Two days passed.

Tong Fei made an appointment for a dinner and introduced Fang Xing to the senior management of Penguin Video.

Feifan Entertainment and Penguin Video have a deep cooperative relationship, and have cooperated with "Rising Star" for many seasons.

Therefore, Tong Fei is very familiar with the senior management of Penguin Video.

With her introduction, it will be much easier to talk about cooperation, at least it will not encounter difficulties like Feng Changhao.

Since we are talking about the broadcast of "Wulin Gaiden".

Fang Xing naturally called He Rongchang and Yan Lan to have dinner with the senior management of Penguin Video.

On the day of the dinner.

Fang Xing took Qiao Yinghong and had afternoon tea with Tong Fei first.

Regarding the latest season of "Rising Star", I still have to meet once.

Feifan Entertainment produces a season of "Tomorrow's Star" every year, with men's and women's groups coming at intervals.

Therefore, last year it was a men's team draft, and this year it is a women's group.

In order to be able to win the song promised by Fang Xing, Tong Fei brought the contract over.

When the afternoon tea was almost drunk, Tong Fei took out the contract: "This is a song invitation contract, you owe me a song after signing it, and the advance payment is two million." The follow-up song is divided into achievements according to the market proportion, the lyrics and songs are sung 50%, and the part sung, I make a decision for the limited group, don't want a point, okay? ”

Fang Xing said with a smile: "This is so inappropriate, it makes it seem like I've been squeezing the singer." ”

Tong Fei nodded and smiled: "Yes, you are just squeezing." But you don't know how many singers in the music scene want to squeeze you. ”

Of course, the limited group can still earn the other 50% of the commercial performance of songs.

Therefore, as long as the song is popular, the limited group really does not lose, but earns a lot.

Fang Xing happily signed the invitation contract and reached this cooperation.

Tong Fei continued: "Although you don't come to be a mentor, this year's "Rising Star" still needs you to open, just perform on a stage at the beginning of the first issue, no problem, right?" ”

This time Tong Fei helped, and this person had to pay back.

Fang Xing nodded in agreement: "The opening performance is okay." ”

Tong Fei continued: "When will the girl group song you prepared be finalized?" If I could, I would like to use this song as the theme song of this season. From the first period, the members who participated in the draft were allowed to practice singing. ”

Fang Xing thought about it for a moment and replied, "I'll send you a sample in two days, you listen to it first." ”

"Okay." Tong Fei didn't expect it to be so fast, and she was in a better mood.

……

After drinking afternoon tea, Fang Xing and Tong Fei went to dinner together.

At dinner.

Tong Fei helped to introduce: "This is Li Xueying, vice president of Penguin Online Video, and is mainly responsible for the production and purchase of dramas and movies. ”

"Mr. Li, hello." Fang Xing got up and shook hands with Li Xueying.

After everyone is seated.

Li Xueying gave Fang Xing a thumbs up and praised: "Last year's "Rising Star", I chased the whole process, which was great. ”

"Mr. Li has won the award." Fang Xing said modestly.

"I heard that the latest season of "Rising Star" also has a collaboration?" Li Xueying chatted casually.

"Yes, I prepared a group song for the limited group." Fang Xing nodded and replied.

Tong Fei added: "I am going to use this song as a reward for the limited group, and now the whole music scene wants to invite Fang Xing to sing, and I am cutting the line." ”

Everyone chatted for a while, and gradually got to the point.

Li Xueying took the initiative to take out a selection rating table of Penguin Video and said: "The film selection department has already watched the "Wulin Gaiden" you filmed.

"How so? In terms of quality, the rating is A.

But the current market response of sitcoms is average, and the person in charge of the film selection department thinks that maybe B-grade is more suitable.

"I watched the film, and I liked it very much, so the final rating was A."

He Rongchang and Yan Lan were already very satisfied when they heard this rating.

When an A-level drama is broadcast, the video platform will give publicity resources, and the homepage recommendation of the video platform will definitely be there.

Fang Xing didn't immediately express his position, but asked, "Is it only to A-level?" ”

Li Xueying, vice president of Penguin Online Video, nodded and confirmed: "Yes, it can only be A-level at present." ”

Fang Xing then asked, "What if the drama is broadcast and the response is very good?" ”

Li Xueying was not surprised by Fang Xing's reaction.

In fact.

For many independently produced dramas, the main creative team thinks that the drama will be popular, and it will be popular.

This has been ridiculed as one of the three major illusions in the film and television industry.

It's just that the selection department of Penguin Video has a daily job of rating the dramas to be broadcast, and the amount of reading is very large.

Moreover, the Penguin Video Selection Department has given "Wulin Gaiden" a rating that is not low.

After all, this is a B-level investment drama, and if it can get an A-level rating, it is actually a skip.

Li Xueying thought about it and promised: "We will give more promotion resources to "Wulin Gaiden" and try to pull up the popularity." ”

Fang Xing then asked, "Does Penguin Video want to broadcast it exclusively?" ”

Li Xueying nodded: "Yes, solo broadcast." ”

Fang Xing thought about it for a moment and asked, "What if it's non-exclusive broadcasting?" ”

"This ......"

Li Xueying thought for a moment and replied: "Although I am very familiar with Mr. Tong, how to talk about cooperation with the company, right?" ”

Fang Xing nodded: "Of course, in business." ”

Li Xueying continued: "So, if you choose non-exclusive broadcasting, then our platform will not give promotion resources, this is the industry rule, and other video platforms are the same."

"Moreover, if it is not an exclusive broadcast, the account sharing ratio is only 50%, which is a hard rule.

"What's more, if it's not an exclusive drama, the platform won't give promotion resources, so even if the drama is launched, the popularity will be very low.

"If you look through the film libraries of major video platforms, you will know that there are many episodes with only tens of thousands or hundreds of thousands of views every year.

"It's just that these dramas don't appear in the public eye at all, so I usually can't see them."

Fang Xing knew that she was telling the truth.

The contracts of the three major video platforms for non-exclusive dramas are all similar.

Fang Xing asked again: "I heard that Penguin Video has a dynamic rating broadcast contract, right?" “

When Li Xueying heard this, she nodded with a smile and replied: "Yes, there is, but that contract is actually rarely used, and it is not a regular contract, and it will be a lot more cumbersome to sign the contract." ”

The so-called dynamic rating contract is to dynamically rate according to the number of episodes played.

on the Penguin Video platform.

There is an approximate number of episodes played, and a conversion table of ratings.

Under normal circumstances, an A-level drama must have an average of 10 million episodes to qualify.

The average number of episodes of S-rated dramas should reach 40 million.

S+ drama is 60 million.

Of course, this is only an approximate figure.

Penguin Video does have a dynamic rating broadcast contract, but the required playback volume is not these three numbers.

Because Penguin Video broadcasts an A-level drama, it is not looking forward to this drama reaching an average of 10 million views, but hoping that this drama will have better data, the higher the better.

Therefore, the dynamic rating contract, the signed data is higher than the passing data, usually twice the number of plays.

Other words.

If you sign a dynamic rating contract and want to reach the A-level standard, it will not be 10 million average views, but 20 million.

If you want to reach the S level, not 40 million views, but 80 million views.

By analogy, the average number of views reaches 120 million in order to be promoted to the S+ level.

If the average number of views does not reach 20 million, it will not even reach the A level, and it will fall to the B level.

The reality is that there are so many TV series broadcast on the three major video platforms every year, and the average number of broadcasts can really answer 20 million, and there are only about 100 of them, and they are basically A-level and S-level or above big productions.

B-level investment TV series, want to get an average broadcast volume of more than 20 million, there is no one in 10,000.

Penguin Video is not charity, and it will not send money to the producer for no reason.

Therefore, under normal circumstances, if you sign this dynamic rating contract, Penguin Video will not suffer a loss, but will earn more.

Li Xueying added: "If you sign a dynamic rating contract, you may fall to a B grade or even lower according to the number of broadcasts, you have to think clearly." ”

After thinking about it carefully, Fang Xing said: "Two plans, the first one, sign non-exclusive broadcasting. After the Penguin Video is broadcast, it will not affect our cooperation with other platforms.

"The second type, Penguin Video exclusive, dynamic rating, but only sign the exclusive broadcast rights of the online platform."

Tong Fei frowned when he heard Fang Xing's two plans, and stopped talking.

The shows she produces are all broadcast exclusively on Penguin Video, so she knows very well how difficult it is for a drama to meet the requirements of a dynamic rating contract.

She wanted to open her mouth to persuade Fang to wake up and sign an A-level exclusive broadcast contract.

However, when she saw Fang Xing's expression, she swallowed her words back, and sighed in her heart: It's good that young people are a little motivated, and they will naturally become calm after more experience.

As the vice president of Penguin Online Video, Li Xueying actually doesn't care what kind of contract she signs, anyway, what kind of contract she signs, Penguin Video will not lose, but the difference between earning more and earning less.

However, Li Xueying was puzzled by the second half of the second plan: "What does it mean to only sign the exclusive broadcast rights of the online platform?" ”

Fang Xing smiled casually and replied: "Actually, it's nothing, I just thought that if there is a TV station that wants to broadcast, I can work hard." ”

Usually TV stations don't want online dramas.

There is only a small probability that some local stations will buy the broadcast rights of individual online dramas at a lower price.

Li Xueying thought for a moment and replied, "Okay." Since you are sure that you want to sign a contract for dynamic ratings, then follow your wishes and come and sign the contract the day after tomorrow.

"In the general dynamic rating contract, the platform promotion resources are also given according to the number of broadcasts.

"However, for the sake of Mr. Tong's face, the initial promotion resources are directly given according to the standard of A-level dramas."

"Thank you." Fang Xing expressed his gratitude.

After chatting, the cooperation plan was decided.

Although Penguin Video gave "Wulin Gaiden" a rating of A, it did not meet Fang Xing's expectations.

However, the vice president of Penguin Video is very sincere.

She basically agreed to the conditions she proposed.

After the negotiation, the exclusive broadcast contract was officially signed on the third day.

"Wulin Gaiden" is officially scheduled to be broadcast in the summer, and it is on the bar with "Blood Rain Rivers and Lakes".

Originally, Fang Xing didn't have to snipe "Bloody Rain Jianghu", and other schedules could also be broadcast.

However, Penguin Video also has a say in the broadcast time.

The marketing department of Penguin Video believes that fighting with "Blood Rain", no matter what the result is, can increase the popularity of "Wulin Gaiden".

What Penguin Video's marketing department wants is popularity and traffic, as long as it is not illegal, any means will be used.

Moreover, since you want to fight in the ring, you have to fight thoroughly.

The marketing department of Penguin Video suggested that on the same day as "Blood Rain", the topic should be filled and the popularity should be piled up.

Fang Xing is naturally not afraid, Penguin Video wants to broadcast at this time, so it will be broadcast at this time.

In the end, "Wulin Gaiden" and "Blood Rain Jianghu" are both scheduled to be broadcast on Friday, July 8.

Fang Xing Studio and Penguin Video officially announced the start date together.

Feifan Entertainment and other official Weibo helped forward it.

As soon as this news came out, one stone stirred up a thousand waves.

The matter of "Wulin Gaiden" and "Blood Rain Jianghu" fighting in the ring was once again stirred up and rushed to the hot search list.

Countless fans and fun people commented under the topic:

【it!】 It's really going to be a fight. 】

[B-level small broken drama, it's not suitable for S-level big productions, right? ] 】

[I can see it, don't care if you can win the fight, first fill up the topic, stir up the heat, and eat the traffic first. 】

[Isn't this just touching porcelain? 】

[Will this become Li Siqi's turnaround? ] What you lose on "Singing" will get it all back on the TV series. 】

[Very likely, I heard that "Wulin Gaiden" has not only 40 episodes, but 80 episodes. With a B-level investment of more than 40 million, it is enough to shoot 30 or 40 episodes of webcast dramas, and he also made 80 episodes, how bad is this? 】

The other side.

Under the promotional Weibo of "Blood Rain Jianghu", there are cheers from traffic fans such as Li Siqi and Chen Wenhan:

[It's going to start broadcasting soon, I'm looking forward to it.] Si Qi's ancient costume, the way he holds a knife, is really handsome. 】

[Chen Wenhan is also very handsome, and the way he plays the violin on "Laughter Weekend" is really killing me. 】

After the file is finalized.

Fang Xing released all the three songs of "Wulin Gaiden".

The opening song "Long Time No See" was written, composed and sung by Bruce Lee.

The ending song "Chivalrous Journey" was written by Yu Xia, composed by Liu Tieying, and sung by Yu Xia and Bruce Lee.

There is also an episode "Jianghu" written and composed by Liu Tieying, and sung.

The three songs all have their own characteristics, and when they were on Earth, when "Wulin Gaiden" was on the air, the popularity of these songs was also very high.

Released together with the three songs at the same time, there is also a trailer for "Wulin Gaiden".

As soon as the trailer came out.

It's even happier to watch the lively people who don't think it's a big deal:

What the hell is this? Fang Xing really wrote and acted by himself, and he is also the male lead. 】

[Although you sing very well, are you sure you can act? 】

[For the sake of your "Blue and White Porcelain", I will contribute a playback to the first episode, but that's all. If it was spicy to my eyes, no matter how good you sang, I wouldn't have ordered the second episode. 】

[Small investment, singer cross-border, self-written and self-acting, these elements add up, I don't dare to click on it, look at the evaluation. ] If the pod score is more than 5, I'll consider taking another look. 】

[Pods are a 10-point system, 5 points to see, is this requirement too low? ] 】

[For dramas written and performed by singers, the requirements cannot be too high. To be honest, as far as the stills of the trailer are concerned, the image is still handsome. 】

[This drama will break the record of 2.1 points on the pod.] 】

[Can you have some confidence in each other's wakes up? Although it is a crossover, the screenwriter of the Spring Festival Gala sketch "Hello, Li Huanying" is Fang Xing himself, and he also acted in this sketch himself. The quality of the Spring Festival Gala sketches, can't it give you a little confidence? 】

[That's right.] Anyway, I have confidence in this show, and I don't dare to say that it is a big hit. At the very least, it should be a good sitcom, and I'll definitely watch it anyway. 】

(End of chapter)