Wednesday at eight o'clock in the evening.

"The Beginning" and "Crime by the Pillow" are both updated with the latest two episodes, and they are both free and VIP at the same time.

That said, after tonight's update, The Beginning will be free to watch four episodes, while VIPs will be able to watch episodes five and six.

"Crime by the Pillow" aired eight episodes on the first day, so after tonight's update, watch four episodes for free, and watch six more episodes for VIP, for a total of ten episodes.

This also means that "Evil by the Pillow" has four more episodes than "The Beginning".

In contrast, the audience feels that the update speed of "The Beginning" is too slow.

And the more beautiful it is, the slower it feels.

Therefore, tonight, while watching the fifth and sixth episodes of "The Beginning", the audience sent a barrage to complain:

[It's just two more episodes, who is enough to watch?] The donkeys of the production team dare not rest like you. 】

[After watching the sixth episode, I just saw the second handsome guy Lu Di being interrogated by the police, so I broke it off again. Let's start a pre-on-demand broadcast. 】

[I've never seen such an uncomfortable experience of chasing dramas, and I can't watch it even when I open VIP. ] Look at "Pillowside" next door, it's ten episodes. 】

The audience watched while complaining, and the more they watched, the more they wanted to complain.

Moreover, the sixth episode tells the story of Lu Di, and the characters gradually plump up, making this drama more and more flesh and blood.

The audience watched it, and the more they couldn't leave.

This also makes the broadcast volume of "The Beginning" continue to rise.

On the contrary, "Crime by the Pillow", the number of broadcasts began to decline.

However, after all, this drama has two top-notch male protagonists who carry the ratings, and the number of fans is very large, because although the number of broadcasts has declined, there is no avalanche.

When Rhett Film and Television saw this kind of data, they were not disappointed.

In fact, if a drama has a strong publicity momentum in the early stage and is popular before it is broadcast, then the broadcast volume on the first day is very high, and then the broadcast volume on the second day will flatten out, and if the quality is excellent, the follow-up broadcast volume will rebound.

So far, there has been no avalanche in the playback data of "Crime by the Pillow", and it can still rely on follow-up word-of-mouth to increase the number of playbacks.

Therefore, Ruide Film and Television continued to strengthen publicity, and organized fans of Feng Heyu and Xiao Luncheng to increase the topic discussion on Weibo and other online platforms, and strive to make "Crime by the Pillow" out of the circle.

Therefore, on Wednesday night, after the update of "Crime by the Pillow", the CP stills of Feng Heyu and Xiao Luncheng began to swipe the screen on Weibo and were on several hot searches.

There are also various drama critics who blow up "The Crime by the Pillow", believing that "The Pillow" has the hope of becoming the king of suspense dramas this year.

Many passers-by and viewers were attracted by the hot topic of hot searches and went to the video platform to watch "Crime by the Pillow".

It's just that most of the passers-by and viewers saw the scene in the play, where the two male protagonists took a bath, and then saw the barrage of fans, and suddenly felt spicy eyes, and immediately closed the webpage.

When fans of "Pillowside" promoted the drama, they did not forget to step on "The Beginning".

[Small investment in bad dramas, Fang Xing used things to coax women, and also brushed data. Bah! Shameless. 】

Moreover, these fanatics also pulled out the broadcast data from various corners, proving that the broadcast volume of "The Beginning" was average for two hours, but the broadcast volume for 24 hours exceeded the normal proportion, so as to prove that "The Beginning" swiped the data.

In addition, when "The Beginning" was not on the air, it was already named a "bad drama".

So, at first glance, it seems that the whole network is spraying "The Beginning".

It's just that with the update of "The Beginning" to the sixth episode, the plot is becoming more and more interesting, and the suspense is also very sufficient.

After watching the first six episodes of "The Beginning", viewers generally think it's not bad.

After watching the drama, some viewers like to go online to discuss the plot with other audiences.

And there are too many hidden clues and suspense in "The Beginning".

There are countless topics to discuss.

But these viewers swiped Weibo and bean sprouts, and found that there were many black fans of unknown origin who were hacking "The Beginning".

The audience is still very real, after falling in love with "The Beginning", and seeing someone scolding "The Beginning", they couldn't help but go up and match these black fans.

Gradually, public opinion on the Internet began to polarize.

There is one wave of people who are trying to hack "The Beginning", and another wave of people is trying to maintain "The Beginning".

[Who said "The Beginning" was bad? I watched six episodes in one go, and if it wasn't for my friends' strong recommendation, I would have been deceived by you black fans. 】

[That's it, a few days ago, it was said everywhere that "The Beginning" was a bad movie. I believed it all, and I wasn't going to see it. As a result, my roommate was watching in the dormitory, so I followed and looked twice, and then I couldn't take my eyes off it. Fang Xingzhen became more and more handsome the more he looked at it. 】

Fans of "Pillowside" began to buckle their hats everywhere:

[Water army, brushing data is not counted, "The Beginning" also invites a water army. Bah! 】

[If you have money to hire a water army, why don't you have money to hire a director? ] Actors, please? 】

[That is, the domestic film and television industry was damaged by a layman like Fang Xing. If the drama is not filmed well, you will know that you will invite a water army and brush up on the data. 】

Many viewers who maintain "The Beginning" have been labeled as "water army".

As long as you say good things about "The Beginning" on the Internet, there will immediately be NC fans surrounding you, scolding the "water army", and then you will report and block a dragon.

……

Sun Xiaohui, a sophomore, watched "The Beginning" and "Crime by the Pillow" with her roommate yesterday.

The first thing they clicked on in their dormitory was "Crime by the Pillow", and after watching an episode, I felt that the plot was more ordinary, not very good, but not too bad.

So they decided to watch an episode of "The Beginning" for the sake of "Wulin Gaiden", and if it was too bad, they would run back and continue to watch "Crime by the Pillow".

It's just that after they clicked on "The Beginning", they couldn't run away, and they watched four episodes in one night.

The next day, I stayed in front of the computer, waiting for the update of "The Beginning".

After watching six episodes, all the roommates in the dormitory think "The Beginning" is very good, and the more they watch it, the more they like it.

Especially after Lu Di came out, this clean, second-year boy made them feel good.

After watching two episodes, they tried to watch "Crime by the Pillow", but after the comparison, they couldn't watch it.

So, they lay on the bed and began to scroll through Weibo.

Seeing that some fans hacked "The Beginning", Sun Xiaoting couldn't help but defend two sentences, and then she was detained as a "water army" and was besieged.

Sun Xiaohui was a little angry, and her fingers quickly posted a Weibo:

[That's right!] I'm a water army, I'm tap water. "The Beginning" is just good-looking, what's the problem? I just want to say, have the ability to continue to report me! 】

After this Weibo was posted, it was immediately pushed up by the audience who watched "The Beginning".

Many netizens have said:

[I don't know if other people take the money, anyway, I didn't take it, if I have to say that I am a water army, then I am also tap water. 】

[I am also tap water, and there is too much tap water around me, and my circle of friends has been swiped by "The Beginning". 】

[Similarly, from yesterday to today, the circle of friends has seen "The Beginning" three times. 】

[Same as above, I just saw the recommendation of the circle of friends, so I watched "The Beginning", and after reading it, it was one word. It's so hateful, why are there only six episodes? 】

[I'm also tap water, and I posted it on Moments. 】

【Tap Water +1】

【Water +2】

Sun Xiaohui posted this Weibo, originally just to vent the unhappiness in her heart, but she didn't expect it to resonate with so many netizens.

More and more netizens began to repost and like her Weibo.

actually put her Weibo on the hot search.

Sun Xiaohui didn't expect that she would have a hot search one day, and shouted in the dormitory: "Oh my God, I'm on the hot search." ”

The roommates in the dorm were all surprised.

After Sun Xiaohui's Weibo was on the hot search, the "tap water" on the Internet became more and more popular.

Everyone began to receive their own tap water certificates under various "tap water" speeches, and then began to discuss various suspense and clues in "The Beginning".

It's Thursday.

"The Beginning" was updated to the eighth episode.

In three days, the topic of "The Beginning" became more and more popular, and it began to show a trend of drowning the fanatics of "Pillow".

Everyone is discussing the plot and discussing the clues.

In three days, topics related to "The Beginning" have been searched more than 200 times.

There is a Weibo big V, after counting these hot searches, the topic once again detonated the Internet.

With the fermentation of word of mouth, "The Beginning" gradually began to go out of the circle.

Many passers-by and viewers who usually don't have time to watch the drama have begun to hear about "The Beginning", and they all have the idea that they must watch it when they have time.

On the third day, the number of views of "The Beginning" exceeded 120 million in a single day.

On the contrary, the number of broadcasts of "Crime by the Pillow" continued to decline, and the number of views in a single day was only 50 million.

However, in the past three days, the publicity resources invested by Red Film and Television have not decreased at all, but it still can't stop the downward trend of the broadcast volume of "Crime by the Pillow".

According to this momentum, as long as the publicity stops, the number of broadcasts will fall off a cliff.

Industry insiders have already seen that it is difficult to increase the number of broadcasts of "Crime by the Pillow".

People in the industry can see the problem, and of course Ruide Film and Television can also see it.

Therefore, from the fourth day, Ruide Film and Television withdrew its promotion resources and did not continue to invest.

also from this day, the number of broadcasts of "Crime by the Pillow" began to fall off a cliff, and the number of broadcasts in a single day fell to 30 million.

After the drop of 30 million, the rate of decline began to slow down.

Because of Feng Heyu and Xiao Luncheng, the fans of the two male protagonists are basically still there, although the drama is pounced, but the fans are still crazy, and even some fans repeatedly broadcast "Crime by the Pillow" 24 hours a day.

Therefore, the follow-up playback volume of "Crime by the Pillow" is basically between 20 million and 30 million, and there is no collapse to the end, but there is no hope of rising.

For an A+-level online drama with an investment of 80 million, 40 million views is the passing line.

"Crime by the Pillow" still did not reach the passing mark despite having a large number of top fans, and it ate so many publicity resources, which can be regarded as a thorough pounce.

……

"The Beginning" is just the opposite, starting from the third day, after the number of single-day broadcasts exceeded 100 million, it went all the way up.

Even in the days when there was no update, the number of broadcasts did not fall by 80 million, and the data was very strong.

Compared with the two, "Crime by the Pillow" completely loses.

also from this day on, "The Beginning" has become a screen-swiping drama in the circle of friends, and countless viewers are discussing this drama.

[Fang Xing can be. I thought it would be a bad drama, but I didn't expect it to be so good. 】

[From "Wulin Gaiden" to "The Beginning", they are all good-looking. If it goes on like this, the dramas that wake up in the future will be guaranteed. 】

[It's still self-written, self-directed, and self-acted, it's so good-looking, Fang Xing is too strong. ] Even if he is the king in the music world, he even runs sideways in the film and television industry. 】

[I was originally optimistic about "Crime by the Pillow", but I didn't expect the gap to be so big, and now the number of broadcasts is only a fraction of that of "The Beginning". 】

[I announce, starting today.] Fang Xing's drama joins my must-see repertoire. 】

The appeal of ratings is usually established one by one.

Only when "Wulin Gaiden" was used, passers-by and viewers did not have much confidence when they saw Fang Xing's name.

Most passers-by and viewers had the idea at the beginning that they would watch an episode of "The Beginning" and throw it away if it didn't look good.

Now, "Wulin Gaiden" and "The Beginning", the two dramas have exploded out of the circle, making Fang Xing in the TV drama circle and forming an appeal.

……

After "The Beginning" came out of the circle, the original 2 million manufacturers who refused to buy insert advertisements regretted that the field was green.

At the beginning, advertisers had little confidence in "The Beginning" and felt that 2 million was the limit.

After all, the insert advertisements sold in the early stage of "Crime by the Pillow" were only 1.5 million.

Moreover, "Crime by the Pillow" has Feng Heyu and Xiao Luncheng, two popular top performers, and they are A-level investments, both of which were only sold at a price of 1.5 million.

"The Beginning" has no first-line actors, no big investment, advertisers offer a price of 2 million, and Ark Culture still refuses to sell it.

Now "The Beginning" is completely popular and out of the circle.

The price of the interstitial advertisement skyrocketed to 5 million pieces, and I couldn't buy it if I wanted to.

Because the number of episodes of "The Beginning" is too small, only 15 episodes.

According to Fang Xing's regulations, only one interstitial advertisement will be received in each episode.

This means that "The Beginning" only has 15 spots for interstitial ads.

Rare things are expensive, and the smaller the quantity, the higher the value.

Originally, those advertisers regretted it, if they started with a high price, the price of 3 million pieces, they would definitely be able to win the interstitial advertisement of "The Beginning".

However, now the price has reached 5 million, and I have to grab it with other advertisers.

Advertisers tried all kinds of methods, some went through the channel of Penguin Video, and some went directly to the Ark Cultural Headquarters to discuss cooperation.

Since "The Beginning" has to be updated every week.

The cooperation of interstitial advertising cannot be delayed, because of the number of episodes that have been broadcast, the value of interstitial advertising is not so high.

Therefore, Fang Xing knew that the insert advertisement of "The Beginning" should be sold as soon as possible, and it was best to sign it within three days.

Because I also had to make commercials, I cut them into the episodes of "The Beginning".

Therefore, three days after the start of "The Beginning".

Fang Xing met with the senior management of Penguin Video and major advertisers to discuss and sell the interstitial advertisements of "The Beginning".

Even in the first six episodes that have been broadcast, there are advertisers who buy ad slots for the interstitials.

In the end, the 15 episodes of "The Beginning" sold a total of 70 million ads.

One of them is because the first six episodes have already been broadcast, so the price of the interstitial ad will be lower.

The revenue from interstitial advertising alone has doubled the rate of return.

In the future, there will be a share of VIP members of Penguin Video, as well as a share of CPM advertising, and the final income can at least triple again.