Half past nine in the evening.

Start broadcasting at 8 o'clock, watch the show at a normal speed, and watch it at this point in time.

Therefore, the effective playback volume at this point in time is usually used as an important data.

"The Taste of Love 4" exceeded 20 million views at 9:30 p.m., and the results were very good.

According to this broadcast volume, as long as the word-of-mouth is not too bad, the first-day broadcast volume of "The Taste of Love 4" is expected to exceed 40 million.

Since the variety show is updated once a week, the final average broadcast volume will be three to four times that of the first day.

This means that the average playback volume of "The Taste of Love 4" will basically exceed 100 million.

This amount of playback is in Lianzong, which is close to the ceiling of the genre.

The other side.

An hour and a half after the start of the broadcast of "Sing Loudly", Donghai Satellite TV has finished broadcasting, and the next preview is also shown at the end.

The ratings of the first episode are not bad, with a rating of 0.9%, which is already an excellent level.

With the current satellite TV environment, if the ratings can reach 0.5%, it is already at the passing level, and if it reaches 0.8%, it is an excellent level.

If the ratings break 1%, you can celebrate.

Therefore, the ratings of "Sing Loudly" are not bad.

Of course, this is only the first installment.

The ratings of the first issue can only show that the publicity in the early stage attracted the audience, and whether it can retain the audience is another matter.

There are some programs that have high ratings at the beginning, but the second episode began to decline all the way.

This kind of show is obviously going high and going low.

In this case, it is usually a good publicity effect and attracts audiences, but the quality of the program is average, and after the audience watches the first episode, they are not interested in the second episode, so when the second episode is broadcast next week, some viewers will not watch it.

Or the quality of the program is so-so, it belongs to the type of watchable or not, and the audience is too lazy to watch it in front of the TV on the night of the broadcast, ready to wait for the next day to be free and take a few more looks.

As long as this happens, the ratings will go all the way down.

Therefore, the ratings of the first episode are good, which can only be said to have a good start, but whether it can stabilize the ratings is another matter.

In addition to Donghai Satellite TV, "Sing Loudly" was broadcast simultaneously on Penguin Video.

At 9:30 p.m., the number of views of "Sing Loudly" reached 10 million.

This amount of playback is considered passing.

According to the calculation of the broadcast volume curve of variety shows, in the case that the word-of-mouth does not explode or collapse, there is a high probability that the number of broadcasts on the first day can reach 20 million.

In the end, the average number of views will be three to four times that of the first day.

That is, the final number of views is expected to reach 80 million.

The passing broadcast volume of S-level variety shows is 40 million, and the passing broadcast volume of S+-level variety shows is 60 million.

"Sing Loudly" finally invested 180 million, which is an S-level investment, and according to the amount of playback that night, the results are passing, even better than passing.

Merely.

The fans of Lianwei 4 and Feng Heyu on Weibo have to compare "Lianwei 4" and "Sing Loudly".

thinks that "Love 4" will comprehensively beat "Sing Loudly".

At half past nine in the evening, the premiere of the first episode came out, and the fans of Lianwei began to carnival.

And the topic of comparison of the playback volume of "Love 4" and "Sing Loudly" rushed to the first place in the hot search.

[Sure enough, Donghai Satellite TV has no vision, and even gave the schedule of "Love 4" to "Song", now it's okay. Hit the streets, right? 】

The ratings and broadcast volume of "Sing Out Loud" are of an excellent level, and they have nothing to do with hitting the streets.

However, this can't stop fans from binge-watching with broadcast data.

Merely.

After 9:30 a.m., the trend of reversal began.

After the show ended, "It's a pity that there was no if" rushed to the hot search.

Due to the show, the song was only broadcast once.

Especially the audience who watches Donghai Satellite TV, they can only listen to it once, and they can't listen to it if they want to.

Therefore, after watching the show, the audience began to search for this song on the Internet.

made "It's a pity that there is no if" quickly rushed to the hot search, and the hot search value soared all the way.

Meanwhile.

The hot search about [Wu Junchen and Fang Xing on the same stage again] also rushed to the hot search.

A large number of fun people and sand sculpture netizens like to watch this kind of topic the most.

Moreover, the topic of [Wu Junchen and Fang Xing are on the same stage again] should be eaten in combination with the song "It's a pity that there is no if", and the effect is the best.

made these two hot searches begin to bless each other and soar all the way.

At 10 o'clock in the evening, the hot search words of "It's a pity that there is no if" surpassed "Love 4", and directly rushed to the first place in the hot search, squeezing "Love 4" down.

……

And that's not all.

When the audience watches variety shows, they may not necessarily watch it twice or three times, but when they hear a good song, they will definitely cycle it.

Therefore, viewers who watched "Sing Loudly" on Donghai Satellite TV wanted to listen to the song again, so they could only look for it on the Internet, and naturally found Penguin Video.

This makes the playback volume of Penguin Video's "Sing Loudly" still grow rapidly after 10 o'clock.

Originally, the current two-hour broadcast volume of the variety show is the fastest growing, and it will slow down later.

However, after 10 o'clock, the number of broadcasts of "Sing Loudly" continued to skyrocket.

At half past nine, the number of views of "Sing Loudly" reached 10 million.

At that time, the number of views of "The Taste of Love 4" was 20 million.

At 10 o'clock, the number of views of "Sing Loudly" reached 15 million. "The Taste of Love 4" has 22 million views.

At 11 o'clock, the number of views of "Singing Loudly" exceeded 22 million, and the number of views of "The Taste of Love 4" was 24 million.

The number of plays at the beginning of "The Taste of Love 4" is twice as large as that of "Sing Loudly".

Weibo fans excitedly ran to tell each other, and all the excited "Love 4" crushed "Sing Loudly".

However, the playback advantage of "Love 4" did not even last until the next day.

At 12 o'clock that night, the number of broadcasts of the two programs reached 26 million, which was already the same.

"Love 4" was only four hours ahead of the playback.

It was flat at 12 p.m.

Moreover, this is because of the premiere of Donghai Satellite TV, which affected the webcast data, otherwise the opening data of "Love 4" would not be so far ahead.

That same evening.

"It's a pity that there is no if" rushed to the first place in the hot search on Weibo, and then this song began to spread to major online platforms.

The next day.

The popularity of "It's a pity that there is no if" began to attract passers-by and audiences to flock to Penguin Video to watch the show.

After a good song comes out of the circle, passers-by and viewers will be curious, since this show has a good song, then this show should be good.

After generating this idea, passers-by and viewers will naturally click on the penguin video, take a look at the show, and see if it looks good.

Coupled with Fang Xing's own popularity, as well as the national degree of the old man Tang Songhua, the audience who clicked in watched it unconsciously.

On major video platforms, the standard for the number of views is not that the audience will count the number of views when they click on the video.

Because the full name of playback is effective playback, the statistical standards of major video platforms are similar, and you also need to watch a video for more than 6 minutes to be considered effective playback.

Of course, the same member account can generate multiple effective playbacks.

For example, if you watch a show on the first day and the viewing time exceeds 6 minutes, an effective playback is calculated.

The next day, the audience clicked on the show again, and the viewing time was also more than 6 minutes, then it will be counted as an effective broadcast volume again.

Therefore.

Many viewers can't find the CD version of "It's a pity that there is no if" on the Internet, and if they want to listen to this song the next day, they can only click on the show again.

Or in Penguin Video, look for the pure version to watch.

The pure version of the program will also be counted in the number of broadcasts of the program.

Therefore.

The playback volume of "Sing Loudly" on the second day has not slowed down much, and it is still increasing at a rapid growth rate.

On the contrary, the number of broadcasts of "The Taste of Love 4" on the second day began to grow at the rate of turtle crawling.

24 hours after the show started.

The first issue of "Sing Loudly" exceeded 50 million views.

The number of broadcasts of "The Taste of Love 4" is only 36 million, which does not meet the average standard of the variety show broadcast volume curve.

According to the calculation of the variety show broadcast curve, the number of views of "The Taste of Love 4" reached 20 million in one and a half hours.

Theoretically, the number of plays in 24 hours should reach 40 million.

However, the 24-hour broadcast volume of "The Taste of Love 4" is only 36 million.

This shows that the stamina of "The Taste of Love 4" is insufficient.

This is also the characteristic of the fan traffic brought by the top stars, the opening data is hot, but it is not attractive to passers-by and audiences, so the stamina is insufficient.

Even many fans, in order to watch idols, they clicked on the show many times the next day.

But variety shows are not songs, songs can be looped in a single song for a whole day, and the second brush of variety shows can be regarded as die-hard fans, and brushing it for one day is pure brush.

Therefore.

The 24-hour playback of "The Taste of Love 4" is only 36 million, far lower than the 50 million playback of "Sing Loudly".

Last night.

Fans of Lianwei 4 and Feng Heyu carnivaled on Weibo, holding data comparison charts, and stepping on the faces of fans.

However, the arrogance of these fans did not last until the next day.

Since the early morning of the same night, the number of broadcasts of "Sing Loudly" has equaled that of "Love 4".

The next day, it was directly overtaken.

The 24-hour broadcast volume exceeded 14 million.

The contrast is too stark.

Fang Xing's group of fans of Leziren were not fuel-efficient lamps, and they were put out by Feng Heyu's fans the night before.

How was the face riding the day before, how to ride the face back the next day.

[Wasn't it arrogant last night? also crushed "Sing Loudly" twice, why did the 24-hour broadcast volume collapse like this? 】

[I didn't last until the next day, I really opened the champagne in the half, and I was so happy. 】

[I still can't help fighting, it's been less than a day, and I've been fucked. Can't you make it to the second installment? 】

[Last night, there were fans who slapped me in the face with data charts, why didn't I dump it today? ] If you don't throw the picture, then it will be my turn. (Comparison of playbacks.jpg)】

Since the broadcast volume of "Sing Loudly" on the second day has surpassed, the gap between the broadcast volume of the two programs has become wider and wider.

After the traffic effect of "Love 4" passed the first day, the stamina became worse and worse.

It can be seen from the fact that the 24-hour broadcast volume is lower than the average, and it may be a problem for the final average broadcast volume to exceed 100 million.

"Sing Loudly" is different, the number of broadcasts continues to grow, and it is very stable.

didn't wait for the second episode to start, and on the evening of the third day, Penguin Video raised the promotion level of "Sing Loudly", and the number of views officially exceeded 100 million that night.

The other side.

Pea Video was unwilling to lose "The Taste of Love 4" like this, and also increased its promotion efforts.

It's just that the stamina of "The Taste of Love 4" is getting worse and worse, and even if the promotion efforts are increased, the growth of the broadcast volume is very slow.

On the third day, when the number of broadcasts of "Sing Loudly" exceeded 100 million, "The Taste of Love 4" barely reached 50 million under the hard smashing of a large number of promotion resources.

Compared with the two, the contrast is becoming more and more tragic.

On the first night of the two programs, an hour and a half after the start of the broadcast, fans of "The Taste of Love 4" rushed to tell each other, announcing that the number of broadcasts of "Love 4" was twice as high as that of "Sing Loudly".

Now, three days have passed.

The number of broadcasts of "Singing Loudly" surpassed, and with a tough attitude, it doubled "Love 4".

"Love 4" led from the beginning of the playback, to the flat at 12 o'clock that night, and then three days later, it was doubled.

This kind of change and contrast makes Lianwei fans and Feng Heyu fans feel like mourning.

……

"Sing Loudly" is not only a big hit on the online platform, but also shows great growth potential in the ratings of Donghai Satellite TV.

After the TV station broadcasts the variety show the night before, there will be a rerun at noon the next day.

Often, replays receive only a quarter of the ratings of the premiere, or even less.

After all, the time period for the replay is noon, and the ratings are not high, plus it is a rebroadcast.

Most viewers have already seen it and rarely watch it again.

However, the rebroadcast ratings of "Sing Out Loud" reached 0.3%, which is one-third of the premiere ratings.

A third may not seem very high at first glance, but this is the midday rating.

Moreover, many prime-time TV dramas have passed with an audience rating of 0.3%.

The noon replay had a rating of 0.3%, which is a very scary statistic.

After Donghai Satellite TV saw this replay data, it smelled that "Sing Loudly" may continue to explode.

Therefore, in other time periods, I began to increase the advertisements of "Sing Loudly", broadcast the preview of the second episode, and prepare to rush the ratings of the second episode.

Meanwhile.

"It's a pity that there is no if" began to ferment on the whole network, and music anchors on many live broadcast platforms began to cover this song during the live broadcast.

The short video platform has also spread vigorously, and this song has become popular.

Due to the increasing popularity of "Sing Out Loud" and "It's a Pity No If", the hot searches are continuous.

The fans of "Love 4" and Feng Heyu were completely beaten and autistic, and they didn't dare to shout around on Weibo like they did on the first day.

However, Feng Heyu's fan base is still holding back the counterattack, preparing to rush to a wave of ratings when the second episode of "Love 4" is launched, as long as it can surpass "Sing Loudly", it will be a victory.

The popularity of the first episode of the variety show is high, which does not represent the popularity of the whole season.

There are also some variety shows that have average launch data, but in the middle of the season, they rely on word-of-mouth to turn around.

Therefore, if the show does not reach the last episode, the outcome will not be decided.

(End of chapter)