Mei entered the store satisfied, there were not many customers in the store, and two elegant women were trying on clothes under the care of the waiter. There were also two young girls sitting on the couch drinking coffee. They had already packed their pockets, and a salesman was chatting with them, laughing constantly. When the salesman saw Ling Mei, he shouted with surprise on his face: "Mr. Xiao, you are here!" ”

Ling Mei smiled: "I'll take a look at it at will." Just entertain your guests. ”

As she spoke, she walked through the storefront and upstairs.

There were originally six rooms upstairs. One of the largest rooms was reserved for storage, and the others were converted into VIP rooms.

There are customers in all five VIP rooms.

In addition to snacks and drinks, the VIP room also has two clothing booklets.

The costume booklet is divided into two books: everyday clothes and dresses. Everyday clothing is updated quarterly, and dresses are updated semi-annually. I didn't come up with this idea to take care of the customer's advance booking. It's about dealing with the endless stream of imitators out there. The booklet is only for VIP customers to read in the VIP room, and cannot be taken out. It's really that the cost of plagiarism in clothing design is too low. Even if some tailoring methods and fabric processing methods will not be studied by the domestic copycat army for a while, but within three months, there will definitely be a high-quality version of the world. The only difference may lie in the fabric - the fabrics of Tianyi clothing are all high-end fabrics imported from abroad. Ling Mei only needs to spend a small amount of money to replicate large quantities of the same fabric in space. It's hard for other clothing stores to achieve a complete one-to-one copycat, and even if there are brands that can buy the same fabric, they can't afford such a high cost! In order to cut the budget, we have to settle for the next best thing. Despite this, when the new season is renewed, there are a lot of customers in the Tianyi store, and they only look at it but don't buy it, and after a month, the same styles have sprung up in the streets and alleys.

Ling Mei came up with the idea for a clothing booklet. The store displays some real goods, and more choices are all in the VIP room.

As a result, the number of VIP customers of Tianyi has increased by three or four times in one year, and at the same time, piracy has been curbed, and the effect is excellent.

The Yunyi brand is also one of the many brands that pirate the design of the heavenly clothes.

Duan Yilin has been in the Yunyi factory for more than a year, drawing inspiration everywhere, desperately designing, pattern-making, and personally going abroad to select the latest and best fabrics, which has led to a sharp increase in the cost of Yunyi's clothing, and the price is also high.

This makes it difficult for Yunyi's regular customers to accept. Yunyi's previous positioning was a mid-to-high-end clothing in department stores, and the price was not cheap. Now the price has risen again, and the style has lost its uniqueness - Tianyi is pirated, and Yunyi is also facing the same dilemma, and the fabric and style of Yunyi are easier to imitate.

But Tianyi came up with a way to get through this difficulty, but Yunyi didn't have such good conditions. Therefore, Duan Yilin's hard work quickly made people copy it all over.

Seeing that other brands have appeared with the same style of clothing as themselves, and these clothes are transported from Guangzhou to all parts of the country, it has seriously affected the brand's sales. Duan Yilin was so angry that she was helpless.

At this time, she understood why Xiao Lingmei had to take the high-end route when she came up, insisting on high quality and high price. In addition to locking in powerful customers from the beginning, it also leaves an insurmountable cost gap for ordinary piracy manufacturers.

Director Yuan's disappointment is palpable.

He has invested more manpower, material and financial resources than in previous years, but his revenue and profits are declining. Looking at Tianyi again, a small store is steadily developing, and it is ready to open a second branch in Yuexiu District, Guangzhou.

At this time, he felt remorse in his heart, he really shouldn't have let Qin Hua leave in the first place. If it were her, what would she do to solve the current problem?

Qin Hua didn't have time to worry about Yunyi's success or failure, at this time she was learning English with her son Xie Hang.

Ling Mei said that if you want to be a great designer, you can't do it behind closed doors. New York, Paris, Milan and other fashion capitals are waiting for her to come to the city, and before that, she must first practice her foreign language.

You have to have a teacher to learn a foreign language, how can there be a reason not to use the ready-made Aunt Tan?

Ling Mei spoke, but Aunt Tan did not refuse, and even agreed to give it a try with great interest.

The average age of the current employees in the garment factory is nearly 40 years old. But when I heard that I wanted to learn English well and go abroad to learn the advanced concepts and techniques of foreigners, even the 60-year-old tailor Pan was still very excited.

It's just that all of them don't have the slightest foundation in English.

Aunt Tan thinks it's a good thing that everyone is at the same level. So I borrowed the English book of Lingmei Primary School, studied it carefully for half a month, wrote dozens of pages of textbooks, and prepared to start classes.

Three days a week, from 6 to 8 p.m., the English literacy class began.

Starting from the simplest alphabet, the two brothers of the Pan family were very interested but also miserable. However, their junior brother Lu Bai and the two seamstresses were more savvy. Especially Lu Bai, his pronunciation is accurate and his sense of language is good. Coupled with his young age and strong memory, he soon became Aunt Tan's protégé.

】

After studying for half a year, Pan Zhiqin and Pan Zhirong took a handful of English words from time to time. Lu Bai can already communicate with Aunt Tan in English with a standard accent. Aunt Tan divided them into basic classes and advanced classes to continue teaching.

Ling Mei occasionally went to Tan Yuan and was very relieved to see Aunt Tan who was exquisitely dressed, refreshed, and walking with the wind. Now Aunt Tan is no longer a middle-aged woman who was a pool of stagnant water when she first met. She was like a bamboo, buried in the ground for too long, and suddenly encountered Ganlin, and she grew out vigorously.

"Aunt Tan. If I want to run a school, I will ask you to be the principal! ”

Aunt Tan's eyes lit up: "School, what school do you want to run?" ”

Ling Mei smiled: "Of course it's a design college." ”

Her garment factory on the outskirts of Guangzhou is under construction. In addition to skilled workers, designers are also a top priority. The future of the apparel market is unimaginable, and if we start training excellent designers now, we will be able to harvest the market in a few years.

Aunt Tan thought for a moment, frowned and shook her head: "The design school is not easy to open." We don't have a design major at our university right now, right? It's hard to find resources for teachers and students. ”

Ling Mei grinned and ate strawberry cake: "After the completion of the garment factory, my brand will expand. You have to start a simple sewing school. It is best to recruit some middle school students, and it is best to have a foundation. There are so many designers in the park who are each responsible for a course. You are also responsible for teaching English and etiquette. As she spoke, she held up the cake, "If you have time, you can also have an elective class: baking." Teach students to bake some delicious cakes. ”

Aunt Tan sneered: "Gluttonous cat." Just thinking about eating, eating, eating. ”

She picked up a strawberry and asked, "This is a new variety planted in your village this year, right?" Sweeter and bigger than Zhang Ji. ”

Ling Mei immediately came to her senses: "Aunt Tan, your vision is so good!" This is a new variety of strawberry that I have improved with Zhangji and Spicy Aroma, called 'Hongyan'. It retains the creaminess of Zhangji, the fruit is firmer, and the sweetness has increased a lot. I'll send you the first red face of the year. ”

82 Chinese Net