Chapter 10 Advertising Endorsements
"Let's not talk about the division, are you ready to write your own songs?" Chang Jihong said, "Huayi Music must review it first." ”
"I can write it tonight." Chen Jing nodded.
"Okay, tomorrow you and I will go to meet Zhang Yadong of Huayi Music." Chang Jihong said, "Now let's talk about advertising endorsements, first of all, the endorsements you carried when you were a member of SJM.
Other countries and expiring ones are not to be said, there are two more in Huaxia, one is Pepsi, the other is OPPO mobile phone, and they were all just signed this year, fortunately, they were only signed for 1 year.
It will expire in February and June next year, respectively, and I suggest that you continue to fulfill these two endorsements and then try to renew your contract with them.
Because the people who are looking for your endorsement now, except for those that can't be put on the table, as well as the milk powder, health products and games that you ask to remove, are basically fast-moving consumer goods and clothing.
Pepsi's influence is undoubted, and it is a recognition of its popularity to be endorsed by it, and OPPO, as an electronic product, has higher specifications, and it is naturally the best to win it. ”
Chen Jing nodded when she heard this, she was able to receive endorsements from Pepsi and OPPO as an Asian heavenly group, but now that Chen Jing is flying solo, she has not yet proved her ability to carry goods.
Because the vast majority of Chen Jing's fans are students, their purchasing power is limited, and it may be possible to buy an album, snacks, and drinks, but it is difficult to buy electronic products such as mobile phones, let alone luxury goods.
And before the four top streams, the popularity and traffic of celebrities were actually quite empty, also because the capital had not yet played the routine of traffic + IP, and the realization rate was too low.
"No problem." Chen Jing nodded.
"Then there are the products that seek cooperation this time, after screening, there are still 5 left, you see." Chang Jihong handed the document to Chen Jing.
Chen Jing took it and looked at it, "Semir, Yili breakfast milk, Shanghaojia potato chips, Xtep, and microblogs!" ”
"These 5 meet your requirements, and they are also more in line with your popular idol status, I have already taken them." Seasonal Red Road.
Chen Jing nodded, although it was more than half less than the previous cooperation invitation, it was safer, "What is my endorsement fee now?" ”
"If you sign a contract for one year, it's 2 million, and if you sign a contract for two years, it's 3.5 million!" Chang Jihong said, "This price is relatively high, which is higher than many popular students in the mainland." ”
Obviously, in the mainland entertainment industry around 2010, there was no capital and Internet giants to enter in a big way, so the remuneration and endorsement fees of artists have not skyrocketed, and the current endorsement fees are still slightly lower.
This is not the era when the four top streamers became popular in the mainland in 2015 and infinitely increased the salaries of artists!
At that time, the appearance fees of the top class were sky-high, which was higher than that of superstars.
Chen Jing wants to get a sky-high price, and it is estimated that he will have to wait a few years.
"How much is Li Yuchun?" Chen Jing said curiously, "What about Dong Zhou?" ”
Chang Jihong glanced at Chen Jing and said with a smile, "Li Yuchun doesn't know the specifics now, but it should be around 5 million, as for Dong Zhou, he just rejected Pepsi's contract renewal and switched to Sprite, with an endorsement fee of 40 million!" ”
Chen Jing couldn't help but raise her eyebrows when she heard this, "This, it's a little too big!" ”
"You just quit the group and flew solo, and you haven't proved that your popularity is false or not, Li Yuchun's family has already proven yourself, and Dong Chou's 40 million is not a one-year endorsement fee." Seasonal Red Road.
"If your debut album can sell well, your endorsement fee will definitely go up again."
"How many years have these been signed?" Chen Jing asked.
"Except for microblogging, which is 2 years, everything else is 1 year!" Chang Jihong said, "Obviously, people also want to try it first to see how popular you are." ”
Chen Jing couldn't help but laugh when she heard this, this is underestimated, but it's okay like this, when you sign the contract again, it won't be this price.
Immediately, Chen Jing began to calculate how much money she could make.
The microblog is 3.5 million in 2 years, and the other 4 endorsements are 8 million in 1 year, adding up to a total of 11.5 million yuan, and the four achievements are 4.6 million, and after taxes, it is 3.68 million yuan!
earned 11.5 million, and got 3.68 million, tsk.
Fortunately, when Chen Jing and Chang Jihong signed the contract, it was agreed that as long as Chen Jing's turnover could reach 30 million by the end of 2010, the proportion could be adjusted, and it seemed that they had to work harder.
"There are also 10 commercial performances here to invite 200,000 each!" Seasonal Red Road.
"Pick up, pick up as many as you want!" Chen Jing said ruthlessly, it's hard to make money.
What's more, he is now short of money to buy the film and television adaptation rights of novels and games he likes, but fortunately, the IP boom has not yet risen in 2010, and you can buy it for 100,000 yuan if it is cheap, even if it is expensive, it will not exceed one million.
But after a long time, the price will be very different, and it may be taken first, so Chen Hao must work hard to make money.
"Okay, then I'll take it all." Chang Jihong said, "Finally, there is the "Palace Lock Heart Jade" you said, I have inquired, the script is still being created, and the heroine's words should be Yang Mi under Li Xiaowan."
As for the actor, Yu Zhen liked Feng Shaofeng of Huayi at first, they had worked together before, but I had already contacted Xiangnan Satellite TV, and later I also found Yu Zhen, and when they heard that you wanted to join, they all welcomed it, after all, you are hot now.
Therefore, the male number one of "Palace Lock Heart Jade" should be stable, but Shonan Satellite TV has made a request, I want you to participate in their New Year's Eve party this year, with an appearance fee of 2 million. ”
Chen Jing nodded when she heard this, since the success of Shonan Satellite TV's New Year's Eve party, other TV stations have also followed up, triggering a New Year's Eve party war.
Therefore, singers have become sought-after goods, because the Chinese music scene is becoming more and more sluggish, and many artists even sit on the ground and raise prices directly in order to take advantage of the opportunity to make a fortune.
The New Year's Eve price of artists is divided into echelons, and there are some industry rules.
Chen Huilin, Sun Nan, Yang Qianhua, Wu Kequn, etc. are all ranked in the echelon of millions of artists, and the appearance fee is about one million yuan.
As for artists like Liu Tianwang, God of Songs, RAIN and other artists who usually have an appearance fee of one million yuan, they are generally classified as "7-figure finale artists".
In addition, the organizers often hope to create special gimmicks to attract attention, and invite them in the form of combinations, such as F4 on the same stage, Yi Nengjin and Yu Chengqing and other past couples on the same stage.
This will be more difficult, and it is not uncommon for the artist's New Year's Eve price to increase by five or six times, which belongs to the "topic echelon".
Of course, sometimes if the invitation is early, before the topic is generated, the other party is not good at changing the appearance fee, which is equivalent to picking up a bargain.
But Chen Jing was no longer invited before, and at this time, because his withdrawal from SJM was hot and topical, the appearance price soared to 2 million.
Perhaps, Shonan Satellite TV will also invite Han Geng and Chen Jing to share the stage, and it will be even better if SJM is invited!
"I've agreed to Shonan Satellite TV's New Year's Eve party for you, it's a resource exchange, and the appearance fee is also very sincere." Seasonal Red Road.
"No problem." Chen Jing said.
I'm serious about making money.