382. Investment is better than advertising
After the release of the teaser of Time magazine on Xu Che's side,
It really shocked many people in the circle.
and those world trend indexes, which are completely the standards of international superstars, how can domestic entertainment be so perverted?
"Xu Che is really surprising this time."
"Why is Xu Che so awesome again, the fans are too low-key, I only know about this now, the cover of Time Magazine tends to be the first in the world, and it is also on the hot search in so many countries, this has to be changed, not blowing into the sky every day, how many more are I don't know?"
"Oh my God, this is gold! He really hasn't mixed in external entertainment, pure domestic entertainment has actually circled so many overseas fans only by relying on drama output! I used to know that he could influence abroad, and he often went to the world, but I didn't expect it to be so !!."
"It feels a bit exaggerated, Xu Che didn't have a preview of Times Magazine this time."
"The last time Fan Ye appeared on Time Magazine, the theme was the history of the development of Chinese films, and Fan Ye was equivalent to a mascot.
But Xu Che is completely different, and he has become the protagonist of the cover of this issue of Time magazine with his personal image, which is incomparable to others."
"It seems that if other post-90s artists want to compare with Xu Che, the pressure will be very great."
Xiao Zhan, Wang Erbo, Gong Jun, Zhu Erlong, Bai Yu, and Wool are in their hearts at this moment: Indeed, how do you know that we are under a lot of pressure?
There are only a handful of Chinese artists who can be featured in Time magazine.
Xu Che undoubtedly distanced himself from other artists this time.
Perfection has strengthened a wave of marketing.
"This is Xu Che's era!"
"Domestic entertainment first!"
"A new generation superstar!"
These slogans are endless,
It's not a question of immodesty.
The main thing is that it is well deserved.
When will you not market now?
New Era Domestic Entertainment, an actor with global influence.
The influence of Time Magazine is completely different from the media touting in Southeast Asia, and Thailand has already touted Xu Che as the god of actors.
But do you think there's gold?
No.
Because Thailand has always been the home of the Korean Wave and the Chinese Wave.
No matter how bad the acting is.
Chinese artists have a certain influence in Southeast Asia, but at present, the influence of Chinese artists in Southeast Asia has lagged behind that of the Korean Wave.
Overseas exports also need to be strengthened.
At this time.
The Qatari side has also prepared the song, which is still exactly the same as in the previous life.
Seo Cheol did not participate in the creation, but Jungkook did so.
But none of that matters.
Anyway, participating in the opening ceremony performance is a certainty, the most important thing is that Xu Che can buy a ball, although it is not very clear, but it is generally understood, and it is estimated that he will earn a lot by buying a little more.
This group is still quite interesting.
A little bit of milk is the meaning of mother.
Before Europe and the United States became popular, BTS once said at Hk's concert that they wanted to become a Chinese son-in-law.
Then after the popularity of Europe and the United States, what he said was more biased towards Europe and the United States, so he was also labeled as Rh.
Don't dare to talk nonsense.
But that's about it.
But it doesn't matter, after all, it's not an artist from your own country, it's like this after all.
If you just look at the work, no one cares about that. These are ideological issues.
None of this can be delved into.
Once you dig deeper.
Most overseas artists basically have Rh tendencies, and for such questions, Xu Che only appreciates works.
Like BTS's songs, Xu Che quite appreciates them, after all, he can have such influence on a global scale, and he really can't do it without two brushes.
…..
In the next few days, Xu Che had a lot of things to be busy with, first of all, the income of "The Beginning", which he counted
I found that I had about 16 million extra funds in my account.
The earnings from a TV series are not as complicated as those from a movie.
The way of sharing the box office of movies is very complicated, from the film development fund, business tax, theater sharing to production and distribution expenses, all of which must be deducted from the box office, and it is no wonder that there is a saying in the circle that the box office of the film must reach three times the investment amount to return to the cost.
TV series are much simpler, and they are directly divided into achievements according to the proportion of investment.
Not that much trouble.
However, the reason why Xu Che has little investment is.
Xu Che is not bad at this.
One ad can earn about 30 million.
Why bother.
Compared with being a top artist, making a drama is still a top artist who is more profitable, and making a drama is to make the artist more valuable.
The main reason is that Perfect is now willing to let Xu Che enter the game and invest in some dramas independently.
Simple and crude.
But it's not far apart.
Xu Che also had to deduct the cost of his investment, so Xu Che was ready to use 10 million of them to invest in the next "Rock and Roll Crazy Flower" and "Basic Law of Genius".
The money from the beginning of the income has not been covered and almost invested.
Money can make money.
It's probably a good feeling.
However, this is only the beginning of the gains.
The next big head is still the Crime Hunting Guide.
Due to the high cost of perfection done.
So it will be broadcast exclusively on 271 at that time.
Xu Che will also get more than 20 million in earnings.
Because he had promised Liu Ning to hold a party, Xu Che asked Li Mao to organize an internal party of the company immediately after the income from the TV series arrived.
The threshold is very low, not limited to the high-level, and many people in the basic company have participated in this party, and the cost is all-inclusive.
A party for both guests and hosts.
But even if Xu Che invested in the beginning, he never went to the crew once.
What age?
Do you have to meet with the actor when you are a boss?
Are you kidding?
I have an endorsement of about 30 million, and I have nothing to do to invest in the TV drama crew, right?
Of course.
These are not the things that Xu Che cares about the most.
What Xu Che cares about now is when the Sword in the Snow will start? And when will the machine be turned on on the way home.
There's no need to rush that either.
In my free time, I went to participate in brand activities and another amount of money arrived, and an appearance fee was credited to the account of millions, which is the benefit of red, and if it is red, it is to make money.
Look at Pan Yueming, one endorsement is 250,000, and Xu Che has an endorsement of 30 million, the difference is more than 100 times.
But it also belongs to the normal category, after all, Mr. Pan can't bring goods, and in terms of nationality, he can't compare to those female artists who have popular dramas, such as Liu Tao
It also endorses health care products.
But why hasn't he been punished and can't accept endorsements for three years?
Jing Tian was really punished, and he couldn't accept endorsements for three years.
Right now.
Honestly invest in when TV series will become capital.
Let's take a few more endorsements.
Or endorsement is cost-effective.
It will not be a few days before the start of the broadcast, and when the time comes, Xu Che will invest in this drama.
Come to think of it, the publicity effect is also good, after all, the bonus of the drama to the male and female protagonists is also good, but the bonus to Zhao Jinmai is far higher than that of Bai Jinting.
At present, Bai Jinting's worth has been rising, and many female artists under the company rely on the company's resources to replace, and they all want to be the heroine for Bai Jinting.
Because of the good effect, Bai Jinting's team will not be too harsh, and the CP is also quite cooperative.
If it is for Xu Che to be the heroine.
It's definitely better to be the heroine of Bai Jinting.
Xu Che's route when the drama was broadcast was self-respecting, and Bai Jinting was
Hello, hello, everyone.
How can you tell the difference?
That is, Bai Jinting is willing to give some of the highlights to the artists he cooperates with.
But Brother Che is different, he is more "selfish", all the highlights basically have to be handled by himself, and all the heat has to be controlled with one hand, so he is called the only stream.
The main thing is that Brother Che is not so atmospheric.
Of course, it is not Brother Che's subjective assumptions, the main thing is that this is true, as long as all the popularity and praise of the drama are basically on himself.
If you want to highlight the actress, you can't do it.
In Xu Che's previous dramas, actresses basically returned home if they wanted to shine.
is like a nursery rhyme, the acting skills were crushed by Xu Che throughout the whole process, and there were no bright spots.
….
After a few days of livestreaming the brand, Seo Cheol went to HK to meet with Jungko.
As for why HK?
Mainly, Seo Cheol doesn't want to go to South Korea, and Jungkook doesn't want to come to the mainland.
So I chose HK quite tacitly, after all, South Koreans like to hold concerts in Hong Kong very much.
The weather is getting colder and colder, even Xu Che, who is in good health, is wearing a black turtleneck sweater as a base, plus a gray and white plaid tweed coat jacket, and the lower half of his body is matched with trousers.
What is this called?
This is called Xu Chefeng.
Xu Che's private clothes are similar to those worn by the announcement.
Come to HK.
Xu Che left from the VIP channel after getting off the plane, and because it was a private trip, there were no fans to pick him up.
You must know that on Xu Che's birthday, there are birthday advertisements for Xu Che on buses in Bendwan and HK, Japan and South Korea.
It is enough to see how wide Xu Che's fans are, how rich he is.
The streets of HK feel crowded.
And it's vintage.
is the same as TVB's current dramas, it doesn't feel high-end enough, or it doesn't feel like there is any change, and it feels very childish.
Looking at the surging crowds and crowded traffic, Xu Che thought that he could take a few sets of business photos here for fans to see later.
Come to the agreed hotel.
What Xu Che didn't expect was that Jungkook arrived earlier.
Jungkook was curious about the Chinese actor, who had not developed overseas, but was able to appear on the cover of Time magazine.
Not to mention that it is also a partner of its own future.
When he saw Seo Cheol coming, he smiled, stood up and said politely in English, "Hello, I'm Jungkook, it's nice to meet you."
The first impression of both was good.
Xu Che also smiled and said, "Hello, I'm Xu Che, and I'm looking forward to our next cooperation."
In the entertainment industry, especially transnational cooperation, it is actually not uncommon now
However, transnational cooperation requires its own strong ability, otherwise the object of transnational cooperation is usually not high.
But you can't say that, after all, the coffee position of the partner is basically the same as your own card position.
"Well, the song has been written, and I'll send you a document? You have an email address."
"Okay, thank you."
Actually, this can be done directly through the assistant, but in order to find a topic, it is just nonsense.
The chat between the two was quite pleasant.
But most of it is a bit of gossip.
In the end, the topic was still led to Wang Jiaer, as the saying goes, if you have the same friend, it is easy to communicate.
"Jackson is a very nice guy and he takes good care of every friend."
"Yes, he's very nice."
Wang Jiaer's heart is still very good.
Bae Joo-hyun was harassed by a lewd male artist at an event and was almost groped, but it was all Wang Jia'er's help, and Pei Zhuhyun's eyes were bright when he looked at Wang Jia'er that day.
"When will your group release a new album?" Xu Che sipped
Take a sip of coffee in your hand.
"It's almost June next year, but the song is about the same."
"I see, now a lot of media are talking about your military service, will you be exempted from military service?"
Jungkook shook his head, "No."
In fact, Xu Che also asked knowingly, there are few people in South Korea who are exempt from military service, you are an artist, not Sun Xingmin.
No matter how you say it, you have to be like Brother Sun to be exempt from military service.
hype is currently unable to operate BTS's exemption from military service, so it has begun to prepare for the new girl group plan, after all, for South Korea.
When a boy group reaches the stage of military service, it is almost equivalent to being abolished after the military service, so the success of the replication group is more important.
After chatting for a while, we also had dinner together.
The next morning, Xu Che returned to Beijing.
Due to the appearance of Time Magazine, many media have also begun to make appointments for interviews with Xu Che.
Many overseas countries are also reporting on Xu Che's appearance in Time magazine.
Especially South Korea and Neon, these two countries are also only a handful of artists who have been featured in Time magazine.
So Xu Che can be regarded as stimulating them this time.
The most obvious is South Korea, a country that is really contradictory.
Seo Che is very popular in South Korea, but Seo Che only needs to be on the list of world trends, or when it is enough to show his international influence.
In the forum in South Korea, there will be a group of critical voices.
While pursuing himself, he denigrates himself.
How much contradictory.
But it's easy to say, anyway, there are fans in South Korea who spend money for themselves, and it is enough for someone to spend money, Xu Che even has a plan to open a hot pot restaurant in Seoul, but it is still in the plan, and if it is rashly opened overseas, it feels easy to lose money.
Mainly now, many overseas fans want to buy the products of Xu Che hot pot restaurant, and they have to ask domestic fans to help, which is really a bit inconvenient.
Ay.
It's really not about making money from overseas fans.
It's just that I just want to spoil my fans.
Bai Lu routinely reported to Xu Che again: "Brother Che, Sister Tong has nothing to do with it, I have almost persuaded her, she has not announced in the past few days, you can go directly to her house."
Bai Lu said this almost every day.
Xu Che was even a little skeptical.
"Are you sure?"
"I'm sure."
Bai Lu reassured, "Why am I lying to you? In short, you have to comfort Sister Tong as soon as possible, otherwise it will be more and more difficult to delay."
"Okay."
As Xu Che's wingman, Bai Lu has been caring about Li Yitong recently.
It's true... Bai Lu has never talked to a girl other than his girlfriend for so long.
That video call is really hung up from morning to night.
I don't have to say anything.
Bai Lu herself was a little annoyed, but Xu Che didn't let her work in vain.
She was also introduced to a Unilever Heluxue ice cream endorsement.
That's it?
Bai Lu instantly felt no longer annoyed!