Chapter 371: Harvest Fans and Recoup Investment
As the ratings of "The Voice of China" continue to skyrocket.
Laymen know that the ratings of this show are really going to heaven.
Insiders know better how exaggerated the ratings of "The Voice of China" are.
The industry has basically reached a consensus that nothing can stop the ratings of "The Voice of China".
This also means that in the broadcast schedule of "The Voice of China", Saturday night has become a forbidden area for variety shows.
Whether it is a program, daring to enter the prime time on Saturday before the broadcast of "The Voice of China" is to find death.
There are even some TV stations that have begun to adjust their Saturday succession programs to avoid "The Voice of China" as much as possible.
What everyone in the industry understands, the Chen family naturally knows too.
Before the seventh episode of "The Voice of China" was broadcast, Chen Wenhan also insisted on increasing publicity efforts to bring back the ratings of "Trend Tiantuan".
Since the seventh episode of The Voice aired, he didn't dare to bring up this topic again.
A new week begins.
In the evening, Sheng Tian Zunpin.
The Chen family's dinner tonight was a bit dull.
Chen Xingye looked at the two children and grandchildren who were fighting for power, and asked in a seemingly calm tone: "What are you going to do?" ”
No one answered.
Chen Xingye asked again: "Why don't you speak?" ”
Chen Lipeng glanced at his nephew, turned back to Chen Xingye and said, "Dad, Wen Han is in charge of the affairs of the "Trend Heavenly Group" project. Recently, the expenditure has been relatively large, and some shareholders have asked to reduce the expenditure of this project, but I am worried that my sister-in-law and Wen Han will think too much, so I have not replied to the shareholders yet. ”
Chen Xingye glanced at his grandson and asked, "Isn't this show almost finished?" What other big payouts? ”
Chen Wenhan lowered his head, not knowing how to answer.
Chen Lipeng continued: "It is mainly for publicity expenditures, and I only signed a publicity fund of 20 million yuan last week.
"Wen Han is in charge of this project, and I don't want my family to hinder each other, so I haven't carefully checked where the funds are going."
This sounds a little unclear.
In case Chen Xingye is suspected of embezzling the company's funds, it will be difficult to explain.
Therefore, Chen Wenhan hurriedly explained: "Grandpa, 20 million is the publicity fund of "Trend Tiantuan", which is all for legitimate purposes, and every account can be checked. ”
Chen Xingye smiled self-deprecatingly and asked, "I haven't seen the ratings of this show grow, where did the publicity funds go?" ”
Chen Wenhan's face was a little ugly.
He really didn't embezzle the money, and the publicity funds were indeed spent, but instead of growing, the ratings of "Trend Tiantuan" fell all the way, and it looked like it was about to fall below 1%.
Moreover, in his capacity, there is no need to embezzle the company's funds if he wants to use money.
Chen's mother was speechless when she saw her son being forced to ask, so she hurriedly helped: "The ratings of "Trend Heavenly Group" are not good, and it is not Wen Han's responsibility.
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"The production team of the show didn't do a good job of the show, and the audience didn't like it, so the ratings couldn't get up.
"Wen Han has done his best, and whether the ratings of a program are high or low, even if it is a gold medal production team, they don't dare to pack tickets."
Chen Xingye tapped the table with his knuckles and snorted coldly, "Do I want to listen to your explanation?" What I want is the result, "Trend Tiantuan" invested 250 million, if you can't even get back the investment, then how ugly the financial report in the fourth quarter of this year is, you know in your hearts! ”
Chen Lipeng thought about it for a while and said: "Dad, the ratings of "Trend Heavenly Group" are indeed not high. However, there are ways to reduce losses.
"The first is to recover the publicity funds, there is no way to spend what has been spent, and what has not been spent should be recovered.
"The company has calculated the ratio of publicity investment and revenue of "Trend Tiantuan", which is not ideal.
"We also sent a team to collect feedback from the audience, and the audience generally believes that "Trend Troupe" is only suitable for fans to watch, and it is not very attractive to ordinary audiences.
"Therefore, it is useless to continue to invest in publicity.
However, the show still has potential in terms of fan economy.
"If the effect of the popularity list is increased and more fans are attracted to vote for their idols, some of the investment should be recovered."
Chen Xingye thought for a moment and agreed: "Just do it." All the publicity and distribution funds were recovered, saving the expenditure of this project. Find a way to earn more fan economy and let those popular players canvass for more votes. ”
Chen Lipeng nodded and agreed: "I have asked the company team to make a plan, and now the first place on the popularity list is Zhou Ningqi, and there are too many votes to open the second place."
"This situation is not conducive to provoking the enthusiasm of fans.
"So, I discussed with the company that I was going to support the second and third places, let their votes keep up, and force the fans of the first place to continue voting."
"Let's do it. The project of "Trend Tiantuan" must recover its costs, otherwise it will directly affect the project of Willy Construction. Chen Xingye's expression was very serious.
Willy Construction's 1.5 billion project in Ningyun Cultural Industrial Park has been stuck with Liu Jian'an and cannot pass the approval.
The reason why Liu Jian'an pressed the Weili Construction Project was that the holding company behind Weili Construction Engineering had lost money for three consecutive years and was very risky.
Therefore, Pengcheng Capital urgently needs to make a profitable project.
Originally, the ratings of "Trend Tiantuan" were very good when it was launched, and if it can be maintained forever, it will not be a problem to make a profit.
However, no one expected that the S+ draft, which smashed 250 million, would have seen its ratings fall all the way, making advertisers lose confidence and withdraw their ads one after another.
As a result, the "Trend Tiantuan" project has fallen to a situation where it is difficult to recover costs.
However, fortunately, the contestants and guests invited by this show are all top domestic leaders, and the fan economy is sufficient.
As long as you increase your efforts to harvest the money of fans, there is still hope that you will make up for the loss.
At the dinner table, the Chen family talked about the 1.5 billion project of Willy Construction Engineering from "Trend Tiantuan".
Chen Lipeng thought about this matter for a long time and said: "Dad, the problem with the project of Willy Construction Engineering is still with Liu Jian'an.
"Shall we treat him to a meal and see if we can get through his relationship.
"He does care about the official reputation, but no one is airtight, and there is always a way to find his weakness."
Chen Xingye pondered for a moment and said, "Then you can give it a try." It's okay to give him more sweetness. As long as he is willing to accept it, everything will be easy to do in the future. ”
After arranging the affairs of Willy Construction Engineering, Chen Xingye looked at his grandson again, snorted, and said:
"You take care of the "Trend Group" project and recover the cost as soon as possible. Don't think about anything to boost the ratings, everyone can see that this show is hopeless.
"The most important thing you should do now is to keep the ratings as much as possible at the minimum cost, and not drop too much.
"At the same time, from the fans, the investment is recouped.
"The money of this group of fans is the best to make, just let those popular players stand on the platform and shout.
"And you, don't let me hear the news about you and which female star again, otherwise be careful of your legs!"
Chen Wenhan was taught a lesson, his face was ugly, but he didn't dare to argue.
The project "Trend Tiantuan" is indeed in charge of him.
Moreover, when he first took over the project, he also vowed to increase investment and make it the hottest idol draft in China.
Now, the show has been abandoned.
It was the first time he was in charge of the S+ project, and it turned out to be like this.
He was very unconvinced, but this was the case, and there was no way to argue.
He took a few breaths and promised: "Grandpa, rest assured, I will definitely be able to recover the investment, not more than 200 million." Even if you rely on the fan economy alone, you can get it back. ”
"Don't exaggerate such a big Haikou, let's keep the ratings and stabilize advertisers first. If the ratings fall below 1%, I'm afraid there will be advertisers who will quit. Chen Xingye exhaled, and recently became more and more dissatisfied with this grandson, who has been called a musical genius since he was a child.
He paused, and then said, "I said a long time ago, let you continue to study for a doctorate, practice the violin well, you have a talent for violin playing." You just don't listen, you have to enter the entertainment industry. ”
Chen Wenhan clenched his fists and said, "Grandpa, don't worry, no matter how bad "Trend Heavenly Group" is, it is impossible for it to fall below 1%, and I have a way to keep the ratings." ”
……
Meanwhile.
Fang Xing is preparing for the recording of the final assessment of "The Voice of China".
From the seventh to the tenth issue of "The Voice of China", it is an intra-group assessment of four mentors.
After each episode, a group of mentor teams will be assessed to determine the top four in the group.
In the eleventh phase, it is the ultimate assessment.
Continue the PK in the group to determine the champion in the group.
The eleventh draw will determine the champions of two groups, and the twelfth phase will determine the champions of the other two groups.
Fang Xing was preparing songs for the top four students in the group.
Among the top four students, Shen Pujia has just signed a contract.
The other three trainees already have brokerage companies.
However, the rule that Fang Xing set for the show before was that students do not need contract cards.
If they sing well, they can also make the cut.
Fang Xing is not worried at all about the interests of his own company after the students of other brokerage companies win the championship.
In fact.
"The Voice of China" has a magical phenomenon, tutors are more popular than students.
Even if a student wins the championship, he may not be able to catch fire.
Therefore, when Fang Xing produced "The Voice of China", he thought about it, and everything served the popularity of the show.
As long as the student has strong singing strength, good performance, and can attract the audience, then give him a fair promotion environment.
Of course.
Shen Pujia signed under the banner of Ark Culture, and it is inevitable to take more care of it.
The ultimate assessment is solo.
Fang Xing arranged a new song according to her voice conditions, which had been sent to her last week, and asked her to practice the song first.
There are two days left until the eleventh final assessment.
Fang Xing took the time to send a message and asked, "How is the song practiced?" If you feel that the pitch is too high, consider lowering a note or two. ”
Shen Pujia: "I've practiced it well, but the pitch is too high, and I'm a little worried about making mistakes when singing live." ”
The song that Fang Xing arranged for her this time is indeed very high.
Even if you learn flowers, you don't dare to rap the scene to be 100% error-free.
Fang Xing: "Don't worry, come to the company tomorrow, let's rehearse and take a look." After I saw the results, I thought about how to adjust them. ”
The next day.
Shen Pujia came to the rehearsal room of Ark Culture early.
Before Fang woke up, she practiced her voice and opened her voice in the rehearsal room.
Because of the song to be sung, the high notes are very difficult, and if you don't open your voice seriously, it will be difficult to sing.
Since Shen Pujia had signed a contract, the company arranged an agent and assistant for her.
Her mother stayed with her in Donghai for two days, and she felt that the agent and assistant were very reliable, so she relieved herself and went back to Jinmen.
When Fang woke up to the company, outside the corridor, he heard a faint voice opening his voice in the rehearsal room.
In fact.
The sound that a singer makes when he opens his voice is sometimes not pleasant.
If you listen to it too much, you will even feel that it is noise.
Fang Xing pushed the door and walked into the rehearsal room, and greeted casually: "Come early?" ”
Shen Pujia turned around and replied, "It's not very early, just open your voice first." ”
Fang Xing nodded and said, "In this final assessment, there will be professional judges voting, whether you can advance or not depends on your own." So, don't think that you can be escorted, if you don't sing well, you will also be eliminated. ”
Shen Pujia hurriedly nodded and agreed: "I know, the students in our group are very strong, and I listen to them rehearse and sing very well, so I am under pressure now." ”
Fang Xing was very satisfied with her slightly nervous attitude, and praised: "Moderate nervousness is good. However, there is no need to be so stressful, according to your vocal skills, as long as you sing well, there is still a lot of hope for promotion. ”
"Thank you, mentor." Shen Pujia hurriedly nodded in thanks.
"Is your voice open? Can you start singing? Fang Xing sat down in front of the piano and tried the piano tone first.
"It's okay, I'm ready." Shen Pujia nodded in agreement.
Fang Xing turned on the sound equipment in the rehearsal room and played the latest version of the accompaniment: "I changed the arrangement slightly, which is more suitable for live singing." Follow the accompaniment and go through it first. ”
"Okay." Shen Pujia nodded, then listened carefully to the prelude, and then sang along with the melody.
After singing it all over again.
Shen Pujia was a little excited: "Mentor, this version of the arrangement and singing scene is better, and the strings are also added, the audience will definitely be moved." ”
She got the song, listened to it for the first time, and was fascinated by it.
Originally, she felt that the last round, singing the flowery version of "In the Fog", was already a gift from God.
The songs in this round are even better.
Although it is difficult to sing, she is still sure that she has never been on a TV show before, so she is worried that she will be nervous when the time comes.
Fang Xing listened to her singing, thought about it for a while, and said, "Singing well, is this pitch your limit?" ”
"Forehead ......"
Shen Pujia said: "It's almost the limit, and if you go up, it's not very stable, and the quality will also decline." ”
"It's okay, you try it first, I'm going to listen to your extreme pitch."
Fang Xing just wants to know where her limit is.
Of course, it wasn't for her to sing the extreme pitch when she was live.
Because the extreme pitch is actually the edge of singing breaking, the quality must have declined.
The reason why the limit pitch is determined is to determine which key is the most appropriate to sing.
Generally speaking, one or half a note higher than the limit pitch is the most suitable pitch for singing.
While ensuring sound quality, it can be done to the extreme.
Fang Xing asked Shen Pujia to try twice, and after listening to her extreme pitch, he decided: "Yes, just sing it according to the original pitch, the timbre is very beautiful." ”
A happy smile appeared on Shen Pujia's face, and she said gratefully, "Thank you, mentor." ”