With the broadcast of "Laughter Weekend", other programs on Fang Xing's team have also begun to be broadcast one after another to promote the new album.

Not only Fang Xing, Guo Keda, a variety show coffee who has successfully transformed, has to promote the new album of the captain, boss and brother every time he goes on a show.

From satellite TV variety shows to small investment network variety.

Only if you can make money and brush up on exposure, Guo Keda will not let go.

Moreover, his social cow attribute makes his variety show work very well.

The price is inexpensive and easy to use, the production team of many small variety shows, as long as they want to invite guests, the first thing that comes to mind is him.

Moreover, Guo Keda promoted Fang Xing's new album in the show, and the production team of these shows was also very welcome.

Because of this, a short MV clip of "Chrysanthemum Terrace" can be played in the program.

The quality of the MV of "Chrysanthemum Terrace" is very high, from the dance to the art, to the quality of the songs, it is top-notch.

Moreover, in order to do publicity, these small variety shows broadcast the MV of "Chrysanthemum Terrace", and they don't have to pay, they can't ask for it.

Therefore, after the time enters August, the audience can always hear the singing of "Chrysanthemum Terrace" in various programs.

The graceful and beautiful tune, as if there is an indescribable magic, is engraved into the minds of the audience.

makes many viewers want to listen to this song from time to time.

Since the broadcast of "Laughter Weekend", the search volume of "Chrysanthemum Terrace" has remained high.

The pre-order data of "Chrysanthemum Terrace" on major music platforms continues to set new records.

This made Merlin Records feel a lot of pressure.

Originally, Tan Zhiguan, as the king of Mailin, as long as he released a new album, he should be the existence of all music singers to retreat.

Not only Tan Zhiguan, as long as he is a king-level singer, when he releases a new album, he basically has an exclusive one-month schedule.

No record company would be bored and go to the king.

And that's exactly what happened.

When Merlin Records announced the release of the new album on July 28, several record companies that originally planned to release new songs to their singers in July and August changed the time very interestingly.

There is only Songshi Records, knowing that Tan Zhiguan will release an album on July 28, and he will go up on August 2.

In fact, regarding the release time of the new album, the senior management of Songshi Records had a meeting.

However, Fang Xing can already make his own decision in terms of releasing a new album.

So after the discussion, Fang Xing still decided to send it on August 2 as originally planned.

As the time entered August, the pre-sale data of Fang Xing's new album broke several records.

Merlin Records and Pengcheng Capital began to feel the pressure.

When two tigers fight, one will be injured.

This time, Tan Zhiguan's new album, Pengcheng Capital wants to make money through a series of operations and rely on Tan Zhiguan's fame.

From album sales, to concert tours, to online concerts, and top variety show mentors, after a series of plans, Pengcheng Capital's goal is to rely on Tan Zhiguan to make one billion in half a year.

As long as this project is successful, Pengcheng Capital's losses in the past year can be made up.

Therefore, this time Tan Zhiguan's new album must dominate the music scene.

After the Chen family saw that Fang Xing's new album pre-order was hot, they sent all the teams in the company out to increase the publicity of Tan Zhiguan's new album.

From TV shows, to roadshows, and local pushes, no channels are missed.

Also from this day.

The public found that when taking the bus or subway, the promotion of Tan Zhiguan's new album "The Return of the King" can be seen on the advertising screen.

Tan Zhiguan: Your iconic voice echoes in the subway waiting hall, which really evokes the feelings of many fans.

The crazy promotion, coupled with Tan Zhiguan's fame and singing strength, made the album sales of "The Return of the King" very impressive.

It was the morning of August 2nd.

Pengcheng Capital and Merlin Records, in order to meet the release of Fang Xing's new album, directly held a celebration party in the morning and invited major domestic media to participate.

At the celebration party, the organizer pushed up a large prop.

The props were covered with red silk cloth, and then Tan Zhiguan, Xu Shangyan and several senior executives of Merlin Records untied the silk cloth together, revealing what was underneath the silk cloth.

This prop is a number "1 million".

The organizers of the celebration party loudly announced that the new album sales exceeded 1 million copies to celebrate the Mailin Heavenly King Tan Zhiguan.

After 5 days of release, the album sold 1 million copies.

That's a very high sales figure.

Because it's all online now, and it's one or two songs a week.

Therefore, even if many fans want to support their idols, they will not buy them immediately, and will consider waiting for all the songs to be released, and then decide whether to buy them according to the quality of the album.

Therefore, Tan Zhiguan's new album was released for 5 days, and only two songs were released, and the sales exceeded 1 million copies.

This achievement is the current ceiling data of the music world.

The celebration will be broadcast live to the whole network in the form of live broadcast.

Many netizens were very surprised when they saw the album sales announced by the host.

The live barrage began to swipe the screen:

[It is worthy of being the king of heaven, this sales volume is awesome. 】

【T+1】

[Singing skills and singing quotients are on top, sales are definitely going to explode.] When I heard the title track in "Talking About Culture", I knew the album was stable. 】

[The king of heaven has released an album, and the youth of the lord is back. The last time I listened to Tianwang's new album, it was still a student party, and I couldn't afford to rely on the network disk, but now that I'm working, I definitely have to buy a new album. 】

【Ye Qing Hui +1】

[The timing of this celebration is very delicate. Guess what's going on today? 】

What else could it be? Isn't it just someone who has to touch an egg against a stone? My rating is...... Bring about one's own destruction. 】

[Fortunately, Lu Lina changed the time of the song, otherwise it would definitely be ugly now.] 】

[SPK's new single has also been postponed, and the top stream doesn't dare to touch the porcelain king. 】

[We SPK fans, who respect the king very much, should make way for the king. 】

[Someone wants to release a new album today, and the publicity is also very strong. I want to see them fight now, and fight...... Fight ......]

[What kind of fairy fight, I think it's someone who is pressed to the ground and rubbed. It's not good to choose what time to choose, you have to touch the porcelain king. 】

After so many top-ranking songs and two hit dramas, Fang Xing's passerby fans have begun to take shape.

In the barrage of screen swiping, it is no longer a one-sided situation.

There are also many fans who have left messages to refute, and there are also a lot of fun people mixed with them.

[What is the porcelain king? It was as if Tan Zhiguan would definitely win. 】

[The quality of Tianwang's album is so high, and he still doesn't win? ] Are you guys too arrogant? 】

[It seems that Tan Zhiguan won in "Sing Loudly".] 】

[The champion and runner-up of "Sing Out Loud" will release a new album together, and it is not certain who will win. 】

[Then wait and see the sales.] The two strong compete against each other, and whoever loses is embarrassed. 】

[Even if you want to compare, listen to the songs of both sides and compare.] I have listened to the two songs that Tan Zhiguan has already posted, and Fang Xing's "Chrysanthemum Terrace". I can only say that I prefer "Chrysanthemum Terrace", this song will definitely dominate the charts. There are at least three songs in the Chinese style, and the top three songs are all sung by Fang Xing. 】

[Will Tan Zhiguan's new album have Chinese style? ] I'm curious right now. In the first half of the year, Merlin Records sent Chinese-style songs to several singers, and the quality was okay, provided that the songs of the mountain monster were blocked. 】

[Is there any industry insider who broke the news, is there any Chinese style in Tan Zhiguan's new album? ] 】

[I feel that there must be, Merlin Records sent Chinese-style singles to several singers in the first half of the year, which looks like a test of the Chinese-style genre, and the level of songs has improved. By the time it comes to Tan Zhiguan's new album, I feel that Merlin Records' production of Chinese-style songs has been very mature. 】

[If the King of Heaven also has Chinese style, then this contest will be good. 】

[A new week has begun, the king's new album, should upload the third song, right? ] The first song released by Fang Xing over there must be "Chrysanthemum Terrace". Or Tan Zhiguan's third song, go directly to the Chinese style, just head-on. 】

[That's a good idea. Tianwang's Chinese style vs "Chrysanthemum Terrace", it's exciting to think about. If the Heavenly King wins this time, he can also suppress Fang Xing's arrogance. This guy is having a really good time, the Chinese style is unique, and there are no competitors. 】

……

In the discussion of many netizens, the senior management of Merlin Records also held a meeting immediately after the celebration party to discuss which song to send next.

Since this release is a digital album, one by one will be released in order.

However, the order of the songs can be adjusted, and if the order is properly arranged, it will have a great impact on album sales.

"Fang Xing's first title song over there must be the Chinese-style "Chrysanthemum Terrace", do you want to release our Chinese style and suppress the sales of Fang Xing's new album?" The idea was proposed by the marketing director of Merlin Records.

This strategy is feasible in terms of business competition.

When a competitor launches a product, the best way to counter it is to immediately launch a product of the same type.

If the same type of products launched can suppress competitors in terms of quality and reputation, then they can occupy an advantage in market sales.

Even if you launch the same type of product, which is slightly inferior to your competitors, you can break the monopoly of competitors on such products.

In short, in commercial competition, launching the same type of products and squeezing competitors is the most conventional and necessary means.

It's just that this kind of competition is not necessarily suitable in the record industry.

Tan Zhiguan frowned when he heard the proposal of the director of the marketing department: "This can't be decided in such a hurry, it needs to be discussed and discussed." ”

The record industry is not quite the same as any other commodity.

Once two singers release songs of the same type at the same time, they will inevitably be compared.

And the side that is compared to the bottom will definitely suffer a big blow to morale.

Once Tan Zhiguan's Chinese style is released, in the eyes of the audience, it will not be as good as "Chrysanthemum Terrace", but will become a stepping stone for "Chrysanthemum Terrace".

At that time, not only could not suppress the sales of Fang Xing's new album, but also added to the fire.

However, the views of the top management of Merlin Records are very divided.

Those who do the market hope to launch songs of the same type and directly compete with Fang Xing's new album, so as to suppress the sales of Fang Xing's new album.

However, the music production department, headed by Xu Shangyan, has a more dignified expression.

Tan Zhiguan didn't want any of his songs to be compared to Fang Xing, so he looked at Xu Shangyan and wanted to hear his advice.

In terms of music production, Xu Shangyan still has more right to speak.

"Director Xu, what do you think?"

After listening to the opinions of the marketing department, Chen Lipeng decided to listen to Xu Shangyan's opinions again.

Xu Shangyan and Tan Zhiguan glanced at each other, their expressions were a little serious, and they said slowly: "On Saturday, I heard Fang Xing's song "Chrysanthemum Terrace".

"The live singing in the variety show, and it is a funny variety show, and the quality of the songs is really good.

"According to my estimate, the studio version, with its sound texture, should be better.

"With our Chinese style and "Chrysanthemum Terrace", it is more difficult to compete head-on.

"So, I still suggest putting our Chinese style back and releasing the second title song.

"To ensure our sales, as long as we suppress Fang Xing in terms of sales, we can win this battle.

"This time it's a new album, Fang Xing may be able to make a song popular, but compared to the quality of the whole album, I am still confident."

After listening to Xu Shangyan's words, Chen Lipeng already understood the meaning behind these words.

To put it bluntly, Xu Shangyan recognized the quality of "Chrysanthemum Terrace" and knew that the Chinese style he produced was not the opponent of "Chrysanthemum Terrace", so he had to use strategies to avoid it.

Among them, it is the right thing to do.

Moreover, Fang Xing's style has already matured in the genre of Chinese style.

Head-on, Merlin Records really doesn't have an advantage.

Chen Lipeng pondered for a moment and decided: "In this case, our Chinese style will be put back for a while, and another title song will be released first, and Fang Xing will compete for album sales." ”

……

12 noon.

It's time for the release of Fang Xing's new album "Dissatisfied".

The song has already been transmitted to major music platforms, and the music platforms have set the release time.

At 12 noon on August 2, the audition and purchase channels will be opened at the same time.

Many listeners who pre-ordered "Chrysanthemum Terrace" put this song on the playlist early, but they couldn't listen to it before the time came.

When it was almost 12 o'clock, many listeners opened the music app and waited to listen to the official version of "Chrysanthemum Terrace".

As soon as the time came, music apps on major platforms sent notices to listeners who had pre-ordered "Chrysanthemum Terrace".

Listeners all over the country played "Chrysanthemum Terrace" at the same time.

The beautiful and sad singing voice came out of the headphones:

Flowers fall and people break their bowels

I lay quietly with my mind in mind

The north wind is chaotic and the night is not shining

Your shadow clips constantly

Leave me alone on the surface of the lake......

……

In the dormitory of the Tokai Conservatory of Music.

A girl who was lying on the bed preparing for a lunch break, after hearing the singing of "Chrysanthemum Terrace", sat up and said to her roommate: ""Chrysanthemum Terrace" can be listened to, the sound details of the official version are even better, our senior, is really amazing." ”

The roommate who was originally going to sleep heard that "Chrysanthemum Terrace" could be listened to, so he immediately flipped out his mobile phone, plugged in his headphones, and prepared to listen to this song before going to sleep.

At this time, the roommate sitting in front of the computer had already played the song on the speaker, and hummed along: "Your tears are weak and hurt......"

"I hate it, you guys are tempting me to buy it too." In the dormitory, the girls who had not pre-purchased "Chrysanthemum Terrace" listened to the singing of their roommates and complained a little.

"I also have a 60% discount coupon for members, if you want to buy it, I'll give it to you." The girl sitting on the bed decides to share her discount coupon with her roommate.

"Hurry up, if it's six folds, you can buy this."

As soon as "Chrysanthemum Terrace" was released, many people suddenly found that their friends, colleagues, and classmates around them were all listening, and they could hear the graceful and beautiful singing from time to time, and they couldn't help but want to click on the music player.