164. Unprecedented
After Xu Che's Ralph Lauren fragrance spokesperson expired and did not renew the contract, Xiao Zhan, who has recently been chasing after the soaring traffic, took over Xu Che's endorsement and became the new spokesperson of Ralph Lauren fragrance.
This brand is really not a person, after Xu Che left, he arranged for Xiao Station to be wide in the world, Southeast Asia, Europe and the United States are ready to arrange his billboards, grandma's..
This feeling is like Xu Che carrying a sedan chair for Xiao Zhan.
Maybe that's not quite the right description.
It's almost the meaning that when you go to school, you graduate, and your classroom is air-conditioned, and you are speechless.
However, the fans of Xiao Station, in order to improve their brother's compulsion, blew the big name of Ralph Lauren into a luxury product, laying the foundation for their six god outfits... also said that if you want to endorse Ralph Lauren, you have to go through the approval of two luxury groups, Brother Che just wants to say: "You are sober!" ”
Subsequently.
Xiao Zhan and Xu Che's fans started a protracted online tearing war.
But it's okay.
After the expiration of Chego and Ralph Lauren, they have been talking to Givenchy and CL Lubetin, Givenchy is talking about fragrance, and CL is talking about makeup.
However, it is a little difficult, Xie Liqin can only play the meaning of a matchmaker, and Givenchy has newly signed and issued "You kiss lightly, I am crazy to experience" Kunkun as the spokesperson.
As for Xu Che's current price point that is nearly double that of Kunkun, Givenchy is a little unacceptable.
And it is impossible for Xu Che to reduce the price.
If you can sign it, sign it, forget it if you can't sign it, Givenchy's cosmetics are good.
But there was no intention of letting Xu Che reduce the price, and the Sulwhasoo over there was still rushing to let Xu Che renew the contract.
It's just that the meaning has been spread out before, and now I will go back to renew the contract, even if the price is good, but many people in the industry will laugh at it, and refuse to eat back grass and the like..
In the entertainment industry.
Face is very important.
But don't worry for the time being, wait, it's not that you have to sign new cosmetics when they expire, although they will be said by black fans that the commercial value will decline, and the brand will not renew the contract, but this is a trivial matter, maintain your own forced style, maintain your own works and commercial value.
Don't worry about not getting a good endorsement at all.
I'm still talking to CL Lubetin.
Now that Xu Che is the global spokesperson of the three luxury worlds, it is too simple to talk about a title, it just takes some time to negotiate, the two sides have to bargain, not too straightforward, the main two parties have to be forced, everyone has to pretend, even if the two sides have already finalized to cooperate.
The current CL Lu Boting spokesperson is talking about Wang Sanzi, that is, Brother Kaizi, but he and Xu Che are talking in different directions, Xu Che is talking about beauty series, and Wang Sanzi is talking about shoes, CL's red-soled shoes can be said to be famous, a little worse than Xu Che's endorsement of RV, but not much worse.
The hottest beauty of CL Lu Boting is diced radish lipstick, which is very popular, so it is naturally best to sign it, as for the fragrance Givenchy, if you don't sign it, put it on hold for the time being.
There is no hurry.
It was only after learning that Xu Che's fragrance and makeup had expired, and Maria called directly.
Straight to the point: "Xu, why don't you talk to me?" WHERE CAN CL AND GIVENCHY COMPARE TO OUR GUCCI? ”
"You got it?"
"OF COURSE, IF YOU WANT, JUST SIGN US FOR THE WHOLE GUCCI LINE, AND WE GUCCI ALSO HAVE BEAUTY AND FRAGRANCE."
"Aren't these two spokespersons both Luhan?"
"Plus you." Even if Maria is a senior worker with no shares, she is also the president, who can have a high voice as a president now? The company's management, except for the presidents of the top luxury brands at the top, has no shares, that is, even if the rookies peck each other, she is also the most powerful rookie.
Not to mention now...
After signing Xu Che's series of operations and the global wide range of power, the revenue soared, and now he speaks more vigorously, it is more appropriate to give Xu Che a spokesperson for the fragrance and makeup line.
And GUCCI's fragrance and makeup, even if it is not so out of the circle, but how to say it is blue blood, from (this chapter is not finished!) )
164. Unprecedented
In terms of fame, it is stronger than CL and Givenchy.
XU CHE IS THE SPOKESPERSON OF THE WHOLE LINE EXCEPT FOR GUCCI BEAUTY AND FRAGRANCE, BECAUSE BEAUTY AND FRAGRANCE AND READY-TO-WEAR LEATHER GOODS ARE SEPARATED, AND ONLY LUHAN IS A ONE-STOP SPOKESPERSON FOR BEAUTY, FRAGRANCE, READY-TO-WEAR AND BAGS.
In addition, his jewelry endorsement Boheron, which is also owned by Kering, can basically be regarded as a deep binding, Kering's double luxury spokesperson, plus he also has a brand ambassador for Amars Piguet for top watches, and the row is still powerful.
"Lady Namaria, sign."
“OK.”
The two sides agreed quickly.
In fact, CL has already finalized the signing of Xu Che, and even the contract has been drawn up in the negotiation with Xu Che's team, just wait for two days to say "We are very happy to cooperate with Mr. Xu Che".
WHO KNEW A GUCCI WOULD COME OUT HALFWAY?
directly robbed the originally scheduled spokesperson.
And the official announcement date set by Maria for Xu Che is the day of the broadcast of the city camp, the global spokesperson of GUCCI fragrance and beauty, but there is no need to make a special announcement, because there was no special publicity before.
But when Maria saw the public opinion that Xu Che was scolded for reducing her commercial value, she naturally had to publicize it in a high-profile manner, and she had to hang a large pictorial screen with a beauty poster.
When Xu Che made an official announcement on the Internet before, he was rushed by a stick, just because he and Jin Kai's Korean version of VOGUE was blocked.
At the beginning, it was said that it was not a global spokesperson.
BUT THAT'S ACTUALLY GUCCI HAS ALWAYS BEEN PROMOTED ACCORDING TO THE BRAND AMBASSADOR.
GUCCI'S BRAND AMBASSADOR IS THE TACIT GLOBAL AMBASSADOR.
The result?
Are you the spokesperson for our highest treatment?
How does this work?
On the afternoon of that day, GUCCI changed Brandspokesperson (brand spokesperson) to Globalbrandspokesperson (global brand spokesperson) on overseas platforms such as INS, which basically suppressed everyone.
Who said that luxury and coldness are high?
The person who wants to defend it will still guarantee his treatment.
Xu Che was the global spokesperson of Gi from the beginning, but he has always been called the spokesperson of the Gi brand in China, and the previous artists also announced it like this, and Xu Che did not need to directly announce the global spokesperson, after all, he was pressing other stars brightly, and his face couldn't get by.
So they are all brand spokespersons, but Xu Che is the full line of brand spokespersons officially announced by the real global government.
was shouted so loudly by the stick, and it also made trouble on the domestic Internet.
Chinese market and stick market.
Of course, choose the Chinese market and Xu Che.
The main thing is:
If it is only biased towards the Chinese market, Ni Ni, Lu Han, and Li Chunge, who were officially announced on the Internet before, are actually Brandspokesperson (brand spokesperson), only Xu Che changed to Globalbrandspokesperson (global brand spokesperson) after this turmoil;
And it is the official announcement that all three or four tweets have been modified, which is a unique pomp.
Ni Ni and Lu Han are basically not wide.
Although Brother Chun is a wide area in the world, it is also slowly paved, rather than Xu Che spreading all over Asia and a small range of Europe and the United States with great fanfare.
All this is enough to show that Maria's treatment of Xu Che is unprecedented in China.
......
......
The response to the dinner at Bulgari was very good, and Mr. Xu Qing maintained it very well.
At the same dinner, she looked as old as Tong Liya at the same scene, looking like she was in her thirties, the car lights were bright and big, the water snake waist peach buttocks, and the perfect waist-to-hip ratio.
One word –
Moistening.
To be serious, after the Reuters photos of the dinner came out, Xu Che and Yang Yang and Wu Sanshi were in the same frame, which can be said to be a win, maybe the air in China is now full of yeast like the stick country, and Yang Yang's face has changed.....
He was not in good condition that day, and he was a little swollen.
Ah.
So on the Internet, many people are (this chapter is not over!) )
164. Unprecedented
said that Xu Che was the most handsome in the audience, and Wu Sanshi's fans did not break the defense, because Wu Sanshi never said how handsome he was, but Yang Yang fans broke the defense.
began to take screenshots of Xu Che and Teacher Yang Yang's endorsements and began to blow, "You Xu Che are so awesome? Why don't you endorse as much as we do? ”
That is to say, Xu Che is now a lot less likely to have some business expiration, and Yang Yang has taken over some business.
It's normal for fans to have some conflicts and abuse each other, and for these, Xu Che's fans just killed with one sentence: "But our Bulgari is the global spokesperson." ”
- "You still don't endorse as much as we do!" was touched porcelain Yang Yang! ”
- "But we at Bulgari are global ambassadors. ”
- "Our Yang Yang is about to have three rounds of slam men's magazines, and women's magazines are quasi-slams!" ”
- "But we are the global ambassadors of Bulgari." ”
- "It's all Bulgari, where is the global nobility?" ”
- "But we GUCCI, RV, and Bulgari are all global spokespersons. ”
- "Our Yang Yang smiled slightly, and it was very popular! ”
- "But you're not a global spokesperson, eh. ”
Xu Che's fans didn't even exert their strength.
Mr. Yang Yang's fans have really broken the defense.
However, Xu Che had no opinion on Yang Yang, especially after Bulgari met, he talked a few words, and he felt okay, and he could be regarded as appreciating each other, and even said that he would watch a movie and charter each other.
But it must have been Xu Che who paid the money first.
Because "Life Events" will take a while to be released, and the Pioneer will be released soon.
But I said it, it must be a bag, and it doesn't cost much, but the box office of this movie is definitely on the street.
The era of belonging to Uncle Long has passed, and now it is the era of Happy Twist, Wu Zhanwolf and the main theme of China Film, they are the ones who carry the bulk of the box office, or they belong to the IP audience of Tang Tan, Uncle Long has been poor at the box office for several years.
Even if there is a gimmick of Yang Yang's franchise transformation.
The box office is still pulling the hips.
Who thinks of Yang Yang's transformation? What I want to see is his Xiao Nai's appearance of little fresh meat, I can only say that it is difficult to succeed in the transformation, and the glory of special warfare in his previous life has laid some foundation for him, but it hasn't been broadcast yet, it's just filmed.
As for why not look at the glory of the decay of special warfare ..
Look at the.
The heroine of the TV series is her object Li Yitong.
The results are naturally the best, so you can't curse yourself to hit the street with the TV series.
164. Unprecedented