Chapter 238: Bandai's Strategy
January 25th, the second day of the Lunar New Year.
The Game Boy Advance, a follow-up improvement model 'GBA Power Bank' jointly developed by Bandai, Sony, and Nintendo, was first launched on Wajima.
The hardware configuration of the device is equal to that of the iron power bank, and it is equipped with the 'Symbian system' jointly developed by Ericsson, Nokia and Motorola.
In the future, game developers will be able to upload new games to the 'Nintendo website' on PC at any time and set a reasonable sales price.
Consumers can log in to Nintendo's official website, purchase games, download games, and install games on the GBA power bank with virtual currency pre-recharged in physical stores, and then experience hundreds of epic masterpieces in the palm of their hands.
Without the production and manufacturing costs of game cards, excluding the costs of operation and management, the price of games has been greatly reduced, only one-third of what it used to be.
The unified management platform can not only put an end to rampant 'flashcards', avoid the proliferation of pirated games, and ensure the interests of game developers, but also integrate channels to attract more consumers.
In addition, Sony, Ericsson, Nokia, and Motorola announced on the same day that they will introduce the Nintendo Game Store into the next generation of mobile phones, as well as make music stores and video stores based on this model, including the next generation of GBA power banks, which will also have these functions.
Under the publicity of the world's top software and hardware manufacturers, 11.75 million units of GBA mobile power were sold on the first day of launch, creating history.
On the other hand, on the same day, the iron power bank that landed on Wajima, which was three times higher than the GBA mobile power supply, only sold 550,000 units, which can be described as miserable.
For a while, there was a lot of discussion.
I never expected that the power bank that sells well in Europe and the United States was sniped on Wajima. ’
Director Xu started a new model, but he didn't enter the game. ’
I got up early in the morning and went to the evening market. ’
I suddenly thought of being alone. ’
'Who? ’
'Zhang Chaoyang! ’
Takega Takasu, the president of Bandai, browsed the comments of various forums, and there was no joy or relaxation in his heart.
The company launched the power bank with the aim of taking advantage of the demand for power supply from the consumer groups of the electric version of the mechanical Three Kingdoms and the RGB flying gyroscope to enter the field of video games.
Selling 550,000 units means that there are 550,000 electric toy customers who have replaced their devices with mini super super capacitors and bought iron power banks, which also means that the iron company has 550,000 players who reload mechanics.
Bandai, together with Sony and Nintendo, launched the GBA mobile power bank in order to maintain the market share of video games and then capture consumers of electric toys.
Selling 11.75 million units is equivalent to overdrawing game lovers, trusting the brands of Bandai, Sony, and Nintendo, and holding their positions in advance, but whether they can retain this group of customers and ensure that the other party does not buy power banks has become a big problem.
Therefore, Takasu Takega asked the R&D department to crack the T-shaped power cord of the iron company, and then secretly instructed several small-scale electronics factories to produce them on a large scale and sell them with them.
The main reason for this is to let consumers subconsciously form a consensus: with the GBA mobile power supply and the T-shaped power cord, it can meet the charging needs of electric toys, and there is no need to buy an iron power bank at all.
In this way, they were able to hold the Wajima market.
However, the idea is beautiful, but in reality, there are people who don't want to achieve all this at home.
One is Takeuchi Yoshino, who acts as an agent for machinery Mikuni Toys and operates a TEP direct store.
One is Junichi, an intermediary who created RGB toys and operated RGB stores.
The two sides have promoted 'fast charging' through multiple channels.
Iron Sheet Company and RGB Co., Ltd., launched a built-in power replacement program, although the volume of the mini supercapacitor is larger than the coin cell battery, but the mass is very light, thanks to this, the capacity of the mini supercapacitor, to achieve 500mAh, not only does not affect the action of the electric toy, but also increases the battery life to 20 minutes.
According to the design of the power bank 1500mAh + 500mAh, the first charge, the supercapacitor → electric toy, only 3 seconds.
Then the lithium polymer battery, to charge the supercapacitor, it takes about 15~20 minutes.
This charging process is the same as the battery life of electric toys.
When the toy runs out of power, the super capacitor of the power bank just has enough power, repeat the process of charging for the first time, and it only takes 3 seconds for the player to continue playing.
Then the lithium polymer electromagnetic, which charges the supercapacitor again......
And so on, seamlessly.
Even at home, connecting the iron power supply to the socket can also realize the full charge of the supercapacitor module in 3 seconds, and then get the electric toy in 3 seconds.
Based on the above.
Consumers who buy GBA power banks, it's okay not to buy electric toys, but once they buy electric toys, they find that the charging speed is dead......
GBA power bank is meaningless, and it is not as good as the ultra-thin GBA with a lower price to have a market advantage.
At this time, Vice President Bandai hurriedly walked into the office.
"President, agents from all over the country called and said that there was a return problem."
"Because of the charge?"
"Yes," he said.
"How many?"
"Two or three hundred."
"Leave it to Nintendo, we're just game developers now."
"Okay."
Nintendo, which has a big business, will definitely not care about two or three hundred returns.
According to the previous operation, once the electronic product is activated, it cannot be returned for ripping, and the agent is asked to refund the money on the spot, and then return the activated product to the factory.
However, by noon the next day, more and more returns were made, and a wave of returns gradually formed.
When Nintendo reacted, there were already long queues at the entrances of agents and dealers at all levels.
……
The other side.
Sega Headquarters.
After Sega declared bankruptcy, RGB Co., Ltd. came to talk about the acquisition, intending to take over Sega's game development business before liquidation.
The two sides negotiated for a week and decided to sign the contract this afternoon.
However, near noon, Bandai Namco suddenly intervened strongly.
Even Takega Takasu, the president of Bandai, personally came forward to find the Sega shareholders.
Takega Takasu, the president of Bandai, knows the horror of 'fast charging'.
But he wasn't without a backhand.
At the beginning of the establishment of the TEP direct store, Takeuchi Yoshino issued a wanted warrant to hunt down and kill Son Masayoshi, the richest man on Wajima.
Son Masayoshi couldn't swallow this breath, but he didn't dare to provoke Tep.
Suddenly, when it was reported that Bandai and Namco had merged to fight against the Tin Leather Company, the other party began to contact Bandai Namco considering that the main industry of the Takeuchi family was 'TEP Direct Store' and acting as an agent for Tin Toys.
After half a year of planning, seeing that the iron company launched the power bank, Bandai President Takasu Takega thought that the time was ripe.
When the power bank came out, Bandai announced the launch of the same model, and then added the function of listening to songs and watching videos.
When the power bank realizes MP3 and MP4, Bandai announced the addition of the shooting and recording function.
When the power bank realizes shooting and recording, Bandai proposes a game platform......
In this way, little by little, the power bank will be introduced to the field of multi-functional game consoles.
By this time, the main competitors of the iron company were no longer toy manufacturers, but Nintendo, Sony, and Softway.
Takasu Takega even thought about instigating both sides and adding communication functions, so that Ericsson, Nokia, Motorola, etc., also became rivals of the iron company.
Unfortunately, the 'fast charging' problem appeared too quickly, and he had to arrange the back road in advance.
According to Takega Takasu's idea, when the Iron Company was struggling with Nintendo and other game console manufacturers, Bandai Namco joined forces with large and small toy manufacturers, with the help of Wajima SoftBank, to acquire the half-dead Sega, the dark Chen Cang, and then with the help of the BlackBerry system, launched the 'Bandai handheld', and finally achieved a new life.
As for whether RGB will be able to acquire Sega......
In terms of the ability to spend money, how can the newly rising RGB be comparable to Wajima SoftBank?
……
Daze, Xiao Xu's family.
"Bandai Namco uses Wajima SoftBank to acquire Sega?"
Xu Fei received the news from the intermediary Ichiro, combined with the return problem faced by the GBA mobile power supply, and immediately understood that Bandai Namco planned to withdraw from the 'Nintendo Alliance'.
In addition, Bandai Namco had a merger plan with 'Sega' before, but it was stopped by Bandai employees and forced to cooperate with Nintendo in order to survive.
Now that Bandai has turned its merger with Sega into an acquisition of Sega, it is not surprising that shareholders and employees will definitely support it, and it is not surprising that they betrayed Nintendo and Sony.
In particular, the 'software platform' launched by Nintendo has a very good purpose, but to put it bluntly, it is an evil plundering of capital.
When the game developer uploads the game, Nintendo takes a 45% cut, and with the strength of Bandai Namco, which is the second largest video game manufacturer in Wajima, how can Nintendo send money.
Including Sony, it is estimated that they are not willing either.
In addition, Ericsson, Nokia, and Motorola, which jointly developed the 'Symbian system', are also not monolithic.
According to reliable sources, Ericsson intends to withdraw from the 'Symbian system' and form a holding company with Sony, called Sony Ericsson, referred to as Sony Ericsson.
So, Sony will soon withdraw from the cooperation with Nintendo as well.
So the question is, will they continue to fight after Bandai, or will they turn the spearhead and attack Nintendo, who has rebelled from their relatives?
Xu Fei took the information and thought carefully.
The acquisition of Sega by RGB Co., Ltd. was made in order to fill the problem of its lack of game resources in the handheld field.
Normally, RGB Co., Ltd. has exhausted the revenue of RGB flying gyroscopes and introduced 'mini supercapacitors', and now there is not much money.
If Bandai doesn't intervene, the intermediary Ichiro can negotiate with Segado a few times and get the deal done.
Now that Bandai is involved, RGB Co., Ltd. will definitely not be able to grab each other without the help of the funds of the Iron Sheet Company and TEP.
If you can't get Sega, you won't be able to get a lot of handheld game resources, and the independent research and development process is slow, and you will have no advantage against Nintendo in the future.
So, I still have to chase Bandai to fight.
Xu Fei made a decision, and immediately asked the military division to go to Wajima to talk to RGB Co., Ltd. about the iron company's plan to introduce flying tops.
This was done in order to send a sum of money to RGB Co., Ltd., so that the other party could help Sega shareholders raise the price and consume the funds of Bandai and Wajima SoftBank.
In addition, he contacted Yoshino Takeuchi and asked the other party to also participate in the bidding, and continued to help Sega shareholders raise the price.
Next, Leifei Technology, which acts as an agent for mechanical toys and RGB toys in North America......
Of course, the price has gone up, and you definitely can't want a 'noble Sega'.
Xu Fei finished his work and walked into the kitchen.
On the afternoon of the first day of the Lunar New Year, after talking to Lou Nannan about the supply and marketing cooperative, the other party returned to the capital in the evening to avoid the old lady of the council, because she missed her husband during the holidays, suddenly fell asleep, and no one at home took over the affairs of the supply and marketing cooperative.
Lao Xu also went to the northwest in the evening of the same day to coordinate the construction project of the power tower of 'West-to-East Power Transmission'.
Lao Huang was concerned about the southern business, and early in the morning of the second day of the new year, he called seven men and eight women and went to Xijiang.
Unable to stay at home, Malaysia went to the lab to help improve the 'flywheel battery'.
Tang Mo saw that there were only lonely men and widows left in the family, and he went out in the morning and didn't come back.
'Is it that hard to cook?' ’
Xu Fei waved his knife and cut a plate of radish balls sent by the village in half.
Then put more chopped green onions in the pot, scramble two eggs, wait until they are almost cooked, then pour the meatballs into it, stir-fry for two minutes, turn the spoon upside down, feel a little dry, add half a cup of hot water, and a little sticky, see the bottom of the lake pot, and hurriedly get out of the pot.
Half of it was given to the vicious dog, and after waiting for a long time, I found that the other party did not eat it.
Xu Fei emptied the rest of the pot into the trash can and walked out of the house.
Daze Industrial Park resumed work on the 17th of the first month.
On the afternoon of the third day of the Lunar New Year, the newly repaired roads, including the south gate of Daze Power, looked deserted.
But not without figures.
For example, the bus station planned a year ago.
This is a 'corridor' set in the middle of the road, with an overpass at each end, and the whole is like the word 'work'.
In the middle of the bridge, there are 'stairs' reconstructed from metal conveyor belts, and on both sides there are conveyor belts that can carry wheelchairs, electric vehicles, and even agricultural vehicles.
As a result, there are no traffic lights on the bus stop section.
A 'supercapacitor' the size of a machine well house is installed in the station, and two charging lines in the form of slide rails are separated.
Then, behind the butt of the bus, a 32-inch large-head machine-style on-board supercapacitor is installed to form a pure electric vehicle.
The bus leaves the starting station, consumes the power stored by the supercapacitor on board, arrives at the bus station, with the help of the charging slide, realizes the range extension, and continues to the next bus station, so that it can circle around Daze Industrial Park.
Thanks to the control module of the remote-controlled tank, the bus does not need a driver.
And there are no intersections on the circular section, all of them are overpasses, and there is no danger.
Hence the 24-hour operation.
It's just that all other cities have plans, and the model of Daze Industrial Park cannot be built, so the bus system cannot be introduced.
At present, the unmanned bus has been in trial operation for a month and has received feedback from many passengers.
For example, the start is too fast, and the push back feeling is too strong.
For example, at two or three o'clock in the morning, if one person rides, the car is too terrifying.
Xu Fei came to the bus stop and boarded an unmanned bus that arrived.
At the end of the 10-second countdown, the doors automatically close when passengers are not sensed to get on and off the bus.
When the vehicle starts, the feeling of pushing back is really strong.
After all, it was a controller that was removed from the top of a remote-controlled tank.
With the driving, the south gate of Daze Power → Daze Iron Toy Factory → the west gate of Daze Power → at the upper and lower entrances of the high-speed entrance......
The surrounding environment is becoming more and more desolate, and the sky is dark, and there is no movement on the bus......
Xu Fei couldn't help but look back, and all the seats were empty.
Looking back at the front, from the cab to the front of me, it was equally empty.
If it weren't for the vicious dog......
"There it is!"
Xu Fei let the vicious dog sit in the cab, "It just so happens that the military dog is unemployed from the TEP, so it is better to arrange to serve as a captain or crew member in the car." ”
"This will also allow you to monitor outlaws from other places."
Next.
Early in the morning, Grandma Er Ya was about to go to the east gate of Huangnigang to visit relatives, boarded the unmanned bus, and always felt that there were people in the cockpit.
Go up and take a look......
A hound, wearing a captain's hat, holding the emergency steering wheel with both hands, turned his head, the corners of his mouth raised, and smiled slightly.
Grandma Erya was stunned for a long time, and hurriedly took out the fast-acting heart-saving pills distributed free of charge by the citizen hospital.
Xu Fei saw this scene through the surveillance, and planned to change the shape of the military dog, but thinking that the elderly can be exposed to new things, there should be no problem for others.
"Just get used to it."
On January 27, the fourth day of the Lunar New Year, the British and American forces had advanced into the suburbs of Baroda in just two days.
The defense line set up by Yin Lakr along the way was useless under the blow of the informationized combat system.
Even the special 80 and rocket vehicles purchased with huge sums of money have been invaded because of the invasion of the network-supported command system, resulting in loss of contact, loss of control, and even disappearance.
North America's takedown of Yin Lakr has become a foregone conclusion.
It's just that what makes Xu Fei have a headache is.
The 'Invincible Battalion', made up of its own Navy SEALs, was the first to infiltrate Barroda and mastered the location of various bank vaults.
What Morgan meant was to take it to a hidden place and hide it.
Wait for the end of the war to be liquidated, and then it will be shipped to Israel.
'Then how do I get the stuff here?' ’
'Robbed in transit?' Or was it lost during shipment? ’