Chapter 255: Targeted Precision Marketing for Eyeglasses

After listening to Kaori Shimazu's performance for a few days, Yan Zheng felt more and more that the ancient music and performance skills were no worse than the modern ones.

It even sounds more elegant and pleasant, and in terms of emotional resonance, it is also more infectious.

This strengthened his idea of developing Chinese music, not only to carry forward the traditional Chinese music, but also to innovate and create new instruments and scores, so that the spiritual world of the Chinese people could be enriched by these music.

He found a few women who used to sing and exchanged the rhythm of the Ming Kingdom with them.

He was disappointed that these women who sang could only play an erhu or a pipa, and they didn't learn much skillfully, and each of them could only sing a few minor tunes.

After understanding it again, Yan Zheng understood everything, these women were all from Tanhu, and most of them learned the craft of singing from their mothers at home, and they belonged to the level of amateur mixed meals.

The real musicians, and those music and rhythm masters, will not be so destitute that they will become disaster victims, and they will naturally not be sent to Dongqin.

He found Qiu Rui again to find out, only to find out that the music workers and happy households in the Ming Dynasty were just relatively low in status, and their lives were still very good.

In particular, the various chiefs of the Department of Education are the objects of the public secretary's friendship, these people can be good at poetry, good at creating loose songs, and generally can create their own music cards.

In terms of music and opera, it can be said that no one can match, and it is difficult for ministers who are not of a certain grade to hear the performance of these top musicians.

If you have to compare, this group of musicians is equivalent to the opera and music artists of later generations, but their status is definitely inferior to that of later generations.

After figuring this out, Yan Zheng had to sigh a long sigh.

It is impossible to attract Lehu to the Ming Kingdom seriously, and it is even more difficult to climb to the sky if you want to invite the court servants of the Ming Kingdom.

After all, it is more reliable to buy a few Qinglou Lehu or Yangzhou thin horses, anyway, they are all blowing, playing and singing, these people are cultivated in a small way, and they must be not lacking in theory and skills.

As long as you accept transformation in Eastern Qin, you may not be able to become a civilian artist!

This is out of public intentions and very reasonable, Yan Zheng immediately wrote a bill, asked the cabinet not to meet to discuss it, and directly used the seal to get it to the court house.

In less than half a day, the "Proposal on the Introduction of Senior Artistic Talents" was approved.

……

Seven or eight days later, the bill was sent to Zhangzhou.

Today's Song family has risen to a higher level than a few years ago, not only adding many ships, but also expanding its business to the entire northern and central Jiangxi regions.

It seems to have become the number one merchant in Zhangzhou, all thanks to the trade in furs and iron products.

Now if the land merchants from other places want to get on the road with the Song family, they have to be equivalent to supply, that is, they can only get the Dongqin goods from the Song family after they supply the goods on land.

This made the Song family attach great importance to the relationship with the Eastern Qin, and as soon as the Eastern Qin State Book arrived, it was immediately delivered

It was delivered to the head of the Song family.

Song Zixing looked at this Chinese national book, his brows twisted into twists, and he asked puzzledly: "What kind of musician, opera artist, what kind of senior talent, what does this mean?"

Song Agui bowed down and said: "Master, this high-level talent is Yangzhou Skinny Horse, this king wants to play Skinny Horse!"

Hiss - Song Zixing's decades of qi cultivation kung fu almost broke through, he stroked his beard and said, "That's what he told you?"

"That's right! When he summoned me, at first it was a side knock, and then he simply didn't pretend, talking about Yangzhou Thin Horse, he was emotional, frivolous and obscene, presumably after hearing about Yangzhou Thin Horse, he wanted to see it! The king also promised that all the expenses of Dongqin would be reimbursed, and he also said that the famous musicians and musicians would also be fine! Song Agui replied in a proper manner.

"Hey!" Song Zixing sighed: "This ...... This is ...... Our Song family is a serious businessman, so there is such a way! ”

Song Jilin, who was on the side, stepped forward and said, "Dad, if you have silver, you shouldn't worry!" And we have to do this! ”

"Why?"

"Because there is a new product in this Dongqin shipment! Presumably, what Dong Qin means is that if the matter is done, this business will allow us to continue to do it prosperously. ”

"Oh, what's new?"

Song Jilin smiled and brought a strange thing to Song Zixing's eyes.

"Dad, this thing is called glasses, which are divided into myopia glasses and reading glasses, Dad, try it!"

Song Zixing took it and looked at it, he was very curious about these two transparent things, and when he opened his eyes after putting them on, he was stunned.

After a while, he hurriedly took it off, put it back on, and flipped through the paperwork on the table.

Song Jilin smiled: "Dad, this thing is magical, right?" The material looks like crystal, but it makes it clearer. ”

"That's right!" Song Zixing obviously became playful, he wore several pairs in a row, and found that in the reading glasses column, he could see the most clearly.

After picking and choosing, he picked a pair of 150 degrees according to the degree marked above, which not only made it clearer after wearing it, but also greatly relieved the feeling of dizziness and swelling.

He stood up and walked a few steps, looked at this and that, looked at Song Jilin on the side and said, "This thing is very good!"

Song Jilin helped his father sit down, and said with a smile: "This king of Eastern Qin, it seems that he wants to play Yangzhou Thin Horse, so he will sell such good things to our Song family first, and don't play with what tickets to buy!" A document is also attached to teach us how to use glasses. ”

"For example, what you wear is reading glasses, which allow people to see closely, and the glasses for myopia are to allow people to see the distance clearly. There is also a prescription, you only need to check a list of A, you can test the approximate prescription, with glasses! ”

Song Zixing nodded and said: "It seems that this short-haired king is also a promisc, he was simple before, but he was trapped in the situation, and now he has a little home."

Capitalism is the exposure of nature! ”

Song Jilin smiled and said: "It's good that his true nature is exposed, this Ming flower world, can he play as much as he wants?" If you taste the sweetness in the future, won't you be more willing to give it to us? ”

"That's right!" Song Zixing stroked his beard and asked again: "Then how much do they quote for these glasses?"

"It's strange to say, this thing looks like crystal, but the Qin people said in the manual that it was a glass product. The price is only one or two or three dollars of silver! Song Jilin said with a smile.

"The people of Dongqin are so good, they never boast about things!" Song Zixing said quite complacently: "Presumably, there are few people who read over there, so naturally they don't know the great use of this thing!" With the prosperity of my Ming Dynasty and the number of academies, these glasses will definitely be famous among the scholars! ”

Song Jilin nodded in agreement: "If this thing is taken to Jiangxi, Zhejiang and other places, I am afraid that many squires can use it, and a pair of 100 taels of silver can also be sold."

"Hey!" Song Zixing sighed: "Since doing business with Dongqin, it has made people quite emotional, the previous thresher, large pieces of summer cloth, cheap iron pots, and current glasses, every time I think about it, it is amazing."

Song Jilin also felt this way, as the first person to connect with Dongqin, his current identity can also be said to be rising, especially last year, his younger brother and eldest brother were not admitted to the lifting of people, which made him more complacent, and felt that the Song family still had to look at him in the future.

"Dad, what about this Yangzhou thin horse?"

"I sent someone to contact my counterparts in Jiangxi to see if I could find a way, but it really didn't work, so I sent someone to Suzhou and Hangzhou to have a look, anyway, as long as it was a thin horse, I would buy one and send it over when the time came!"

"That's what Daddy said!"

…………

A few days later, the Song family's optical store opened quickly.

Scholars in Zhangzhou were quickly impressed by glasses, and many readers who thought they were suffering from eye diseases were naturally cured after wearing glasses.

As soon as it spread ten, ten and hundred, the optical store was quickly crowded by readers and wealthy people suffering from eye diseases.

In less than a day, the glasses were sold out.

The same scene was also staged in Ningbo, and glasses also aroused enthusiasm among Ningbo's readers.

This wooden bracket, together with two pieces of crystal, impresses all those in need with its miraculous effect.

And the four words "Made in Dongqin" on the bracket also made many Ming scholars know the existence of Dongqin for the first time.

Their first impression was that the people of the Eastern Qin Dynasty were ingenious and had the ability to turn decay into magic.

Of course, this directional output is just a means for Yan Zheng to accumulate wealth and publicity.

After careful consideration, he decided not to sell glassware, but to sell something like glasses with a certain amount of optical knowledge.

In this way, we can earn greater added value, and we can also accurately promote Dongqin to the scholars and wealthy people of the Ming Dynasty.

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