After the Christmas game, the NBA team finally had a short vacation.

It's a pity that Wang Feng's holiday is the same as before, and he doesn't have time to rest at all.

In the past three days, Zhang Mingji, the main person in charge of Yao's team, found a lot of work for Wang Feng.

From the beginning of the regular season to the present, Zhang Mingji has made a lot of preparations in China, met with many domestic manufacturers, and finally screened a group of commercial endorsements that are more suitable for Wang Feng.

Now it was hard to wait for Wang Feng to have a rare vacation, so he immediately contacted those manufacturers and flew directly from China to the United States to sign an advertising endorsement contract with Wang Feng.

"Wang Feng, this is the first batch of advertising contracts."

Zhang Mingji said to Wang Feng with a smile on his face. "There are a total of 10 manufacturers, mainly food processing and production manufacturers, such as Yili milk, etc., you also know what the scale and efficiency of food enterprises in China are, and there are many similar enterprise manufacturers are waiting!"

Da Yao's judgment is correct, and Wang Feng's commercial value is very high.

Especially during this period of time, Wang Feng's popularity has been no less than that of those popular top traffic niches.

"This is just the initial attempt, and there will definitely be more advertising endorsements in the future. Based on your market positioning and future development prospects, we will carefully select the advertising endorsements that are suitable for you to sign up. ”

"You take a closer look, and if there are no big problems, you can meet with the people of these advertising companies tomorrow for the contract signing ceremony."

Wang Feng picked up these contracts and looked at them, he didn't know the number of some of these more professional clauses, but he could understand the endorsement period and the amount of endorsement fees in the contract.

In terms of amount, the prices of these endorsement contracts are uneven, with the highest Yili endorsement contract reaching 5 million per year, and the lowest being close to 2 million.

The sum of the 10 contracts is almost 30 million Chinese dollars per year!

Referring to the overall price of the celebrity endorsement contract in another time and space in 2016, it is indeed quite good.

"There shouldn't be any problems."

Wang Feng said to Zhang Mingji.

"Alright, I'll arrange tomorrow's signing agenda now."

Zhang Mingji said and said: "Regarding the sneaker contract, several domestic sporting goods manufacturers have communicated with me, including Li Ning, Peak and other first-line brands, and their quotations are also quite sincere, but I have also talked to Duffy about this issue. ”

"Since you play in the NBA, then choosing to sign a sneaker endorsement contract with Nike or Adidas is a better choice, at least from the point of view of interests, I don't know why you are so fond of domestic sneaker brands, but in the NBA, except for being able to give you a lower offer contract than Nike Adidas, there is no help."

Zhang Mingji said it more vaguely, but Wang Feng also heard the meaning of his words.

The United States is a country controlled by capital, from politics and military to entertainment and culture, all of which operate under the control of capital, and the NBA is no exception.

As the world's largest sports brand, Nike Adi has a strong voice in the NBA, and to some extent, can even influence some important awards, such as FMVP.

There has always been a rumor circulating on the Internet that the reason why Curry didn't get the Finals FMVP in 15 years is not because the judges really think Iguodala performed better, but simply because Iguodala is the face of Nike, and Curry chose to sign with Under Armour in 13 because of Nike's humiliating sneaker contract.

Unlike MVP, the selection mechanism is only voted by a few media reporters and commentators, and there is a great chance of black-box operation.

Wang Feng was just a melon eater in his last life, and he searched for posts with similar remarks and learned a little about it, but he didn't know whether the real situation was like this.

Even if these things are made up by netizens and are purely false, signing Nike Adi is still the best choice for NBA players.

Especially Nike, as the world's largest basketball sneaker manufacturer, Nike signed the vast majority of NBA players, such as LeBron. James, Kobe. Bryant, Kevin. The average annual endorsement contract for Durant's top players is close to $20 million.

In terms of endorsement fees for China's sneakers, even in 2022, the largest contract is the 10-year $100 million endorsement contract signed by Li Ning and Wade that year.

But what Wang Feng thought of was not just the question of how much the endorsement contract costed.

How much more can you get than you do now? Wang Feng thought further.

Now refuse Nike's large-scale sneaker endorsement contract to endorse domestic products, although in the short term, Wang Fengfeng has lost a lot of economic benefits, but in the long run, such behavior definitely has more advantages than disadvantages!

Moreover, Wang Feng himself is a hot-blooded young man who is a little angry, and he has strong patriotic feelings. For him, money is important, but as long as he earns enough to spend it. Some things are more important than money!

Wang Feng suddenly thought of something and asked Zhang Mingji: "By the way, are there any Hongxing Erke among those domestic sports manufacturers?" What is the offer they give? ”

Zhang Mingji was stunned when he heard this, and immediately shook his head.

"No, you may not know much about the situation of Hongxing Erke abroad, and now it is difficult to protect yourself, and it is very difficult to maintain the operation, and there is no money to invite celebrity endorsements."

"Besides, their main development direction is tennis shoes and light running shoes, for basketball shoes whether it is experienced or technically lacking, no matter how much they give endorsement fees, I don't think it will be suitable for you."

Wang Feng didn't speak after hearing this.

Indeed, during this period, Hongxing Erke was indeed in a dire situation, with poor product sales, broken company capital chains, and financial problems, and until the future of 2021, it will still lose money year after year.

Who would have thought that such a company would donate 50 million yuan when the country suffered a disaster.

50 million is nothing for a large domestic factory like Li Ning Anta, but for a company that has been losing money year after year, the concept is completely different!

Red Star Erke became popular in 2021, and the most widely circulated sentence on the Internet at that time was "I feel like you're about to go out of business, why do you donate so much?" ”

This sentence looks a little funny, but when you think about it carefully, you feel inexplicably sad.

As a sports manufacturer, Red Star Erke does lack in the company's operation and product promotion design, but such a conscientious manufacturer will never go bankrupt in China!

After Wang Feng crossed and obtained the system, he also thought about whether he was so lucky and was favored by God?

In this case, should I give back to this society with a rare opportunity? Even if it's just to give yourself psychological comfort? Make yourself feel like you're going through it in vain? If he could, he wanted to do as much as he could.