193, Cartier eight million dollars

At present, Xu Che's commercial value is constantly improving.

And Xu Che is also eyed by many brands.

OTHER BLUE-BLOODED BRANDS KNOW THAT THEY CAN'T GRAB GUCCI, BECAUSE IT IS DIFFICULT FOR THEM TO GIVE XU CHE GUCCI THE SAME TREATMENT, AFTER ALL, THAT KIND OF TREATMENT.

NOT EVEN ANGSA'S GANG OF HOLLYWOOD MOVIE STARS, GUCCI'S MARIA IS ALSO UNDER PRESSURE TO PAVE XU CHE WIDELY.

And now that GUCCI's financial report is out, Maria's status in GUCCI is also rising.

The same is true for RV, in terms of shoes, the world's top, and Xu Che has been cooperating for so long, CL has not been able to sign Xu Che with a makeup line.

Only Bulgari, which is about to expire, is eyed by various jewelry companies, and signing in Xu Che can make sales and profits increase significantly.

And Cartier is the first in the world.

Naturally, it is the first to take the lead.

"By brand, sales of the Tod's brand increased by 50.9% to 188 million euros, and RogerVivier's revenue has been increasing due to Xu Che's endorsement, which has been increasing by 83.6% to 1.98 euros this year compared to last year (note: Xu Che's endorsement has increased by 80% in the first year, and this year it is up again by 83.6%), surpassing Tod's, Hogan's sales increased by 38% to 80.5 million euros, and Fay's sales also recorded 35% to 16.8 million euros."

"On January 8, luxury brand Gi officially announced that Xu Che will be the global brand spokesperson. At present, the official announcement Weibo retweet has more than 1 million likes. The latest financial report shows that Kering's revenue in the first half of the year was 8.047 billion euros, a year-on-year increase of 49.6%; General operating profit increased by 134.9% year-on-year to 2,237 million euros."

"And Bulgari, which is always growing."

"All three luxuries are top-notch treatments, and they are all over the world."

"So, how are you Cartier going to sign our Xu Che?"

For the docking of this kind of top luxury goods, it is generally Liu Ning to dock.

After all, as Xu Che's leading boss, he naturally has more confidence in speaking when he is docking, after all, he is the perfect vice president.

"We are willing to give the best treatment, Cartier Global Brand Ambassador, unique in the world, endorsement fee of 8 million US dollars a year, how about this treatment?"

Liu Ning raised her eyebrows slightly on the other end of the phone.

This treatment is not ungenerous, Cartier's global brand ambassador?

Eight million US dollars, when Xu Che signed Bulgari's spokesperson in China, the endorsement fee was only two million US dollars, and the endorsement fee for upgrading the global brand spokesperson was only three million US dollars a year, although it is already quite high, but compared with Cartier's treatment, it is still far from it.

When Luhan signed the contract, there was only one brand friend.

In his previous life, Li Xian's intimacy exploded, and after he rose to the top, he only had one brand friend.

In terms of forced grid, Cartier and Bulgari are not at all of the same level.

In 2021, Gong Li is not a Chinese national to get Cartier's global brand ambassador.

This is called forced.

Not to mention.

At present, Cartier is still the only one in the world, and Cartier will not announce a spokesperson, but Cartier's global brand ambassador is more high-end than Bulgari's global brand ambassador.

As far as Cartier's brand friends are concerned, they are basically equivalent to Bulgari's spokesperson in China.

But he couldn't seem to care too much, Liu Ning also wanted to pull it, "The endorsement fee is not a problem, how to arrange it in terms of land?"

"How about global promotion, global full-platform promotion, and Xu Che's Cartier personal custom collection?" On the other end of the line was Cartier's global president and CEO, Siller.

At present, Cartier has no brand ambassadors worldwide.

Xu Che is the first target that Si Lile is looking for at present.

Business achievements are too impressive.

"When we have time, let's go out for dinner and talk."

"Oh, I'm sorry, I can't come here just yet, I can have Cartier's president of Asia talk to you in detail. The conditions he gives are the conditions I give."

"Okay, I understand, then I still have some things here, I'll talk about it then."

That's what business is all about.

Most of the time it's a phone call.

Xu Che is still acting in the crew of "Fanghua", and the girls in this crew have a feeling of "eyeing Xu Che", but Xu Che is very interested in them...

There is really no spark, the appearance is ruled out, there is no way, Brother Che has high requirements for appearance, and he is not a person who takes everything he wants, he can't do it, he still needs an emotional foundation.

When he learned from Liu Ning that Cartier wanted to sign him as a global brand ambassador and pay $8 million a year for endorsements, Xu Che's eyes lit up and he asked, "How many years does Cartier want to sign?"

"Now it's said that it's a one-year sign, and then we'll see it later."

"Not bad, either."

"But I haven't agreed yet, so I'll have a dinner party and see their sincerity." Liu Ning said.

He is not the kind of person who is short-sighted, and he naturally wants the best treatment and respect for Xu Che, the best work in his life, and Xu Che has to talk to Cartier.

That's Cartier.

They are more proud than the blue bloods.

The world's No. 1 jewelry brand, Xu Che can become the world's first brand ambassador, which is not only unique in China, but also unique in the world.

Xu Che smiled and nodded, "Okay Brother Ning, let's see their sincerity at the dinner time, after all, it's Cartier, but Bulgari recently told me that he wanted to renew the contract, after all, it has only been more than half a year since he upgraded Global Tilte, and they still want to catch me."

Liu Ning said: "If you can go up, of course, you have to go up, after all, there are too many spokespeople for Bulgari."

"Yes."

Soon, the news of Cartier's contact with Xu Che spread, and Xie Liqin also flew to Hainan to meet Xu Che, invited him to a five-star hotel in Hainan for dinner, and said sincerely: "Xiao Xu, I think you should know that our Bulgari gives you treatment, and the seal is no less than the cards, do you want to renew the contract for another year?"

At the banquet, the table was full of dishes.

But no one moved their chopsticks.

The atmosphere is still somewhat serious.

Xu Che responded reasonably, without being hurried, humble or arrogant:

"Mr. Xie, I only knew this until I communicated with Cartier, and I don't know their treatment, I am very grateful to you for taking a fancy to it at the beginning, but I have also brought you enough benefits, I need to be responsible for my own development, if I don't negotiate with Cartier, I will definitely continue to cooperate with you."

"Then Xiao Xu, if you think about it again, I won't force you, you can continue to cooperate with our LVHM group if you have the opportunity." Xie Liqin almost understood what Xu Che meant.

So it's no longer forced.

After all, that's what business is all about.

It's just that Li Jiaheng is thundering, Xu Che is also going to change jobs now, and no one can be of great use to Bulgari...

Those young generations can't serve as the title of global spokesperson, and the commercial value of Yang Yang and Wu Sanshi is too far behind Xu Che.

"Of course."

The feast ended happily, and no one said anything.

After all...

That's Cartier's global brand ambassadors, and they have their own way of getting news, eight million dollars a year for endorsements, which really can't be given.

At the beginning, Li Jiaheng, when LV Group signed, he also gave 20 million US dollars for three years, Cartier really gave enough face and treatment, which is really not ordinary and comparable.

Even Xu Che has not yet met with Cartier's president in Asia.

But Xie Liqin also understood what Xu Che meant.

Many fashion bloggers have also begun to follow up and start to send melons.

At the beginning, the marketing account of the highest batch of Xuan Xu Che Gi, "Uncle Li Sanshun", was the first to send out this news.

- star-chasing uncle Li Sanshun: [Xu Che Cartier, title unknown]

——The day of soaring to the top: [Xu Chegua's new endorsement: Cartier]

——Endorsement materials are moved daily: [Xiao Station Gi endorsement is also true (Xiao Station can blow three luxuries) Xu Che had contact with GUCCI when he was after the explosion of fragrant honey, but he never gave the title, and the follow-up was the RV president who jumped ship, plus Xu Che was a big hit in the next year, so he was selected, Xiao Station is now in strong traffic, so GUCCI also takes a fancy to him, it is estimated that in the middle of next year, Xu Che will have Cartier next (jumping from Bulgari, the title is now confidential, it is not clear)

Why didn't Sanmeng Huazi, who has been working together for a longer time, get Gi (Sanmeng is so miserable, and the one who took the lead in terminating the contract has an opinion)]

Of course.

Not only these melon owners know, but of course those artists also know, after all, it was Li Jiaheng's global brand spokesperson who was filled by Xu Che at the beginning, and Xu Che is ready to jump to Cartier this time.

Sanshi and Yang Yang naturally want to be carrivores and "pick up garbage" to eat.

Yang Yang's current Dunhill is only a global brand ambassador, and his current endorsement resources are quite average.

Especially now that GUCCI is still pushing resources to Xiao Station, and Lu Han, who is the same period as himself, also has blue blood, of course he doesn't want to be weaker than others.

specially and his agent Jia Shikai went to fight for Bulgari's global spokesperson.

"Mr. Xie, now that Xu Che is preparing not to renew the contract, have you considered letting us Yang Yang be the new global spokesperson?"

Jia Shikai learned of Yang Yang's appeal, and of course went to talk to Xie Liqin.

Xie Liqin's words were very tactful, "Mr. Jia, how do you say it? We at Bulgari have a strict selection of global spokespersons, and we are very interested in Bulgari's popularity, popularity, international influence and data.

Mr. Yang Yang is currently... It has not reached the level of being able to officially announce the global spokesperson, and we at Bulgari have always preferred to have a shortage rather than an abundance, but Yang Yang and we have a very happy cooperation, and we will push the seal next month."

The implication is that.

We will have the publicity that should be there.

But Xu Che's treatment.

Don't even think about it.

Don't look at the gap between you either... Do you want to fill the gap?

I think about it too much.

It's not just Yang Yang's side that has been hit, but Lu Han's side is also the same...

As a close friend of Cartier's former brand, he still has Cartier's connections.

When I learned that Xu Che was the global brand ambassador hand-picked by the global president, I was directly shocked, the global brand ambassador! This is Cartier's first global brand ambassador!

The previous highest title was Monica Bellucci, the "ball flower of the earth", and she was only the spokesperson of high jewelry in Europe.

The news that Lu Han got was Xu Chexuan's global brand ambassador, with a title higher than Monica Bellucci, and an endorsement fee of eight million US dollars a year.

It is higher than the endorsement fee of his former teammates during the highest period.

This is also an exaggeration!

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