The average playback of "Wulin Gaiden" continues to increase.

It has attracted the attention of major domestic video platforms.

When everyone thought that the average number of views of "Wulin Gaiden" exceeded 80 million, it should have reached the limit.

However, when the first 40 episodes of "Wulin Gaiden" were broadcast, the last 40 episodes were launched.

Penguin Video smashed S+-level promotion resources, and the average playback volume of "Wulin Gaiden" reached a new peak, breaking through the 100 million mark.

With an average of 100 million views, this is a watershed.

Dramas below 100 million can already be said to be popular, but they have not yet reached the level of phenomena.

The average number of views exceeded 100 million, which is a sign of a super hit drama.

Moreover, once the average number of broadcasts of the drama exceeds 100 million, the word-of-mouth and audience of this drama will continue to ferment, and the phenomenon of human-to-human transmission will be formed.

No matter how many promotion resources Penguin Video has, it can only cover the original users of Penguin Video.

However, once word-of-mouth fermentation began, "Wulin Gaiden" began to swipe the screen in the audience's circle of friends.

Viewers who originally didn't watch Penguin Videos, and even rarely watched TV on the site, also knew about the show.

In particular, some sand sculpture netizens who play stalks even seek to buy "White Camel Mountain Strong Bone Powder" in the circle of friends.

After these popular stalks spread, many passers-by who are usually busy with work and games began to feel curious and tried to find this drama, wanting to see if it was really that good.

After this phenomenon appeared, many passers-by began to flock to Penguin Video to watch "Wulin Gaiden".

During the broadcast of "Wulin Gaiden", the number of registered members of Penguin Video continued to skyrocket, and the number of VIP members also soared.

For video platforms, the total number of VIP members is the hard power of the platform.

A drama that can increase the total number of VIP members, that is a big treasure.

What's even more terrifying is that this drama is actually broadcast exclusively on Penguin Video.

Generally speaking, a big hit drama like this is rarely broadcast exclusively, unless it is invested and filmed by a video platform.

Otherwise, when the producer knows that the TV series will be popular, he will definitely give priority to the whole network simulcast.

Therefore, if the video platform can get an exclusive super hit drama, it is definitely a treasure.

Penguin Video has made a lot of money and has also pushed up the total number of VIP members.

The happier Penguin Video is, the more uncomfortable the other two of the three major video platforms become.

In fact, the domestic video platform has gone through the initial period of competition for the market, forming a pattern of three major platforms competing against each other.

At this stage, the era of increment has ended and the era of stock has entered.

Because there are so many domestic audiences, when the market is fully developed, there are very few new audiences.

After these viewers are divided among the three major video platforms, the next competition becomes "who can retain the audience".

This is the competition in the stock era.

What does it take to win in the stock era?

is a popular drama like "Wulin Gaiden", which competes for users from other websites.

Every audience has an idea in their hearts that they can save money by opening as few members as possible.

When the audience opens a VIP membership on Penguin Video, then it is likely to stop the VIP of other websites.

It is for this reason that a big hit drama like "Wulin Gaiden" is a treasure that the three major video platforms need to compete for.

Now, Penguin Video has grabbed it, just like holding a golden shovel, digging into the corners of other video platforms to compete for users.

This makes other video platforms very uncomfortable.

……

Kyoto, Pea Video Headquarters.

The hit broadcast of "Wulin Gaiden" has attracted the attention of all video platforms in China.

The vice president of Pea Video "snapped" a copy of the document on the conference table and asked, "Who will tell me what's going on?" ”

You don't need to pick up that document, everyone in the room knows what's going on.

Because on the cover of that information, it reads "Martial Arts Gaiden" Rating Report".

"Wulin Gaiden" was talked to Pea Video at the beginning.

At that time, Feng Changhao, director of the selection department of Pea Video, had dinner with Fang Xing, He Rongchang, and Yan Lan in person.

It's just that the meal wasn't very pleasant.

The vice president of Pea Video doesn't care how to eat, what he sees is the rating information given to "Wulin Gaiden" by the film selection department, and the rating given is B-.

What does a B minus rating mean?

In other words, this drama is a street drama, and there is not much difference between broadcasting and not broadcasting.

However, what is the situation of "Wulin Gaiden" now?

Rated B-, with an average of 100 million views.

There are only about 5 or 6 TV dramas with an average domestic broadcast volume of more than 100 million per year.

Moreover, these popular dramas are usually star dramas.

Because the TV station is not stupid, the TV station will also broadcast the drama with a high rating on the video platform.

As for star dramas, they usually choose simulcasts.

In other words, there are fewer dramas that break 100 million yuan broadcast exclusively on video platforms every year, and it is good to get one in the hands of the three major video platforms.

Right now.

What the vice president of Pea Video saw was that a super hit drama was first sent to his side to review the film, but he gave a B- to the idiot in the film selection department, and sent the drama to Penguin Video.

The vice president is now tempted to strangle the people in the selection department.

He patted the table and asked, "Who set this rating?" ”

The employees of the film selection department looked at each other and secretly glanced at Feng Changhao, the director of the film selection department.

This kind of thing must not be hidden.

Feng Changhao coughed lightly and replied: "I am responsible for this drama, there is no problem with the rating process, according to the investment of the drama series, as well as the market prospects, the result calculated by the film selection department is B-grade." ”

The investment in "Wulin Gaiden" is B-level, if you calculate the shooting cost of each episode, it is even the bottom of the B-level investment.

The vice president didn't care about this, slapped the table and said, "Don't tell me the calculated results, what do you want the film selection department to do?" is to let you choose high-quality dramas and popular dramas.

"You show me now, what level is "Wulin Gaiden"?"

No one in the conference room dared to answer.

Because the number of broadcasts of "Wulin Gaiden" has exceeded 100 million, what level is this.

You must know that a big S+ investment like last year's "Anhe Palace" invested 700 million, and the average number of broadcasts was 70 million.

The passing line for the number of broadcasts of S+ dramas is 60 million.

In other words, the broadcast volume of "Wulin Gaiden" exceeded 100 million, and "Anhe Palace", which invested 700 million, has been given seconds.

What's even more terrifying is that "Wulin Gaiden" is still a solo drama of Penguin Video.

The kind of bad drama that collapsed into "Blood and Rain Rivers and Lakes" is not even worthy of lifting shoes in front of "Wulin Gaiden".

But.

The focus of Pea Video's work for a while ago was "Blood Rain Rivers and Lakes".

All kinds of promotion resources have been smashed, and as a result, the average number of broadcasts of "Blood Rain Rivers and Lakes" has fallen below 10 million.

On the contrary, it was "Wulin Gaiden", a B-level small investment that slipped away from their hands, and it exploded.

If "Wulin Gaiden" had been obtained by Penguin Video from the beginning, the vice president of Pea Video would not have been so angry.

What really made him angry was that "Wulin Gaiden" once appeared in the Pea Video Selection Department, and watching this super hit drama slip out of his hands was more uncomfortable than that.

After venting his anger, the vice president stared at Feng Changhao and asked, "Have you talked to the creator of "Wulin Gaiden"?" Or do you just leave it aside after grading a B grade? ”

Feng Changhao took a deep breath and replied: "I have talked about it, I led the team and personally talked to the director and leading actor of "Wulin Gaiden".

"However, the other party was very arrogant, disdained the conditions we offered, and even made disrespectful remarks at the wine table, and finally did not negotiate."

He knew that if this matter was not handled well, he would definitely take the blame, so he made a quick decision, the wicked person sued first, and first belittled the main creative team of "Wulin Gaiden" to reduce his responsibility.

The vice president did not continue to dig deeper, because if he continued to ask questions at the meeting, there would be no results.

After the meeting.

The vice president asked the secretary to call a newcomer who had been in the film selection department for half a year to call to the office.

"I looked at the attendance sheet, and when I had dinner with the director of "Wulin Gaiden", you also went, right?"

This newcomer in the film selection department is named Wang Mingyu, who has been in the company for half a year and has not yet become a regular.

He froze when he was asked this question.

He didn't know what to do, because he hadn't been regularized yet, and if he wanted to become regular, he needed a score from his boss.

In other words, whether you can become a regular or not depends entirely on the attitude of your boss.

And his boss is Feng Changhao, the director of the film selection department.

Therefore, he was very embarrassed: "Mr. Hao, I ......"

This vice president of Pea Video can sit in his current position, and he can see through what this young man is thinking at a glance.

He said lightly: "You haven't turned positive yet, have you?" ”

Wang Mingyu was stunned for a moment, nodded and replied: "Yes, I haven't turned regular yet, and I have to wait for Mr. Feng's on-the-job rating next week." ”

The vice president smiled and said, "I can do it personally, so you don't need any pressure, you can answer whatever I ask, understand?" ”

When Wang Mingyu heard this, what else did he need to hesitate about?

Could it be that the vice president of the group sitting opposite can still deceive himself as a new employee?

Therefore, he took a deep breath and replied, "Mr. Hao, I did go that day. Director Feng and the main creative team of "Wulin Gaiden" had a very unpleasant conversation. The starring role of "Wulin Gaiden" is the one who plays Bai Zhantang, and he lost his chopsticks and left before he finished eating. ”

The vice president's eyes narrowed slightly, and he said, "Why did the talks collapse?" ”

Wang Mingyu began to say according to his own understanding: "Mr. Hao, in fact, I think that when Director Feng talks about cooperation, the wine table culture is too strong.

"I didn't understand it at first, but then the last sentence Fang Xing said made me understand.

"The investment of the crew of "Wulin Gaiden" is so low, it should be that there is no money, so when eating, I didn't order very expensive wine.

"Director Feng hinted that he wanted to drink Patus, and the other party could only let people go out to order wine, I later checked the price of the wine, 38888 online, and the hotel should be more expensive."

In the film and television industry, when talking about cooperation, it is not uncommon to drink 30,000 8 wine.

But there is a premise, that is, if the crew has money and takes the initiative to invite it, then there is no problem.

According to the general rule, it is all the guest and the host.

The party who treats the dinner party will drink whatever he orders.

It is more embarrassing for a guest to ask for expensive wine.

Of course, even if this kind of thing happens, it will only leave a bad impression on the party inviting the guest, and it will not necessarily affect the cooperation.

"And then?" The vice president continued to ask.

Wang Mingyu told the events of that day 1510.

Two days later.

Feng Changhao received a notice and interviewed HR, who suggested that he take the initiative to resign.

……

Meanwhile.

"Fang Xing, are you free? Can you get out there? Take you to meet the individual. ”

At six o'clock that night, when Fang Xingzheng was talking to Lu Xiang'er, he suddenly received a call from Yan Lan.

"What's the matter?" Fang Xing felt that he had originally made an appointment with Lu Xiang'er, but now it was not good to leave her alone, so he wanted to ask first.

"I'm having dinner with Wang Yulin, the deputy director of Xiangjiang Jade TV, he is very interested in "Wulin Gaiden", Director He has already rushed over, if you have time, it's better to come over." Yan Lan said the matter briefly on the phone.

As soon as Fang Xing heard that the person he wanted to see was Wang Yulin, the deputy director of Xiangjiang Jade TV Station, he probably guessed what was going on.

When talking on the phone, Lu Xiang'er leaned on her shoulder, so she heard a little.

After hanging up, she pouted and asked, "You're going out?" ”

"Yes, maybe Jade Channel has taken a fancy to "Wulin Gaiden", if we can cooperate, "Wulin Gaiden" is hopeful to be broadcast on TV."

In fact, when Fang Xing first looked for a broadcast platform for "Wulin Gaiden", he thought about this possibility.

Although it was not sure at the time whether "Wulin Gaiden" would be unaccustomed to the soil and whether it could create miracles, it still made this consideration.

Therefore, when I signed the broadcast agreement with Penguin Video, I only signed the webcast right.

Lu Xiang'er flattened her mouth and pretended to be pitiful: "You go." Just leave me alone. I won't miss you. ”

Fang Xing saw her like this, and almost laughed out loud: "What's the drop?" made a cameo appearance in a TV series, and his acting skills exploded. ”

Lu Xiang'er changed back to her normal expression and said, "Okay, you can go quickly." It's important to get down to business, am I the kind of person who doesn't understand? ”

"Wait for me at home."

Fang Xing picked up her face, kissed her, then grabbed her coat and went out.

……

When they arrived at the restaurant, Yan Lan, He Rongchang and Wang Yulin, deputy director of Jade Terrace, were chatting happily.

Yan Lan originally participated in an event of a brand owner, and when she met Wang Yulin at the event, she chatted.

Hearing that Wang Yulin was interested in "Wulin Gaiden", Yan Lan took the initiative to invite him to dinner, and said that he could ask the main creative team of "Wulin Gaiden" to come out for dinner.

When Wang Yulin heard this, he became more interested, so he had today's meeting.

"Hello, hello, Sunflower Pointer." Wang Yulin is not very old, less than forty, and when he saw Fang Xing, he made a joke.

After sitting down.

Wang Yulin praised: ""Wulin Gaiden" is really well filmed, if this drama is let me see it first, I will definitely broadcast it on Jade Channel, it's a pity." ”

As he spoke, he asked, "By the way, what is the broadcast contract you signed with Penguin Video?" ”

Fang Xing knew what he wanted to ask, and replied directly: "I only signed the right to broadcast online, so if the TV station wants to broadcast it, it can still be broadcast." ”

Wang Yulin's eyes lit up, but then he frowned again: "But, is it really good for the drama that has been broadcast online to be on the star again?" ”

There are actually very few cases of webcasting first and then going to the stars.

On Earth, there are also examples of stars on webcasts.

The first to set this precedent was "Yanxi Raiders", which was first broadcast on iQiyi and later on Zhejiang Satellite TV and TVB's Jade Channel.

Therefore, it is not completely impossible to broadcast first and then go to the stars.

Just look at satellite TV, whether you are really interested in this drama.

(End of chapter)