The next day.

The ratings data of "The Voice of China" came out, with a rating of 4.12%, which once again surprised industry insiders.

There are many small circles in the TV industry, which exist in the form of private WeChat groups.

These circles include TV station workers, brand advertising leaders, TV station partner project managers, and industry headhunters.

The ratings of the eleventh episode of "The Voice of China" broke four, and for the majority of netizens, all they discussed was whether the show was good or not, and whether the songs were good.

In the film industry, industry topics are discussed:

"I thought that the ratings of this show would break four in the finals, but I didn't expect it to break four before the finals, which is a bit fierce."

"It's really harder than expected, and my friends around me are basically talking about this show. The idol audition has been done for too many years, and it has become vulgar, and suddenly a down-to-earth music talent show appeared, and the audience felt fresh after watching it."

"If it's just a fresh form of the program, then a few episodes of the broadcast will be on the air, and the follow-up will decline steadily. In addition to the fresh format and down-to-earth contestants, this show can become such a hit, and there is also top-notch music quality."

"Indeed, in terms of music professionalism alone, in fact, Chen Chaonan's assessment has the highest degree of professionalism. However, Chen Chaonan's students mainly sing folk songs, or pop music with a bias towards bel canto. In order to find a balance, a trade-off was made in terms of popularity, so the popularity of the players is not as high as that of Fang Xing and Qi Xiuna's team."

"That's basically the consensus. People in the industry praise Chen Chaonan for giving the most professional guidance to the students, but the purpose of the doctoral supervisor participating in this program is to find a way for national music to be liked by the public. So far, it's been a success."

""Trend Tiantuan" is really untimely, and the quality of this show is okay, at least in the trainee draft, it is of high quality. happened to be on the airing schedule, and bumped into a demonic show."

"I haven't had time to pay attention yet, what were the ratings of "Trend Troupe" yesterday?"

"Don't look at it, break one in reverse. "Trend Tiantuan" is already preparing for the live broadcast of the group night, and the program broadcast yesterday has no performance stage, it is all water daily. Ratings plummeted to just 0.73 per cent."

[In view of the general environment,

"0.73% is so low, I thought there was at least a 0.9%. It's going to be hard to recoup the show."

"It's really hard to recoup the cost just by relying on ratings and online broadcasts. However, I received a job from "Trend Tiantuan" here, and I should be ready to cut vermicelli leeks."

"Is it really okay to say this?"

Although this group is a private group, if this kind of thing involving industry insiders is spoken, if people are caught, it may affect the work.

The whistleblower didn't care: "Is it news that Pengcheng is cutting vermicelli leeks? The small circle around me is talking about this. If you have the ability to withdraw my cooperation, what a big deal."

"The boss is tough."

Several group members expressed their admiration.

Now is the era of self-media, and many of these small circles in the industry are entrepreneurs who operate the self-media matrix, and they are very tough.

……

The finals of "The Voice of China" "Peak Night" advertising investment is in full swing, and the advertising price is also going up.

The advertising price of "Peak Night" has risen to 120,000 yuan per second, and it is still priceless.

Moreover, the shortest time to advertise is 5 seconds.

A 5-second ad can basically only promote a brand name, not a product.

If you want to buy a product-oriented advertisement, you need more than 15 seconds to have time to introduce the product features.

This also means that the one-minute ad of "Peak Night" is 7.2 million advertising revenue.

Moreover, since the ratings of the eleventh episode of "The Voice of China" broke four, advertisers who were originally on the sidelines found that something was wrong.

Not yet there

In the finals, the ratings will break four, and if you wait and see, the price of 120,000 yuan in 1 second can't stand it at all, and it has to rise.

Lu Jianchuan received the news the day before, and asked people to make an advertising plan overnight, and went to talk about it early the next morning.

However, the ratings of the program broke four the night before, and the brands that rushed over to buy advertising time the next day have already broken the threshold.

In the end, it was still Fang Xing's relationship that he was able to meet Tong Fei, and then negotiated a contract for resource replacement.

Lu Xianger participated in the performance of the finals "Peak Night", deducted half of the advertising cost, and finally won an advertisement.

……

It's not just the finals of "The Voice of China" that are advertising on the "Peak Night".

"Trend Tiantuan" is also conducting the finals "Group Night", and is also advertising investment.

It's just that, unlike the situation of the brand owners of "The Voice of China", the advertising and investment market of "Trend Tiantuan" is very poor.

Originally, the ratings of "Trend Tiantuan" have been declining all the way since the third issue.

Therefore, advertisers have little confidence in "Trend Tiantuan" and are waiting and seeing.

Advertisers want to create the best advertising results at the lowest price.

Even a program like "The Voice of China", whose ratings have soared, has many advertisers waiting and watching.

"Trend Heavenly Group", a program whose ratings have been falling all the way, advertisers are naturally more calm.

Since the ratings of "Trend Tiantuan" broke one last night, the ratings fell to 0.73%, and the advertising market completely collapsed.

Brands are not stupid, this show has so many top-notch blessings, and the ratings can still fall to 0.73%, which shows that many fans don't buy it.

This kind of show, if it is not supported by the popularity of top stars, the show will penetrate the center of the earth.

Therefore, many manufacturers with a more positive brand image directly give up the advertisement of "Trend Tiantuan" and smash all their advertising budget on "The Voice of China" to grab a few more advertising hours.

Of course, the advertisements of "Trend Tiantuan" are not completely unsellable.

Instead, investors such as Pengcheng Capital set the advertising price for "Group Night" for "Trend Tiantuan" at the beginning, which was 50,000 yuan per second.

This is only the starting price, in the plan of Pengcheng Capital and other investors, they want to use hunger marketing to fry this price from 50,000 yuan per second to more than 100,000 yuan.

Generally speaking.

An S+ idol draft with an investment of 250 million has brought together many top stars, and the advertising price of 50,000 yuan per second in the finals is not high.

If the ratings of "Trend Tiantuan" can stabilize at more than 1.2%, and the price of 50,000 yuan per second, there will definitely be brands willing to pay.

It's just that the 12th episode of "Trend Heavenly Troupe" broadcast another training routine without a public performance stage, which led to a direct collapse in ratings.

Pengcheng Capital also continued to offer 50,000 yuan per second, and there were no brands to buy it.

However, the price is already there, and if "Trend Tiantuan" takes the initiative to reduce the price at this time, the market will only collapse more miserably.

Price is very sensitive.

If there are many brands competing for the advertising duration of a program, it indirectly indicates that the advertising effect of the program is good and will attract more brands to compete for a premium.

However, once the advertising price of this show collapses, no one cares, and then takes the initiative to reduce the price, just like a collapsed stock market, it will collapse to the end.

Therefore, even if Pengcheng Capital can't sell advertisements, it must hold the price of 50,000 yuan per second, and then give back discounts and reduce prices in disguise.

For example, if a brand buys a 10-second advertisement, it will give an additional 5-second advertising time, which will reduce the price by one-third in disguise.

Even so, there are not many brands that buy ads for the finals of "Trend Groups".

Only some of the target customers are fans of the fan circle of brands, and they are willing to advertise.

……

The ratings of the two programs, one broke four, and the other broke one.

Finals of advertising investment, also

There is a stark contrast.

In order to recover the investment, the investors of "Trend Tiantuan" began to use unscrupulous means to arrange a series of means, preparing to harvest the fan economy frantically on the "group night".

To this end, "Trend Tiantuan" began to update the rules of voting and ranking in the special area of the video platform.

On the surface, it is advertised that it is to make the voting rules fairer, but people in the industry know at a glance that the updated voting rules are all about money.

The weight of fans throwing money to vote has increased, and there is no upper limit to voting for throwing money.

In conjunction with the announcement of the rules for group night voting, many self-media began to issue press releases, beginning to review the draft process of the popular players of "Trend Tiantuan", selling hard-working characters, and fanning fans to raise funds and vote.

The fan base controlled by companies such as Pengcheng and Chaoyin Culture also began to operate, and fans began to squeeze fans' wallets.

……

After the announcement of the rules for the night voting of "Tide Tiantuan", many netizens began to analyze the rules word by word on the online platform.

There are also many netizens who commented and complained under the analysis post:

[Saving Assistant: Just one word, throw money! ] 】

["Trend Tiantuan" has begun to ask fans to spend money, when will "The Voice of China" open the audience voting channel? ] 】

[No need to analyze, I just looked at the first three lines and knew that this rule is a money-throwing game for fans.] 】

[This eating appearance is too terrible, is this show poor and crazy? ] Isn't this rule just plainly saying: You NC fans, hurry up and crowdfund and vote! 】

[You guessed it, this show is really poor and crazy. Pengcheng Capital, the largest investor, has lost money for three consecutive years, just waiting for this show to recover. 】

[It's Pengcheng Capital again, it seems that I often see the company's investment programs hitting the streets. 】

[Sand withering to popular science: film and television variety show projects invested by Pengcheng Capital in the past three years: "Blood and Rain Rivers and Lakes", "Crime by the Pillow", "Invisible Spy", "The Taste of Love", "Trend Tiantuan", ......]

You read that right. The projects invested by Pengcheng Capital were all blown up by Fang Xing. 】

["Blood Rain Rivers and Lakes" was beaten up by "Wulin Gaiden". However, saying this is very much like touching porcelain. "Wulin Gaiden" is still at the top of the hit list of Penguin Video Comedy Category, which is outrageous. 】

["Crime by the Pillow" was blown up by "The Beginning". 】

["Invisible Spy" bumped into "The Pretender", you know. 】

[Now that "Trend Tiantuan" has collided with "The Voice of China", I have to say that when Pengcheng Capital made a choice, it all chose the worst answer. 】

[The grievances and hatreds between Pengcheng Capital and Ark Culture can be made into TV series, and people in the industry tell them as stories. 】

[What grievances? Who's going to popularize science, my gossip soul is already burning. 】

[Keywords: Okawa audio, thank you. 】

More and more netizens began to pick up the grievances and hatreds between Pengcheng Capital and Ark Culture.

Moreover, the more bizarre it becomes, the more it spreads, the more "love and hate" it becomes.

[There was once a girl named "Da Chuan", in order to improve herself, she raised money from a scumbag called "Pengcheng", but the scumbag wanted to eat the girl alive, and she didn't want to keep any bone scum. Later, the girl's boyfriend "Ark" took action to help the girl out of the siege, and since then she has been fighting with the scumbag. 】

【it!】 This is really the plot of a bloody TV series. 】

[Friendly reminder: The draft mentor set up by a certain violin prince is the prince of Pengcheng Capital. 】

[Lu Xiang'er: Who? Who is the Prince of Violins? 】

[Chen Wenhan estimates that he will live in the shadow of Lu Xianger for the rest of his life. 】

[Still gossiping here.] The pure version of the eleventh issue of "The Voice of China" has been released, brothers, hurry up! 】

In the midst of many discussions, a comment about the "sound source" suddenly appeared.

Subsequently, the news began to spread rapidly.

Because Ark Culture did release the lossless "sound source" of the eleventh issue of "The Voice of China".

Originally, many listeners who pursued sound quality were dissatisfied with the sound quality of the TV version, and they were hungry and thirsty for lossless sound sources.

Now, the sound source is played.

Many netizens began to rush to major music platforms to buy and download lossless audio sources.

"Left Finger Moon" was already out of the circle, and after the sound source was released, it landed on the hot song list in one day.

For a while, on the hot song list, a three-legged situation was formed in the Shen Pujia version of "Red Ling", "In the Fog" and "Left Finger Moon".

The momentum of "Left Finger Moon" is even stronger, and it has all the way to the top of the hot song chart.

……

In addition to Shen Pujia's three songs, the students in Chen Chaonan's group also have a ballad "Returning to Hometown" that rushed to the hot song list.

Qi Xiuna's group also has a love song "Your Gaze" on the hot song list.

The song of "The Voice of China" directly occupies half of the hot song list.

People in the industry can't admire it if they don't want to.

From popularity to professionalism, this show is the ceiling of domestic music variety shows.

With "The Voice of China" dominating the hot song list.

Two new hot search topics began to appear on Weibo:

[The Voice dominates the hot song list. 】

[The trend group did not release a song on the list. 】

Under these two hot search topics, the majority of netizens enthusiastically participated in the discussion:

[I saw the hot search and glanced at the hot song list. Damn, the Voice Shark is crazy. 】

[The trend group really doesn't have a song on the list, and this comparison is too tragic. 】

[Reverse breaking one street thing, don't touch the porcelain annual ratings champion, okay? ] 】

[One thing to say, in fact, the stage art quality of the trend troupe is quite high, and it is estimated that a lot of money has been spent on stage design. It's a pity that I met a demon. It was also broadcast at the same time, and it was thorough. 】

[When a certain show was launched, that group of fans jumped too much, brushing the barrage everywhere, Lao Tzu revisited the old Hong Kong drama, and he could see the NC barrage. Now that I'm comfortable, the NC powder has finally stopped. 】

[Don't be too happy too early, a certain top-notch fan group that I am undercover is said to be brewing a plan to make a big wave on the night of the group. 】

[Rush casually, take a look at me and count me as losing.] 】