Although the variety show "Extreme Challenge" has only been filmed for the first time, it is not very early to conduct bidding activities at this time.

Because their variety show plans to take the form of filming and broadcasting.

So in fact, when their first issue was mined at the beginning, it didn't take a few days to get the final version down.

That is to say, as long as today's bidding activity is over, the title sponsor and other advertising spaces are determined, and then the cooperative TV station is determined.

As long as the TV station is arranged, their variety show will be able to appear directly in the public's field of vision immediately.

But in fact, today, before it started broadcasting, this variety show suddenly appeared in everyone's sight.

When the reporters guarding the door of the bidding meeting did not get any key information after the bidding meeting.

And because of the extreme challenge, the requirements of the program team, all the personnel involved in the bidding signed a confidentiality agreement, which focused on stipulating that the publicity of the program should be in accordance with the plan of the program team.

You can't reveal the details of this show to the media in private.

So these media outlets only know a little bit about the show.

But in reality, the complete information about this show is not known.

And this time, the program team was very defensive, and they couldn't dig up the information they wanted from various channels.

But since this matter existed, it was impossible for them not to report it.

So I had to go back and edit some of the basic information I knew, plus some things that I expanded according to my understanding, into a press release and send it out.

Because of the press releases issued by these media people almost at the same time, the information about the variety show "Extreme Challenge" immediately made headlines in major media.

In an instant, many people knew that there was such a variety show that was about to be broadcast, and the point was that the guests invited by this variety show were all very heavyweights.

And unlike the previous variety shows that invite heavyweight guests, who are generally flying guests, this guest directly invites these national-level artists to shoot as resident guests.

This completely aroused the curiosity of all those who clicked into this news to watch.

But when they really want to find clues through this news, take a look at what this variety show is about, and which guests will be resident guests.

But I suddenly found that the content in almost every news article I read described something completely different.

They've seen several versions of the resident guests, and they even have a suspicion.

The so-called ability of this variety show to invite national-level stars to serve as resident guests won't be just a gimmick, right?

And after reading so many news, they didn't understand what the variety show "Extreme Challenge" was and what kind of variety show it would be.

Everyone was very puzzled, and there was a sense of curiosity that scratched their ears and cheeks.

So everyone pointed the finger at Xu Hengzhou, because although the description of the resident guests in all the news is unknown, the description of the content of the variety show is unknown.

But it is very clear that the initiator of this variety show is Xu Hengzhou.

On this day, Xu Hengzhou's Weibo was bombarded by the melon-eating masses, and everyone wanted to know some information about this variety show.

What's more, everyone is very curious about why Xu Hengzhou is going to do a variety show so suddenly.

You must know that before this, not only did industry insiders know that Xu Hengzhou's ability to invest in film and television projects was particularly powerful, but even the public knew that Xu Hengzhou had invested in many film and television projects.

And because most of the film and television projects invested by Xu Hengzhou have achieved very good results, everyone has a certain sense of expectation for the projects invested by Xu Hengzhou.

I feel that with Xu Hengzhou's investment, this movie or TV series will probably not be too bad.

So most of the time, when you see a film and television drama or movie starring Xu Hengzhou or Xu Hengzhou's investment, everyone will be willing to pay attention to it.

But a film and television project is a film and television project, Xu Hengzhou is an actor after all, and it is understandable that he invested in this, and he can be regarded as finding the right direction, and everyone also has a natural sense of trust.

Variety shows are different.

The public has never heard of an actor who would invest in a variety show.

Most of the current variety shows are still produced by the variety show department of the TV station itself, or by a film and television company specializing in variety shows.

In short, I really haven't seen a variety show project with personal investment.

Although Xu Hengzhou is not an independent individual, after all, he also opened a studio.

The project was also invested by his studio as a representative.

In fact, everyone knows that most of the projects invested by Xu Hengzhou's studio are decided by Xu Hengzhou.

Therefore, this variety show project is definitely what Xu Hengzhou wants to invest in.

And it has been recognized in all reports, Xu Hengzhou will definitely become a resident guest of this variety show.

Therefore, for the public, this variety show has been deeply tied to Xu Hengzhou.

Because Xu Hengzhou's popularity is not bad, even if ordinary people are not his fans, they will pay attention to him when they hear his news.

At this time, many people began to worry about Xu Hengzhou.

In this era, the public's understanding of variety shows is relatively limited, although they know that variety shows make money from advertising fees, but most people don't understand the connection between variety show ratings and advertising fees.

The Spring Festival Gala also said that most people's preliminary understanding of the relationship between variety shows and advertising fees came from the advertising endorsement of the Spring Festival Gala.

But in short, for most people, they still subconsciously feel that variety shows should not be able to make money.

At least it's better to do film and television projects to make a lot of money.

So everyone can't understand why Xu Hengzhou wants to do such a variety show.

Can Xu Hengzhou really earn back the cost of this variety show?

Don't lose it!

I have the impression that there are a lot of actors who are good at acting to make investments, and it was okay at first, but once they fail, they can't pay attention to acting, and a good actor is ruined.

Xu Hengzhou, don't embark on such a path!

Although the public doesn't know who the resident guests are, the news is not groundless, which means that no matter which guests are invited to this variety show, they must have spent a lot of money.

In these reports, the speculation on the appearance fee spent on inviting guests to this variety show is basically in the same range - 6-70 million.

This investment is not high for a movie.

But for a variety show, that's too high.

Especially the cost of a variety show, in addition to the appearance fee, there will be other miscellaneous expenses.

In this way, this variety show needs at least 100 million to be fully produced.

After many people calculated this number, they were secretly thinking in their hearts, can this variety show earn Xu Hengzhou back 100 million yuan?

With such speculation, everyone began to look forward to this variety show.

I don't know if it's good or not, and it doesn't matter, the important thing is that this is a variety show with a production cost of up to 100 million.

No matter how you say it, it's good to watch the excitement.

And this variety show has invited so many guests!

After Xu Hengzhou watched so many reality show variety shows in later generations, he felt that the most important thing for the party's reality show must be the guests.

As long as the guests are invited well, no matter how boring the reality show is, there will be people willing to watch it.

And this time for the warm-up event of the variety show "Extreme Challenge", Xu Hengzhou plans to use the public's curiosity about the guests to carry out a spontaneous publicity activity for the whole people.

This is also what he explained, and asked the staff to sign a confidentiality agreement for the people who came to participate in the bidding meeting, so that they must not reveal the guests of this variety show.

Because he plans to hold a "guest silhouette" activity on Weibo, starting from the sixth day of the countdown, he will put a guest's golden background silhouette on his Weibo, so that the public can retweet and vote.

As long as the Weibo user who retweeted and successfully guessed which guest the golden background silhouette picture was through voting, he could participate in the lucky draw.

The first place in the prize setting is set for three people.

The winner can participate in the recording of the program as a staff member of a certain ring game link in a future episode of the program.

Of course, there is also a fee for the recruitment process.

The prizes for the next ranking are basically autographed photos of the resident guests who guessed or voice recordings of the specified contents.

After Xu Hengzhou put forward this idea, the people in the variety show department immediately implemented it.

First of all, it stirred up the heat and pushed this event to all the public.

On the penultimate day before the broadcast of "Extreme Challenge", a hot search about the lottery suddenly reached the top of the Weibo hot search list.

This hot search is the simple word "lottery", which was originally a very common title, but because it was high enough, it aroused everyone's curiosity and wanted to know what this lottery was.

After clicking in and taking a look, I found that this was a national activity that I could also participate in.

It also involves the variety show "Extreme Challenge", which has not been broadcast during this time.

When everyone saw what kind of form this lottery was used in and the rewards that could be drawn, they went crazy in an instant.

Variety shows similar to the base camp will actually give tickets to the public to come to the show site as an audience to participate in the recording of the show.

In some cases, the audience at the stage will be randomly selected to participate in the game.

However, this kind of quota is generally given to fans or to some schools or enterprises and institutions around the recording location.

It is rarely said that it will be released to the public throughout the country.

Therefore, the variety show "Extreme Challenge" suddenly made such a play, which instantly aroused everyone's enthusiasm.

If you can't get the first place, it's good to be able to draw a signed photo of a celebrity, or ask a celebrity to send a specific blessing to yourself, and record a video!

If you can have such a blessing on your birthday, it will be so good!

If you find that you want to participate in the lottery that starts tomorrow, you must first forward this Weibo that introduces the entire five-day lottery event.

Almost without any hesitation, I forwarded it directly.

As a result, more and more people have seen this Weibo from different channels, and more and more people have participated.

Therefore, this Weibo, which only has two simple lottery words, will reach the top of the hot search list and remain high.

And when the countdown to the start of the extreme challenge is on the sixth day, because yesterday's Weibo mentioned that the silhouette will be released at 12 noon every day.

At 12 noon on this day, many people guarded Weibo, wanting to take a look at the excitement and draw a lottery by the way.

After Xu Hengzhou discussed with the people in the variety department, they agreed that Huang Bo's silhouette should be the first to be announced, and then let the public speculate.

Because, with the disclosure of the five days of resident guests one by one, everyone's expectations for this show will be higher and higher, but in fact, the attention will be lower and lower.

People will be very curious about this form at first, so they will always be aware that they may be a little tired later.

Therefore, at the beginning, it is necessary to leave a very clear impression on the public and tell them the guest characteristics of the show "Extreme Challenge".

And putting Huang Bo in the first place will definitely enhance the public's impression of the texture of this show.

And on the other hand, Huang Bo is a resident guest who is very difficult to guess, because few people would have thought that Huang Bo would participate in variety shows.

In addition, they also deliberately modified Huang Bo's silhouette, that is, when you see this silhouette, you can guess that it is Huang Bo, but you may also guess that it is another actor.

Many actors can fit into this silhouette.

In this way, when you have a prize quiz on the first day, you can set a little difficulty for everyone and stimulate everyone's interest in guessing.

So when the public stayed on Xu Hengzhou's Weibo and saw the silhouette in the Weibo at 12 noon, everyone guessed that the actors were different.

There are some people who have guessed Huang Bo, but there are not many.

Everyone speculates more about other actors who have worked with Xu Hengzhou, and there are many people who guess Chen Jianbin .

Because it is a voting event, there are names of actors to choose from at the voting office, and everyone clicks in to see that there are as many as forty or fifty of these names.

Some of them don't match this silhouette at all, but there are plenty of deceptive options.

Even if you exclude the obvious wrong options.

Most people are also quite entangled.

When the resident guests represented by the previous day's silhouette were announced at noon the next day, the silhouette of the new resident guest was also released by the way.

Although they already knew that the first resident guest was Huang Bo, they still wanted to complain very much when they saw the silhouette of the second resident guest.

"Xu Hengzhou, you come out, let's discuss and discuss, what is the difference between the silhouette of the first resident guest and the silhouette of the second resident guest?"