Chapter 337: Propaganda
"Two hundred thousand...... 300,000 copies. ”
Ayr paused, and replied with a number, more than he had discussed with Penny before.
"Hmmm......"
That's a lot of money for a small publishing house, Al Press.
The number of 300,000 copies printed in advance means that before the official release of "Ordinary and Great",
Al Publishing will have a large backlog of funds for the printing of "The Ordinary and the Great".
It also shows Al's confidence in this excellent work at this time, he believes that these 300,000 copies will be sold sooner or later,
He believes that the end of this great work is far more than that, and that it will have enough readers.
Petunia nodded and responded, not objecting to Al's decision.
As one of the first readers of "The Ordinary and the Great", Penny also has enough confidence in this excellent work.
“…… If it weren't for the need to set aside more money for publicity, I would have liked to print more in advance. ”
Al laughed again and said,
"Compared with the advance printing volume of those best-selling books, the number of inventory in advance, the equally excellent work of "Ordinary and Great" is still too small.
It was our publishing house that restrained this excellent work. ”
Al said with some regret,
"Then we'll try to do the rest of the work well. During this time, the entire publishing house did its best to serve the publication of this work. ”
"Hmm...... Whew......"
Al exhaled again, and was busy again,
As the editor-in-chief of Eyre Publishing, he really does not want to live up to Mr. I's trust in Eyre Publishing.
As a loyal reader of "The Ordinary and the Great", he really doesn't want to see such an excellent work in his hands treated in any way.
I really don't want to live up to this excellent work.
……
“…… ABC's new book theme prediction and interpretation of dog authors' works. ”
"...... 'Ordinary and Great', a great work!"
“…… ABC "Imperial Epic" in-depth interpretation. ”
"After the Prix Goncourt was awarded this year, the debate between the Imperial Epic and the Seven Days of Inferno is still unending."
"How long will it take for the next book head-to-head showdown between ABC and the dog author?"
University Residence Hall, Great Britain.
Xi Yuan's British roommate is browsing the news on the Internet at this time,
After looking at it, he raised his head again and looked at Xi Yuan on this side.
Xi Yuan...... What are you looking at? ”
"Star dreams."
"The English version?"
"No, the Chinese version."
"Hey...... When will the English version be released? ”
"Haven't you already heard me talk about Star Dreams?"
"Hmm...... I didn't mean to offend Xi Yuan, but Xi Yuan's translation level may still be a little far from a professional literary translator. ”
“……”
"But it doesn't matter, the gap is already very small, listening to the stories in your translation of "Dream of Stars", I still think those stories are very good."
“……”
Xi Yuan was silent for a while, and the comfort of his roommate in Great Britain might as well not be said.
“…… Xi Yuan, haven't you already watched "Star Dream", why do you still watch it? ”
The Great Britain roommate looked at Xi Yuan and changed the subject stiffly.
"Or else? What to see? The dog author's new book has not been released, and ABC's new book has not moved, and reading a book with a mobile phone is still a little different from reading a physical book. ”
Xi Yuan said loudly,
Before "Dream of the Stars" was published in China, he bought it.
It was only when it was sent to Great Britain that he got the book.
But now that I watched "Dream of the Stars" from the beginning again, I still couldn't help but be immersed in the story, and I had already watched it like this for a long time.
"Oh...... It's a pity that I can't read Chinese. I don't know when the English version of "Dream of the Stars" will be published, but I will definitely buy it back and collect it for good. ”
The Great Britain roommate sighed and said with some regret, then turned his head and looked at Xi Yuan,
"Xi Yuan, when did you say that the new book of the dog author and ABC will be released, and they said that the next book will be compared to each other, so it should be released at the same time, right?"
The Great Britain roommate said with some expectation,
"That way, I will be able to have two excellent books at the same time"
"I don't know, according to what ABC said earlier when he received the award, it should be soon. But maybe the two writers agreed to release the pigeons together. said that the next book should be compared with each other in a fair way,
But when did I not talk about it, what if it was half a year later, a year later? ”
"Oh! No! Then I'm going to die of glamour, for a whole year without ABC or dog author's work to read! No, the dog author probably would, but ABC is a hardworking and trustworthy writer. Dog authors will release pigeons, and neither will ABC. ”
Thinking of the scene depicted by Xi Yuan, the roommate was a little distressed, and then shook his head and retorted.
Xi Yuan raised his head, glanced at his roommate, and then said faintly,
"Where did you get this out? As the saying goes, 'people gather like like'......"
“……”
The Great Britain roommate was silent, then silently stopped talking and turned his head.
Xi Yuan...... What do you say the dog author will write in his next new book, and ABC? ”
"ABC may be a serious subject, but there are more types of serious works...... In the case of dog authors, do you think there are any rules to follow in the past works of dog authors? ”
"I don't think so."
The roommate thought about it and agreed with Xi Yuan's opinion,
And then crossed the news on the computer screen that discussed what type of new book by ABC and dog authors might be.
Then I saw a strange pen name written in a strange book, "Ordinary and Great"?
What is it?
Across.
Interpretation of the Imperial Epic?
Take a look at this......
The roommate clicked in and looked at it, and then as expected, he saw it,
Fierce arguments between the supporters of the Chief's Rain and the supporters of St. Sen.
Thumbs up the comment in support of the leader Rain, and the roommate withdraws again, and then scrolls down for some news.
""Ordinary and Great", an excellent, great, serious work!"
Why did you see this again?
After seeing it twice in a row in a short period of time, the British roommate became a little interested.
The title of the book that I have never heard of, but it is grandiose, and it appears in the news three times and twice.
That's a lot of money, right?
I didn't click on the news first, and the British roommate search engine and social platforms searched for the book.
Then the result is only some 'news' published by online media, but there is no news of sales on sale.
There are no comments from readers.
Probably hasn't been released yet?
That's really a lot of money?
Looking at the previews of the news that came out of these searches, they are all very similar.
The roommate casually clicked in and looked at it,
the content of the news,
I told the news that a small publishing house by Al Publishing House is about to publish a book called "Ordinary and Great" "Great Works".
Whether this work is really great or not, he doesn't know yet.
But this publishing house spent a lot of money to promote this work, and he saw it.
In addition to this core content, the content of the entire press release revolves around the praise here.
Touted to the fullest, it seems to be more powerful than ABC's "Imperial Epic" and "Seven Days of Hell" by the dog author.
But the whole press release didn't even mention the text at all.
Just attached is a brief description of this work.
"White demons fell from the sky, and they ...... with feathered wings"
The roommate looked at the profile,
If this is a physical book that has already been published and has it in his hand, he will be interested in the introduction and will open it and read it.
But now I can't see the book, only such a synopsis, and he just feels that the book is a bit 'tricky'.
"This is a work of fantasy magic?"
"Oh...... It seems that this advertorial propaganda has been talked about just now, and it is a work with a serious theme. ”
The roommate looked down at the comments at the bottom of the news,
Because this publishing house spends a lot of money to publish these 'news' in the relevant news section,
It really attracted a lot of readers.
However, the readers and netizens who clicked in didn't seem to be so friendly.
"It's really blown! Oh, it's a masterpiece of God, it's a great work! I don't know what this book is about. I've never seen such a bad pitch. ”
“…… I know that Al Publishing House, the "White Worm" and "White Flag" that I once read were published by their publishing house, and I always thought that you were a small but serious publishing house, but I really didn't expect that for such a new book, it would be promoted like this. ”
"It's ridiculous, but I've followed this new book, and I want to see what kind of work is great."
"The introduction is inexplicably wonderful, like it says something, and it looks like it doesn't say anything, like this press release, oh, what did it say? "The Ordinary and the Great" is a good book, "The Ordinary and the Great" is a great book, and the I, is a great writer, and then what...... Okay, I see, you can rest. ”
The roommate looked at the comments. It was as if he had already said everything he was going to say, and more than he wanted to say.
Is it true that this propaganda press release is inexplicable, and is this really propaganda, not smearing?
However, he also remembered the name of the work, and if he saw it in the bookstore one day, he really wanted to open it and take a look.
What kind of work can be worthy of such praise.
Shaking his head, the roommate quit the news,
Then scroll down for other news about ABC and the dog author.
……
Kyle is a freelance writer for the White Flag Nation.
Have your own online media account on the Internet in Europa.
It is mainly published articles, mostly in literature, and occasionally receives related advertisements for life and eating, drinking and merrymaking.
Xi Yuan's British roommate just saw that advertorial, and it was he who sent it.
Now
Kyle was also looking at the comments under the 'Ordinary and Great, Great Works' press release he had a headache.
Although before sending out this news, he had expected this result, and someone would scold him.
"I thought you were also a person who likes literature, but I didn't expect to tarnish your work ethic just for a little dirty and smelly money."
"I really didn't expect that you, a literary blogger, are so accomplished in literature, that you can boast about a work that can't see the content. It's amazing. ”
But looking at these yin and yang weird words,
The most important thing is that looking at the number of fans who follow him, it has indeed dropped, and he is still a little distressed.
At this time, he touched his mobile phone and looked at the number on the bank card arrival record on his mobile phone, so that he could feel better again.
From the time he received this list, Kyle knew that the money on this list was not easy to take.
The Al Press asked him to praise the work with the words he could think of.
But he didn't even show him the content of the work, nor did he tell him what the book was about.
Just gave him an introduction, told him that it was a serious work, and let him boast about it.
He thinks that the people in this publishing house are seriously ill.
But helplessly, the money given by this El Publishing House is too much.
And now, when he writes such an embarrassing article, those netizens who watch the news naturally don't buy it.
"Hoo ......"
Finally, after looking at the comments below and scolding for a while,
His media account attention finally faded away, and Kyle breathed a sigh of relief.
Then I thought about it,
Sent a message to the El Press.
"Kyle: Mr. Al, I've sent out the press release you asked for as you requested.
Kyle: It's just that the response to the draft wasn't too positive...... You know, I don't even know what this work is about. ”
Although he collected a lot of money this time, Kyle made conscience money.
Before posting this promotional draft, he had already warned the editor-in-chief of the Al Publishing House that such a promotional draft could have a negative effect.
It was the other party who insisted on him to send it.
"Al: Thank you, Mr. Kyle, I've seen your press release here, and I've already paid you the final payment. Did you receive it?
Kyle: Got it, thank you, Mr. Al. It's been a pleasure working with you. ”
When the promotional release was sent out, Kyle received the final payment.
Such a happy checkout made him feel a little uncomfortable.
If only every advertising leaflet could be so neat, although it is a little uncomfortable to write a promotional draft out of thin air.
But he's also half a journalist, and opening his eyes and telling nonsense is just a basic skill.
sighed at the simplicity of this editor-in-chief of Al,
Kyle hesitated a little longer, and replied,
"Kyle: Mr. Al, the pitch didn't work out well...... If I need to, I can resend you a new pitch, this time for no money.
Kyle: I might need to read the book this time, though. ”
"Al: No, thank you, Mr. Kyle, we'll get back to you if there's any need for publicity.
Kyle: Hmm......"
Kyle looked at the Mr. Eyre who replied dryly, and then thought about the effect of the press release he had just seen,
I couldn't tell for a while, whether I had received a draft of a black book,
Is this propaganda?
Probably.
……
And on the other side, Eyre Press.
has received feedback from many online media,
Al looked through some news on the Internet in his office again,
With some smiles on his face,
Then he turned his head and looked at his wife Penny beside him,
Penny also looked at the computer screen, these comments and messages on the Internet, and a smile gradually appeared on her face.
Turning around again, the two looked at each other and smiled at each other.
"It looks good."
"Hmmm......"
Penny nodded.
Such an exaggerated propaganda draft was naturally requested by Al and Penny.
It's just a propaganda strategy chosen by the two.
Al Publishing is too small, and even if it were to do everything it had, it would not be able to promote it like the big ones.
It is even difficult to find some famous authors to endorse this work.
Indeed, this kind of fake and exaggerated propaganda makes most people who see it a little disliked.
But it also made most of the people who saw these propaganda drafts remember the title of the book "Ordinary and Great",
When they see the book somewhere again, they'll at least pick it up and read it.
And, although there are more scolding and unfriendly voices on the Internet,
But it also represents a kind of heat.
can grab some attention under the heat squeeze of the two writers, dog author and ABC,
This is already a victory, and it is enough.
Black and red are also red.
What's more, it's just some exaggerated compliment.
Leave the rest to "Ordinary and Great" itself.
When these readers get the work "Ordinary and Great",
will understand that this great work deserves any praise.
At that time, public opinion will naturally reverse, and it will bring more heat.
“…… Keep reaching out to online media and continue this kind of propaganda. ”
"Okay."