Really, when you find that foreign audiences are not only interested in this movie, but also willing to spend money to watch this movie in the cinema, and not only spend money once, but even are willing to spend money to buy tickets to enter the cinema for the second, third, and fourth times in order to understand or study this movie more deeply.

This national pride rose in an instant!

The audience who has watched this movie in China here is arrogant, feeling that it is too normal to say that the other party can't understand it, after all, not everyone can inherit thousands of years of Chinese culture.

On the other hand, he was very enthusiastic about translating the increased domestic comments into foreign languages and posting them on foreign film websites to educate foreign audiences about all the historical background of the film.

In the past, when watching the movies of the flower planters, they always felt that the people of the flower planters were miserable all day long, and they looked pitiful, but this will suddenly make them feel that they are obviously very rich, and they are rich in spirit, not only have such a deep cultural and historical background, but also are very helpful and enthusiastic to share.

And not to mention being spiritually rich, in fact, he is also very rich in wealth, otherwise how can he afford to make such a large-scale 3D animated movie?

I heard that the investment in this movie is as high as 100 million US dollars.

Especially after the release of this movie, it was able to get nearly 400 million US dollars at the box office on their side, which shows that there are really many rich people in their country!

Maybe all those movies in the past were the same as the so-called costume films on their side, all of which were historical stories filmed, and the people of thousands of years ago naturally couldn't be as rich as the people of today, and the things they made looked really miserable.

They were all deceived before, and they thought that the status quo in the movie was the status quo of their daily lives.

So what kind of country was the flower grower at this time?

Everyone was curious, thinking that when they had the opportunity to travel this year, they might be able to visit this country.

At the very least, you have to go to the Qiantang River to have a look!

It was in this place that Nezha and the Dragon King fought!

The peripheral toys prepared by the crew of "Nezha" in China are selling quite well, but they are not sold much, because these toys are mainly sold by children, and adults feel that this is a bit naïve.

Xu Hengzhou thought about selling the peripherals, which was originally a random move, but he didn't expect that the east was not bright and the west was bright, and this thing was actually selling well abroad.

And the people around the shopping area don't all know children, and even adults buy more of these things.

Or maybe it's the teenager group.

They are especially keen to buy Hot Wheels and Red Sakura guns.

Hot wheels are special, cool single-roller skates that are able to slide.

The production of the red tassel gun is very simple, but no matter how simple it is, it can't stop the restless hearts of the teenagers who buy it to learn martial arts.

And the red tassel gun sells better than Hot Wheels.

In the final analysis, it is Chinese Kung Fu that is more attractive to foreigners.

Now the most popular comments on movie websites are still-

"With this red tassel gun, can you really learn the corresponding Chinese kung fu moves? Is it really as cool as the one used by Nezha in the movie? Nezha is because of Chinese kung fu, so he was able to defeat the dragon king with a small victory? ”

Foreign audiences are especially concerned about this, and domestic friends don't know what kind of psychology they have, while saying, in fact, there is such a thing as kung fu, but it is not as mysterious as they imagined.

But on the other hand, because of the better and better development of Weibo in China, as a result, the videos of martial arts moves that seem to be true and fake and look very powerful are often circulated on the Internet to the Internet.

The good thing is to share it together, and they can't guarantee whether the content on this video is true or false, but since these sects have been circulating for so many years, then these efforts should not be fake, they haven't seen it in their daily lives, and they may just be lonely and unheard.

Among them, there is a video of a gun played by the 38th generation of a certain sect, and the most bluffing clip is that it can sweep the surrounding fallen leaves into a whirlpool suspended in the air, and swim like a dragon with the tip of the gun, which is particularly cool

Not to mention the foreign friends I saw, most of the people who eat melons in China have not seen this video before, because this video has caused widespread heated discussions abroad, and after it was retransmitted back to China and caused a high degree of heat, they were also surprised, thinking that whether this clip was added with special effects could not be real.

"What kind of kung fu, is it real? I always thought that only foreign friends would think that kung fu was real, and I always listened to this as a legend, but is it really there? Liar, deceitful, I don't believe it! ”

"Actually, there really is, but there are very few people who have practiced deeply, when I was young, there were distant relatives in the family who were disciples of a certain sect, and one year he came back to touch the bones of a few children in the family, and picked some people to take them with him, just like Lao Lin's sect, saying that he wanted to see if there were any children in the family who could enter the door, and I was one of them.

I saw with my own eyes that there are people in the sect who can do light work, of course, this kind of light power is not like a TV series that can float directly in the air, but as long as he has a fulcrum, he can really be as light as a swallow, and he can jump up several meters directly.

The kind of wall in the court drama, people easily step on the wall and kick it up, and you can go to the other side with one flip.

There are other kinds of floating on the water, they can do it, but they have to go into the water and throw things, and they have to borrow a little bit to be able to flow through the river without falling into the water. ”

"It's a fantasy to say on the head, I suspect that your distant relative didn't worship any martial arts sect that has been handed down at all, I think he has directly crossed over, crossed into another world of cultivating immortals, so then he became a disciple of the outer sect, first learned martial arts, and then took him into the innate realm, you can learn the method of cultivating immortals!

[The problem of slow update of new chapters has finally been solved on the app that can change the source, download it here.]

It's a pity, listening to what you said, you didn't grasp the opportunity when you were a child, you weren't selected, you didn't even become an outer disciple, let alone really embark on the road of cultivating immortals.

And I'm different, I cultivate immortals every night, if you are willing to call me a master, I can let you get started and worship me as a teacher, and teach you the Dafa of cultivating immortals! ”

“……？”

"Hahahaha!"

"Absolutely, I also have a set of immortal cultivation methods here, I see that your bones are amazing......"

Chinese netizens giggle and don't take this seriously at all.

But when such an online commentary from martial arts to cultivating immortals was reprinted and translated into foreign languages, some people abroad saw it and said, no wonder the martial arts of the flower planter are so magical, it turns out that this martial art has learned profoundly, and you can also learn the fairy law!

They hadn't been able to understand what this immortal method was at first, because the concept of cultivating immortals was only better understood by people in China, but when the translator put this thing in the same category as magic, they instantly understood it!

They can understand, they firmly believe that there must be magic in their country, not only magic, but also magic!

The light of the Lord shines on the earth!

So it's like this, the surrounding of the movie "Nezha" is crazy to sell.

With the box office of "Nezha" rising in foreign countries, it raised $100 million in a week, shocking the domestic and foreign media, and the surrounding area of the red tassel gun alone also sold $30 million in sales!

And the production cost of the red tassel gun, even if you add 1 million dollars in manpower and transportation costs, it will be skyrocketing!

After the professional people analyzed this, they suddenly found that the surrounding area is indeed very profitable.

Of course, they already knew that the surroundings were very profitable, because there have been countless foreign film and television works to prove this.

However, for the domestic film and television industry, selling peripherals is really a thankless project.

It's one thing for no one to buy at all, and it's even more frustrating for piracy to run rampant.

In fact, the periphery of the movie "Nezha" is completely different from what everyone imagined, and it also sells very well in China, but it is not the main peripheral such as the Hot Wheels red tassel gun in China.

After all, the difficulty of making this kind of thing is too low, and it is not easy to fight an infringement lawsuit.

It is even possible to make the imitation product more delicate and cheaper than the original product.

Therefore, the main focus of this movie in the domestic periphery is all kinds of exquisite dolls, all of which are all the characters involved in the movie.

Even, the shops around the official also sell blind boxes.

This kind of thing, which was very popular in later generations, is now also beginning to bear fruit, and everyone is seriously buying blind boxes that are not much in stock in order to collect a complete set of doll figures.

Each character has a set of 12 mystery boxes, including hidden ones.

In addition, the blind box of all the characters online has also made four versions of the box.

Completely satisfied with those collecting fanatics.

However, due to the fact that the inventory is too small, the blind boxes have reached a level where the supply exceeds demand, because the price of the blind boxes in this second-hand auction market has already doubled.

Especially for the hidden model, the price has soared.

Xu Hengzhou saw a business opportunity from it, and he thought that an animated film about domestic myths and folklore could have been made into a whole series of mythological films, and he also had this plan in the future, and slowly filmed all those familiar myths.

It's quite a huge IP.

He just wanted to do film and television projects through this IP, but now he still thinks that this IP can also derive many commercial projects.

For example, this blind box, and for example, he can even start to make a very popular fashion brand in later generations.

In Xu Hengzhou's view, those so-called trendy brands are actually the same as luxury goods, which are all hyped up by price gouging.

But it is precisely this brand effect that can achieve the highest benefit at the lowest cost.

Before Xu Hengzhou crossed, he just saw the news that the first rich man on the global rich list had just changed hands, and the new richest man was at the helm of LV, holding a luxury brand and becoming a giant in the upstream and downstream of the entire industry!

He suddenly felt that it was a little whimsical to make a trendy brand into a luxury brand, but he thought it was not impossible, because with the changes in the international situation and the increasing international status, in fact, the rise of the national tide is an irreversible trend.

He can take advantage of the situation to make his own domestic luxury brand, and then sell it abroad.

And since it is a domestic luxury brand, it naturally has to be a national trend, and it has to be closely related to the country's deep history.

Now this series of mythological stories is a great place to start!

So after the movie "Nezha" was released abroad for half a month, the work arranged by Xu Hengzhou was just completed in a hurry, in addition to the peripherals and blind box peripherals mentioned earlier, the official peripheral website began to upload some new products-

Brooches, rings, earrings, backpacks, t-shirts......

The design of these things is all simple and stylish, and the focus is on incorporating the relevant elements of the movie "Nezha".

These new products are basically very affordable, and there are a few things that are different.

There is a commemorative version of the module on the official merchandise website.

The whole background of this module is a splashed ink written with the word "immortal".

And there is also the introduction of this collection commemorative edition is belonging to the "Immortal" series.

The price of the new products inside is quite high, of course, its value can at least match the value written on the promotional page, for example, one of the velvet brooches is traditionally handmade by a non-genetic person in China......

The introduction of the background is very high, and the materials are also the top materials used, and the price is naturally very amazing.

At the beginning, no one bought these things, but with the popularity of the movie "Nezha" and the publicity in place, there are always so many people who are not bad at money who are willing to buy these things, and when these people buy them, then a small circle of people will naturally know that there is such a commemorative version of the periphery, and those who are interested will follow the purchase.

And when these high-priced peripherals were really bought, the news instantly spread to home and abroad, and everyone felt that these people were really wronged.

But at the same time, I feel very envious, because the price is high, the surrounding is indeed very exquisite, and there is no same style on the market, because this kind of handmade things, it is impossible to make that kind of texture made by the machine.

What's more, those things are very distinctively designed.

So after this wave of publicity, everyone knows what these limited edition things look like, and when everyone sees that other people have inferior pirated copies, they will instantly realize that this thing is definitely not genuine, in addition to the rough production, but also because the other party can't afford it.

When the genuine and pirated versions of the same thing are very different, and the genuine ones are very expensive, the brand effect suddenly rises.

Xu Hengzhou still sells this kind of thing in the form of selling peripherals, but as he continues to shoot similar movies in the future, he will gradually pull out this section and form a new brand.