The Spring Festival Gala was broadcast live for four hours, and it was ready to be 12 o'clock on New Year's Eve.

The host began to count down in an enthusiastic voice: "Finally this festive moment, there are still ten seconds left, and the new year will begin." Let's count down tens of seconds together, ten, nine......"

On the big screen, there are also special effects for counting seconds.

The guests and audiences in the No. 1 studio hall of CCTV followed the host's voice and counted down together.

The sound is neat and full of festive atmosphere.

Not only the audience in the studio, but also the audience in front of the TV from all over the country and thousands of households, also counted down together.

Fang Xing turned his head to look at the second row of the guest seat, where there was a beautiful girl, it was Lu Xiang'er.

Lu Xiang'er was also at this time, looking over tacitly.

The two looked at each other and smiled.

At this time, the countdown to the last second.

Fireworks special effects appeared on the stage of the Spring Festival Gala.

Suddenly, fireworks bloomed in the studio hall, dazzling and brilliant.

After the New Year's Eve, the Spring Festival Gala came to an end.

Many guests and celebrities took the stage again and sang the last song of the party.

The Spring Festival Gala also ended with festive music.

The guests left the venue and prepared to catch a flight and go home to reunite with their families.

After midnight, it is already a new year, the first day of the new year.

I couldn't eat the Chinese New Year's Eve dinner with my family, and I will definitely be reunited on the first day of junior high school.

……

Fang Xing caught the plane, transferred to another train, and returned to Baitang Town.

When I returned to my hometown, I first slept beautifully.

slept until noon, relatives came to visit the door, and Fang's mother didn't let them wake up her son, saying that she was tired from catching a plane last night, and of course she wanted to make up for sleep.

In the afternoon.

Fang Xing accompanied his parents out shopping, and the first day of the Lunar New Year was very lively.

In the urban garden of Baitang Town, there are also garden activities.

The surrounding residents all ran to join in the fun.

I heard that Fang Xing came back, and the relatives in Baitang Town came over to join in the fun, especially my cousin Zhong Keke, who came over early in the morning to see the big star cousin.

So, when you go out shopping, you also go shopping with you.

Baitang Town is not a big city, so even celebrities rarely encounter sieges.

Fang Xing returned here, he didn't need to wear a mask, and even if he was occasionally recognized, it would not affect the traffic.

Fang's mother is very popular in the square dance industry in Baitang Town, and when she arrived at the garden party, many aunts greeted her, and then began to ask: "This is your son who sang on TV last night, right?" ”

Small kiosk

"yes, how's that? Handsome or not? I performed five shows last night and flew back overnight. Fang's mother began to brag to this group of square dance friends.

"Handsome! Handsome guy! Have you talked to someone? The aunts praised realistically, and then they didn't leave to find a partner.

Fang Xing frowned and said, "With the sketches, I still want to perform four shows, right?" ”

Fang's mother waved her hand and replied as a matter of course: "Plus the one where the Buddha jumped over the wall, isn't it five?" ”

Fang Xing was a little speechless.

The one where the Buddha jumped over the wall was to interact with the host and chat about the Chinese New Year's Eve dinner.

Strictly speaking, this can't be counted as a show.

However, for the other party's mother, as long as she shows her face, it is considered a show, and she is already very modest if she doesn't count the signed songs, so there is nothing wrong with five.

More and more fashionable aunts came around to see the star: "What a handsome guy, how much can I get for performing at the Spring Festival Gala?" ”

For these ordinary people, any fame is fake, and money is real.

However, the Spring Festival Gala never pays celebrities, but countless celebrities want to go to the Spring Festival Gala.

Fang's mother knew what these aunts thought, and hurriedly helped the round: "What money is not money, my son is contributing to the country, even if he gives money, we can't ask for it." ”

After visiting the garden party, I played with the circle and won two very small plush toys, both of which were given to my cousin Zhong Keke.

Zhong Keke was very happy: "Then this is a New Year's gift from my cousin, this one needs to be signed." ”

She didn't know where to find a pen, apparently prepared.

My cousin's request, of course, must be met.

Fang Xing signed the label of the plush toy, and after signing it, he asked, "Is there anything else?" Take it all out. ”

Zhong Keke smiled and took out a stack of photos from his inner pocket.

At a cursory glance, there are dozens of them, all of which were taken from the videos of "Rising Star" and "Singing" and printed.

"It's okay to sign it, but it can't be used to do bad things." Fang Xing emphasized.

Zhong Keke poked his dimples with two index fingers, tilted his head and said, "I'm so well-behaved, how can I do bad things." My cousin is the best. ”

"You're skinned all over your body, so you're obedient." Fang Xing complained and began to sign.

After signing the photo, Zhong Keke proposed: "Let's go shopping in the pedestrian street, there are also many shops on the pedestrian street today." ”

Anyway, I go shopping with my parents, and I go shopping everywhere.

And Fang's parents have very simple requirements for shopping, as long as they are accompanied by their children, as for where they visit, it doesn't matter.

Arrived at the pedestrian street.

The pedestrian street is crowded with people, and it is indeed very lively.

Many shops are holding events, with lanterns, big red banners, and various discount slogans written on the doors.

At the entrance of the honor authorized store at the corner of the pedestrian street, there is also a one-to-one human-shaped stand.

Zhong Keke ran over lively, stood next to the humanoid stand, turned around and shouted, "Cousin, look, there's another you here." ”

Fang Xing signed the endorsement of Honor mobile phone a month ago.

So, it's not surprising that there's a humanoid stand card here.

Zhong Keke was very interested, beckoned and said, "Cousin, come here, you stand here, I want to take a picture between the two cousins." ”

Fang Xing was really speechless for her strange request.

But such a lively cousin, this little request, can not be refused, so I have to work with the humanoid stand, surround the cousin in the middle, and put the same posture as the humanoid stand.

After taking the photo, Zhong Keke ran into the honor store.

Today's honor mobile phone licensing store is very lively, and many customers who are ready to change their mobile phones have taken advantage of today's activities to come and have a look.

Many of the people who go out shopping today are family-oriented, and many young people come with their parents.

Especially for young people who work in other places, they can go back to their hometowns to accompany their parents during the Spring Festival.

At this time.

In the honor mobile phone authorized store, there is a couple in their thirties, with their children, accompanying their old father to see the mobile phone.

"Dad, which brand of mobile phone do you want to buy? This brand is OK, and the brand of the blue factory next door is also good, which is very suitable for you. The husband of the couple began to introduce the old father to the mobile phone.

The old father took out his mobile phone and took a look, it was a very old Nuo brand brick machine, and he didn't know how long it had been used.

Obviously, this old father is very thrifty, and he is usually reluctant to buy a mobile phone for thousands of yuan.

"My phone, sometimes it's silent." The old father pressed the button of the mobile phone a few times.

"Dad, this should have been changed a long time ago, now it's all smart phones, and I said I would buy it for you two years ago. You said it could still be used, but it dragged on until now. The husband took his father's phone and looked at it.

The old father smiled and said, "I didn't know that it had been used for so many years and was still used like this." ”

The old father pointed to the brick machine and asked, "This brand of mobile phone is of good quality, continue to buy this brand." ”

The husband shook his head and said: "I can't buy this, now I buy smart phones, and this brand can't keep up with the times." Let's change the brand, or go to the blue factory next door to take a look, that brand of mobile phone is also good. ”

The old father didn't understand any of this, so he turned around with his son and prepared to go out.

At this time, the old father saw the human-shaped standing sign at the door, stared at it twice, pointed to the human-shaped standing card, and asked, "Is this person the one who sang on TV last night?" ”

The daughter-in-law replied first: "Yes, he called Fang Xing, at yesterday's Spring Festival Gala, he sang two songs and performed a sketch." ”

The old father remembered: "That...... Do you know Ma Kai...... He sang it, right? ”

The daughter-in-law couldn't help laughing: "Yes, he sang it, and he also sang the later "Young China Says". ”

The old father became interested at this time, looked up and down at the humanoid stand, and then pointed to the mobile phone on the humanoid stand, and asked, "He sold this mobile phone?" ”

"He is the spokesperson, the spokesperson."

"And what about the quality of this phone?"

"It's okay, this brand of mobile phone is not bad." The husband nodded in reply.

"Can you buy this phone?" The old father wanted to buy this brand of mobile phone for the two songs last night.

"Of course you can, there are many models of this brand of mobile phones, let's pick one and choose a good one." The husband accompanied the old father back to the store and began to choose a mobile phone.

Something like this is happening all over the country.

Due to the performance of the "five" programs in the Spring Festival Gala, Fang Xing's national popularity skyrocketed.

Following the benefits of the manufacturers who signed endorsements years ago, the sales volume of the Spring Festival event began to soar, and even many products were directly sold out.

This is the effect of nationalism.

Before the Spring Festival Gala, Fang Xing's popularity was already very high, but in fact, this popularity is only in the groups that pay attention to the entertainment industry.

is like a small city, rarely watches variety shows, and the general public who don't pay attention to the entertainment industry still doesn't know who Fang Xing is.

After the Spring Festival Gala, the situation is different.

All over the country, every household watches the Spring Festival Gala.

A piano accompaniment, two songs, and a sketch made countless audiences remember Fang Xing's name.

……

Meanwhile.

The popularity brought by the Spring Festival Gala continues to ferment on major online platforms.

The hot searches on Weibo are one after another.

After the Spring Festival Gala ended, Weibo launched a vote for the ranking of this year's Spring Festival Gala programs.

Although the voting has not yet ended, the votes for "Song of the Seven Sons", "Young China Says" and "Hello, Li Huanying" are unbeatable.

The comments below the polling topic start to evaluate the individual programs:

[In recent years, the sketches of the Spring Festival Gala have been pulling one by one, and this year's "Hello, Li Huanying" is not bad, at least it is the first language program. 】

["Song of the Seven Sons" is playing against "Young China Says", brothers who like "Young China Says", rush the ticket with me. 】

[In fact, this year's Spring Festival Gala's "Song of the Seven Sons" and "Young China Says" are inseparable, these two songs are actually the structure of wanting to promote and suppress. I have to say that the person who arranges these two songs to connect together is very good at mobilizing the audience's emotions. 】

[Whatever, anyway, "Song of the Seven Sons" and "Young China Says" must be the first and second. 】

[Doesn't "Skylark" deserve a name? Don't fight for the top three, but also for the top five. 】

["Skylark" is really good, but it is a bit high and low, after all, most of the audience can't appreciate the power of violin music. 】

[Indeed, "Skylark" is inherently at a disadvantage. However, the violin performance program can be in the top ten, which is already ridiculously strong. 】

……

Because Fang Xing's national soaring speed is too terrifying.

A few years ago, the manufacturer who signed Fang Xing as an endorsement responded quickly, and after the goods in many places were sold out, they urgently carried out activities on the e-commerce platform and carried out promotions.

Meanwhile.

Qiao Yinghong and other outreach employees in Fang Xing's studio had their mobile phones blown up.

Countless manufacturers want to talk about endorsements.

Now, if you can catch up with this wave of popularity, you can at least make a profit, and if it is a little later, you really can't even drink the soup.

In fact.

Fang Xingqi does not have a lot of endorsements, because he takes the route of being expensive and not expensive.

Therefore, when talking about endorsements, the price is not low.

Even more than the price of some of the top streamers.

However, Fang Xing, as a top streamer, has a big disadvantage in terms of endorsement.

That is, there is not much fan economy.

This is different from other top stars.

Traffic stars like Li Siqi and Wu Junchen can make a lot of money just by relying on the fan economy.

For example, during the "Rising Star" competition, the show relied on Wu Junchen's fans, and the ice cream could be sold out, and the fans bought the ice cream, and gave it to passers-by if they couldn't finish it, or even threw it away.

This kind of fan economy, harvested, manufacturers can eat support.

However, Fang Xing is different, there is not much fan economy.

In fact, with Fang Xing's current popularity, if it is operated well, it can actually reap a fan economy.

However, Fang Xing's requirement for the studio is not to cut the fan economy.

Qiao Yinghong also agreed with this strategic direction.

Because of the harvest of the fan economy, it is indeed possible to make money, but at the same time, it will lose popularity.

Therefore, traffic stars have a characteristic, that is, they can earn a wave of traffic in the years when the popularity is high, and after the popularity passes, they will be angry very quickly.

Even, there have been dramas throwing idols, and it is conceivable that it is difficult for traffic stars to maintain their popularity for a long time.

The reason why Qiao Yinghong agreed not to cut the fan economy is that the other party is confident in his strength and can take the national route.

As long as the national degree comes up, not only will the popularity not decrease, but the popularity will only get higher and higher.

Besides, the strength is there, and there is no worry about passing the gas at all.

Therefore, the route that Qiao Yinghong arranged for Fang Xing is a long-term route, and she will never harvest fans and kill chickens and eggs like other traffic stars.

Facts have proved that Fang Xing and Qiao Yinghong's strategy is right.

After the Spring Festival Gala, the effect of national improvement has initially appeared.

Before the Spring Festival Gala, many manufacturers also ridiculed those groups that used sky-high prices to sign up for endorsements, but after the Spring Festival Gala, the manufacturers who signed for endorsements got a hundredfold return.

Those manufacturers who originally felt that Fang Xing had no endorsement value regretted that their intestines were green.