It's July, and it's summer again.

At this time of year, there will be many film and television dramas online, competing for the audience group that is about to go on vacation.

The biggest feature of the summer file is that the students are on vacation.

Students don't have to go to class, so they naturally have more time to watch movies and TV.

Therefore, the main target group of film and television dramas that are broadcast in the summer is students.

Therefore, many youth TV series are scheduled to be broadcast at this time.

For example, a TV series that tells the story of the graduation season, or a TV series that tells the story of a youth campus.

Criminal investigation and suspense TV series are also a good choice for summer files.

The audience group that likes to watch suspense TV dramas is younger than historical dramas and dramas.

"The Beginning" is scheduled to start broadcasting on Tuesday, July 3.

The drama has not yet been launched, and there are already advertisers negotiating interstitial advertising.

However, so far, "The Beginning" has not officially received an interstitial advertisement.

The main thing is that the price did not meet the expectations of both parties.

The prices of several advertisers that Ark Culture is negotiating are about 2 million each.

This price is actually not low.

If it is a TV series with a large number of episodes, there will usually be 40 episodes, and an interstitial ad will be added at the beginning of each episode, each with 2 million words.

The advertising revenue of the entire TV series reached 80 million.

Relying on interstitial advertising, A-level investment in TV series can directly return to the cost, and all other income is earned.

Therefore, the advertising price of 2 million inserts is actually very high.

Under normal circumstances, the average price of an ordinary A-level TV series and an interstitial advertisement is around 500,000.

It can be seen that the price of 2 million offered by these advertisers to "The Beginning" is already quite high.

Of course, these advertisers set such a high price, which is actually a gamble, betting that "The Beginning" can be popular.

If "The Beginning" hits the streets, then such a high price of interstitial advertising will be a loss for advertisers.

However, once "The Beginning" becomes popular after it is broadcast, the price of the insert advertisement will also follow the sky, and it will not be 2 million at that time.

Fang Xing felt that the price of 2 million was almost meaningful, so he didn't sign it.

Advertisers, on the other hand, are worried that if "The Beginning" hits the streets, it will lose a lot of money.

Therefore, the two sides failed to negotiate the price of the insert advertisement, and it has been dragging on.

Since after the online drama starts, you can add interstitial ads to the number of episodes in the following episodes after determining the number of playbacks.

Therefore, both parties are not in a hurry, and they can wait for this drama to be released before signing.

It can even be signed episode by episode, the higher the number of broadcasts, the higher the advertising price, and once it hits the street, the price will also take a big dive, which is quite exciting.

……

Since the summer season is the prime time of a TV series, the competition is fierce.

On all major platforms, there are TV series for young audiences, which are ready to be broadcast in the summer.

The broadcast schedule is from early July to late July.

When some online dramas start broadcasting, they will try to avoid strong competitors, so as to strive for higher broadcast data.

Fang Xing didn't think about it so much, and directly launched "The Beginning" on Tuesday, July 3.

There's a reason why Tuesday was chosen.

….

In fact, most online dramas will be broadcast from Monday to Thursday.

Because the weekend is the time for ace variety shows to fight, if it starts on the weekend, it will have to compete with the top variety shows of various Davids.

Competing with variety shows will not necessarily lose, but it will definitely have an impact on the launch data.

The launch data of the webcast drama directly affects the platform's next promotion efforts and the price of interstitial advertising.

Even if it is affected by the weekend variety show, resulting in a 10% decrease in the number of broadcasts, it is a huge loss.

Therefore, online dramas will choose to start broadcasting on weekdays.

……

The TV series that will be broadcast in the summer of July, in addition to "The Beginning", there are also Xiangguo's "Ivory Time" and Pea's "Blooming Season".

In addition, the suspense drama "Crime by the Pillow" filmed by Rhett Film and Television has also squeezed into the schedule in early July, and it is a multi-platform simulcast.

Moreover, the broadcast platform also includes penguins.

Penguin is a commercial platform, as long as it can make money, it will naturally not refuse to cooperate.

Therefore, the total investment of "Crime by the Pillow" filmed by Rhett Film and Television is more than 80 million, and the leading actors invited are all popular fried chicken.

A TV series with this level of investment is already a big production in online dramas.

Because S-level productions with an investment of more than 100 million yuan are usually considered to be on the stars, and the A-level investment in online dramas is already a top-level investment.

Coupled with the fame of the director and actors, "Crime by the Pillow" has great potential and is likely to be a big hit.

Penguins naturally can't let go of the opportunity to make money, so they will also launch "Crime by the Pillow".

This makes it possible for "The Beginning" to be broadcast on Penguin with "Crime by the Pillow", hand-to-hand combat.

Originally, Penguin's senior management hoped to stagger the broadcast time of the two dramas a little, so that the broadcast data of the two dramas could look better.

However, at the beginning of the project of "Crime by the Pillow", one of the purposes was to suppress "The Beginning" and not give the Lu family a chance to turn over.

Therefore, Ruide Film and Television and the Pengcheng Capital behind it insisted on starting the broadcast on Tuesday, July 3.

"Crime by the Pillow" has signed a broadcast agreement with other platforms, and it is scheduled for July 3.

Penguins have no choice, so they can only launch "Crime by the Pillow" on July 3rd.

For this reason, Li Xueying, vice president of Penguin, personally found Fang Xing, hoping that "The Beginning" could be rescheduled and broadcast on July 10.

The schedule of "Crime by the Pillow", Penguin has no way to control it, so it can only be broadcast with other platforms.

"The Beginning" is different, Fang Xing and Penguin signed an exclusive broadcast agreement, and they are only broadcast in Penguin, so Penguin has a certain say in the broadcast time.

It's just that the news of the finalization of "The Beginning" has been sent.

If you change the file now, some people will definitely say that they are afraid of "Crime by the Pillow", so they have escaped the gear.

is linked to the previous remarks that critics were not optimistic about "The Beginning", and it is even more confirmed that "The Beginning" is a "bad movie".

The file change will affect the early word-of-mouth of film and television dramas.

Fang Xing thought about it again and again, but decided not to change the schedule.

Since the goal of the Chen family is to suppress "The Beginning", even if "The Beginning" is rescheduled to July 10, the Chen family can also change "Crime by the Pillow" to July 10.

….

You can't dodge it, and since that's the case, you can't fight with a bayonet head-on.

After Fang Xing expressed his attitude, Li Xueying did not persuade again, and began to discuss the propaganda matter.

Since the two dramas were launched at the same time on July 3, the competition was very fierce.

If the launch data is not good, it will have a great impact on subsequent revenue.

Therefore, Fang Xing is also very attentive to the publicity strategy.

"Mr. Li, "The Beginning" is broadcast exclusively by penguins, so we should give more publicity resources, right?" Fang Xing was not polite, and directly asked for publicity resources.

"You can rest assured that "The Beginning" is broadcast exclusively by us, and the resources are definitely more than simulcast dramas, and they are more than doubled." Li Xueying patted the table and reassured.

If solo dramas can't get the tilt of promotion resources, then who is willing to sign solo broadcasts in the future?

The TV series simulcast on multiple platforms is watched by the audience wherever they watch.

Therefore, it is difficult for the platform to get VIP membership increments for multi-platform simulcast TV series.

After all, the audience's money is not blown by the wind, and without the VIP of the penguin, you can run to Pea to watch.

Solo dramas are different.

Penguin's exclusive TV series, if you want to watch it, you can only open VIP

Members look.

Therefore, all major platforms will have resources for solo dramas.

Li Xueying promised the highest-level promotion resources: "Directly benchmark the S-level solo drama promotion resources, and promote it on the whole platform, which I guarantee with all my heart."

"Then thank you Mr. Li in advance." Fang Xing is still very satisfied with the S-level promotion resources.

Immediately afterwards, Li Xueying began to discuss the publicity strategy: "There is a question that needs to be asked clearly. Do you want to strengthen your rivalry with Pillow Side, or do you want to avoid competing with Pillow Side?"

Fang Xing didn't understand what this question meant: "What does Mr. Li mean?"

Li Xueying took out her mobile phone, rummaged through it, found a propaganda example, and explained: "That's the case, competition will strengthen the topic, and the topic will bring heat.

"When our operations department was discussing the publicity plan, we put forward a plan, which was to treat "The Beginning" and "Pillowside" as competitors in the same period.

"Pull out the banner on the homepage, put the posters of the two dramas on the homepage banner, and directly tell the audience that this is a showdown of suspense dramas, which detonates the topic.

"In this way, the popularity of the broadcast will definitely be very high.

"Of course, this kind of propaganda, the side that loses the competition will have a worse outcome."

Fang Xing understood what it meant after listening to it, and said with a smile: "When "Wulin Gaiden" and "Blood Rain Jianghu" were broadcast, didn't you do that?"

That time, the penguin deliberately did something, and the homepage opened the screen to publicize, putting "Wulin Gaiden" and "Bloody Rain Jianghu" together to publicize, and said that this was a showdown between the rivers and lakes.

The result is naturally that "Wulin Gaiden" won.

However, it is not yet known whether "The Beginning" can win this time.

Once the broadcast volume of "The Beginning" loses to "Crime by the Pillow", the drama that loses the competition will become a stepping stone for the opponent.

When "Wulin Gaiden" was launched, Fang Xing had never produced a TV series, and he was just a newcomer in the film and television industry.

So the penguin didn't discuss it with Fang Xing, so he directly used this propaganda strategy.

….

It's different now.

Fang Xing and Penguin are already in a relationship of in-depth cooperation, so in terms of publicity strategy, Li Xueying took the initiative to discuss with Fang Xing.

After listening to Li Xueying's explanation, Fang Xing smiled and said, "Mr. Li is afraid that I will lose."

Li Xueying laughed and said with a smile: "I am indeed very optimistic about "The Beginning", but the cast of "Pillow" is really good. The two of them have a lot of fans, so it's really hard to say whether they will win or lose.

"So, I'd like to hear your opinion on whether or not to use the promotional strategy of suspense drama showdown.

"After all, with this strategy of strengthening competition, the losing side will become a stepping stone for the opponent."

Fang Xing is naturally very confident in "The Beginning", but when it comes to this topic, of course, he can't let go of this opportunity to fight for resources.

Therefore, Fang Xing pretended to be thoughtful, and only after a moment did he say, "Mr. Li must be trying to use this propaganda strategy, right?"

Li Xueying nodded: "Of course, a publicity plan that can detonate the topic will definitely have a good effect. It's just that this promotional plan is too extreme for most film and television companies to agree to."

In fact, as Li Xueying said, most film and television companies definitely don't want to be a stepping stone for others when they shoot TV series and broadcast them on the platform.

As long as the quality of the drama is high enough, it can become popular with ordinary publicity strategies, and there is no need to take risks.

After all, once you lose, you will be output by the opponent's face.

Therefore, in the film and television industry, most production companies do not agree with this kind of publicity plan.

Fang Xing smiled and said, "If I agree to this propaganda plan, how does Mr. Li plan to make up for such a big sacrifice for us?"

Li Xueying knew that Fang Xing was bargaining, shook her head and smiled, "Say, what do you want?"

"More publicity resources, especially external ones." Fang Xing did not beat around the bush and made a direct request.

When Li Xueying heard this request, she raised her eyebrows: "External publicity

Resource? Do you think this drama can get out of the circle?"

Generally speaking, the external publicity resources of a platform are prepared for circle dramas to win new users.

[To tell the truth,I've been using @@看书追更 recently,Change the source switch,Read aloud with more timbre,.Android and Apple are available.】 】

Therefore, external publicity resources will only be reserved for big hit dramas out of the circle.

This also means that only after a drama is broadcast can it get external publicity resources.

However, what Fang Xing now means is to increase external publicity resources in the early stage of publicity.

Therefore, Li Xueying was a little hesitant.

Fang Xing nodded in affirmation: "Yes, I agree with the platform's radical propaganda plan, but the premise is that I am given the highest level of external propaganda resources."

Li Xueying thought for a moment, nodded and agreed, "Yes, the external resources of the early publicity mentioned the S-level. However, the level of publicity after the start of the broadcast should be adjusted according to the number of broadcasts and audience feedback."

In fact, all platforms will adjust their promotion resources according to the start data of the series.

Once the broadcast hits the streets, the promotion level will definitely be downgraded.

The promotion resources of the platform are all money, and it is impossible to smash them on street dramas.

This is the competition rule in the era of online dramas, even if Li Xueying doesn't say it, Fang Xing knows it.

Therefore, Fang Xing readily agreed: "Yes, if "The Beginning" starts broadcasting and hits the streets, I don't have the face to ask Mr. Li for resources."

Both sides chatted very happily, they were both cheerful people, they knew what the other party wanted, and they were very happy.

After the negotiation was settled, the time entered July, and the promotion of "The Beginning" entered the final sprint stage.

The Penguin homepage appeared on the opening screen promotion, and a special topic "Summer Suspense Drama Showdown" was released.

This homepage opens the screen and pushes it, and the main ones are "The Beginning" and "Crime by the Pillow".

In addition to this, there are several other suspense dramas, but they are all made up.

On the opening screen poster on the homepage, it is "The Beginning" vs. "Crime by the Pillow".

As soon as this promotion poster came out, it instantly detonated the topic of Weibo and quickly rushed to the hot search.

The sword goes sideways