Approaching the end of June, the summer vacation is approaching.

The promotion of new dramas in the summer is in full swing.

All kinds of hype methods are emerging.

"Invisible Spy" is scheduled for June 25, and it will be simulcast on Kyoto Satellite TV and Jiangnan Satellite TV.

"Unsung Heroes" is scheduled for June 26, and it will be simulcast on four channels.

Since mid-June, these two dramas have broadcast new drama trailers in prime time on satellite TV, and the action scenes in the trailers are very exciting, which attracts the attention of the audience very much.

Since "The Pretender" is set for June 28.

Therefore, in this summer spy war drama battle, first of all, "Invisible Spy" and "Unknown Hero" compete first.

June 25 is getting closer.

The producers and investors of the three dramas have their own magical powers, and all kinds of hype news have been used.

On June 20th.

Ark Culture released the theme song "Appeal to the Heart" of "The Pretender".

Originally, after this news was released, it had the ability to be on the hot search.

Releasing the theme song of the TV series is also a means of promoting the new drama.

Ark Culture also announced a day in advance that the theme song of "The Pretender" would be released at 12 noon on the 20th.

As a result, at noon that day, a big news was suddenly exposed.

[Xiao Luncheng and the heroine of the new drama entered the hotel together, and the suspected relationship was exposed. 】

After this gossip news broke out, it immediately overturned the Internet.

Xiao Luncheng is now a popular little fresh meat in the entertainment industry, with an amazing number of fans, and the combat effectiveness of fanatical fans can be called the first echelon of the entertainment industry.

It's just that the agency usually requires idols not to fall in love.

Moreover, this clause is written in the contract.

This is also a default rule in the entertainment industry, male idols can't fall in love, because there are a lot of girlfriend fans among fans.

Once the male idol's relationship is exposed, there will be a large number of fans who lose their fans.

Moreover, there has been a precedent in the entertainment industry.

Top-level male idols, once the relationship is exposed, the network will be blown up, and the proportion of fans who lose fans is terrifying, and the result is that it is difficult for male idols to obtain program resources, and even brands will terminate endorsement contracts.

Therefore, as soon as Xiao Luncheng's "love" gossip came out, it instantly detonated the Internet.

In just half an hour, Weibo was paralyzed, and the server was directly crowded by fans.

Then, this entertainment storm began to spread from Weibo to the whole network.

Bean sprouts.com, Xiaopo Station, major entertainment star communities, and even short video platforms are all Xiao Luncheng's news.

Countless fans cried on Weibo and other platforms:

[This is not true, it is impossible for my brother to fall in love with that woman. 】

[Which reporter took this news?] The photo is not clear at all, not really. 】

There are also many fans who ran to the official Weibo of Ruide Film and Television and Xiao Luncheng Studio to ask:

[Is the relationship real?] Why don't you make an announcement, as long as Lun Cheng himself says that it is not true, we will believe it. 】

[Why hasn't the announcement been made yet?] For such a big thing, don't the official Weibo speak out? 】

[Don't be true.] 】

[Don't collapse the house, don't collapse the house. 】

In the panicked remarks of fans, there are also many melon-eating comments from sand withering netizens.

Top idols like Xiao Luncheng are generally dominated by women, and the proportion of male fans is relatively low.

Moreover, because the fans are too crazy, they are very disappointing.

Therefore, many netizens mainly eat melons, and even watch the excitement is not a big deal.

[What is a relationship exposed? Who stipulates that entering a hotel together is a relationship? It could be something like that......]

[It's just that we can go into the hotel together, and we can drink together.] What? The hotel is not a place dedicated to drinking...... Well, that's called a bar. 】

[I just filmed a new drama, and this is because of the drama. 】

[It's not me saying that the new drama will be broadcast in a few days, and at this time, if you make such a big news, you can know what's going on with your brains, right? ] However, I don't give this group of fans a popular science, I just like to watch them howl on the Internet. 】

[This propaganda method has been out for a long time, and I have often seen this kind of hype in the last century, and I still use it. 】

……

As soon as the news of Xiao Luncheng's "love affair exposed" came out, it instantly swept the Internet.

On the hot search on Weibo, it is all hot search words related to Xiao Luncheng.

The news that directly led to the release of the theme song of "The Pretender" was not sound at all.

The whole network is brushing up on Xiao Luncheng's gossip news, and even melon-eating netizens are watching the excitement, and they don't have time to pay attention to the theme song of "The Pretender".

Even if a few fans of Ark Culture paid attention to the theme song of "The Pretender", the popularity could not be compared with Xiao Luncheng's "love" gossip, so it couldn't be on the hot search.

In this way, it directly led to the failure of Ark Culture's publicity plan today.

originally wanted to release the theme song to pull a wave of popularity of "The Pretender", but it was overshadowed by Xiao Luncheng's "love" gossip.

The high-level of Ark culture are very unwilling.

Qiao Yinghong called Fang Xing and said eagerly: "Boss, Xiao Luncheng's scandal has sucked all the heat away, and our theme song promotion plan today has not made any splash at all."

Moreover, looking at this trend for the next few days, the hot search will also be dominated by Xiao Luncheng.

"Rhett Film and Television's publicity strategy this time is too bad, do we still deal with it?"

Because of Xiao Luncheng's "scandal", it has swept the whole network.

Even if Fang Xing doesn't usually pay much attention to these entertainment gossip, he will see and hear it from his friends.

Therefore, I already know the news of Xiao Luncheng's "love gossip".

Fang Xing said in a calm tone: "The propaganda strategy of hyping up scandals is too old. However, it does work. It's a pity that this hype method is too low.

"And it's the same as the wolf, if you use it more times, it won't work.

"Since Red Film and Television has used Xiao Luncheng's 'scandal' to hype, then the hot search will be good for them."

This is the effect of top-notch idols, once the relationship is exposed, Weibo will be paralyzed by fans.

Rhett Film and Television has used this kind of big killer, and it is appropriate to take a few hot searches for a few days.

Qiao Yinghong was still a little resentful: "Boss, this time Xiao Luncheng's scandal should be hype, I estimate that it won't be long before Red Film and Television clarifies." ”

Fang Xing smiled and replied, "The scandal was originally used to hype, so there's nothing surprising about. ”

In fact.

It is not uncommon for celebrities to hype up scandals.

It's all the old way of the last century.

In recent years, idols have rarely hyped up scandals, because the heat brought by this hype is actually killing chickens and eggs.

In fact, when Fang Xing saw the photos that broke out on the Internet, he felt that it might be hype.

Because the photo looks like a street shot, but in fact, the clothes and styling are carefully made.

……

As expected.

The next day.

Xiao Luncheng's personal studio issued an announcement, saying that he entered the hotel with He Qianwen, the heroine of "Invisible Spy", that day, to shoot a promotional video for the new drama with the director and screenwriter, not a relationship.

After this announcement was issued, it quickly rushed to the hot search.

Related hot search words continue to dominate the hot search list.

Yesterday has dominated the hot search for a day, and it continues to dominate today.

It's just that this announcement is very dry.

Xiao Luncheng's personal studio just issued this announcement, calling on fans not to believe the rumors, but there is no substantial evidence.

After this announcement was made, countless fans left comments:

[I knew that it was impossible for my brother to like He Qianwen's woman. 】

[Lun Cheng said no, I will believe it. Moreover, He Qianwen is not worthy! 】

[That's it, I knew it, it was just going into the hotel to shoot a promotional video.] The paparazzi are really immoral, so they know how to spread rumors. 】

However, there are also suspicious fans who don't fully believe this studio announcement:

[Is there any evidence, send it out.] There's nothing on the bulletin. 】

[Jimei, let's go to He Qianwen's Weibo and ask her to stand up and clarify! ] 】

[That's right!] Let's ask He Qianwen, what qualifications does she have to fall in love with her brother? 】

As a result, He Qianwen's official Weibo was besieged by countless Xiao Luncheng's fans, who all asked her to come forward to clarify, otherwise they would destroy her.

He Qianwen is a quasi-first-line actress, and her acting skills are good.

After fans besieged her official Weibo, her agency issued an announcement clarifying that this "scandal" was a rumor.

However, no evidence has been issued.

Fans refused to give up, and the popularity of the scandal remained high.

Xiao Luncheng's "scandal" has dominated the hot search for two consecutive days.

By the third day.

The crew of "Invisible Spy" released a promotional video for the new drama.

In the promotional video.

The director and screenwriter of "Invisible Spy", as well as Xiao Luncheng and He Qianwen, recorded the propaganda slogan together.

The screenwriter also adapted the script, showed it, and promoted it together.

In this video, the electronic clock on the wall is clearly captured.

The time clearly displayed on the electronic clock was half an hour after Xiao Luncheng and He Qianwen entered the hotel that day.

As soon as this promotional video came out, it directly proved that Xiao Luncheng and He Qianwen entered the hotel that day to record a promotional video with the director and screenwriter of the new drama.

Moreover, the screenwriter of "Invisible Spy" also posted a record of the mobile app reservation that day, which clearly showed the time of the reservation.

After these evidences were put out, the "scandal" that beat Xiao Luncheng and He Qianwen was a rumor.

Ruide Film and Television and Xiao Luncheng Studio also released some other evidence to prove that this "scandal" was a false report by an entertainment reporter.

As soon as the news came out, Xiao Luncheng's fans cried with joy and ran for joy.

[I knew that my brother couldn't like a woman like He Qianwen. 】

[If there is no collapse, I know that Fan Luncheng will never be wrong. 】

Three days in a row.

Xiao Luncheng's "scandal" gossip occupied the Internet for three whole days.

Moreover, the follow-up heat will continue for a long time.

Meanwhile.

Xiao Luncheng, He Qianwen, and the crew of "Invisible Spy" continue to promote the new drama.

made "Invisible Spy" very popular, and before it was broadcast, it had already been swiped across the network.

……

Industry insiders who have watched the entire hype process have to admit that the "scandal" hype of Rhett Film and Television is indeed very effective.

The popularity of "Invisible Spy" directly crushed the other two S-level spy war dramas in the same period.

In particular, "Unsung Hero" and "Invisible Spy" are only one day apart.

Both dramas have reached the most critical stage of publicity, and as a result, "Invisible Spy" has such a hand.

makes the whole network pay attention to Xiao Luncheng and his new drama, and almost no one discusses "Unsung Hero".

……

When Xiao Luncheng's "love" gossip just broke out.

Lu Xianger also ate melons with Ning Xiaoyun and the female classmates in the class for two days.

As a result, on the third day, the scandal was cleared up, and she was even a little dumbfounded.

After dinner in the evening, when we watched TV together.

Lu Xiang'er blinked, held the phone up in front of Fang Xing, and asked, "Xiao Luncheng's scandal, why does it look so smooth?" Silence on the first day, announcement to clarify on the second day, evidence on the third day, hot search dominance for three days, it's simple. ”

Fang Xing shook his head and smiled: "Such an obvious hype method, you can only see it now?" ”

Lu Xiang'er's eyes widened, and she said speechlessly: "No, there are many girls in our class who are fans of Xiao Luncheng." ”

Xiao Luncheng is now a top idol in China, and there are indeed many female fans.

When Lu Xianger brushes the circle of friends, she can often see girls in the class forwarding Xiao Luncheng's new drama publicity news.

"So what?"

"The day before yesterday, there was a very good roommate who hugged me and cried, saying that her house had collapsed. I really comforted her. "Lu Xianger is not a fan of Xiao Luncheng.

However, as girls who play well, it is normal to comfort each other when they encounter sad things.

Lu Xiang'er did comfort a good classmate the day before yesterday.

Moreover, that night, in her circle of friends, many female classmates posted on Weibo, with a sad expression of Daiyu's funeral flowers.

Fang Xing just shook his head and smiled: "Anyway, I can't understand what you girls are thinking." ”

Lu Xiang'er sighed and said, "You don't understand. My roommate is really Xiao Luncheng's iron fan. You don't know, Xiao Luncheng endorsed a mask last year. My roommate bought two boxes, a full 100,000 yuan, and she couldn't use them up, so she sent one box to all the girls in our class. ”

The more she talked, the more speechless she became, she stopped watching TV, sat on her side, and continued: "That day, my roommate was still crying with pear blossoms and rain, but today she came back to life with full blood, and told me that she didn't collapse the house, just like no one." I also happily ordered another box of facial masks. ”

Fang Xing said with a strange expression: "You women are so terrible. ”

Lu Xiang'er's face wrinkled, and she snorted: "Director Fangda, you also have a lot of fans." Will you also have this kind of fanaticism? Be honest! ”

】

Fang Xing stretched out his hand and flicked her forehead, and said, "Yes, aren't you?" ”

Lu Xiang'er was stunned, and pouted: "Who wants to fan you?" ”

She twisted her face to the side with an arrogant face, and after a while, her mind turned back to entertainment gossip, and said angrily: "So, Xiao Luncheng's scandal is completely hype?" ”

"Or else? Hyping up scandals about new dramas, this kind of low-to-explosive propaganda means can be included in the canon. Fang Xing's face didn't matter.

"This is too annoying, so our propaganda is so suppressed that there is no splash at all?"

The more Lu Xianger thought about it, the more angry she became.

The crew of "The Pretender" has been running publicity, and they have been running so many cities tiredly, but Xiao Luncheng hyped up a "scandal" and directly snatched all the heat.

"What a big deal. Don't be angry, don't be angry. Fang Xing said and kissed her quickly.

"Nasty!"

The two of them were fighting on the couch.