The efficiency of Lanhai Wardrobe is very high.

Knowing that Fang Xing was willing to endorse Lanhai Wardrobe, Lanhai CBO (Chief Brand Officer) Zhou Yalei took the team to Donghai the next day to meet and discuss in detail.

The next morning, when Fang Xing received Qiao Yinghong's call, he was still a little surprised.

"Boss, Zhou Yalei, the senior executive of Lanhai's group, came over to talk about endorsements, do you have time to come over and meet?" Qiao Yinghong asked directly on the phone.

Fang Xing blinked his eyes and asked, "So suddenly?" ”

"Yes, this morning, Lanhai Group heard that you wanted to endorse Lanhai Wardrobe, Zhou Yalei immediately pushed off the morning's itinerary and flew over with the team to negotiate. I've met Mr. Zhou now, and it would be better if you could come over. Qiao Yinghong briefly explained the matter.

Lanhai Group's response was quick.

Since the directors of the other party have flown over, it is still necessary to meet them.

Fang Xing simply cleaned up, put on a T-shirt and went out.

When she came to the conference hall of the hotel, Qiao Yinghong hurriedly led Fang Xing and introduced: "Come on, this is Mr. Zhou Yalei, the chief brand officer of Lanhai Group." ”

Fang Xing reached over and shook hands: "Hello." ”

Zhou Yalei looked at Fang Xing twice and praised: "It's better to be famous than to meet, Mr. Fang is kinder than expected." ”

Zhou Yalei looked like he was forty or fifty years old, wearing a dark blue suit and a very formal outfit.

Fang Xing was wearing a T-shirt, which looked a little casual.

"I'm sorry, I didn't have any travel plans today, although I was dressed more casually."

Zhou Yalei hurriedly apologized: "It's because we were too presumptuous, we came over suddenly without saying hello, originally thinking that Mr. Fang might be busy, and he might not be able to see him, just meet Mr. Qiao to talk about cooperation." I didn't expect Mr. Fang to come here in person, it was really an honor. ”

Zhou Yalei, as the chief brand officer of Lanhai Group, basically wants him to participate in the decision-making of the spokesperson of Lanhai Wardrobe.

So, he has seen a lot of stars.

Usually the announcement of celebrities is set a month in advance, and sudden appointments are usually not seen.

Therefore, Zhou Yalei came over this time, not expecting to see Fang Xing, but just came over to meet and chat with Qiao Yinghong and push the endorsement forward.

It's just that he didn't expect Fang Xing, such a top-notch star, to be so salted and lie flat at home in broad daylight.

Qiao Yinghong was more pragmatic, and after sitting down, she began to praise her boss: "Mr. Zhou, I won't tell you, there are two blue-blooded big names chasing us and wanting to sign, but the boss thinks he still prefers national brands." ”

It is not a secret that Fang Xing and international luxury brands talk about endorsements.

People in the industry only need to inquire a little to know.

Zhou Yalei, as the CBO of Lanhai Group, still has this news channel.

At the beginning, Zhou Yalei just had the attitude of giving it a try, and tried to contact Fang Xing's studio to see if there was a chance to cooperate.

Even if you can't cooperate, you can build a good relationship, and there are opportunities in the future.

As for why Fang Xing didn't endorse a big luxury brand, Zhou Yalei could also guess the reason.

can sit in the position of the group's CBO, Zhou Yalei naturally has his shrewdness, knowing that Fang Xing is because the Spring Festival Gala is about to be held, and endorsing luxury goods at this time may fall into the hands of others.

Therefore, Zhou Yalei knows very well that the reason why Fang Xing gave up the luxury brand is not because of Lanhai Wardrobe, but because it is not suitable for endorsing luxury goods.

Of course, Zhou Yalei is also very clear that there are now countless brands chasing Fang Xing to talk about cooperation.

If Lanhai Wardrobe can sign a wake-up at this time, it will definitely be a treasure.

Therefore, Zhou Yalei received a reply from Fang Xing's studio, and immediately changed his itinerary and flew over directly to meet.

Lanhai Group has done a survey, and now Fang Xing's popularity, topicality, and traffic are definitely the top in China.

If there is anything that Fang Xing lacks, it is qualifications and national degree.

It is not enough to rely on traffic alone, and many ordinary people who don't pay attention to celebrities must know their names, which can be called national degrees.

What's the best way to improve your national ratings?

Of course, it's the Spring Festival Gala.

As long as the show has been performed in the Spring Festival Gala, then the country will have it.

Therefore, Lanhai Group is now signing a contract to make an endorsement, and after the Spring Festival Gala is broadcast, it will be of great help to the brand promotion of Lanhai Wardrobe.

For this reason, it is worthwhile to open the top endorsement contract in China.

……

Zhou Yalei has already investigated these news.

However, it does not prevent Qiao Yinghong from continuing to praise her boss: "Mr. Zhou, I am tired of dealing with hundreds of invitations from brands every day." No, tomorrow I have to meet the brand officer of the honor mobile phone to discuss the contract for the endorsement of the new music mobile phone. ”

Zhou Yalei hurriedly said: "Mr. Qiao must be a busy man, and it is our honor to take the time to meet." ”

"Don't dare to be it, it's all about cooperation." Qiao Yinghong waved her hand, happy.

"I don't know Mr. Fang, what are the requirements for the endorsement contract? I came here this time mainly to understand Mr. Fang's needs. Zhou Yalei's posture was lower.

Fang Xing thought for a moment and replied: "Actually, it's nothing, it's just to minimize offline activities." ”

Qiao Yinghong helped explain: "Mr. Zhou may not know that our boss usually likes to stay in a quiet place to make music, so the boss has not taken over a commercial performance since his debut. ”

Zhou Yalei was slightly surprised when he heard this.

It is rare for a star who does not accept commercial performances.

Zhou Yalei hurriedly nodded and replied, "Understand, yes." We can guarantee that there will be no more than three brand endorsement events per year, and these will be written in the contract. ”

The blockbuster event of the brand's new product launch conference still needs to be participated, which Fang Xing can understand.

However, Fang Xing does not plan to participate in the offline push event.

If it is three brand activities a year, Lanhai Wardrobe is indeed very sincere.

Qiao Yinghong lowered her voice, as if whispering to Zhou Yalei: "Mr. Zhou, secretly tell you that our boss has received a joint row notice from the Spring Festival Gala.

"Now that the endorsement contract is signed, Lanhai Group will definitely make money. If you wait until next year, you will probably have to queue up. ”

Fang Xing listened to it on the side, and felt that Qiao Yinghong's ability to "sell melons for the princess" was too strong.

Although what she said was the truth, this way of boasting made Fang Xing start to feel embarrassed.

However, this is also the difference between engaging in literature and art and engaging in business.

Why do celebrities need to hire an agent? That's why.

Fang Xing couldn't pull his face, so he boasted to himself.

Qiao Yinghong is different, as long as she can raise Fang Xing's value, she will try.

All to be honest, this is already the most honest broker.

Zhou Yalei hurriedly echoed: "Of course, of course, this is not, as soon as I heard that I could cooperate, I flew over non-stop." ”

Actually, from the perspective of business negotiations.

Zhou Yalei shouldn't have spoken like that.

He should try to raise the brand value of Lanhai Wardrobe as much as possible, and then belittle Fang Xing's endorsement value.

Only by talking in this way can the endorsement fee be lowered.

However, there is a prerequisite for using this strategy.

The two sides can only talk on an equal footing.

However, now it is completely dominated by Fang Xing.

Fang Xing has too many choices when choosing endorsements.

If you feel that Lanhai Wardrobe is not satisfied, you can change it immediately, and you can sign a contract on the same day.

Under this unequal negotiating position, Zhou Yalei could only nod his head in agreement.

As long as you can win this endorsement contract, other requirements can no longer be mentioned.

"I was in a bit of a hurry today, and I didn't entertain Mr. Zhou well, so I really didn't want to go."

After chatting for more than an hour, some important endorsement details have been finalized, and Qiao Yinghong is ready to end today's negotiations.

"Blame me, blame me for coming too suddenly. Then I'll get here today, and after I go back, I'll ask someone to send a contract over, Mr. Fang and Mr. Qiao will look at it first, and if you think it's okay, we'll make an appointment to sign the contract at another time. "Zhou Yalei is also very straightforward.

"Okay, that's it for now."

Qiao Yinghong got up and shook hands with Zhou Yalei.

Fang Xing also got up, shook hands, and then went back to prepare for the signing of the contract.

Lanhai Group is very efficient.

The first version of the contract was sent in the afternoon of the same day.

Qiao Yinghong found the company's legal counsel, and after reading the contract, she mentioned a few small details.

Lanhai Group has also made modifications in accordance with Qiao Yinghong's meaning.

At half past four in the afternoon, the final version of the contract was sent, and the two parties confirmed that there was no problem.

So, Zhou Yalei made an appointment three days later to hold a press conference at the Donghai World Trade International Media Center, and then a signing ceremony was held on the spot.

After the endorsement contract was negotiated, Qiao Yinghong called the consulting company again, got the information of Lanhai Group, and after confirming that there was no problem, she notified Fang Xing to attend the signing conference three days later.

After the two sides confirmed the itinerary, they posted a Weibo update together to announce the news, and invited media friends to participate in the signing press conference three days later.

In the morning of the same day.

The press conference and signing ceremony began at 10 o'clock.

Fang Xing came to the Donghai World Trade International Media Center at nine o'clock and changed into Lanhai wardrobe clothes in the dressing room.

Luo Xiaoyan, the CBO assistant of Lanhai Group, personally helped sort out the suits: "Mr. Fang, I am Mr. Luo's assistant, and I will be in charge of your clothing in the future." When Mr. Fang attends the event, you can contact me if you need any clothes, and I have given the contact information to your agent. ”

"Okay." Fang Xing casually agreed.

Since he has served as the image spokesperson of Lanhai Wardrobe, those who can wear Lanhai Wardrobe clothes at the event naturally wear more.

Of course, if the clothes in Lanhai's wardrobe are not suitable, it is not necessary to force them.

For example, there are many stage costumes that Lanhai wardrobe can't provide.

After the press conference began, Fang Xing appeared to meet with media reporters.

Then the signing ceremony was held on the spot, and finally the reporter's questions were answered.

Although it is the endorsement signing ceremony of Lanhai Wardrobe, most of the questions asked by the reporter are related to "Singing".

Because Fang Xing has not appeared in the public eye since he won the championship in "Singing", the reporter couldn't find anyone if he wanted to ask.

Every time Fang Xing answered the reporter's question, he had to add a sentence at the end: "I am already the spokesperson of Lanhai Wardrobe, everyone try to ask questions about Lanhai Wardrobe, thank you." ”