The moon is bright and the stars are scarce.

A cold breeze blows on your face.

On the big night, it is natural to do something you like to do, such as the Olympiad Q&A?

In short, sweating profusely.

Consumes a lot of calories.

Following.

Early in the morning.

Xu Che and Ni Ni returned to their rooms to prepare for the next Esquire ceremony.

On this occasion, you can't afford to lose.

Xu Che wore a dark gold filigree suit specially tailored by GUCCI artistic director Alessandro Mehele.

A black suit with a white shirt is smart and stylish, and the bow tie is gentle and elegant.

It's nice to have something simple.

There is no need to compete for beauty, and it is not Chen Zhipeng, with all the bells and whistles.

Change your clothes, the hotel is quite far from the venue of this event, so you have to go in advance, as for whether it is cold or not, just wear a down coat outside, on the way to the venue.

Wang Xing said: "The shape this time is not bad, but it is not so conspicuous, but it is okay, after all, Cartier announced the world's first spokesperson to Brother Che today, and the scene is still very good."

"Alright, I don't really care about this personally."

Definitely cares.

Just Versailles.

Artists don't just have to make money, without investment, endorsement is the fastest way to make money, and there are variety shows, but Xu Che is right if he doesn't go on variety shows.

Li Mao smiled: "Then has the communication between Cartier and Esquire been good? Or what?"

Xu Che: "I originally came here for the finale, and last year was also my finale, in fact, I only need the host and the big screen to show the official announcement upgrade promotional video made by Cartier for me, and it must be communicated."

Wang Xing: "That's right."

"But it's almost the same whether you upgrade or not, after all, I was originally the highest title in the world at Cartier, and I won't have to upgrade in the future, right?"

Xu Che spread his hands in Versailles, alas.

It's so popular, what can I do?

However, this Cartier upgrade is a temporary decision.

Temporary upgrades.

Just wait for a surprise announcement before posting an advertorial.

I just had to be caught off guard, after all, Cartier has been so slamming the door for the title, and this time it fully brought up the row.

Meanwhile.

271 official also released this industry express this time.

[According to Aurora data, the excellent performance of content such as "Night Traveler", "Zhou Shengru", and "One Life" directly drove 271 to gain an average of 97.82 million new users per month in the third quarter, still achieving high-level growth in the scale of high-level users, and also allowing 271 to continue to maintain a leading position in the quarterly average DAU, and become the only mobile application in the online video industry with a DAU scale of more than 90 million. 】

"Need to say anything else? Xu Che is over."

"The level of the first top class in domestic entertainment."

"It's just average, after all, others can blow to death!"

"The top ten and two CCTV ratings, the only 90 students on the list, the broadcast volume of the male lead drama exceeds 30 billion, the ratings of five films break 1, and the actual performance of the movie is 4.2 billion +, so the investment promotion of the drama series exceeds 40+ advertisements, the top three luxury spokespersons, anti-drama students, "letter and performance" acting skills, popular traffic, and no shortcomings The level of X+."

It fully proves Xu Che's achievements in attracting new customers in addition to attracting investment.

Now Xu Che's character is the king of investment.

The three major platforms are constantly looking for Xu Che to film, but it's time for Xu Che to shoot some new films.

There are not many in stock now.

Movie: None

TV series: "Long Song Xing" of Goose Factory, "You Are My Glory", "Rebel" of 271

If you don't pick up a few more dramas, there will really be no stock, this has to be controlled, there are still a lot of movie scripts coming to the door recently, Xu Che is current

I haven't checked them all yet.

It's not a big problem, though.

After all, it's not that difficult to get a movie now.

It's just that there are no particularly satisfying movies, so let's just look at the situation, anyway, Xu Che's current performance is consolidated, but he is poor in the acting awards.

But now you can live a very moist life.

After the filming of "You Are My Glory" is finished, I will be my own boss to shoot "Crime Hunting Guide", and when the time comes, it will be distributed to Goose Factory 271, and it is estimated that I can earn a lot.

It's just that in this year, you definitely can't eat alone, Perfect has given herself so many resources, and she must invest with Perfect, just like Yang Zi.

How to invest alone?

Prone to accidents.

Do you have what it takes?

No, so you still have to be cautious and get it with perfection, otherwise many procedures are more difficult, can you get the money alone?

Affectionate Yang Zi invested, the whole drama sold at least 700 million, and it may be more, does she dare to take so much money alone?

No, now in the entertainment industry, it must be distributed, she only invested 20%;

What if you make money alone? That you pills.

In short, at present, the script of "The Crime Hunting Guide" has been written.

I also talked to Brother Ning, naturally hello, hello, hello, everyone, except for Xu Che, Li Xian, and Li Yitong.

The rest of the casting perfections have been handed over to specialized casting companies.

What's the matter with the casting agency?

Actually, it came from Hollywood.

Also called Casting.

To put it simply, casting is to find a suitable actor who is good and cost-effective.

And DHO has a good ethos.

There's no need to maintain relationships, and there's no unspoken rules.

It's also a breath of fresh air.

Some of the most famous casting teams in China at the moment.

Among them is Deng Lun's brokerage company Haohan Astrolabe, Li Qing and Tian Xiwei are also owned by this company.

However, at present, Li Qing has terminated the contract, and Deng Lun is now robbed of his luck by Brother Che, and he is quite confused, and there is only Tian Xiwei under his banner.

The casting company is a one-stop casting that allows the employer to avoid so much trouble.

And the casting company can do the artist economy and put their own artists in that drama, although they are not necessarily the male and female protagonists, but they will also be characters with good roles.

The roles of Li Qing's "Celebrating More Than Years" and other dramas are all because of the cooperation between the vast astrolabe and Xinli.

Now the artists who invest in the casting company do not say.

Hu Ge has also currently invested in a casting company, as well as Xue Jianing and Zhu Erlong, all of whom are minority shareholders.

At present, there is still that kind of AI casting, but it is not practical enough, and sometimes the coffee positions do not match, so basically no film and television companies use this set.

However, there is a recent typical case, such as Lei Datou in "The Twelve Hours of Chang'an", which was obtained by AI casting.

Among so many actors in China, Zhang Xiaojing is a perfect match, which can be regarded as the fate between the actor and the character.

But Brother Che didn't have the time to do those things.

After all, Brother Che now has dozens of Fenghuangtai hot pot restaurants, and he can make a lot of money a year.

Investing in Casting Xu Che doesn't have that connection, so it's not necessary.

Even if you want to be a casting company with strong strength in the industry, you have to gather the strength of everyone, and it is not something that can be done by one force.

Brother Che is bound to the perfect film and television, and he has also received the grace of perfect film and television, and it is naturally impossible to do things without perfection.

Although the top class has a coffee position, it can't withstand so much capital.

I'm going to get you.

You're going to have to finish it.

Do you think it's as easy to run as perfect as Xia Yi? I'm afraid I'm not thinking too much.

......

......

Xu Che has already arrived at the event venue.

No

It's the finale, and naturally you need to wait.

Next is Yang Mi preparing to walk the red carpet.

She greeted Xu Che with a smile: "Brother Che, long time no see."

Xu Che bowed his head politely and said with a smile, "Sister Mi."

Yang Mi is wearing a big bow black and white contrasting fluffy long skirt, not haute couture... Well, I guess the fans are going to make trouble tonight, and that's it for now,

However, it makes the plump upper body come out with a graceful demeanor.

"Brother Che looks very handsome today."

"Haha, thanks for the compliment, but let's get in on the field, it's such a cold day."

"Okay, let's talk later."

"Okay."

Yang Mi waved her hand, and then walked in with her skirt.

How is Xu Che now?

Wearing a down jacket, it's quite warm, and you can take it off when you enter the red carpet.

In fact, in this kind of fashion place, you also have to look at the coffee booth to wear a coat or blanket.

Di Lieba had an activity before, that is, wearing fur to keep warm, and Zhu Xudan could only wear a dress, not a blanket, and was taken away by the agent after covering the blanket.

After all, you're not popular.

Wouldn't it be better if the red carpet was out of the circle?

Don't try to keep warm for a while.

Think about the future.

But Zhu Xudan's male protagonist is average, but it's actually okay, and I've had a good male lead, I can only say that I can't help it if I'm not popular, Zhu Xudan's is not popular, it's really not popular.

It's much more mushy than Chen Yuqi.

After Yang Mi entered the venue, Xu Che also saw a lot of big names in the background, what Ning Jing, Changhua, Zhang Ruoyun, Kunkun...

Kunkun has white hair and is quite fashionable, the two nodded politely, after all, Kunkun and Xu Che are not as familiar as Xu Che and Xiao Zhan, so naturally they didn't communicate much.

Until Meow always appears.

She was dressed in pink feathers and said with a charming smile, "Why don't you enter the arena yet?"

"What are I doing in the finale?"

"Huh? Your finale?"

「... There's no love."

"I don't know."

"I had the finale last year." Xu Che's eyes were a little resentful.

Meow always smiled heartily, "Blame me, blame me, I'll go first, and come to me later."

"Yes."

After waiting for nearly half an hour.

"Next, please, our global brand ambassador of Cartier, actor Xu Che!"

Xu Checai made his finale debut in the limelight.

After countless flashes, the organizer also wanted Xu Che to take pictures with the sponsor's car this time, Xu Che ignored it and walked briskly directly, no way, this thing, taking pictures is a violation of the contract.

Who is the global face of Maserati?

As for the signature wall.

Xu Che also didn't write it directly.

Because every time he signed, the scalpers would speculate and deduct Xu Che's signature and sell it for money, which was really boring.

After answering a few questions casually.

The red carpet session is also officially over.

Since the festival is broadcast live worldwide.

Many viewers are confused, aren't they? Isn't Xu Che a brand ambassador? Did the host report the wrong name?

[Xu Che is a brand ambassador, not a brand spokesperson! ] 】

[Cartier has never had a spokesperson, thank you.] 】

But soon.

Cartier's official announcement:

[Phoenix Yu Fei, peerless elegance @ Xu Che; #卡地亚全球品牌代言人#]

Then he posted several blog posts about the Esquire ceremony Xu Che in a row.

GUCCI was a little surprised on this side, but Xu Che and Ni Ni participated in this event, and their official accounts have been posting.

It's just that Cartier stole the limelight this time, and it's not a big problem.