Zhao Mengqi flickered, which made Li Zengbo rekindle his fighting spirit.

Subsequently, the imperial court was also rare to be generous, and gave Li Zengbo an official and a knight, the founding uncle of Huating County, a bachelor of the Guanwen Palace, a prince and a young prince, signed the Privy Council, and served as the ambassador of Guangnan and the pacification ambassador of Hunan, and knew Jingjiang Mansion.

So Li Zengbo stayed in Lin'an for less than half a month, and then he took office in a hurry.

On the first day of July, the long-awaited Tianxia Daily will be officially launched.

Newspapers are nothing new at this time.

The official newspaper of the Imperial Court was compiled by the Jinsoin and regularly sent to officials throughout the country, and was called the "Jinsoin Newspaper".

In fact, there are many tabloids among the people, which already existed before Nandu, and it is very common at this time.

There are special newsstands in Lin'an City, and they start selling "Chaobao" in the early hours of every morning, not hand-copied, but printed, and even once a day, which has actually formed an industry.

Of course, this was just a private publication under the guise of "Chaobao", which was also called "news" by the people at the time.

Although the imperial court set up a control body, it did not play a role at all, because the scholars and doctors all pursued "freedom of speech".

Therefore, unrestrained tabloids strive for content in order to attract attention and compete for sales.

They even have people who specialize in interviewing news, and there are also officials in the yamen who secretly help them collect official insider information, known as "internal detectives", "provincial detectives", and "ya-detectives".

The political affairs that have not yet been announced by the imperial court, such as those that have not yet been implemented by the official Chen Zuo, those that are still being discussed and discussed by the center, as well as some insider stories, palace secrets, etc., have been spread out early without a single stroke.

There are even orders that are fabricated, fabricated out of nothing, exaggerated the truth, spread the truth in vain, and are more bold than later generations can imagine.

For example, in the fourth year of Daguan, a tabloid newspaper published an edict from Emperor Daojun reprimanding Cai Jing, but this edict was completely fabricated by the tabloids, which belonged to a false edict, and was undoubtedly a major crime of punishing the nine clans in other dynasties......

At the beginning of the southern crossing, there were tabloids forging and spreading Zhao Jiumei's edict, which made Zhao Gou very embarrassed and had to come forward to clarify.

The imperial court has repeatedly issued decrees in an attempt to strictly restrain the tabloids, but it has always been repeatedly banned.

Sometimes, such tabloids have been reduced to a weapon used by some people against political opponents, and they are often very effective, and Zhu Xi has suffered greatly from this.

Zhu Xi has always been a supporter of the meridian policy, and at the age of 60, he went out of Zhangzhou and was responsible for the implementation of the meridian boundary in Quan, Zhang, and Tingzhou.

The purpose of this time is not to change the original total amount of taxes, but to pay taxes evenly according to the actual land ownership, and the rich pay more taxes and the poor pay less, which is a good thing for the benefit of the country and the people, but it will harm the interests of the powerful landlords.

Fujian has always been a prosperous place for scientific research in the Song Dynasty, and there were many officials in the court, so many bureaucratic landlords were formed, and land annexation was very serious.

Zhu Xi wanted to touch their cheese, but naturally he was strongly opposed by these people, so he used all kinds of means to criticize his academics, hit his reputation, and smear his character......

At that time, the tabloids exposed the news that he was cheating with his daughter-in-law, and soon said that he was jealous and almost killed the famous camp prostitute Yan Rui and so on.

Things are written with noses and eyes, and scandals and scandals have always been popular with people who eat melons, so Zhu Xi was listed on the top ten entertainment figures.

As for whether the scandal is true or not, whether it has happened or not, it is impossible to verify at all, and Zhu Xi himself has ten mouths and cannot explain it clearly, so he was hit by this and was forced to resign.

The matter of Fujian Road Jingjie was aborted like this, and it was not implemented again until the fall of the Song Dynasty.

For these uncontrolled tabloids, Zhao Mengqi has long been unaccustomed to it, but he also knows that it is difficult to govern it through coercive means.

Therefore, Zhao Mengqi simply set up his own newspaper, seized the communication market through commercial means, and squeezed the living space of unscrupulous tabloids.

In order to see

With the advent of the Tianxia Daily, Zhao Mengqi personally came to the newspaper office of the Propaganda Department on this day, and Wang Yinglin and other officials were already waiting early.

The newspaper printed overnight exuded a strong fragrance of ink, and Zhao Mengqi picked up a copy casually and looked at it.

The paper was coarse but thick, similar in size to later generations, and although it was only one page, it was printed on both sides.

Due to the use of lead movable type and ink, the font is only the size of a fly's head, so the paper utilization rate is high.

In this way, the cost can be compressed, which is a huge advantage that is difficult for private tabloids to achieve.

"Your Highness, is it really only priced at five cents? In this way, there will be no profit, or even a loss." Wang Yinglin looked a little apprehensive.

The printing industry in the Great Song Dynasty was very developed, and a regular book was about 100 wen yuan during the time of Huizong of the Song Dynasty, and it usually cost about 400 wen at this time.

It's not really expensive, but because of inflation, at that time, it was about 500 yuan per stone, and at this time it was floating around two yuan.

Folk tabloids are generally twenty yuan, and about one can earn three or five yuan, so even if Zhao Mengqi prices the Tianxia Daily for ten yuan, he still has a great price advantage, so even if there is no profit, there is no problem in protecting the capital.

Zhao Mengqi looked at the newspaper and said with a smile, "If it's to make money, I can do it ten million times more than this newspaper in any way."

That's true, who doesn't know that you are the "King of Wealth".

Wang Yinglin secretly laughed to himself, and continued to persuade, "Your Highness, the minister knows that this newspaper is mainly for public opinion propaganda, in this way, isn't it that the more it sells, the more it loses, and it is good in a short time, but it accumulates over time, and this expenditure is very terrifying, once you lose the source of funds, it will be difficult to continue, no matter what you do, this loss-making transaction will always be difficult to last......

Zhao Mengqi nodded, "You're right, if a thing wants to develop sustainably, it must have the ability to support itself, and the reason why I set a low price is to monopolize the newspaper market."

Wang Yinglin seemed to think of something, "Your Highness means that we will spend money first, drive those messy tabloids out of the market as soon as possible, and let Lin'an only have one newspaper, and then we will raise the price after there are no competitors?" …… This method seems to be a bit unkind, and if we raise the price when the time comes, the people may not be able to accept it."

This method is very common in later generations, everyone is using it, and it is not that no one uses it at this time, but it is often called a female businessman, not to mention that the Tianxia Daily has an official identity, if you go to cut leeks after obtaining a monopoly position, it is too ugly to eat, and it is detrimental to the dignity of the imperial court.

"In business, there is nothing unkind, and those tabloids don't see any bottom line in order to make money."

Zhao Mengqi disagreed, pouted and continued, "Don't worry, this newspaper will not raise the price, even if the number of pages is increased later, it will not be mentioned in the future, just five texts, don't be afraid, it will not lose money, even if it is given away for nothing, it will not be lost."

"How is this possible? Even if the ink and paper were produced in His Highness's workshop and supplied free of charge to the Propaganda Division, craftsmen, editors, editors, editors, reporters, newsboys, and others would have to pay their wages......

Seeing Wang Yinglin's brows, Zhao Mengqi smiled again, "It's all said that in business, how can paper and ink be supplied for free?" …… Forget it, then I'll tell you how to make money in advance."

"The main source is commercials...... Second, the public can spend money to publish revelations, search for people and things, obituary statements, and personal poetry works......

Wang Yinglin was stunned, "Poetry? Isn't that what we should do?"

"Our newspaper strives to reach as many people as possible, so I ask you to publish more content that the people like to see, and use easy-to-understand vernacular, the decrees of the imperial court, and after publishing the original text, we must also analyze it in detail, so that the people can understand it thoroughly...... Poetry is nothing but a literati's game, and most audiences are not interested, and when a literati publishes poetry in a newspaper, it is actually the newspaper that helps him become famous, and naturally whoever benefits and who pays......

Wang Yinglin understood Zhao Mengqi's theory, but he always felt awkward.

As they spoke, the workers loaded bundles of newspapers onto the wagons for distribution.

Then the carriage rushed to various chambers in Lin'an City and sent them to each

The station and the newsstand, the newsstand is a fixed point of sale, and each side shop also has a different number of newsboys who are responsible for mobile sales.

The newsboys were between the ages of 10 and 12 or thirteen, most of them children from poor families in the city, and some were orphans of the Salesian Bureau.

It's not that Zhao Mengqi wants to squeeze child labor, nor does he let these half-grown children make a living from it, there is no need for this.

After the Salesian Bureau was rectified, the orphans were truly rescued and cared for, and there was no longer a shortage of food and clothing, and Zhao Mengqi also set up a Mongolian school for them.

Allowing them to sell newspapers can not only exercise their concept and ability to support themselves, but also allow them to integrate into society and earn some private money by the way.

In addition, Zhao Mengqi also set up a Mongolian school in a place where there were many poor people in the city, which not only provided free tuition, but also provided two meals, on the condition that he could do what he could.

Selling newspapers is one of them, and they are also paid for it.

The reason for this is that people tend not to value what they get for free and develop inertia.

This is not Zhao Mengqi's assumption, but what actually happened, and one of the shortcomings of social assistance institutions criticized at this time is "raising lazy people".

The children sell an hourly newspaper and then go back to school.

Therefore, they wore uniform blue clothes, both uniforms and school uniforms, and after picking up newspapers at the station, they put them in special satchels, and then ran quickly to their assigned alleys.

Almost at the same time, crisp and loud children's voices rang out throughout the city.

"Sell newspapers and sell newspapers, five cents a copy, there is the latest words of His Royal Highness King Yan!"

"The world is daily, the daily newspaper is the world! The Mongolian *** invaded Yangzhou, General Xia Gui led the army to rescue, skillfully set up an ambush, hit the Mongolian army, and relieved the Yangzhou crisis!"

"Good news, good news, the regular ferry from Lin'an to Jiankang has been officially opened, and the whole passenger ferry ticket is only the same money! You can also check in large and small goods, so you can ensure that you arrive on time and safely!"

"Recruitment information, Shengxing Weaving Company recruits a large number of weavers and embroiderers, the salary is good, and the more work is more!"

"News news, the lady of the Wang family in Puningfang gave birth to quadruplets, and the court rewarded 30 times......