scene said that everyone here had ten minutes to make the secret delivery.

The whole audience became nervous, desperately communicating with their respective platforms to discuss what price they should be able to sell or can offer.

It is also full of situations where the other party is cautious to test the price.

Ten minutes passed in a flash, and everyone had already put their respective prices in the form of secret bids.

Xu Hengzhou asked the staff to quickly count it, but fortunately, there were not so many business representatives on the spot, and it took five minutes for the staff to count all the hidden prices.

He took a cursory look at the list and found that most of the merchants gave very consistent prices, all of which were about 60 million. Diaphragm

This price is probably about the same as the cost they estimate will cost the show to invite guests.

Xu Hengzhou thought about it very rationally, which caused some reasons for the price distribution of today's bidding.

Then I was slightly excited, and I couldn't restrain my excitement and looked at the highest price just now, and it was very, eye-catching.

——1，1111，1111。

Xu Hengzhou carefully counted how many ones there were in this string of numbers.

Then he suppressed the heartbeat in his heart, simply took the microphone and read out this string of numbers, and congratulated the brand that won the naming right of this variety show to the limit.

"Congratulations to Mengniu Trensu Organic Milk for winning the naming rights of the variety show "Extreme Challenge" at a hidden bid price of 111,111,111 yuan!" Diaphragm

The scene was in an uproar.

The last variety show that won more than 100 million naming rights was the evergreen program of the Happy Family.

Even the previously popular "If You Are the Truth, Do Not Disturb" did not win such a high naming fee.

Xu Hengzhou didn't wait for the scene to calm down, and began to read the winning bidders of other endorsements such as special sponsorship.

So a few families rejoiced and a few were sad.

Some brands are just a little bit closer to being able to get the right to sponsor them, but because of the secret mark, they missed this opportunity.

The representatives of these brands did not know how to explain to the company when they returned. Diaphragm

can only say that the program team of "Extreme Challenge" is really good at playing, and actually uses the form of secret marks to do things.

After the staff of the TV station on the side saw the situation here, they instantly became even more nervous.

He also communicated with the leaders of the TV station again and again.

Thinking about it, is it to increase the price a little more?

I'm afraid that I may miss the right to broadcast this variety show.

You must know that the sky-high naming fee alone can bring a wave of high popularity to this variety show.

It is foreseeable that which TV station will grab this show, once it is broadcast, it will definitely bring very huge traffic and super high ratings to this TV station. Diaphragm

And it will also make this TV station brush enough in the hearts of the audience, so that when the audience usually watches TV and chooses a TV station in the future, the first thing that comes to mind is their TV station.

】

With enough exposure and influence, then their TV station will be able to bid more advertisers.

to be able to make more money.

It is also able to produce more variety shows and film and television projects by itself, so that the TV station can form a self-circulating benign development.

In short, this bid is very important.

But there's not much time left for them.

Xu Hengzhou finished reporting the information that the brand won the bid. Diaphragm

Directly let the staff announce that the TV station can also start bidding.

The bidding time is also only ten minutes, and it is also in the form of secret bidding.

For the staff of the TV station, I just watched the brand use ten minutes to carry out the secret marking, and I felt that this time was quite long.

But now that it was their turn, they felt that those ten minutes were completely insufficient.

Not to mention ten minutes, even if they were given a day, they didn't think it was enough to think about it.

But there is no way, now there is only so much time, and they only know that there is such a thing when they get here.

Therefore, they can only do their best to obey the destiny of heaven. Diaphragm

At this time, there are basically only a few TV stations that have made a lot of money because the variety shows or film and television dramas of the unit itself are doing very well.

Or those TV stations in the coastal or Pearl River Delta region have the confidence to spend a lot of money.

Most of the other TV stations have directly given up a round of broadcast rights.

Direct bidding for the second round of broadcasting rights and the third round of broadcasting rights.

Because this secret bid is a round, two, and three rounds of broadcast rights at the same time.

Therefore, when everyone bids, most of them have already made their own choices.

They'll put more of their mind to the piece they really want to bid on. Diaphragm

When Xu Hengzhou came to the stage again and announced which TV station had bid for the broadcast rights of their variety show, it was much calmer than when the brand title sponsor was announced just now.

Because under normal circumstances, the price of a round of broadcast rights given by the TV station will definitely not exceed the price given by the title sponsor.

After all, for a TV station, the introduction of a variety show is actually a win-win cooperation with the production team of the variety show.

The introduction of this variety show by the TV station will bring all kinds of tangible and intangible benefits, such as the advertising costs brought by the advertising time.

But for a variety show, it is of course very advantageous to be introduced by some popular TV stations.

Because of a variety show, if it is done well, it can usually be filmed in the second season, the third season and the fourth episode recently.

In each subsequent season, you will be able to get a more expensive naming fee than the previous quarter. Diaphragm

In particular, the audience's stickiness to variety shows is very high, and basically people who have watched the first season of the show will postpone it and continue to watch the next few episodes.

Therefore, when most TV stations buy variety shows, they will actually lower the price of me.

It was also for this reason that Xu Hengzhou was surprised when he saw the results of the TV station's bidding.

No way!

These TV stations are too rich.

Xu Hengzhou was stunned for a moment, and then he mechanically read out the price offered by the TV station that got the right to broadcast a round-

166,666,666 yuan. Diaphragm

That's a ridiculous number!

He didn't pause anymore, and read out the TV stations and voting prices for the second and third rounds of bidding in one go.

While reading, Xu Hengzhou estimated it in his heart.

The cost of the first, second, and third rounds of broadcasting rights purchased by the TV station, plus all the advertising fees just now, these two expenses add up to more than 400 million yuan!

And all the guests he invited, plus the various costs consumed in the filming process, the total is estimated to be 100 million yuan.

Besides, this wave, he made a net profit of 300 million!

Xu Hengzhou was a little frightened. Diaphragm

He didn't want to make any movies and TV series in an instant.

If you want to invest, invest in variety shows!

Aren't variety shows fragrant?!