Chapter 293: Car company showdown, see who has more money

In Xu Fei's opinion.

GM's OEM business in the Asia-Pacific region was handed over to the Osawa Industrial Consortium, which was equivalent to its own major customer.

Under the leadership of Smith, more than 30 shareholders of General Motors each donated 1 million US dollars to the Youth League Foundation on time every month, which is equivalent to their own big funders.

Now that the big customer has been beaten and the big money owner has been killed, if we don't flip the table, won't the people outside think that we are easy to bully?

This is especially true for companies that entrust their own OEM.

Today, others hit General Motors, and Director Xu was indifferent.

Maybe someone else will beat me tomorrow, and Director Xu will be indifferent.

Then I might as well find another factory to OEM.

Once the customer has this kind of mentality, the people's hearts will be scattered, and the team will not be easy to lead.

Therefore, it is necessary to give the Japanese car companies a little ruthless, so that the other party has a long memory, and also let the customers take a look at the means of Director Xu, and the province will one day confront more powerful capital, the two sides have not yet started fighting, and their customers have all run out.

Xu Fei thought about where to start and walked home.

The eldest secretary and the second sister have already gotten off work and are huddled in the living room sofa watching TV.

No one cooks tonight, because the third secretary went to the countryside to investigate.

Xu Feigang stroked 20 large meat skewers, poured the first bottle of beer in his life, was not hungry for the time being, directly ignored the problem of dinner, and yelled at the second floor: "Blind, are you there?" ”

"Yes." Huang ran downstairs half-blindly, "What's the matter, uncle?" ”

"Let's talk in the study."

For this nephew, Xu Fei has never been stingy.

General Manager of Hongqi Division, Sales Director of Iron Sheet Company, Marketing Manager of Iron Toy Factory, President of Iron Banner Automobile Products......

Some of them were gone, and they were all thrown away.

And Lao Huang is also very competitive, and he doesn't know how to use it, but he actually became the deputy of Huaxia Religious Affairs, the manager of the Taoist Association, and the Taoist of the Heavenly Master lineage.

The business card in his pocket can be said to be better than blue, which is not inferior to his brother-in-law.

The only drawback is that since I heard about the 'eschatology', the tortoiseshell copper coin has never left his hand, and wherever he goes, it seems like the devil is stunned.

Come to the study.

In the fifteen or sixteen square room, there is only one desk and two chairs.

There were no bookshelves, no messy murals, just a pot of extremely vigorous dog's tail grass, which was placed on the north balcony.

Xu Fei poured half a bottle of beer from the barbecue restaurant into the flower pot and sat down in the chair.

"I haven't taken care of the car either, how did I do last year?"

"Last year, in addition to Daze, we added four additional automobile assembly bases, respectively in FAW General Factory, Yancheng Dongyue Automobile, Modu Automobile General Factory, and Guangqu Automobile General Factory.

With five vehicle assembly sites, the plant will produce 13,000 vehicles per day.

As a result of the expansion of the assembly base, a total of 2.8 million vehicles were assembled last year.

Among them, 2.3 million belong to GM's own brand, as well as Iron Sheet GM - Fuel Economy.

The remaining 300,000 units belong to tEp, 150,000 units belong to Xiaohongqi, and the rest are equally distributed to Dahongqi and domestic automobile OEMs.

Referring to the tax amount, the total income is about 4.5 billion US dollars. ”

Huang said blindly, took out the ticket holder from his pocket, and took out a piece of paper, "In the first half of this year, the global industrial upgrade, our production capacity increased by 3.2 times, the daily output reached 41,600 vehicles, an average of a new car rolled off the assembly line every 3 seconds, and 5.9 million cars were assembled in the first half of the year alone."

After achieving the goal, the leaders of Dongshan University led a group to visit, and the deputy director of the capital also came to Daoxi, but you were overseas at the time and missed it.

In the first half of the year, the production capacity was mainly supplied to General Motors to help the other party achieve the honor of 'No. 1 car company'. ”

Xu Fei didn't look at the new round of the world's top 500 companies announced by Fortune magazine, and finally understood the reason why Smith was attacked.

In North America, there is no 'price war', 'bidding acquisition', 'commercial espionage' and the like, some are just 'kill the shareholders today, force their heirs to transfer shares by agreement tomorrow, and then kill their heirs, the company is mine, legal and compliant'.

That's how Morgan's father, who killed Kennidy and dismembered the oldest Boston consortium in North America, played like this.

Klin, the former head of North America, grew from a poor boy to the twelfth largest family in North America, and he also played like this, just like his death list, on which there were many billionaires worth more than a billion dollars.

Now there is a company with no background and no backing, and suddenly it has become the world's number one car company, and it can generate considerable profits, and any vampire/capitalist will not let it go.

Huang continued: "In the field of foundry, if we integrate the production capacity and market share of enterprises, our biggest competitor is the Nissan Alliance. ”

"In '99, Renault invested 5.4 billion US dollars to acquire a 36.8% stake in Nissan Motor and became the majority shareholder of the latter."

"Last year, Nissan invested 4.7 billion US dollars to acquire a 34% stake in Mitsubishi Motors, becoming the majority shareholder of the latter."

"At the beginning of this year, Renault Motors, Nissan Motors, and Mitsubishi Motors formed the 'Nissan Alliance', which includes 23 brands, which must have technology, capital, factories, and markets."

"Its related production capacity has now surpassed the largest car company in the past - Toyota, and has also surpassed us, General Motors, and Ford Motors, and I believe that it will leap to the first place in the world in three or five years."

"So, at present, our main competitors are the Nissan Alliance, Toyota, and Honda, which have a deep background."

"As for Ford, the deindustrialization of North America is accelerating, and they have already approached us, and we may be able to reach an OEM cooperation by October."

"And Volkswagen, BMW, Daimler-Mercedes-Benz and other German companies, now all have been abducted by Foreman to build chariots, and the OEM orders have been lost to the iron sheet company."

Xu Fei listened and pondered.

It owns many car brands, but it can't get its hands on any of them, except for tEp and Tin GM.

Because the own camp has not joined the WTO, whether it is its own brand or Sino-foreign joint venture brand, all are limited by the export volume.

Like tEp, it can be exported to the world in unlimited quantities, but it is only in its own way that it intends to make money from General Motors first, so it has reduced its production capacity allocation.

However, each brand of big and small red flags and iron flag cars can export up to 50,000 units per year, otherwise the taxes and fees on the side of the importing country will be increased by 300%~500% according to the arrangement mechanism.

Therefore, if you want to carry out a war in the field of automobile trade, you must make good use of the brand of "Tin GM", which is "German + American", and then pull a large number of unsatisfactory car companies, and force the Nissan Alliance, which is the most threatening to itself and has great development potential.

At present, Tin General has two independent brands.

One is the Fuel Saving King series, which sells well in Europe and has a production capacity of 1.1 million vehicles this year.

One is the newly launched Beetle, which is mainly aimed at the European and American markets, with a production capacity of 1.5 million units allocated this year.

The two add up to 2.6 million, which is not as good as General Motors.

However, it can use the power of Germany to increase shipments of BMW, Volkswagen, Mercedes-Benz and Italy-Fiat.

In this way, counting GM's 10 million+, you can get 35% of the car market.

Xu Fei thought about it seriously, took out the power bank again, and checked the shipments of other car companies, feeling that 35% is a bit less, and it is best to reach 45%.

And an increase of 10%, in the context of the price war, the production capacity must be increased by at least 20%.

Nissan 12,000 x 3.2 x 1.2%, 46,000 units.

That is, to add a 10,000-day-per-day automobile assembly base.

"I heard that General Motors has reorganized the Daewoo Plant?"

Huang Banblind stopped talking about the work report and nodded, "Yes." ”

"You go over there and increase the production capacity of the Daewoo main plant to 10,000 vehicles per day."

"Uncle, this task is a bit difficult, because the equipment of the Daewoo General Factory has been hollowed out by North American soldiers, and General Motors announced the reorganization of Daewoo, just to boost the stock, and there is no need to replenish the production equipment at all."

"It's okay, I'll ask the North American GIs to send the equipment back."

Huang Ban was stunned when he heard this, "Will they listen to us?" ”

"It's good that you know about this, after the North American GIs send the equipment back, you start production immediately, and I will say hello to General Motors, which mainly produces fuel-efficient kings and beetles."

"Good!"

"Do you know anything about Nissan Alliance cars?"

"Knowing each other and knowing oneself is invincible, and as a sales director, I must have studied them thoroughly."

"Tell me about it."

Huang Ban looked around blindly, went out and got a stack of A4 papers, and said:

"This is not only the current situation of the Nissan Alliance, but also the current situation of Japanese cars."

"In the increasingly competitive automobile market, especially in the context of the sharp rise in crude oil prices, Japanese cars are sold all over the world with fuel efficiency, with 6.5 million Toyota, 3.2 million Honda, and 7.5 million Nissan Alliance."

"But it's not engine technology that's fuel-efficient."

"In terms of engines, they are not as good as the German system, and even the American system is not as good as the American system."

"The main thing in this is that the body is light and the paint is thin."

"The body is light, and light materials must be used, but the price is here, and the materials will definitely not be very good, so the low-end series of Wajima car companies will basically rust in many non-painted parts."

"Secondly, the paint is thin, resulting in a textureless appearance, compared with the electroplating process of tEp, General Motors, and the use of nano spraying Hongqi and Iron Flag, you can see the gap at a glance."

"Again, due to the limitations of engine technology, the Japanese cars are basically 'not radical in motives', that is, the same specifications are very fuel-efficient, taking the 2.0 self-aspirated engine as an example, if you want to control fuel consumption, and lower than tEp, GM, Ford, Japanese cars must reduce horsepower, other brands of 210 horsepower, Japanese cars are only 156, in the Oriental dialect: too meaty."

Generally speaking, self-aspirated engines and oil burning cannot be linked together, but Nissan uses a strange engine design scheme to link the two together, and makes vehicles with such engines often make various abnormal noises."

"In addition, in order to reduce the weight of the vehicle, the Japanese car has done a lot of articles on the interior, resulting in a very smelly interior, especially in summer, smokers can't open their eyes."

When Xu Fei heard this, his eyes lit up, and he got up and walked out of the study, "Let's go, get a mid-range car of the Nissan Alliance, and dismantle the research." ”

"Let's suppress the Nissan Alliance first?"

"Since its potential is great, it must be strangled in the cradle."

"But we have cooperation with Renault, especially Zidane who led the junior team to participate in the Japan-South Korea Joint Cup, and will participate in the Japan-South Korea World Cup next year."

"Two different things, Renault does not hand over the order to us, but gets together with Nissan and runs Baxi to open a factory, then the two sides will definitely be competitors in the future."

"What should I do if the country negotiates with our superiors?"

"Are you idle? Worried about the above? ”

"I just care about caring."

"You should care about your lifelong events now, in a few years you will be sixty, even if Casal from the Civic Hospital agrees to give you IVF, there is a chance, others 45%, the quality of your tadpoles is not good, the success rate is at most 3%, in case my second cousin-in-law is broken, how should I explain to my second cousin?"

"It's okay, I'll go down before you, I'll explain it to my mom personally."

“……”

………

Daze Power, Automotive R&D Center.

The laboratory that received the instructions contacted the logistics support office and asked them to send a Nissan Alliance's low-end Nissan over there.

The price of 120,000 yuan, affected by the impact of new brands emerging one after another, is a bit backward as a whole.

There is no sunroof, no large-screen display, no radar sensing system, and even additional navigation equipment is required.

In terms of market competitiveness, it is certainly not as good as any brand produced by the Daze Industrial Complex.

But Nissan has done a lot of work on the interior.

For example, the seat has a high fit, it is extremely comfortable to sit on, and it is soft, not like the hard leather of tEp.

For example, the sound of opening and closing the door, under the premise that the whole car is closed, the Nissan car is light, no matter how hard the door is closed, it will not make the people in the car feel uncomfortable, and the door of tEp, when it is closed, the passengers in the car will even feel eardrum pain.

Xu Fei experienced it for a long time, and then drove the vehicle to run, and finally came to the conclusion: light and fast.

In other words, it is not unreasonable for people to increase sales.

Then the next step is to magnify the other party's flaws and weaknesses.

Xu Fei first asked the engineer to move the car seat into the laboratory for testing.

Soon.

Benzene is 2.35mg per cubic meter, active in the environment for about 4~8 hours, benzene poisoning, dizziness, nausea, suffocation, if inhaled for a long time, it will damage the nervous system within 10~21 months.

Note: This problem is present in most cars today, especially long-distance buses.

Acetone value??? Because the inside of the seat is filled with activated carbon, the content in the car will not exceed the standard at room temperature, but with the use time of the car, as well as the high temperature in summer and the exposure to the sun in summer, the content of combustible gas per cubic meter rises sharply.

Note: This problem is present in most cars today, especially long-distance buses.

Formaldehyde values??? This is a colorless and odorless toxic gas, which can cause edema of the respiratory tract, cause headaches, cause skin inflammation and necrosis, and can cause qualitative changes in biological organs for a long time, which can lead to genetic mutations and induce various cancers and infertility.

Note: This problem is present in most cars today, especially long-distance buses.

Xu Fei got the test report, rummaged through his low-end cars, such as the fuel-saving king and the Beetle, and found that all of them did not contain benzene.

Because 'no benzene is not painted', any paint contains benzene, and its own electroplating process is used, no paint is used, and naturally there is no benzene.

In addition, nano spraying is a coating process, which can inhibit harmful substances such as formaldehyde and xylene in the interior.

Therefore, the interior of my car cannot detect formaldehyde.

However, 'no formaldehyde, no glue', any bonded thing, contains formaldehyde, external car companies do not have nano spraying, and must use the adhesive process, as the temperature rises in the car, the adhesive softens, and will definitely emit formaldehyde.

"Understood?"

Xu Fei looked at Huang half-blind.

The latter's eyes lit up, "With your own strengths, fight for the weaknesses of the other, and use propaganda to let everyone know that the Japanese car is a 'poisonous car', and the other party's sales have plummeted, and our sales will naturally go up." ”

"Blind, after so long with me, you still haven't learned well."

"Listen to my uncle's teachings."

"You should read more about Pop's business experience, Welch's writings, and Bill Gates's family history."

"I don't have that much time."

"Forget it, I'll just teach it."

Xu Fei turned his head and looked at the Citizen Hospital, "If you are asked to beat up the horse, will you go directly, or will you smoke the cold and stuff him with a brick?" ”

"I don't dare."

“……”

"Uncle, I understand, let's quietly enter the village."

"Have you seen our Citizen Hospital? What a good industry, we should now let the world know the dangers of toxic gases such as benzene, acetone, and formaldehyde, instead of directly attacking Japanese cars, or even letting them know that we have taken action. ”

"I understand, let everyone in the world smell benzene and change color, fear acetone like a tiger, and tremble all over the body when they hear formaldehyde.

"That's why Uncle values you."

Xu Fei patted Huang Banblind on the shoulder, and the latter became more and more respectful.

Then the uncle and nephew smiled and walked towards the citizen hospital.

………

July 20th.

Tokubei Municipal Hospital, one of the world's top medical institutions, has announced the results of a study by a medical team led by Casal, a world-renowned surgeon, Lascaux Prize winner and Galen Prize winner.

The results contain 9 medical achievements.

For example, the physical function of the tail is the main source of human immune cells, it is not recommended to cut it unless necessary, if you cut it, don't worry, we can help you reload.

For example, acquired crest deformity has an 80% chance of triggering genetic mutations in offspring, and the best way to avoid it is to maintain a good sitting posture and avoid Erlang's legs.

For example, after 20 years of research, about 98% of laryngeal cancer, nasopharyngeal cancer, lymphoma, thyroid cancer, etc., are induced by formaldehyde, and it is recommended that the global health organization list 'formaldehyde' as the most carcinogen known to humans.

For example, in the field of cardiology, the KSE genetically engineered tissue fibrinogen activator developed based on the 'gecko's tail rebirth' can destroy clots and restore blood flow, and even without minimally invasive surgery, 'proximal artery injection' alone can achieve 50% effect.

At the same time, citizen hospitals will distribute one to each heart patient worldwide to save their lives, which could reduce heart disease deaths by 70% in the coming year.

The medical achievements announced by the citizen hospital caused a sensation around the world in less than half an hour.

Getting sick is a big problem these days, including the wealthy, especially when it comes to heart and cancer.

Some of the wealthy people who knew about Casal chartered a flight to Berlin on the spot and made an appointment for an injection of KSE-tpA, or a minimally invasive surgery.

Many wealthy people who don't know about Casal have seen Casal's personal achievements through the official website of the Civic Hospital, such as the reconnection of the broken arm, the recovery as before, the occlusion surgery, the scarless plastic surgery, and the cardiac biopsy rejuvenation...... Worship the gods on the spot.

It caused a huge sensation and attracted the attention of the World Health Organization.

Three days later, the World Health Organization listed 'formaldehyde' as a first-class carcinogen and called for a global action to 'clean aldehyde'.

On the same day, tEp direct stores, RGb direct stores, pet hospitals, and 10,000 repair shops successively launched 'formaldehyde reagents' priced at 1 US knife.

Soon, more than 50 super-large-scale furniture manufacturers around the world were reported and claimed by countless buyers.

Subsequently, more than 30 of the world's largest sofa and mattress manufacturers were reported and claimed by countless buyers.

Subsequently, many plastic product manufacturers around the world, including the toy manufacturer Lego, were reported and claimed by countless buyers.

By July 25th, many latex paint manufacturers, printing manufacturers, and tape manufacturers around the world were also whipped by consumers.

"It's not the right rhythm."

Xu Fei made a plan to make the operation center fully execute, and then squatted in the office, watching the news and stealing fun.

But looking at it, I found that people are engaged in this and that, but they are not engaged in car companies.

All of them, the phone rings.

Xu Fei picked up the private phone: "Crooked?!" ”

"Hello Mr. Xu, I am from the sales office of Daze Real Estate."

"I don't know."

"I'm the real estate consultant who helped you take care of the property."

"Oh, what's the matter?"

"Your wallpaper shop, yellow."

“???”

"If there are any good investment projects in the future, I will contact you again, so I won't bother."

“……”

Xu Fei dropped the phone and paced around the office a few times, feeling that he couldn't go on like this, someone had to come out and lead the rhythm and lead the conversation to the car.

He thought about it for a long time, contacted acquaintances scattered all over the place, and told the other party how to do it.

Next.

A sensational piece of news crushed all the news.

Old Walker, a super farmer in Texas, sued the world's famous car company tEp in a Texas court, saying that the formaldehyde in the car exceeded the standard, which made him extremely unwell.

James, chairman of tEp, learned of this and personally rushed to Texas to have a face-to-face conversation with the super farmer Walker Sr.

At noon on the same day, tEp confirmed the news that the tEp car contained trace amounts of formaldehyde, compensated the old Walker with 100 million US dollars, and announced the recall of all tEp cars in the 16th week of 01, and compensated the owners of the cars using the batch, 500,000 US dollars per person.

People who saw the news have tested their vehicles.

In the afternoon, General Motors announced that it would recall the vehicles of the 12th week of '01 and compensate each user 200,000 US dollars.

In the evening, Iron General Motors, Hongqi Automobile, and Tieqi Automobile successively announced recall plans and compensation plans.

And then.

Owners who use other brands of vehicles have also been found to have excessive formaldehyde and serious exceedance, and have expressed dissatisfaction with the car brands they use.

The problem is that any car has formaldehyde, which is impossible to avoid.

tEp cars do not have formaldehyde, but claim to have formaldehyde, and choose a recall and compensation plan, while General Motors, Iron General Motors, etc., have also followed.

How to choose a car company that really has formaldehyde in the outside world?

Also recalled?

The Nissan Alliance sold more than 7 million vehicles last year, and if you add in the sales before the Nissan Alliance was established, at least more than 30 million vehicles will be recalled.

How much money does this cost?

But if you don't recall, when everyone is doing something, and you don't do it out of the mainstream, you become the most eye-catching one.

When the interests of the vast majority of people are involved, if you don't do it, you will hurt the vast majority of people.