"Boss, the sales of new albums are growing rapidly this week, and according to the current conversion rate, it is expected to exceed two million copies this week."

Qiao Yinghong's tone was full of joy, after the release of "Because of Love", the starting sales were very good.

Ark Culture can get audition conversion rate data from the music platform.

The audition conversion rate is a very important data on the music platform.

This data is actually similar to the VIP conversion rate of video websites.

Video sites broadcast TV series, there will be a few episodes that are free, and after watching a few free episodes, if you want to continue watching dramas, you have to open a VIP membership.

Music platforms have a similar mechanism.

Paid songs launched on music platforms will also have an audition function, which can usually be auditioned for the first minute of the song.

This is a process for listeners to learn about the song, and if they think the song is good, they will choose to buy it.

Therefore, the number of people who purchased the song after the audition is divided by the number of people who auditioned to get a percentage value.

This value is the audition conversion rate of this song on the music platform.

In fact, the conversion rate of music platforms is very low, with an average conversion rate of only about 5%.

Last quarter, in a quarter where no singers above the first line released albums, Penguin Music's conversion rate was only 4.8%.

Generally speaking, in the quarter when a first-line singer releases a new album, the audition conversion rate will be relatively high, but it will be limited.

On major music platforms, there are conversion rate estimates for singers of all levels.

Generally speaking, the conversion rate of first-line singers is about 5%, and the conversion rate of super first-line singers can reach 6%, and then the conversion rate of kings and queens is generally above 8%.

In addition, the popular king of the music scene may have a super high conversion rate.

In the music world, there are always a few exceptions, and the conversion rate cannot be predicted, and there are often cases of killing other singers.

Anyone who sees these conversion rate data for the first time will be amazed at the data.

The average conversion rate of music platforms is 5%, and the songs of first-line singers have just been able to reach the average conversion rate.

However, there are not many singers who can really reach the first line.

The fact is that the conversion rate of songs on music platforms is so low.

There are a number of factors that contribute to this situation.

At first glance, many people have a question.

Only first-line singers can reach an average conversion rate, but what about singers below first-line level?

In the music world, there are a lot of rookie singers and eighteenth-tier singers, and there are only a handful of them who can become first-line singers.

Then the conversion rate of these eighteenth-tier singers should be lower, shouldn't the average conversion rate be very low?

This question, at first glance, seems to make sense.

But in fact, for singers who are not famous, they usually don't charge for singing, and they are directly free.

That's right, for most singers who are not famous, they don't dare to expect listeners to pay for it, release it for free, and be happy if someone is willing to listen to it.

Suppose, there are two songs of the same quality, one for free release and one for purchase.

When two songs are released at the same time, the result is that the free songs will be played dozens or even hundreds of times more than the paid songs.

Therefore, most singers who are not famous will choose to post songs for free.

When the song becomes popular and the popularity is high, announcements, commercial performances, and various resources will automatically come up.

For this reason, most singers below the second tier will choose to release new songs for free, and then monetize them through other means after the songs become popular.

Therefore, there is already an unwritten standard in the pop music circle, singers below the second line, who are not eligible for a fee.

Therefore, most of the songs of singers below the second tier are free of charge, and naturally there is no such thing as conversion rate.

……

"What's the conversion rate?" Fang Xing hasn't had time to ask about the conversion rate of "Because of Love".

"15%, the conversion rate is very high, and the publicity campaign has not yet begun, and after the search volume rises, the conversion rate still has room to rise." Qiao Yinghong replied.

The conversion rate of 15% is already 3 times the average conversion rate of music platforms.

This conversion rate data is already terrifying, and this is the conversion rate of the new song that has just been released.

If the promotion follows, the conversion rate will increase.

Because after the publicity, it will attract a lot of fans and fans, and the conversion rate of these users will be higher.

A smile appeared in Fang Xing's eyes and asked, "Do you know the conversion rate of your opponent?" ”

Qiao Yinghong also showed the same smile and replied: "This is a trade secret, and it is not easy for the platform to disclose the real data."

"However, I asked a friend, and the specific data was not said, but this friend said that the conversion rate is high for us, and it is more than one point higher."

Hearing this answer, Fang Xing could probably guess the conversion rate of "One Life, One Couple".

For king-level singers, the conversion rate is usually above 8%.

"One Life, One Couple" is a collaboration between the king and the queen, and the conversion rate is definitely higher.

Therefore, the conversion rate of "One Life, One Couple" must be between 8% and 15%.

Coupled with the news that Qiao Yinghong heard, it can probably be guessed that the conversion rate of "One Life, One Couple" should be about 13%.

A conversion rate of 13% is actually very high.

After all, the average conversion rate of major music platforms is only 5%.

"That's 13 percent." Fang Xing said the inference in his heart.

Qiao Yinghong nodded: "I guess it's almost twelve o'clock." And it's been a week since their song was posted, and the conversion rate has basically been fixed. Our propaganda offensive has not yet begun, and there is still room for growth. ”

Qiao Yinghong is very excited now.

Because data is a very real thing, high is high, low is low.

The paid conversion rate of "Because of Love" is so high, which shows that the listeners recognize the song.

Then in this contest with the Heavenly King, there is a great hope of victory.

……

Qiao Yinghong can inquire about the sales data of her opponent, and Mailin Records, which is her opponent, can naturally also inquire about it.

After all, Merlin Records' qualifications and strength are stronger, and there is capital support behind it, and there will only be more news that can be found.

Therefore, a day after the release of "Because of Love", Merlin Records inquired about the approximate sales figures.

In the sales data of the first day, the sales volume is not so important.

Because of the sales on the first day, it was greatly affected by the publicity.

If the premise is that the propaganda offensive is fierce, the sales on the first day will definitely be very high, but it is difficult to say whether it can stabilize in the long run.

The conversion rate of trial payment is the most important data in the early stage.

The paid conversion rate represents how much listeners like a song.

Listeners try out a song and buy it if they like it.

This is the data for real money purchases, and the gold content is the highest.

Market data has also proven this countless times.

The higher the conversion rate of the song with the audition, the better the long-term sales will definitely be.

Songs with a conversion rate of more than 10% are all big hits of the season.

And the data heard by Merlin Records shows that the conversion rate of "Because of Love" on the first day reached 15%.

This conversion rate is frighteningly high.

Therefore, the senior management of Merlin Records, urgently held a meeting.

"The conversion rate of 'Because of Love' is too high, and the situation is not good." The marketing director who is responsible for inquiring about the data and sending the data down.

“15%？ Are you sure the data is correct? The artist director of Merlin Records looked at this data and frowned.

A king-level singer has a conversion rate of 8%, and now a song with a conversion rate of 15% is really unbelievable.

The director of the marketing department said in a serious tone: "I have repeatedly confirmed that it is indeed 15%. I didn't believe it at first, so I asked an acquaintance of Cloud Music again, and there were 14.5%. So the data shouldn't be wrong. ”

"That's more of a problem. When the conversion rate of "One Life, One Pair" reached 12.6%, I thought it was a win, but I didn't expect the opponent's conversion rate to be so high. ”

The senior executives of Merlin Records who were present invariably turned their eyes to Xu Shangyan: "Mr. Xu, what should I do now?" Unless Ark Culture brushes the data, the situation may be worse with a conversion rate of 15%. ”

Generally speaking, the data of audition paid conversion rate has no value in brushing.

Because of this data, only the background of the music platform can be seen, and it is not displayed in the user interface at all.

Swiping this data can only deceive the music platform.

If you have to say that there is any value, the conversion rate of trial payment is high, and you can get more promotion resources from the music platform.

However, the king-level singer originally took the highest-level promotion resources, and it didn't make any sense to brush this data.

Therefore, the authenticity of the conversion rate data is the default in the industry.

When Xu Shangyan first listened to "Because of Love", he knew that this song should be popular, but it is difficult to determine how popular it will be.

Seeing a 15% conversion rate now still makes him feel a sense of suffocation.

Tan Zhiguan and Qi Xiuna's duet love songs were lost to "Because of Love" in terms of conversion rate.

Xu Shangyan took a deep breath and said, "Since this is the case, there is no need to hide the propaganda strategy in the future. The event of buying albums and drawing concert tickets, you don't have to wait for next week, it will be launched this week. ”

The senior executives of Merlin Records present also had the usual ideas.

Since the opponent is so difficult, then directly make a big move and directly press the opponent down.

……

The next day.

Merlin Records has released a bombshell news.

Buy Tianwang's new album and get a chance to win concert tickets.

Moreover, major music platforms have launched this promotion at the same time.

Meantime.

Merlin Records announced Tan Zhiguan's plan for a national tour, planning to hold 150 concerts in 36 cities across the country.

Redeem the concert ticket code drawn from the album to redeem tickets for any concert.

As soon as the news came out, it immediately detonated the Internet.

Tan Zhiguan's fans were so excited that they went crazy, and they collectively ran to tell each other and promote their idols.

Originally, there were some listeners who only bought one or two songs.

Now that the event is out, you can buy the whole album and draw concert tickets, which suddenly made many listeners start to buy the whole album and draw concert tickets.

The event started less than ten minutes into the game.

On Weibo, some netizens sent screenshots of the winning concert tickets.

The popularity of the event is getting higher and higher, and in less than three hours, it has rushed to the top ten of the hot search, and it is still rising rapidly.

[Buy an album and draw tickets, Lady Luck will favor me.] Give me a ticket to the concert. 】

[Tan Zhiguan's concert tickets are too difficult to buy, I can't grab them every time, draw one for me. ] 】

[The king is also too good to fans, and you can get tickets when you buy an album. 】

[But I don't want to go to the concert, what if I get a lottery? Not very wasteful? 】

[Are you funny? If you don't go to see it, give it to me. I V you 50. Not only do you get your money back, but you also have to earn it. 】

[The front row wants to buy a concert ticket redemption code, and the original price is purchased.] 】

[The front row is asking for a concert ticket redemption code, and the price can be increased.] 】

After the start of the activity of buying albums and drawing concert tickets, the sales of Tan Zhiguan's new album "The Return of the King" began to skyrocket wildly.

Moreover, the skyrocketing rate is very terrifying.

This propaganda campaign is indeed a big move, and it is so fierce that it is jaw-dropping.

Moreover, there are some fans who even buy albums repeatedly just to draw a ticket.

After the event came out, scalpers also entered.

Because of the lottery ticket, it depends entirely on luck.

Some people buy dozens of albums, and they may not be able to draw tickets, but some people didn't plan to ask for tickets, but they did.

There will definitely be people who will get tickets, but who don't plan to go to the concert.

As a result, scalpers started buying ticket redemption codes and then selling them at a high price.

Invisibly, it increased the heat of the event.

……

Three days after the concert ticket draw began, the sales of Tan Zhiguan's new album skyrocketed by 500,000, directly exceeding 2 million copies.

The conversion rate of "One Life, One Couple" also soared, reaching 18.7%, which suppressed "Because of Love".

It's getting ticking to Friday.

At eight o'clock in the evening, Jiangnan Satellite TV's weekend variety show "Years Like a Song" broadcast the seventh episode.

Starting from the morning, Jiangnan Satellite TV, Ark Culture, Songshi Records, and Yao Liying Studio, through various publicity channels, announced that tonight's "Years Like a Song" will have heavyweight guests.

Moreover, in the trailer of the satellite TV version of "Years Like a Song", the silhouette of the flying guest was also released.

After seeing the trailer, the majority of netizens were happy.

[This silhouette, do you still need to guess? ] You can directly report his ID number. 】

[Wow! This silhouette is so hard to guess, looking at this gesture, it is definitely not Fang Xing. 】

[At first glance, it's not Fang Xing. It is definitely not Yao Liying who cooperates, and it is definitely not "Because of Love" that is sung. 】

[You spoiled all the content of the show, I still want to watch a ball? ] 】

"Years Like a Song" has high ratings and is the trump card in Jiangnan Satellite TV's quarterly variety show.

The show will invite four resident guests each season, and then each episode will also invite four flying guests to sing with the resident guests.

Yao Liying is the resident guest of this season's "Years Like a Song".

Therefore, when netizens saw the trailer sent by the show, they guessed who the flying guest was.

Because this flying guest is on the show, it is obvious that it is to promote the new album.

And there is a song in the new album, which is a collaboration with Yao Liying, and you can only guess it with your toes.

But I guessed it, which made the audience want to watch it more.

[This should be the first time Fang Xing and Yao Liying have cooperated, right? ] I'm looking forward to it. The live version of "Because of Love", I really want to hear it. 】

[Is it possible that the flying guest is not Fang Xing, the cooperation is not Yao Liying, and the singing is not "Because of Love"? 】

[No way! 】

[+1 is not possible]

At eight o'clock on Friday night, the seventh episode of "Years Like a Song" was broadcast.

Many viewers wanted to see the cooperation between Fang Xing and Yao Liying, which made the ratings of "Years Like a Song" skyrocket by 0.2%.

After the show started, it was just as netizens speculated.

Fang Xing stood on the stage, paired with Yao Liying, and sang "Because of Love".

Moreover, the arrangement of the live version is more passionate, and Fang Xing's singing is also more vigorous, bursting out his voice to the fullest: "Because of love, I won't be easy to be sad." So everything is what happiness looks like! ”

After the show was broadcast, the live version of "Because of Love" was directly airborne to the hot search, and Tan Zhiguan's ticket drawing activity was directly hotly searched.

Weibo began to swipe the screen:

【it!】 The live version of "Because of Love" is better, and the voices of these two people are too compatible. 】

[I believe in love again. 】

[This is forcing me to buy an album.] 】

With the broadcast of the seventh episode of "Years Like a Song", other propaganda offensives erupted.

The popularity of "Because of Love" has skyrocketed.

With the promotion of satellite TV variety shows, "Because of Love" began to go out of the circle, and the whole network swiped the screen.

Listeners who were attracted by satellite TV variety shows have already heard this song, so the conversion rate of trial payment is very high.

By the end of the week, the audition payment for "Because of Love" soared to 20%, and the momentum was very ferocious.

Originally, "One Life, One Couple" had concert ticket activities, and sales skyrocketed a lot, widening the gap.

As a result, after the propaganda offensive of "Because of Love" broke out, it caught up at an even more terrifying speed.

The competition on the hot song charts is also getting more and more fierce.

The popularity of the two songs is worth chasing after me, and the fight is very fierce.

Until the last minute, the outcome is unpredictable.

On Saturday night, another variety show aired.

This time, Fang Xing and Lu Xianger participated in the weekend variety show of Donghai Satellite TV, singing and playing games in the show, and chatting about some interesting things about making albums.

In the program, the host asked: "Xiaoxiang, when the reporter asked you, you said that you sang a sample of "Because of Love", is it true?" ”

Lu Xiang'er nodded: "It's true, I sang it, but I didn't use that version in the end." ”

Host: "The news also said that your singing skills were criticized by Fang Xing, is it true?" ”

When the host asked this question, he still glanced in the direction of Fang Xing with a strange face, and the meaning was clear: You are so fat!

Lu Xiang'er grinned and said, "Actually, it's not criticism, we usually joke a lot." ”

Host: "What did Fang Xing say?" ”

Lu Xiang'er Nunu mouthed, with a very unconvinced expression: "He said that I was at the KTV level, so I turned my head and went to find other singers to record." ”

Host: "How dare you say that, are you angry?" ”

Lu Xiang'er: "Angry! ”

Host: "What do you do when you get angry?" ”

Lu Xiang'er raised her fist: "I'll beat him!" ”

Host: "Then today the program team wants to give you a chance to prove yourself, do you want to try it?" ”

Lu Xiang'er looked confused: "What do you prove?" ”

Fang Xing interjected on the side: "Of course, it proves your singing skills...... Not really. ”

Lu Xiang'er was angry and funny, turned around and raised her little fist to demonstrate.

The audience in front of the TV couldn't help but burst out laughing when they saw this.

The barrage on the video website is starting to swipe the screen:

[Aren't you afraid to go back to kneel on the washboard if you scare your girlfriend like this? ] 】

[If you can't find a washboard, just kneel on the keyboard.] 】

[I respect you as a man...... Stainless steel keyboards are sold in the front row. 】

Host: "Next, let's move on to the third game of the day, the happy singing room." ”

In the game of "Happy Song Room", Fang Xing and Lu Xianger sang "Because of Love".

Lu Xiang'er's voice is very sweet, different from Yao Liying's ethereal and elegant, and she sings with a different taste.

After the show aired, netizens said that they were fed a mouthful of dog food, and then they couldn't help but buy the new album of Awakening.

Two consecutive programs have been broadcast, which directly made the popularity of "Because of Love" soar like a rocket.

On Sunday afternoon, "Because of Love" directly surpassed "One Life, One Couple" and topped the hot song list.

The whole process only took a week.

The ferocity of "Because of Love" directly beat the senior management of Merlin Records to the back, and even the event of drawing concert tickets in advance failed to stop Fang Xing from returning to the first place on the hot song list.

(End of chapter)