Chapter 64: Crisis PR
"Actually, there's no need to engage in such a big battle."
Seeing that the company and the agent looked like they were facing a great enemy, Fang Xing felt a little too cautious.
Qiao Yinghong shook her head and corrected: "You must be cautious, there are obviously people behind this matter, if the public opinion is not timely, the company will suffer heavy losses." ”
Pine Records has just signed a new person who is about to take off with a platinum contract.
At this time, if this newcomer is overwhelmed by the "black material", he will be directly pasted.
That Turquoise Records will become a laughing stock in the industry.
Li Caiwei interjected: "You just listen to Sister Hong." "Tomorrow's Star" continues to heat up, you are the new top-notch, and you must not have negative news at this time. ”
She had a commercial performance today, and as soon as it ended, news broke out on Weibo that Fang Xing beat people.
So Qiao Yinghong didn't have time to send her back, so she hurriedly asked the driver to pick her up and go back to the company together.
When I got back to the door of Turquoise Records.
Fang Xing did see a lot of entertainment reporters in front of the office building through the window glass.
Seeing this battle, Fang Xing was a little confused: "Is this blocking me?" ”
Although he is very familiar with the entertainment industry, Fang Xing has never experienced being chased and intercepted by entertainment reporters in his previous life.
Because musicals are not a traffic outlet, there is no gossip news to dig up.
Li Caiwei covered her mouth and smiled: "This is scared?" You are now in the top three on the popularity list, and your popularity is not much different from that of Wu Junchen and Liu Yichen.
"Think about it, if Wu Junchen breaks out of the scandal at this time, will he be chased and intercepted by entertainment reporters?
"So, if your news breaks on the Internet, of course entertainment reporters will block you."
"Okay."
Fang Xing had no choice but to accept this reality.
Seeing that a nanny car came back, entertainment reporters surrounded and leaned on the window to watch.
The driver kept honking his horn, forced his way through, and went directly into the basement.
When I got to the basement, there were security guards blocking the entertainment reporters, which was considered safe.
Fang Xing followed Qiao Yinghong and took the elevator upstairs together.
Qiao Yinghong said to Li Caiwei: "Tonight's activity is very good, if you are tired, go back and rest first." ”
Li Caiwei smiled and said, "Fang Xing is my junior brother, right?" Maybe I can help, and I'll have a meeting too. ”
"Okay, if you're not tired, come along."
……
When the three returned to the company, Liang Yusong had already called a meeting with people from the public relations department.
It's almost time, and the team of Mingsi PR Agency.
Turquoise Records is ready to take on this PR battle.
Fang Xing is just a newcomer to Songshi Records, and Liang Yusong didn't ask about the situation clearly, so he immediately hired a public relations company to do crisis public relations.
It can be seen from top to bottom of the company that Liang Yusong attaches great importance to this newcomer.
in the conference room.
The person in charge of the Mingsi public relations team first introduced himself: "Hello everyone, I am the team leader of Mingsi Public Relations, my name is Luo Jinfeng, we were invited by Mr. Shi to come and deal with this crisis public relations with you. ”
While he speaks.
His team has connected the notebook to the projector and projected some information on the screen.
Luo Jinfeng introduced: "In this incident, someone is indeed manipulating behind the scenes, and we all know the company hired by the other party, which can be regarded as an old rival."
"First of all, we need to determine whether the parties have any handles and evidence that fall into the hands of the opponent."
He asked the team to release a photo and continued: "This photo is the one that broke out on Weibo. In the photo, two men are fighting. Mr. Fang Xing, the person who is punching the man who fell to the ground, is that you? ”
This photo is a photo of the bag thief at the side door of Dongyin that day.
In the photo, Fang Xing held down the man in the black sweatshirt and punched him.
At that time, they were tearing each other fiercely, so the masks were ripped off, and this photo happened to be taken on the face.
Fang Xing nodded and replied, "It's me." ”
"Who are you hitting? Why are you fighting? Is there a contact for this man? Please tell me truthfully. Luo Jinfeng asked in a serious tone.
Fang Xing spread his hands with a relaxed expression and said, "Actually, there is really no need for public relations in this matter, because I was arresting the bag thief at the time, and I called the police, and then the police took people away." ”
After hearing this, Luo Jinfeng raised his eyebrows and asked, "It's that simple?" ”
"It's as simple as that."
Fang Xing has seen the revelations on Weibo, it can be said that it is a picture at the beginning, and the content is all up to the editor.
Luo Jinfeng released the small composition, and then asked, "What about this paragraph." This paragraph says that when you were fighting, you broke a girl's violin and refused to compensate, causing the girl to leave crying. ”
This paragraph is also accompanied by a photo of the girl holding the violin, wiping tears and leaving.
Fang Xing fell silent.
Because of this paragraph, three points are true and seven points are false, and it is difficult to refute.
At that time, the girl's violin was indeed broken because of a fight.
According to the law, if the girl wants to be held responsible, she should recover compensation from the bag thief.
It's just that the piano is at least six figures, and it is impossible to get money from the bag thief to recover compensation.
The reality is that even if the court enforces it, it is impossible to get the money, and the court will at most put the bag snatcher on the list of dishonest.
At that time, Fang Xing offered to help the girl find a way to repair the piano, or negotiate to compensate for part of the loss.
Although legally, I am not liable for compensation, but after all, the matter is related to me, and if I don't do anything, I will be a little careless.
It's just that the girl didn't ask for compensation at all, and walked away crying while holding the violin.
"Beating people in the street, damaging their property, and refusing to compensate is a very bad thing, and if we do it, we will be very passive." Luo Jinfeng reminded.
Fang Xing pondered for a moment, told everything that happened that day, and finally added:
Shao Yu was also there that day, and he knew very well what had happened. As for the violin, it is indeed broken, and the violin is very expensive, it should cost hundreds of thousands. But the girl didn't ask for compensation, so she took the piano and left. ”
"If that's the case, then PR isn't that difficult. My suggestion is to call the police directly and sue the Weibo account that broke the news of the incident for spreading rumors. Since you caught the thief, since you have called the police, there must be a police record, as long as there is a police record as evidence, public opinion can quickly be reversed. Luo Jinfeng finally summarized the plan for this crisis public relations.
Liang Yusong nodded slowly and agreed: "Then let's do it." But to clarify the announcement, it is best to send it out before the launch of the program tonight, otherwise it will affect the broadcast of the program. ”
"Okay, let's contact the media reporter to cover this matter now, and film the investigation process, so that the public relations will be more powerful. Mr. Fang Xing, do you have no opinion on this? Luo Jinfeng asked.
Fang Xing nodded in agreement with a relaxed expression: "Yes, you can just watch it." ”
At the end of the meeting, the Mingsi PR team went to arrange the PR matters.
Songshi Records called the police in the name of the company, and at the same time asked the legal counsel to send a lawyer's letter, preparing to sue the Weibo account that spread rumors.