The next day, Xu Che went to the studio in Yanjing, preparing to shoot Vacheron Constantin's official announcement blockbuster, as well as other materials. Poor cars and rich watches, Brother Che really doesn't understand watches.

But you can learn from Jielun.

Endorsement of Tudor is to make it easier to buy Rolex.

But Xu Che did it in one step.

What Rolex?

Don't care, directly endorse the premium watch Vacheron Constantin!

Founded in 1755, Vacheron Constantin is one of the oldest watchmakers in the world. For more than 260 years, the Maison has been on a relentless quest for innovation and self-reinvention.

Inspired by the watchmaking skills of master craftsmen who have been passed down through generations, the Maison's timepieces are the hallmarks of Haute Horlogerie excellence and are unique symbols of technology and aesthetics.

To be reasonable, it is also a little unexpected that Xu Che can receive the endorsement of this top watch.

But thinking about his promotion from Cartier's groundbreaking ambassador to a global spokesperson, Xu Che understands that his commercial value is enough to make this "second oldest man" who is nicknamed under Patek Philippe never have a spokesperson and make an exception.

Cartier and Vacheron Constantin are now part of the Richemont Group.

Sharing spokespersons won't come as a surprise.

After all, Xu Che's current endorsement fee is not low, and in the case of Cartier, Xu Che's endorsement of Vacheron Constantin will inevitably affect Cartier's existing revenue, and it will also make Vacheron Constantin's expected revenue growth different.

However, with Xu Che's current popularity and traffic.

I can handle it.

Because the revenue they want from these brands is for Xu Che's fans.

It's not hard.

Even if they can't buy Vacheron Constantin's high-end collections, the lower-priced collections are still affordable for Wendy's.

Anyway, both brands will give money, and Xu Che has one more choice of watch accessories, so that future red carpet and other activities will not be so restrictive, and you can bring Vacheron Constantin or Cartier.

In fact, the number of customers who buy watches and the market size of luxury jewelry are limited after all.

But...

The fan group is actually the group they mainly expand, and they naturally understand it, not to mention that the first day of sales can return the endorsement fee, not to mention having a spokesperson with an excellent image and achievements.

That's what most luxury people think right now.

As the audience of this brand, you won't not buy because of a celebrity's endorsement, but... Those fans, but with real money, because of the spokesperson to become the brand's new audience!

All in all, Vacheron Constantin spent a lot of money to sign Xu Che to become their global spokesperson, and it was all earned.

It is estimated that when Vacheron Constantin officially announced Xu Che.

Those who know a little bit about luxury.

You have to say "OC", and you will inevitably have to seal a new title "Prince of Richemont" or something!

After all, such a treatment ... There are no big names abroad, they still have to spend money to buy free publicity for customers, Xu Che is already collecting money and collecting watches.

"Cartier's sales are now skyrocketing worldwide, and Richemont Group says that it is your credit, but Cartier's price of three times that of Cartier this time really stimulated sales and shook the entire entertainment industry. Li Mao said.

"Isn't it?"

Xu Che swiped his mobile phone to look at Douyin, and asked rhetorically, "What shakes the fashion circle? It's an exaggeration, at most, it's just the number one trend in the world."

"By the way, Brother Che, you are now ranked sixth among the top ten fashion figures in the world on Twitter, which is really amazing, I took a look, there are the top recognized fashion varieties in the world, there are designers who have brought legendary stages to the brand, and there are countless masters of global fashion magazines.....

Brother Che, as a pure-blooded domestic entertainment actor who has not developed overseas, the only Chinese selected, there is no doubt that it is a global mention craze with different luxury brands

and its own fashion expression, and the continuous heated discussions, it is simply amazing..."

Speaking of these, Li Mao had to sigh.

"Maybe it's not just me? Cartier, Gucci, RV, they play a big role, and of course, I have to have the visibility to be able to support them."

Xu Che was only a little humble for a while, and then he was not too humble.

Humility has nothing to eat, and the entertainment industry has to compete appropriately under the rules, but you can't offend people who shouldn't be offended.

After chatting for a while, they didn't say anything more.

Xu Che narrowed his eyes slightly and took a nap.

When the time comes, after endorsing Vacheron Constantin.

You have to level the bowl of water between Vacheron Constantin and Cartier, although they are both from Richemont, and outsiders don't look good, but the top management of the two parties is more or less different~

In short, who wouldn't be happy to get an extra sum of 168 million for three years?

A top two!

Worth!

.....

.....

Xu Che came to the advertising shooting venue, and as soon as he entered the door, he was taken to the dressing room by the photographer's assistant to put on makeup.

"Xu Che is really handsome!"

"Wow..."

"He won the actor award, but Xu Che's "Life Events" is really good-looking."

All kinds of eyes came, followed by exclamations, which was quite a habitual thing for Xu Che, after all... That's how the top stream is, just get used to it.

Don't feel strange, what is nothing to praise Xu Che handsome, the reality is that most ordinary people can't help but sigh when they see a star with a very high appearance, just like Di Lieba's passerby's perspective video, basically the murmur is "Wow! is so beautiful", the appearance is really similar to that of ordinary people.

"This time, Xu Che is endorsing Vacheron Constantin, the Vacheron Constantin who has customized tens of millions of dollars, and there has never been a spokesperson, which is really surprising."

"Huh? But didn't he endorse Cartier? Cartier doesn't have a competitor clause?"

"What, Cartier and Vacheron Constantin are both from Richemont, Xu Che endorses two Richemont at once, it's normal."

"Is that so?"

"That's right."

"The main thing is that Xu Che has also become a popular global fashion figure on Twitter, which is really unique, the first global spokesperson in the history of Cartier, the first global spokesperson of Vacheron Constantin, this is terrifying, top jewelry plus top watches, you must know that even my favorite Fei Fei, who was at the same level as Cartier, was Chaumet Paris, and the highest title was the global spokesperson, but Fei Fei only won a crown ambassador, Xu Che is really good, and he has never been to Hollywood, so he has such an influence."

"When did Fifina make her debut? Yesterday it was yellow, it's normal."

No need to wait.

Vacheron Constantin was responsible for the whole process of docking with the team, and the president of China for the shooting of this advertising campaign and the photographer came directly to greet him.

"Hello Mr. Xu, congratulations on becoming the Golden Rooster Best Actor, I am Fan Baiyi, President and General Manager of Vacheron Constantin China, this is the director in charge of the shooting of this commercial, I hope that our shooting work today can be successfully completed, and I also hope that we can cooperate happily in the future!

In the evening, the Asia Pacific Managing Director, Mr. Francis Berg, will fly to Yenching to meet you."

The middle-aged man in a suit and leather shoes in front of Xu Che was quite polite, and as for the photographer next to him, he was directly ignored by Fan Baiyi, what to introduce?

What is a photographer compared to Xu Che?

Xu Che and Fan Baiyi shook hands.

Xu Che smiled and said, "Hello Mr. Fan, it's a pleasure to meet you, today's shooting work is hard and troublesome to everyone."

If you just debuted and see this kind of character, if there is a small cooperation, you have to bow, but what kind of coffee position does what kind of thing, now you can nod your head, everyone is equal.

Xu Che now has a shelf.

Of course..

It is necessary to have a stand with the people in the circle, but you must maintain basic politeness, and you can't be too "dog-eyed".

Because that's how it is in the circle, there is a class division.

But Xu Che, an ordinary person outside the circle, will not be superior to others, just like many people go to other people's houses to eat on the show, and they think it is someone else's honor, so it's a little bit better.