Chapter 81: Changing the Track, "Nocturne" vs. "Young and Frivolous"
After a week of preparation, Songshi Records released Fang Xing's first single.
There are two songs in total, the arranged version of "Nocturne" and "Wild Birds".
Since the release of the single this time is to help the finals behind "Rising Star", the time is relatively rushed.
Without much publicity, it went straight to it.
Immediately after the release of the single, Turquoise Records purchased banner advertising space on major music platforms.
The agent Qiao Yinghong also talked about the opening screen advertising space on the homepage of Penguin Video, and it was obtained by replacing resources, and it didn't cost much.
To this end, Fang Xing needed to shoot a short advertising video for Penguin Video.
The major online platforms made efforts at the same time, and it only took an hour for the two songs to rush to the new song list of the music billboard at the same time.
Three hours after their release, the two songs rushed to the top of the music charts and appeared at the end of the hit charts.
"Nocturne" ranked highest, temporarily at No. 36, and rose at a rate of 10 minutes.
The brokerage team of Songshi Records asked Fang Xing to register a Weibo account.
The account is usually managed by the brokerage team.
After the release of the single, Fang Xing's Weibo account posted a Weibo and @ several well-known music critics.
Among them is Ni Hongdan.
As soon as Ni Hongdan heard that the arranged version of "Nocturne" was released, he immediately forwarded it to help publicize it, and wrote a music review for the arranged version of "Nocturne".
The music review praised it and said bluntly: I originally thought that the "Nocturne" played and sung by the piano was good enough, but I didn't expect the arrangement to add so many points to "Nocturne".
The arranged version of "Nocturne" quickly spread on major online platforms and quickly occupied the music short video platform.
The anchors in the Xingxiu District of the Killer Whale Live broadcast also began to cover the arranged version of "Nocturne".
Two months apart, "Nocturne" became popular again and appeared on the hot search.
After the arranged version of "Nocturne" appeared on the hot search, it began to feed back the music list.
"Nocturne" began to soar in the rankings, and by the afternoon of the next day, "Nocturne" had reached the top 10 of the hit chart.
The hot song list of the music billboard mainly has two data weights, one is the sales volume of purchased songs, and the other is the on-demand volume.
Since "Nocturne" became popular two months ago, many viewers have been waiting for the arranged version.
Now that the arranged version of "Nocturne" has finally been released, there is no need for word-of-mouth fermentation at all, or word-of-mouth has been fermenting for two months, and the audience rushes in and buys it directly, and there is no need to think about it at all.
Therefore, the best-selling data of "Nocturne" on the music charts soared at a very astonishing rate.
On major music platforms, the price of buying a song separately is 3 yuan.
This time, Songshi Records gave Fang Xing a single that contained two songs.
If you buy two songs together, it only costs 5 yuan.
In addition, VIP members of major music platforms can also listen to these two songs for free.
Member playback will also be divided into a certain percentage according to the playback data.
Membership playback is similar to the monthly subscription system, only VIP members can play during the period, and after the VIP membership expires, it needs to be renewed.
Buying songs separately is different, you don't need a VIP to play them after you buy them.
……
"Nocturne" rushed into the top ten of the hot song list, and there was still no intention of stopping.
At this time, Wu Junchen and Liu Yichen's two songs "Young and Frivolous" and "We Are Coming" ranked fifth and seventh on the music billboard.
When "Nocturne" reached the top 10, the situation suddenly became interesting.
A new topic appeared on the hot search on Weibo:
[Change the track, "Nocturne" will fight "Young and Frivolous" again, and the music billboard will finally kill anyone. 】
As soon as this topic came up, the number of retweets soared.
Countless sand sculpture netizens also participated in the forwarding army.
Because the topic is so much fun.
a week ago.
Wu Junchen and Liu Yichen's new singles "Young Madness" and "We Are Coming" have just been defeated by Fang Xing's "The Wind Rises" and "Young China Says".
Now, on a different track, "Nocturne" is on the music billboard, and it has begun to chase "Young and Frivolous" and "We Are Coming" again.
Sand sculpture netizens commented:
[One thing to say, although "Young and Frivolous" lost to "The Wind Rises", it never lost to "Nocturne". 】
[There's nothing wrong with it, "Young and Frivolous" really hasn't lost to "Nocturne", this is an opportunity for Chaoyin Culture to prove itself. 】
[Prove that you really can't do it? 】
[Sit back and wait for the opening of "Young and Frivolous" and "Nocturne"! ] 】
[Fight! Fight! 】
……
The arranged version of "Nocturne" was menacing, and it entered the top 10 on the hot song chart on the first day of release.
And it was released without pre-warming, and Songshi Records was only prepared for a week before it was rushed into the market.
Even so, the ability of "Nocturne" to hit the charts still exceeded many people's expectations.
In the comment areas of major music platforms, fans are discussing:
["Nocturne" is also too strong, I originally thought that the piano playing and singing version was good enough, but I didn't expect the arranged version to be more fierce. 】
[I've been waiting for two months, just waiting for the arranged version.] Buy it! 】
[This single, there are two songs, and "Wild Birds" is also good. 】
"Wild Bird" also followed the pace of "Nocturne" and rushed to the 12th place on the hot song list.
……
In the afternoon of the same day, Chaoyin Culture found that "Nocturne" entered the top ten of the hot song list.
Moreover, it only took one day from the release to the top 10.
This speed is several times faster than Wu Junchen and Liu Yichen's "Young and Frivolous".
Coupled with the topic of Weibo's "Nocturne" PK "Young and Frivolous", the topic has increased.
Countless netizens and fans are watching the music billboard.
If you change the track and Chaoyin Culture loses again, it can really be said that you haven't won since you met Fang Xing.
He Hongtu, the big boss of Chaoyin Culture, was angry in his heart, and he had nowhere to vent, so he gave a death order to the company's operation department:
"You must keep the ranking of the hot song list, and you must not lose to "Nocturne"."
Chaoyin culture moved up and down and began to call on fans to crowdfund and hit the list.
On Weibo, the fans of Wu Junchen and Liu Yichen began to publicize everywhere and crowdfund the list, looking like they were facing a big enemy.
[You must not lose this time!] 】
[Brother is only us, we can't let my brother lose again. 】
[In "Rising Star", the group of professional judges voted unprofessionally, so Chenchen and Chenchen lost. On the hot song list, we can only rely on us. 】
[Mobilize all the family members, ask for a few more mobile phone numbers to buy singles, the sales volume is very weighted, and the playback volume is also very important. 】
[I now have two mobile phones, twenty-four hours a day, and the singles cycle "Young and Frivolous" and "Here We Come". 】
With the start of fan crowdfunding on the charts, the rankings of "Young and Frivolous" and "Here We Come" began to rise.
On the third day, "Young and Frivolous" had risen to fourth place.
However, "Nocturne" directly moved up three places to seventh place.
Moreover, the data of the two songs is polarized.
"Nocturne" has been played more than it was sold.
The sales volume of "Young and Frivolous" is higher than the number of broadcasts, and it is much higher.
Judging from the data, there are many accounts that have bought "Young and Frivolous", but they have not played it once.