Chapter 0430: Part II
He paid attention to the box office mainly because after watching this movie, he recommended this movie to many people around him, and assured the other party that the box office of this movie will be very high at that time, which means that the quality of this movie will definitely live up to the money they spent on movie tickets.
But in fact, his friends and colleagues around him don't like the main theme movie very much, and seeing Lin Xin's active recommendation here, he is very suspicious that Lin Xin has watched a movie that is not very good, so he deliberately made a mistake here, recommended it to everyone, and let everyone go to the cinema to watch it together.
In short, I feel that Lin Xintui is cheating people in this movie.
Especially Lin Xin's sincerity, he sincerely recommended this movie to everyone, and firmly believed that this movie would be able to satisfy everyone, and this particularly confident and determined state made people feel that he had a little problem.
Otherwise, generally recommending a movie, that is, simply recommending it, will not rise to the level of guaranteeing that the movie is particularly good with your own personality.
Lin Xin was very enthusiastic and actively recommended this movie to the people around him at the beginning, but after feeling the other party's attitude towards recommending this movie to himself, he realized his own problem, and quickly explained to everyone that he really liked this movie, and then recommended it to everyone because he could do some charity because he watched this movie, and he didn't mean to fool everyone at all.
Relatives and friends were skeptical, Lin Xin wanted to find evidence to prove that this movie was indeed a good movie, and it happened that the movie had been on the air for a day, and the comments and box office data were available, so he waited to see today's final box office and planned to take screenshots to his friends.
He searched and found the information he wanted, and Lin Xin's eyes lit up after seeing the box office of the movie.
This, 150 million?
He immediately searched for the box office of other movies in the same period, and sure enough, he found that the box office was indeed as high as he expected, and he completely won the box office championship of the day.
Lin Xin immediately took a screenshot and sent it to several friends and colleagues who had recommended the movie before.
But in fact, there is no need for him to forward these pictures, because just half an hour before he saw it, the news that the movie "Wolf Warrior" won the box office champion of the day had already been on the top of the hot search.
Originally, the popularity of this movie was because it was well publicized, and many people had seen the trailer of this movie, but most people still didn't have such a clear idea of the quality of the movie itself.
Most people subjectively judge that when they hear that this movie is a main theme movie, they will feel that this movie may be more fake, and the actual plot and content are estimated to be not so good-looking.
But this will really attract more and more people to the cinema after giving a super high evaluation of the movie.
After the box office of this movie reached a high level on the first day, everyone's original perception of this movie slowly changed.
I think that since so many people have watched this movie, and the vast majority of those who have seen it have praised this movie.
Then this movie should indeed be worth watching.
When the label of the first-day box office champion was given to the movie "Wolf Warrior", the box office of the movie on the second day was instantly guaranteed, and even Wu Jingjing, who was originally the most worried, put his whole heart into his stomach.
Now just wait to see what the final result of this movie will be.
During the hit period of the movie "Wolf Warrior", Xu Hengzhou has been paying attention to it in the first week, and then he has put more energy on his "The Wandering Earth".
worked overtime for more than half a month, and finally the entire movie was completed.
has even been contacted with the theater chain, and now after the approval is completed, the theater chain here will immediately schedule films.
During this period, Xu Hengzhou held an internal test screening in accordance with the previous practice.
This test screening will be a little different is that he plans to determine whether the movie "The Wandering Earth" will be divided into two playback forms, 2D and 3D, according to the previous practice, and be played in the cinema, or whether the playback form will be played in 3D.
The reason why there is a distinction between 2D and 3D movies in the past is more because there are many people who don't like to watch 3D movies, especially those who feel that 3D special effects are not as good as they imagined, and watching them is equivalent to not watching, but the ticket price is more expensive than 2D.
And the movie "Wolf Warrior" itself is full of more 3D special effects than previous 3D movies, so his cost is actually higher, and in the pricing they negotiated with theaters, their movie ticket prices are 1/3 higher than other 3D movies.
Don't underestimate the price that is only 1/3 higher, for many people, the ticket price of 30 to 50 yuan to watch a movie is already very high.
And 3D movies usually cost 50 to 60 yuan.
The ticket price of the movie "The Wandering Earth" is as high as 81 yuan.
And it's the theater chain that prices 2D movies as high as 55 yuan.
This is not only because the film is extremely expensive to make, but also because the film is up to three hours long.
So naturally it will be a little more expensive than the average movie cost.
But that wasn't enough to convince the audience, for whom the three-hour film was a burden.
Under normal circumstances, the audience will already be tired after watching a two-hour movie, and if you are highly focused on watching a three-hour movie, it will be unbearable for some audiences.
In the future, you may not be attentive enough, so you will be detached from the plot, and at this time, you will feel that the movie is too long and boring.
So because of this super long film length, this puts forward higher requirements for the quality of the movie "The Wandering Earth".
This movie must have no urine spots in the whole film, one link after another, and a very good rhythm to be able to attract the audience to watch it from beginning to end.
Otherwise, if you take a little bit of the chain, the audience may not be able to pick up the whole plot, and they will feel very tired in the follow-up.
After watching a movie, if the biggest feeling left by the audience is tiredness, then they will not have a particularly good impression of this movie.
It is precisely because of this that Xu Hengzhou discussed with the theater chain and felt that it would be better for this movie to be presented in 3D, because 3D movies must attract much more points to the audience than 2D.
If you just watch a 2D movie, then many sci-fi scenes are actually completely unpresentable, so the audience may lose patience with this movie in the middle of watching the movie.
When the time comes, if there are two options, 2D movies and 3D movies, then the first reaction of many viewers will definitely be to choose 2D movies, so it is very likely that this part of the audience who watched 2D movies will not score this movie as high as the audience who watched 3D movies.
But the problem is that there will definitely be many more people who go to the cinema to buy tickets to see a 2D movie than to watch the 3D version, so maybe the movie will present polarized reviews at that time.
Half and half of the positive and negative reviews.
Of course, there may be another possibility, that is, the plot of this movie itself is very good, even if you watch a 2D movie, you can also see the kind of universe infinite, infinite technology from the setting of various scenes, and on the basis of this 2D version is very shocking, the 3D version can only be more shocking, and people who may have watched the 2D movie will want to watch the 3D movie again.
If this effect can really be achieved, then it will push the box office of this movie up again, so that the reputation of this movie will be more fermented in a better direction under this kind of public opinion.
In the end, whether you will mainly introduce a single 3D version to the market, or whether it will be a mix of 2D and 3D and released in cinemas, this decision is undoubtedly only Xu Hengzhou can follow.
Xu Hengzhou is actually not as difficult to choose as imagined by the theater and some of the staff around him, and he also has his own thoughts about this thing during this time.
The point of this thinking is whether he has enough confidence in the movie The Wandering Earth.
You know, in the world trajectory he has experienced, there are actually two versions of the movie "The Wandering Earth", and it has been completely done, in the case that most audiences chose 2D movies, it did not make the score of this movie collapse, but these audiences who watched the second-level movie were moved by this movie, and after hearing those who watched the 3D movie blow the special effects of this movie, it is difficult to be wrong, and go to the cinema to watch the 3D version of the movie again and be moved.
When the early word-of-mouth of the 3D version of this movie was recognized by 95% of the audience who went to the cinema to watch it, most of the people who planned to go to the cinema to watch the movie in the future bought the 3D version of the movie ticket.
After all, the 2D version of the movie can still be watched on online video sites when the time comes, but the 3D movie can only be watched in the cinema, and it must be a pity if you don't see the shocking special effects according to other people who have seen the 3D version this time.
Xu Hengzhou remembered that he waited until two or three days after the movie was released before watching it.
He first thought about saying that he wanted to watch the 2D version before the release of this movie, and there was no special reason, mainly because the 3D version was indeed a bit expensive, and he was afraid that if the special effects of this movie were made very sloppy, then wouldn't he spend the money in vain?
But if it's a 2D movie, you can still watch a plot, how can you say that this sci-fi movie has been touted for so long, and then there is the kind of adaptation of the original book, and the original book is what he likes very much, as long as it is shot according to the original book and restored to the truth, you can still watch it.
But two or three days later, the momentum of public opinion and the evaluation of this movie by those who watched the movie made him have more expectations for the 3D effect of this movie, so he finally bought a 3D ticket directly to watch this movie.
Xu Hengzhou is now mainly weighing the movie he has shot, especially after his own readaptation of some plots, whether it can be like the original work, even if it is a 2D version, it is enough for the audience to watch the whole process, and still feel that this movie is wonderful, not boring.
His first reaction was definitely that he felt that he could achieve this kind of result in this film like the original.
So he thinks that their movie can be launched in theaters in a mixed way of 3D and 2D playback formats.
But after he calmed down, he still felt that he couldn't make such a hasty decision, so he went to the internal test screening with this kind of torture.
He wanted to see if the way he envisioned was feasible after two different internal preview screenings in 2D and 3D.
Xu Hengzhou himself followed two test screenings throughout the whole process, and the first test screening was 2D, and the second test screening was 3D.
After the two test screenings, he felt that his film had indeed done it, even if it was a 2D movie, it was able to make moviegoers very engaged in watching the movie.
In addition to the plot and rhythm, it is indeed the limit of what can be done.
In addition, more importantly, even if it is a 2D version, they actually spent a lot of effort to build the entire universe scene, especially some of the very high-tech pictures, in fact, many of them are not made of post-production special effects.
They directly made relevant props with full-scale models, which is one of the reasons why their movie is very expensive, but it is precisely because this piece of money is spent that even a 2D movie gives people a strong sense of real science fiction.
There are also those big scenes, although they don't use 3D special effects, but in fact, they are also made with special effects skills.
For these special effects, it can be adapted to 3D special effects, so this part is actually very subtle and meticulous, and the adjective is a bit shallow.
Its realism belongs to the kind of science fiction world that you seem to see in front of you, but because it is too sci-fi, you will feel that it does not match the current real life at all, thus producing a bizarre feeling.
This feeling will make people instantly detach themselves when they are full of a sense of substitution, but this is not a delay in the plot, but only a detachment from the feeling, but it will make people have more recognition of the reality of the sci-fi world presented in the movie.
When you look at it, you will feel that maybe the world in the movie really exists in parallel time and space, and the movie is just another reflection of parallel time and space.
In this moment, the boundaries between the real and the unreal are infinitely blurred.