"Exaggeration" is a Cantonese song written by Wong Wai-man, composed and arranged by Jiang Zhiren, and sung by Eason Chan.

This song is about a small character standing on the stage and performing hard, screaming hard, trying to win the attention of the audience.

The whole song is like a clown's inner monologue.

One can only see the clown on stage, entertaining the audience with all sorts of funny, exaggerated performances, but no one will pay attention to what the clown looks like offstage, probably struggling on the verge of collapse all the time.

Fang Xing likes this song very much, because he has also experienced such a period before.

Performing on the stage, maintaining the state of the role, but after the performance, when you go offstage, the helplessness and confusion about life will come out from the bottom of your heart.

Fang Xing has a very deep understanding of this song, and the emotions revealed in the subtleties of the song are very easy to touch.

Both Android and Apple are available. 】

After the release of "Exaggerated", it quickly gained the recognition of listeners in Cantonese-speaking areas.

Among users in Cantonese-speaking areas, it has created a very high number of auditions and payment rates, and even broke the records of Cantonese songs on many music platforms.

Many music critics also began to analyze the song word by word, and finally gave a very high evaluation.

Moreover, after the analysis of music critics, many of the lyrics express things that are easier for listeners to understand.

……

Along with "Exaggerated" was the music video for the song.

Fang Xing's new album does not have an MV for every song, but several title songs of different genres have been filmed.

In the MV of "Exaggeration", some of the lens language of "Joker" is used.

Of course, a few minutes of music video, the content can't be too much, mainly through a quick passing of the camera, to express imagery and emotions.

After the MV of "Exaggeration" was released, it quickly became a hot search.

The popularity of the song continues to soar, and it is almost at the top of the airborne Cantonese classification chart.

At the same time, netizens who don't think it's a big deal to eat melons are still discussing the topic of whether Merlin Records will fight.

Le Ziren went everywhere @Mailin Records, Xu Shangyan, Tan Zhiguan and several Mailin high-level Weibo, asking when Tianwang's new album would release Cantonese songs.

However, there was no official response from Merlin Records.

In fact.

It's not that Merlin Records doesn't want to respond, and the company's top management is also very concerned about this matter.

There were several meetings to discuss it.

In the end, Chen Lipeng made a decision to wait for Fang Xing's Cantonese song to be released, look at the quality of the song, and then decide what song to release.

So, two days after the release of "Pompous".

Merlin Records held another high-level meeting to discuss countermeasures.

"Last time we had a meeting to discuss it, wait for Fang Xing's Cantonese song to be released, and then decide on countermeasures, do you have any thoughts now?" Chen Lipeng has actually seen some data after the release of "Exaggeration", and he already feels that the situation is not optimistic.

However, whether this song can be played or not depends on the ideas of Xu Shangyan, the producer.

After all, the album was produced by Xu Shangyan, and he knows best what level the songs in the album are.

Xu Shangyan sat there in silence and did not speak.

The director of the operation department, who was sitting on the other side, released a data table on the projector and said: "This is the data of the 48 hours after the release of "Exaggeration", and it is a more subjective matter whether the song is good or not, but the data will not deceive.

"Judging from the current popularity of "Exaggeration", the data of 48 hours after the release is basically the highest record of Cantonese songs in three years.

"In particular, the number of auditions and payment rates in Cantonese-speaking areas are ridiculously high, according to the data from the interviews.

"Of course, the main reason is that the number of auditions and payment rates in Cantonese-speaking areas is high, and the average national data is not so outrageous.

Even so, this song still brought a spike in sales of Fang Xing's new album.

"Even the growth of album sales is not as low as the growth brought by "Because of Love".

"The reason why this situation has occurred has been carefully analyzed by our operations department.

"The conclusion is that it is difficult to have a high increase in the sales of an album after it has entered a plateau.

"At this time, if you want to increase sales, the best way is to launch targeted products for the refined market.

"Cantonese songs are targeted products for specific and specific markets, and as long as the quality of the products is high enough, they can achieve extremely high sales in Cantonese-speaking regions, thereby increasing the overall sales of the album.

"The Cantonese-speaking region is a province with a large population in China, so the sales of Fang Xing's albums are growing rapidly, and depending on the trend of sales growth, it may be 3 million copies."

The executives of Merlin Records who were present couldn't help but gasp when they heard the data of 3 million copies.

Because, 3 million copies of an album were sold during the release period, which is a very exaggerated figure.

According to the calculation of 12 songs on an album, the price of each song is 3 yuan.

3 million is 100 million sales.

And that's just the sales of the entire album.

In fact, many listeners don't buy the entire album, but rather buy whichever song they like.

This kind of data of buying a single song is not included in the sales of these 3 million copies.

Of course, the data of individual purchases of songs will eventually be included in the total sales of the album.

In today's music scene, how many singers can sell this kind of achievement?

Even when Merlin Records was making an album for Tan Zhiguan, the king of heaven, the initial goal was to protect 2 and 3.

That is, the new album is guaranteed to be 2 million copies, and 3 million copies will be sought.

For this reason, Merlin Records spent a lot of publicity money.

Therefore, when the senior executives of Merlin Records present heard that Fang Xing's album sales were likely to exceed 3 million copies, they all looked at each other.

This is already the ceiling of domestic singers' album sales, and even the king of Merlin Records dare not say that the new album will definitely be able to reach this sales.

After listening to the data released by the director of operations, Chen Lipeng and the senior executives of Merlin Records present all looked at Xu Shangyan.

In the music profession, the heads of other departments do not have much right to speak.

After all, in music, Xu Shangyan is professional.

"Mr. Xu, "Exaggeration" has been released, and I already know how the song is. What should we do? Need to make a decision, the next song of the album will be released tomorrow, do you want to send a Cantonese song to fight? A senior Merlin asked.

If you want to send Cantonese songs to compete head-to-head, then you need to arrange the publicity work immediately, otherwise it will be too late.

Now, it depends on whether Xu Shangyan has confidence in the Cantonese songs in Tan Zhiguan's new album.

Xu Shangyan remained silent.

Yesterday, he listened to "Exaggeration" for a day, and the more he listened, the more silent he became.

Because the song "Exaggeration" belongs to the kind of song that the more you listen to it, the more you can feel its uniqueness, and the more you listen to it, the more flavorful it becomes.

Chen Lipeng pondered for a long time, and then asked, "Director Xu, tell me your opinion." ”

The big boss spoke, and Xu Shangyan could only reply stubbornly: "From my personal point of view, I suggest that the Cantonese songs in the album be released later and release other songs first." ”

When this sentence was said, although it was expressed more tactfully, the senior executives of Merlin present could hear it, which was actually admitting defeat.

If Xu Shangyan thinks that the Cantonese songs in Tan Zhiguan's new album can compete with "Exaggeration", there is no need to have a meeting to discuss it, and he asked the company to prepare to release Cantonese songs yesterday.

Now, Xu Shangyan suggested that the Cantonese songs in the new album be postponed, just to avoid "Exaggeration".

After all, last week, the duet of the same type of love song was pressed to the ground by the opponent and rubbed, and at this time, another Cantonese song was released to fight against "Exaggeration", which really became a stepping stone for Fang Xing's new album.

When Chen Lipeng heard this answer, he pondered for a while: "Then so be it." From now on, in terms of publicity strategy, we will reduce the competition with Ark Culture and focus on fan feelings.

"The new album is mostly linked with old songs, and the activity of drawing concert tickets continues to be promoted, increasing the investment in tickets, taking the initiative to contact the fans who have drawn tickets, and sharing the joy of drawing tickets in the Internet community.

"That's all for today's meeting, let's all disperse."

……

Originally, after Fang Xing's new album confirmed the release date, Merlin Records took the initiative to strengthen competition in terms of publicity strategy in order to improve the publicity effect.

At the beginning, Merlin Records wanted to use Fang Xing as a stepping stone, so as to increase the sales of Tan Zhiguan's new album, and he could also step on the opponent fiercely.

It's just that several title songs in a row have been defeated.

Now, Xu Shangyan no longer dares to take on the ring of Cantonese songs.

This means that Xu Shangyan no longer has the confidence to win Fang Xing in songs.

Chen Lipeng can only reluctantly choose a conservative strategy, no longer using competition as a gimmick to promote, but is ready to take the emotional route.

After all, it is the new album of the King of Heaven, and the album will be released again after five years, and the former fans have already started a family and started a business, and their spending power has also improved.

If you focus on feelings, you will definitely be able to make many fans who have a family and a career pay.

……

Two days after the release of "Exaggerated", the next song of Tan Zhiguan's new album released by Merlin Records is a Chinese song "My Heart Will Not Change".

After the song was released, it was equivalent to Merlin Records not fighting.

Although the official of Merlin Records did not express an official opinion on this so-called Cantonese song challenge, netizens who ate melons naturally decided that Merlin Records was cowardly.

Therefore, after Tan Zhiguan's song "My Heart Doesn't Change" was released, the song comment area was full of comments from sand withering netizens and musicians.

[It's not a Cantonese song.] Is this from the heart? 】

[Maybe there are no Cantonese songs in Tianwang's new album? ] 】

[It's better to have no Cantonese songs, otherwise it's really beating the heart.] 】

[It's really boring, the opponent is all on the face, and he doesn't dare to take it. What about the good fairy fight? 】

[I've cut all the melons, just show me this? 】

In addition, this song "My Heart Will Not Change" was not the title song of the album in the first place, and Merlin Records didn't think that this song could hit the charts.

Under multiple factors, after the release of this song, the popularity was relatively average, just relying on the popularity of the king, it was in the top ten of the hot song list for a while, and then it was hurriedly off the list.

……

Under the repeated bombardment of "Chrysanthemum Terrace", "Because of Love" and "Exaggeration".

Merlin Records completely changed its strategy, and the promotional drafts on the Internet about the showdown of the two top singers' new albums all disappeared overnight.

turned into a sentimental propaganda for the king Tan Zhiguan, and all kinds of old songs were taken out for publicity and began to sell feelings.

After Merlin Records switched to a promotional strategy, the effect was really good.

Feelings are always valuable.

However, after Merlin Records changed its promotional strategy, it also means that this new album showdown has admitted defeat.

After Fang Xing learned the news from the company's operation department, he was still a little disappointed.

These are only three title songs, and they can't stand it, so won't the songs behind them find an opponent?

The next few weeks.

Fang Xing's new album continues to release new songs.

This is followed by the second love song duet "Coral Sea".

This song is a song sung by Jay Chou and Liang Xinyi, composed by Jay Chou, lyrics by Fang Wenshan, and arranged by Zhong Xingmin.

After the release of "Coral Sea", it landed on the new song list, rushed to the top three of the hot song list in a week, and directly squeezed the declining "One Life, One Couple" to fourth.

Fang Xing's album completely dominated the August hot song list.

As new songs were released one after another, Merlin Records didn't even dare to glance at the hot song list, and all the new songs released chose to avoid it.

Xu Shangyan, Tan Zhiguan, and the senior management of Merlin Records after several discussions, finally even removed the Cantonese songs from the new album and used another alternative song on top.

It's as if there have never been Cantonese songs in the new album, so as not to be seen by fans that they deliberately avoided it.

Although Merlin Records removed the Cantonese songs from Tan Zhiguan's new album, it made it not too ugly on the face.

However, everyone in the industry knows the inside story, after all, the fact that there are Cantonese songs in Tan Zhiguan's new album is actually not a secret to insiders.

It's just that Merlin Records finally removed the Cantonese song.

In the production of a new album, it is normal to choose songs repeatedly.

So it's not surprising to take out a certain song before it is released.

In this way, the public and fans don't know the truth behind it, but insiders know that in this battle, Merlin Records lost.

Pengcheng Capital and Merlin Records, it seems that they have completely forgotten about the competition, and after the album is released, they immediately start Tan Zhiguan's national tour.

Fang Xing used an album to defeat the king Tan Zhiguan head-on and completely dominate the hot song list in August.

In the end, the total sales of the new album reached 120 million during the one-and-a-half-month release period, beating Tan Zhiguan's sales of 100 million.

With the album selling well, the strength of Ark Culture's company has been further proven.

The industry's valuation of Ark Culture has also increased.

Originally, the valuation of Ark Culture by Dingsheng Capital was 250 million, but after the album was released, the valuation of Ark Culture in the investment industry nearly doubled.

Meanwhile.

The third and final rehearsal for the opening ceremony of the Olympic Games ended.

This year's Olympics have officially begun.

Opening Ceremony.

Fang Xing, Lu Xianger and the professors of the Dongyin First Symphony Orchestra collaborated on the violin concerto "Liang Shanbo and Zhu Yingtai", which became the most dazzling performance at the opening ceremony.

"Liang Zhu" also resounded all over the world through the Olympic Games, showing the world the brilliant culture of China.

In addition, Fang Xing also sang the theme song of the opening ceremony of the Olympic Games "Me and You" with a blonde and blue-eyed foreign female singer at the opening ceremony.

The one-and-a-half-hour opening ceremony performance incorporated many Chinese cultural elements, like a brilliant picture, slowly unfolding in front of the world's eyes.

After the opening ceremony, athletes from all over the world entered the venue.

Fang Xing and Lu Xiang'er watched the athletes enter the stadium at the scene, and when they saw the Chinese athletes in red sportswear entering, the two stood up and applauded together.

After the opening ceremony, both of them were idle to watch the Olympic games together.

Every time I see athletes from my country win gold, I feel happy from the bottom of my heart.