"When the rain slides down the face, soaks through the clothes, and exchanges the love of the world for a wounded ......"

In a dormitory in the student dormitory of Maritime University, Zhang Mingyang is playing the title song of Tan Zhiguan's new album "You in the Rain" on a Bluetooth speaker.

Zhang Mingyang is a junior at Maritime University, and when he was in junior high school and high school, many classmates in his class listened to Tan Zhiguan's songs.

Especially boys, I like Tan Zhiguan's sad songs with a mature man's voice.

Therefore, Tan Zhiguan is Zhang Mingyang's feelings in middle school.

Of course, Zhang Mingyang doesn't chase stars, but Tan Zhiguan's singing voice can remind him of his youthful years in middle school.

After five years, Tan Zhiguan released a new album, and Zhang Mingyang decided to buy this album very early.

Digital albums that are now sold online usually cost 3 to 5 yuan per song, and when there are discount activities, the price of an album is only about 30 yuan.

This price is not expensive, so Zhang Mingyang is ready to pay for the feelings of his middle school days.

As soon as Tan Zhiguan's new album "The Return of the King" was released, he directly bought the entire album.

That night, I cycled "You in the Rain" all night.

Familiar recipe, familiar taste, Tan Zhiguan's voice is becoming more and more mature and vicissitudes, singing the man's love to the fullest.

Moreover, listening to Tan Zhiguan's songs, as I get older, I will also have a different feeling.

Zhang Mingyang liked this song very much after looping "You in the Rain" several times.

From time to time, I have to play it on the speakers in the dormitory.

The roommates are not exclusive, after all, they are all juniors.

Since Tan Zhiguan is Zhang Mingyang's feelings, it is naturally also the feelings of other students in the same dormitory.

Even if the level of preference is different, at least it will not be disgusted.

Therefore, Zhang Mingyang played "You in the Rain" in the dormitory for a few days.

There are four people in the dormitory, and they can basically hum this song.

From time to time, someone howls two sentences: "Exchange a life for a wounded ......"

It's just that the boy who howls this song may not have been in love at all, and he is sentimental there.

This brisk is all too common at maritime universities.

Because most of the counterpart jobs after graduating from maritime university are marine, there are more men and fewer women in the school, which can be called a monk's temple, so few boys have talked about it in the school, so they can only sing bitter love songs and be self-absorbed.

A new week begins.

Zhang Mingyang listened to "You in the Rain", opened the music billboard, and found that the number one on the hot song list was no longer "You in the Rain", but another song.

"Holy! Isn't this song a hit list? Zhang Mingyang blurted out.

He basically doesn't watch Xiangjiang Satellite TV, nor does he watch talent show variety shows.

I usually like to watch football, basketball, and spend a lot of time playing games, so I don't have time to pay attention to a certain singer's new album.

Therefore, he was suddenly surprised to see a song that he had not heard appear at the top of the hot song list.

He immediately turned his head to his roommate and said, "This song is too hard, and it directly brushes Tan Zhiguan's new song, it's toxic." ”

The boy lying on the bed picked up his mobile phone boredly, clicked on the music list to take a look, then put it down, and said with a flat face: "I thought someone really brushed the charts, if it's this song, it's fine." ”

Zhang Mingyang was not happy when he heard it: "I have brushed Tan Zhiguan's new songs, and it is not considered to be brushed?" A new song from the King of Heaven. ”

The male voice lying on the bed said with a flat face: "You first take a look at who sang this song." ”

Zhang Mingyang frowned, clicked on the first song on the hot song list, and then saw that the singer's name was "Fang Xing".

"It's him again." Although Zhang Mingyang didn't pay attention to someone's new album, he still heard the name.

With the current popularity of Fang Xing, there are indeed not many young people who have not heard of it.

However, Zhang Mingyang was still unconvinced: "Even if it is Fang Xing, it can't prove anything." The quality of "You in the Rain" has only been at the top of the hot song chart for a week, is this normal? ”

The boy lying on the bed smiled and said, "To be precise, Tan Zhiguan's new song didn't stay for a week in the first place. I was squeezed down yesterday afternoon, and if I want to say, Merlin Records shouldn't be against Fang Xing, this time it's been beaten. ”

Zhang Mingyang was suddenly a little unhappy: "Tan Zhiguan is the king of heaven, how many people's feelings?" Can you still lose to a newcomer when you release a new album? You guys don't have a problem with the level of appreciation. ”

Another boy in the dormitory who had been wearing headphones couldn't help it, stood up, took off the headphones, and stuffed them into Zhang Mingyang's ears: "Will you die if you listen to "Chrysanthemum Terrace" first?" ”

The earphones were stuffed into his ears, and suddenly the poignant and mournful Chinese-style singing voice came: "Your tears are weak and wounded." The miserable white moon bends and bends, hooking the past ......"

"Huh...... The song ......"

Zhang Mingyang suddenly let out a puzzled sound.

In fact, it's not like he hasn't heard the song.

"Chrysanthemum Terrace" has been released for a week, and the singing voices of other students can occasionally be heard on other students' mobile phones in the school, but the sound quality played outside the mobile phones is all war-damaged, and the listening is incomplete.

So, he'd heard a few words before, but he didn't feel much of it.

Now, the singing voice comes out of the headphones, and it suddenly feels completely different.

The roommate let him listen for a minute, then took the headphones back and sat back in his place.

"I haven't finished listening yet." Zhang Mingyang heard half of it, and the headphones were pulled off, and he suddenly felt a little itchy.

"Listen for yourself." The roommate replied impatiently.

"One person listens to one headphone." Zhang Mingyang discussed.

The roommate shook his head and said, "This song starts from the prelude, and the combination of multiple instruments is easy to hear." On one side of the headphones, the sound quality is far from good. Moreover, the violin in the song is a bit powerful, and I am the youngest gold medalist of the Paganini Competition in my country. ”

Zhang Mingyang looked at his roommate on the bed and asked, "Are you also listening?" ”

The boy lying on the bed rolled his eyes and said, "Lao Zhang, are you stupid playing games?" This song has been brushed up on the circle of friends for a week, and it only rushed to the first place on the hot song list yesterday, which can be regarded as Tan Zhiguan's ability, but if you change other singers, you can't stand it on the third day. ”

Zhang Mingyang scratched his head and said with a smile: "This is not a new version of the game, I have been working with the group for a week, how can I have time to brush up on the circle of friends."

"Hey! When you say that, I remember.

"Made! In the captain's voice last night, it was this song. ”

He sat back in his seat and clicked on the song "Chrysanthemum Terrace" in the penguin music on the computer.

"Chrysanthemum Terrace" needs to be purchased in order to play.

However, if you haven't purchased it, you can listen to the first minute of the song.

Zhang Mingyang ordered the audition, but it could only be played for one minute, and every time he sang the chorus, the singing stopped abruptly.

After listening to it a few times, he began to like this Chinese-style song and immediately decided to buy it.

After the payment is successful, you can finally play the full version.

After listening to "Chrysanthemum Terrace", he began to feel that the sentimental song "You in the Rain" was too straightforward.

The emotions are too straightforward, and they can indeed quickly mobilize the emotions of the audience, but "Chrysanthemum Terrace", which is lyrical through the scenery, is more intelligent and more durable.

Zhang Mingyang has been circulating "You in the Rain" for a week, and he is a little tired, so he started to cycle the single "Chrysanthemum Terrace".

Something like this is happening in many places.

The popularity of "Chrysanthemum Terrace" continues to soar, and the song is very intriguing, and many listeners will choose a single cycle after buying the song.

This makes the playback volume of "Chrysanthemum Terrace" increase by geometric multiples.

"You in the Rain" has passed the peak of playback and began to fall.

Therefore, starting from the new week, the playback volume of "Chrysanthemum Terrace" has soared, but "You in the Rain" has been stable.

makes the gap between the popularity of the two songs bigger and bigger, and it is so big that there is no need to rescue it.

……

Since the release of Fang Xing's new album, the senior management of Merlin Records has met every day to discuss countermeasures.

"If it continues like this, the results of the new album will be lost, and we must find a way to solve it as soon as possible, and this new album project must be won. No matter what you can do, immediately pull up the sales and popularity of the album! Chen Lipeng knocked on the table and ordered in a stern tone.

In the conference room, all the senior executives of Merlin Records had solemn faces.

Because of the sales and popularity of Fang Xing's new album, it is too hard.

What's even more terrifying is that now Fang Xing has only posted a song "Chrysanthemum Terrace".

The director of the operation department of Merlin Records, looking at the colleagues present, coughed and said: "Actually, judging from the data, there is not much gap in sales.

"Fang Xing's new album did break one million sales faster, but the total sales gap is not big.

Moreover, Fang Xing is a traffic star, like this kind of top stream, it is normal for the early sales data to be high.

However, traffic stars have a fatal weakness, that is, they can't go long-term.

"So, in terms of the long-term sales data of the album, we should still have the advantage."

Chen Lipeng knocked on the table and snorted: "What I want is not to have the advantage, what I want is to reverse the situation now." ”

Director of Operations of Merlin Records, continued: "Mr. Chen, what I want to talk about next is the coping strategy.

"I think that the next song to be released next must be of the hardest quality, and with the most effective means of publicity, it will detonate album sales for the second time."

Chen Lipeng finally heard a nutritious word, and raised his hand to signal him to continue: "Continue." ”

The director of operations looked at Xu Shangyan, the producer of Merlin, and said: "In order to cooperate with the next publicity strategy, I hope that the next song will be "One Life, One Couple". ”

Xu Shangyan frowned when he heard the title of this song.

Tan Zhiguan's expression on the side also moved slightly.

Because this song is the most powerful song in this new album.

The reason why the strength is the most is because this song is a love song duet, and the female singer who sings the duet is Qi Xiuna.

That's right, this song "One Life, One Couple" is a duet love song between Tan Zhiguan, the king of Mailin, and Qi Xiuna, the queen of the general elephant.

This song is the king of the whole album.

Originally, Xu Shangyan planned to put this song in the second half of the album and then release it to use it for the album finale.

But now the director of the operations department has to release this song in advance, which will disrupt the original plan.

"The song was originally planned to be placed in the second half of the album." Xu Shangyan frowned and said.

The director of the operations department explained: "Mr. Xu, if our new album sales are superior, it can indeed be carried out according to the original plan.

But the situation is different now, and Fang Xing's new album is gaining momentum.

Moreover, according to the characteristics of his top-notch, it is the early stage.

"As long as we beat Wang Bang out in the early stage and press down his new album, the long-term sales will win steadily."

The proposal of the director of the operation department was recognized by many high-level executives present.

"Indeed, the momentum in the early stage of the top stream is strong, as long as the early stage is suppressed, the second half will be simple. I'm in favor of releasing the songs of the King and Queen in advance. The marketing director agrees with the proposal.

Xu Shangyan doesn't have to follow the original plan, but if he wants to send Wang Bang in advance, he needs to have a strong enough publicity strategy.

So, he looked at the director of operations and asked, "What is the operational strategy you just said?" If the publicity is not good enough, it is not worthy of this song. ”

The director of operations had already prepared the publicity strategy for this time, and replied with burning eyes: "Mr. Xu, rest assured, I have prepared the publicity strategy, and it is guaranteed to be a king-level publicity."

"We're planning to run a promotion for a new album.

"Buy the entire album and have a chance to win tickets to the King of Heaven's concert.

"Originally, the national tour was also planned, and it was completely possible to sell the album and link it with the concert tickets.

"Buying an album and drawing concert tickets will definitely detonate album sales for the second time.

Coupled with the love song duet of the king and queen, with the double blessing, the album sales will definitely have a very big increase.

"Moreover, we can also publicize that the King of Heaven tour will invite Monkey King as a guest at the concert, which will have a better effect."

The senior executives of Pengcheng Capital and Mailin Records who were present suddenly lit up their eyes after listening to the publicity strategy of the director of operations.

Bundling album sales with concert tickets is a very good strategy indeed.

Coupled with the blessing of Qi Xiuna, the sales of the new album are bound to skyrocket.

Of course, buying an album to draw concert tickets, this strategy, needs to be discussed with the team in charge of the national tour in advance.

However, as long as the high-level people present agree to this plan, the rest will be easy.

After listening to this publicity plan, Chen Lipeng was very satisfied: "Yes, just follow this plan, and all teams will fully cooperate."

"While promoting the new album, you can promote the subsequent national tour, killing two birds with one stone.

Then it was decided, and the next song to be released will be "One Life, One Couple".

"Mr. Xu, do you have no opinion?"

In terms of album production, Xu Shangyan still has a greater right to speak.

Therefore, Chen Lipeng still gave him enough face and asked him.

After listening to the publicity plan of the director of operations, Xu Shangyan has to admit that this plan is really good.

As for whether to buy an album and draw concert tickets, will it lead to a loss of concert tickets.

There is no need to worry about this at all, after all, it is not a mandatory concert ticket, and you can completely fill in the probability by hand.

After careful consideration, Xu Shangyan nodded and agreed to this plan: "Yes, just follow this plan." ”

He also hopes to suppress Fang Xing's new album in the early stage, otherwise he will worry about having many dreams in the future.