As one of the three major video platforms, Penguin Video has a complete platform operation department.

The background data of the platform operation department is very perfect, and it can be refined to the behavior portrait of each member.

Among them, the membership conversion rate of a drama is the most important data in the background data.

The membership conversion rate refers to the rate at which non-members continue to watch dramas after watching the free part.

If you are originally a member of Penguin Video and continue to watch VIP episodes, it will not be counted in the membership conversion rate.

In the first quarter of this year, the total number of paid members of Penguin Video was 124 million.

Among so many video platforms in China, Penguin Video is able to have 124 million paid members, which is already a very large data.

Therefore, most of the viewers who watch "Wulin Gaiden" are members themselves.

Therefore, the number of non-members who watch the drama is actually not large.

may be converted into VIP members in the "Wulin Gaiden" episode, and there are only tens of thousands of members, which is only a fraction of the total number of members of Penguin Video.

But with a conversion rate of 33.1%, this is an exaggeration.

The next morning.

When Li Xueying saw this data, she showed a playful look in her eyes and asked her subordinates: "What about the membership conversion rate of "Blood Rain Jianghu"? ”

"This statistic is a bit complicated, because within half an hour of the start of "Blood Rain", there was a large increase in VIP members, but these VIP members did not watch the two free episodes before opening VIP. The behavioral portrait given by the operation department believes that these VIP members belong to fans. The subordinate replied.

Li Xueying waved her hand and said: "It doesn't matter if it's a fan or not, as long as you pay, it's VIP, what is the overall conversion rate?" ”

The subordinate glanced at the data and reached: "31.3%, which is very close to the conversion rate of "Wulin Gaiden". ”

Li Xueying nodded, and then asked: "Then after watching the first two episodes of "Blood Rain Rivers and Lakes", what is the conversion rate of opening VIP at the end of the second episode?" ”

"This ......" subordinates don't know how to answer.

"Can't you count that?" Li Xueying frowned, the data of the operation department has always been very detailed.

"It's only 4.7 percent." The subordinate had no choice but to answer.

"Is it only 4.7%? Are you sure there are no statistical errors? Li Xueying frowned and asked.

The average conversion rate of Penguin Video's membership is about 10%.

With a conversion rate of 4.7%, which is less than half of the average, this figure is very low, even a bit ridiculously low.

Just because this data is too low, Li Xueying has to suspect that there is a problem with the data statistics.

The subordinate had to explain: "It may be that the fans opened the VIP in advance, which lowered the VIP conversion rate at the end of the second episode." ”

Li Xueying is not in a hurry, this is only the data of the first day, and the data sample is not enough.

When "Blood Rain" continues to be broadcast, the data will tend to normal.

Li Xueying then asked: "What about the overall data of "Wulin Gaiden"? ”

The subordinate looked at the data table and replied: "The number of views of the first episode of "Wulin Gaiden" is 10.97 million, which has just reached the passing line of A-level dramas. ”

This playback volume is not particularly high, but Penguin Video's promotion resources for "Wulin Gaiden" are A-level.

It's normal to take A-level resources and get A-level playback scores.

The subordinate continued: "But there is one data that is also very important, the second episode of "Wulin Gaiden" has also reached 10.13 million playbacks, and the playback data of the two episodes is very close. ”

When Li Xueying heard this data, a smile began to appear on her face.

She has been the vice president of Penguin Video for five or six years, and she has been in charge of film selection, so she knows too much about the data of a drama.

Normally, when the audience is looking for a drama to watch, they usually click on the drama recommended on the homepage first.

Watch the first episode first, and if you don't think it's good, you'll turn it off and continue to look for other dramas.

If the first episode is okay, after watching it, there is a high probability that you will watch the second episode.

The number of broadcasts of the second episode of "Wulin Gaiden" has not decreased much compared with the first episode.

It shows that the audience has a good experience watching the first episode, so they will watch the second episode.

This is a performance of a drama that is very appealing to the audience.

Li Xueying has a keen grasp of the data, and immediately smelled the breath of the hit drama, and said directly: "Notify the operation department and increase the level of promotion resources for "Wulin Gaiden". ”

"Did you mention A+?" Subordinate asked.

"No, directly mention the S-level, which is the same level as "Blood Rain Rivers and Lakes". "Wulin Gaiden" is our exclusive broadcast, and the data is so good, there is no reason why the promotion resources are worse than the simulcast drama. Push me directly to the S-level and pull up the playback volume for me. Li Xueying only looked at the data on the first day, and made a decision immediately.

"Yes, I'll communicate with the operations department." The subordinate nodded in agreement and went down to arrange the order of the vice president.

……

At noon.

Fang Xing was preparing the opening song of the "Rising Star" girl group season at home, and then received a call from Yan Lan.

On the phone, Yan Lan's tone was very excited: "Have you received the news?" Penguin Video is going to raise the promotion level of our drama? ”

"Well, I haven't heard of it yet. Did Director He negotiate it? Fang Xing asked.

"No, it was Penguin Video that took the initiative to help us raise the promotion level, I have a friend who works in the Penguin Video Operations Department, and she quietly told me, saying that it was Li Xueying's level. Looking at it this way, last night's broadcast data should be very good. Yan Lan's tone was very happy.

"That's good." Fang Xing replied casually.

"However, when I look at the hit list of Penguin Video, our ranking is not high, only 11, and none of them have entered the homepage, is this data good?"

Yan Lan has been paying attention to the broadcast data of "Wulin Gaiden".

She can't see the background data, so she can only watch the hit list of Penguin Video.

"Wulin Gaiden" has been increasing since it was broadcast yesterday, but it has only reached the 11th position on the hit list.

This data is actually not very good.

Because there will be new dramas broadcast every month, the top ten dramas on the hit list cannot be entered, in fact, the data is average.

Moreover, there will be promotion resources for the start of the series, so the broadcast volume of many dramas is the highest on the first day, and it will slowly decrease later.

Fang Xing doesn't care about this, "Wulin Gaiden" is not a big production, and it has not invested a lot of promotion resources, so naturally there will not be much broadcast volume in the early stage.

However, as long as the quality is enough, the playback volume will naturally increase slowly.

"Isn't Penguin Video going to raise the level of promotion? Maybe today's broadcast volume will go up. Fang Xing said.

"That's right, it depends on how much it can rise tonight, it should be able to break into the top ten on the hot list, right?" Yan Lan's psychological expectations are not high, and she is very satisfied to be in the top ten of the hit broadcast.

……

The next night.

Saturday is the peak season for theater watching.

Fang Xing and Lu Xiang'er wanted to watch TV together again, Ning Xiaoyun couldn't bear it anymore and decided to intervene.

Therefore, the original two-person world has become a three-person world.

Moreover, Ning Xiaoyun's sword went sideways, and she had to watch "Blood Rain Rivers and Lakes".

"You have all watched "Wulin Gaiden", you should watch "Blood Rain Jianghu" tonight, the fans on Weibo are blowing it hard." Ning Xiaoyun brought large bags of snacks.

Lu Xiang'er glared at Ning Xiaoyun and complained: "Do you want to watch "Blood Rain Jianghu", can't you go home and watch it by yourself?" ”

"Lu Xiangxiang, what do you mean? You're treated like you're hugging you tonight, shouldn't you be happy? Ning Xiaoyun complained.

Lu Xiang'er turned to Fang Xing and asked, "Do you want to watch "Blood Rain Rivers and Lakes"?" ”

"Look. Let's see if they shoot well. ”

Even if the two of them don't ask to watch "Blood Rain Rivers and Lakes", Fang Xing may find time to watch a few episodes.

So, the three of them began to watch the first episode of "Blood Rain".

Since it started broadcasting last night, you don't have to wait until 8 o'clock in the evening to watch it.

The first episode of "Blood Rain" began to air.

First of all, the male Li Siqi appeared, playing the role of Leng Wuxin, the master of Tianxin Sword Pavilion, who wore a night suit and assassinated Li Wentian, the leader of the Martial Arts Alliance.

As a result, when Leng Wuxin broke into Li Wentian's retreat room, he found that Li Wentian was already dead, and he fell into the action, with a sword in the chest, and the blood was not cold.

Immediately afterwards, Li Lichuan, the leader of the second male youth league played by Chen Wenhan, rushed into the quiet room and found that his father had been killed, believing that the male one did it unintentionally.

The male and the male and the second began to fight, and the special effects of the sword and sword shadow were okay, and it obviously cost a lot of money.

See here.

Ning Xiaoyun took the potato chips and commented: "The special effects are not bad." ”

Followed by.

No matter how the male first Li Siqi explains, the second male Chen Wenhan doesn't believe it.

After the two exchanged more than a dozen moves, the male Li Siqi escaped from Lijiabao with light skills.

As soon as the picture turned, the male Li Siqi went to a painting boat on the lake and met the female one.

In order to avoid the tracking of the second male, the first male Li Siqi hid in the painting boat, and as soon as he entered the painting boat, he directly pounced on the female one and covered her mouth.

After the chasing soldiers passed, the male Li Siqi provoked the female one's chin to tease, and even played handsome, and used martial arts to tear open the female one's clothes.

The female one counterattacked, but she couldn't beat the male Li Siqi.

Li Siqi picked her chin and chuckled, "Are you trying to refuse or welcome?" ”

When this paragraph was played, the barrage of fanatical fans swiped the screen:

【It's so sweet!】 It's so sweet! 】

The corners of Lu Xiang'er's mouth twitched, looked at Ning Xiaoyun on the side, and asked, "Do you think it's sweet?" ”

Ning Xiaoyun retched and said, "I want to vomit, it's greasy to death." ”

Next.

The second male Chen Wenhan also met the second female Song Yutong.

The two also began to interact with each other.

The second male Chen Wenhan showed the style of the master of the martial arts alliance in front of the second female and began to tease her.

Fan barrage is usually [so sweet].

Ning Xiaoyun complained while watching: "It's greasy and dead, what kind of drama is this." The first male is oily, and the second male is also oily, what a broken thing.

"Huh! Male two, what the hell are you? Your father just died yesterday, and the enemy chaser started to flirt with his sister halfway through, is it biological?

"All the actors, kneel for the special effects team. This special effect is really okay, but the actor is too spicy.

"Actually, I really like the two webcast dramas that Song Yutong acted in before.

"What the hell is here? Why has her acting skills regressed? ”

When Fang Xing was filming "Wulin Gaiden" before, it was because it was started at the same time and there was a competitive relationship.

The crew will hear a lot of news about "Blood Rain".

There are actually a lot of connections between the crew, and there are not many secrets for the crew next door about the things on the shooting site.

Therefore, Fang Xing has heard a lot of gossip about "Blood Rain Rivers and Lakes":

"I heard the casting director mention that the director asked other actors who played against Chen Wenhan to collect points."

Lu Xiang'er glared and said, "There is still such a thing? Shouldn't filming be as good as possible? ”

Ning Xiaoyun picked up the potato chips and began to talk eloquently: "I have heard of this matter, many top stars will have this kind of requirement when acting.

"Many old drama bones, when playing against the top performers, will be asked to receive a little.

"Because if the old drama bones perform with all their might, the top class will basically not be able to catch the play.

"When two people shoot a scene in the picture, it will seem that the top-notch acting skills are too rubbish.

"Therefore, in order to ensure that the acting skills of the top leading actors will not be too clumsy, the director and the management will require the old drama bones to be tightened, and the acting skills cannot overpower the traffic stars too much."

When Ning Xiaoyun said this, she suddenly bumped into Lu Xiang'er's arm and said, "Eh! Didn't this Chen Wenhan go to the competition with you? He actually went to filming. ”

"Well, I don't know, I haven't seen him since the game is over." Lu Xiang'er shrugged and didn't care about it.

She asked instead, "I get goosebumps when I see it, do you want to keep watching?" ”

Ning Xiaoyun put down the potato chips, picked up the remote control and said: "Look at the legs, what is this "Blood Rain Rivers and Lakes", it is obviously "Greasy Rivers and Lakes", hurry up and change "Wulin Gaiden" to wash your eyes." ”

The three of them watched an episode of "Blood Rain Rivers and Lakes", which was exactly ten o'clock, just enough to continue watching "Wulin Gaiden".

Lu Xiang'er said to Ning Xiaoyun while watching: "When you watch this drama, don't blink." After reading it, if you don't find the key point, the boat of our friendship will be unstable. ”

Ning Xiaoyun frowned and asked suspiciously, "What do you mean?" What's wrong with this show? ”

"Anyway, you can see it first, and you'll know later." Lu Xiang'er kept a mysterious smile and whetted her appetite.

Ning Xiaoyun began to tickle her: "Say it or not, what the hell are you doing?" ”

"Don't say it, anyway, if you don't find Huadian, we'll break it." Lu Xiang'er resolutely did not say anything.

The two began to fight and wrestle.

Fang Xing, who was on the side, wanted to join in.

……

Meanwhile.

After the free update of the third and fourth episodes of "Wulin Gaiden", Penguin Video began to give "Wulin Gaiden" S-level promotion resources.

TV platform, mobile APP, PC website multiple platforms, at the same time began to push the big push.

The number of broadcasts of "Wulin Gaiden" began to soar.

Many passers-by who watched the first and second episodes also began to recommend this drama to their friends around them.

"Wulin Gaiden" began to rush to the homepage hit list, and rushed to sixth in one go.

"Blood Rain Rivers and Lakes" relied on the traffic of S-level productions and once occupied the first place on the hit list.

It's just that after the third and fourth levels of broadcasting, it began to fall from the first to the second on the hit.

Under normal circumstances, this kind of S-level big production, under the impact of large traffic in the first few days, will definitely dominate the list.

Moreover, the number of broadcasts of "Blood Rain Rivers and Lakes" exceeded 100 million on the first day and rushed to the first place on the hit list, but it fell off the second day.

The popularity has not dropped, but the number of broadcasts has dropped, which is a very dangerous signal.

People in the film and television industry saw this situation and knew that "Blood Rain" might be about to collapse.

Sure enough.

The next day, after the playback data was statistically released.

The number of views of "Blood Rain Rivers and Lakes" exceeded 100 million on the first day, and the number of views fell to 40 million on the second day.

40 million is the passing mark for S-level dramas.

However, the playback data is very real, and once it starts to fall, it is hopeless.

The opposite is true.

"Wulin Gaiden" had 10 million views on the first day, and on the second day, with the help of promotion resources, the number of broadcasts doubled to 20 million, and it also rushed to fifth on the hit list.

Li Siqi and Chen Wenhan fans on Weibo are still talking about data:

[The number of broadcasts of "Blood Rain Rivers and Lakes" is 40 million, and it is not a B-level broken drama with 20 million broadcasts. 】

As a result, the third day.

The number of broadcasts of "Blood Rain Rivers and Lakes" continued to decline, falling to 25 million, which is already a collapse.

"Wulin Gaiden" is full of stamina, and the number of broadcasts increased again on the third day, reaching 30 million, and the hit list rushed to the third place, completely surpassing "Blood Rain Jianghu".

From the third day, fans on Weibo began to shut up.

Another topic rushed to the hot search:

[B-level small broken drama, overturning S-level big production, is this the ending? ] Is there still a reversal? 】

(End of chapter)