Acquired Hanbby Media.

Strictly speaking, the idea was not conceived at the beginning.

However, there are more and more film and television dramas produced by Ark Culture, and there will be more and more actors cooperating with it.

The company should indeed have a film and television agency that signs actors.

Although Radiance Entertainment is also a brokerage company, it is mainly responsible for operating idol groups, and Tong Fei has always been in charge.

In fact, since the establishment of Radiance Entertainment, Fang Xing has rarely participated in management, and only the company's financial department has docked accounts with Radiance Entertainment every quarter.

Fang Xing is only responsible for arranging a few songs for the girl group of Radiance Entertainment, dominating the charts for a few months, and then waiting for the year-end dividends.

From the perspective of the responsibilities of entertainment brokerage companies, Radiance Entertainment can also sign artists.

However, most of Tong Fei's resources are in idol groups and entertainment variety shows, and there are no film and television resources.

Therefore, there is no advantage for the actor to sign in Ray Entertainment.

Ark Culture still needs to have a film and television agency company, which is responsible for the operation of directors, actors, and other employees of the crew.

Fang Xing has filmed four TV series, and the crew of Ark Culture is not small.

There needs to be an independent company that manages the crew.

Therefore, Fang Xing did consider registering a film and television agency.

However, there were no plans to acquire Hanabi Media at the beginning.

This idea came about when I was chatting with Tao Maorong.

Tao Maorong is a very interesting person and can talk very well.

Maybe this is the ability of businessmen to eat, they can talk to anyone, and they can talk to anyone.

When chatting with him, I learned that Huahuo Media belonged to his ticket-playing company, and the company was directly lost to Liu Shijie to operate.

However, Tao Maorong does not seem to have such an iron relationship with Liu Shijie.

Fang Xing could feel that Tao Maorong was interested in the film and television industry, but he didn't attach so much importance to the company of Huahuo Media.

As a result, Fang Xing put forward a proposal to acquire Huahuo Media.

Originally, Fang Xing just proposed to try it, it was naturally best to negotiate, and it didn't matter if it couldn't be negotiated.

As a result, Tao Maorong really didn't object.

Of course, whether this cooperation can be negotiated in the end depends on how it is negotiated later.

……

After returning to the company, Fang Xing convened a meeting of the company's senior management and seriously discussed the feasibility of acquiring Huahuo Media.

The conclusion is that the acquisition of Huahuo Media is indeed feasible, but the corporate structure of Huahuo Media needs to be adjusted and the company's management needs to be replaced.

The meeting only briefly discussed the feasibility of acquiring Fireworks Media, and the details have not yet been discussed.

After all, Tao Maorong's side has not yet decided to sell, and whether this matter can be done depends on the follow-up development.

Outcome.

Two days later, Tao Maorong took the initiative to dial Fang Xing's private phone.

The last time I had tea, Tao Maorong insisted on exchanging contact information before leaving, and it must be a private phone, and it is not possible to give contact information to the company.

Fang Xing understands the style of Tao Maorong, a self-made businessman.

Tao Maorong's way of doing business is to make more friends, to be friends with everyone, and to have multiple friends and multiple roads.

This kind of person has a very wide network and knows everyone.

Moreover, Tao Maorong feels that knowing a personal phone number is the best way to get closer.

Fang Xing did give him his private mobile phone number in the end.

Two days later, Tao Maorong took the initiative to call and said that he wanted to have tea together, and it was still the old place.

This time.

Tao Maorong brought the financial director of Fireworks Media.

Obviously, Huahuo Media is indeed operated by Liu Shijie, but Tao Maorong has always held the financial power of Huahuo Media, and the financial director is his person.

No wonder he dared to throw Huahuo Media to Liu Shijie for management, as long as he held on to his financial power, no matter how Liu Shijie played, he would not be able to pit his money.

"Brother Fang, did you mean that you wanted to buy Huahuo Media last time?"

This time, Tao Maorong did not have a nonsense like the first time he drank tea, but quickly got to the point.

This time, I brought all the financial directors here, obviously to talk about business, not to talk about it.

This time, Fang Xing also brought two senior executives of the company, Vice President Qiao Yinghong and Director of the Brokerage Department Liu Yonghe.

"After I went back, I seriously considered that the acquisition of Huahuo Media is indeed feasible, and it depends on how the acquisition plan is discussed." Fang Xing didn't say anything full.

"Let's put it this way. Brother Fang, you should know that I don't rely on Huahuo Media to make money, and I don't care if I sell it or not. But I just like real people like you, and I want to make friends with you......"

After Tao Maorong's topic opened, there were more words: "You don't know, those people I knew before who opened film and television companies asked me to attract investment, and when they saw me one by one, it was like seeing a wronged leader."

"Brother Fang, you are different, you have the ability, my daughter still likes you, and she doesn't want to trick me.

"Say it. How do you want to acquire Fireworks Media? You name it, and I'll agree. ”

I have to say that Tao Maorong said this very beautifully.

It's pleasant to listen to.

However, if you carefully analyze the meaning of his words, you can see how shrewd this man really is.

He first put on a few high hats for Fang Xing, "You are a real person" and "You don't want to trick me".

If Fang Xing proposes a very excessive acquisition plan now, it will not be a "real person" who "wants to trick him".

In this way, as long as Fang Xingti's acquisition plan is too much, he will have a reason to turn around.

If Fang Xing proposes a very fair acquisition plan, then the cooperation is reached, and you can happily make friends.

Fang Xing understood that this person's business can become bigger, and he is indeed outstanding.

After thinking about it seriously for a moment, Fang Xing did not immediately mention the acquisition plan, but asked, "Boss Tao, are you interested in the film and television industry?" ”

"What's the name of Boss Tao, it's called brother. How old am I to let you call Brother Sheng, isn't it too much? Tao Maorong continued to draw closer.

After he said this, he went on to add: "I do have an interest in the film and television industry, but it's just an interest, I'll do it if I'm having fun, and if I'm not having fun, it's not interesting." ”

Fang Xing thought for a moment and said: "My plan is to wholly acquire Huahuo Media, what conditions Brother Tao wants, let's talk about it." ”

"Brother, don't mind. Leave me a little bit. In the future, when I go out to talk about business, I can also brag to others that I am the boss of a large film and television company. Tao Maorong pointed at himself with his thumb, looking like he really likes to brag.

"Then buy 90% of the shares and leave 10 points for the elder brother."

Fang Xing didn't really want to buy it as a wholly-owned company, but wanted Tao Maorong to take the initiative to mention it.

Leave 10% of Tao Maorong's fireworks shares, and this network will be established.

With Tao Maorong's ability, he has a very wide range of contacts, and it will be of great benefit to start a company in the future.

Tao Maorong slapped his thigh and immediately agreed: "Okay!" It's so decided, and the brother will take as much as he says. ”

Fang Xing continued the topic and asked, "What does Brother Tao want to cooperate with?" Let's talk about it too. ”

Tao Maorong smiled and said, "I heard that the new drama made by my brother will be broadcast at the end of the year?" ”

"I'm not sure yet, probably around the Lunar New Year." Fang Xing did not give an accurate reply.

Tao Maorong proposed: "Look, my company Maorong Fresh, can I advertise with you?" ”

Fang Xing didn't expect this to be the case, and replied with a smile: "Yes, yes, but the insert advertisement of "Langya Bang", even if it is talked about now, the price will not be low."

"If Brother Tao wants to advertise, you can also consider advertising on TV stations or websites after the TV series starts."

According to the advertising standards of the TV drama industry.

Most TV dramas start talking about interstitial advertisements in the filming stage, or even in the preparation stage.

Of course, if this kind of TV series has not yet been filmed, if you sell insert advertisements, the price will definitely be relatively low.

After all, if the TV series is bad, advertisers will lose money.

Moreover, if you sell the interstitial ad during the filming stage, you can use the money to invest in the shooting and reduce the financial pressure.

In fact.

Many powerful film and television companies, in the project preparation stage, can recover most of the investment through product placement, interstitial advertising, video platform advance payment, etc.

For the production company, the advantage of this operation is that the risk is greatly reduced.

Before the TV series started filming, most of the investment was recovered, and there was basically no possibility of losing money, so naturally there was no need to take risks.

Of course, the risk is smaller, and the benefit is naturally smaller.

The drama of Ark Culture is just the opposite, and the price of the interstitial advertisement is set very high at the beginning.

even dragged until the TV series started to be sold.

After the TV series is launched, once it becomes popular, the price of the insert advertisement will naturally go up to the sky.

Of course, in case the TV series hits the streets, the insert advertisements can't be sent out in vain.

Therefore, while the benefits of this strategy are high, the risks are also high.

Now "Langya Bang" is still in the preparatory stage, if you talk about insert advertising at this time, it is difficult to negotiate the price.

Therefore, Fang Xing does not plan to sell the insert ads at this time.

……

Tao Maorong said with a haha: "Don't worry, brother, in business, my brother will definitely not be able to pit you." I've asked a long time ago, the advertising price of the TV series you shoot is really high. ”

He gave him a thumbs up, and then said: "What was the last anti-crime drama called, and the mobile phone advertisement in one season sold 100 million. Terrible! I can sell 50,000 pigs. ”

"No, that's the price of two contracts." Fang Xing hurriedly added.

The amount of the contract with the honor mobile phone last time did reach 100 million.

That's the price of the endorsement contract and the ad ad combined, though.

Tao Maorong waved his hand and said: "That's not important, I also want to make a big news like this." You say, buy your roll ad now, how much does an episode cost? ”

Fang Xing pondered for a moment with a serious expression, and replied: "If you talk about it now, it will be 2.5 million per episode." However, I would like to remind you that this price is 5 times the industry standard, so I don't recommend you talk about it now. ”

According to the industry standard for film and television drama insert advertising, the price of such an insert advertisement, which is negotiated in the preparatory stage, is usually 500,000 per episode.

Moreover, the film and television companies that can get this price must be strong large companies.

Actually, just think about it a little bit.

A TV series, from preparation to filming, to broadcasting.

There are a lot of steps to go through during this period.

Whether the preparation process is smooth or not, whether there is any mistake in shooting, whether the competent department can pass the review, a series of processes, and every link may have problems.

In the eyes of the audience, only when the TV series is broadcast, they know that there is such a TV series.

However, in the film and television industry, there are many projects every year, but they can't be filmed in the end.

There are even some film and television dramas that can't be reviewed after they are filmed.

Therefore, brands have to take a lot of risks when buying interstitial ads in the preparation stage.

The price of 500,000 episodes is actually not cheap at all.

With the average length of 40 episodes of the current TV series, this is already 20 million.

It's even more outrageous to Fang Xing here, it doesn't follow market standards at all, and the price of the insert advertisement in the preparatory stage is 2.5 million per episode.

The total length of "Langya Bang" is 54 episodes, and the total price of insert advertising directly exceeds 100 million.

This price, in the advertising industry, those in the industry are not recommended to advertise at this time.

After all, the premium is five times.

In fact.

Fang Xing didn't have a lion open his mouth, that's what "Hurricane" talked about at the beginning.

Before the broadcast, the advertising price of the insert was 2.5 million per episode, and after the broadcast, it rose all the way, and finally rose to 5.2 million, and it was a preferential price that was only given when the two contracts were negotiated together.

Fang Xing knows very well that this price exceeds the industry standard too much, so it is recommended that Tao Maorong and other TV series go to TV stations and video platforms to advertise after they are broadcast.

Tao Maorong rubbed his hands and said: "This price is really high, I heard that the "Hurricane" insert advertisement sold up to 5.2 million, is this true? ”

In fact, it is no secret about the advertising price of the inserts of "Hurricane".

Tao Maorong had already inquired about it, and he just wanted to hear what Fang Xing said in person.

"The third season sold 5.2 million episodes, and the broadcast was relatively popular at that time, so the price was very high. In fact, the advertising price of the first season of "Hurricane" is 2.5 million per episode, but I don't want to pit you. But the price is indeed higher than the industry standard, so it is still recommended that you wait for the show to broadcast and then go to the TV station to advertise. ”

There is nothing to hide about this, Fang Xing admitted it calmly.

Tao Maorong immediately waved his hand and insisted: "No, I bought 2.5 million." ”

Fang Xing was slightly surprised, and asked with wide eyes, "Is Boss Tao real?" This price is 5 times higher than the industry standard. I'm not trying to trick you. ”

Tao Maorong laughed and said: "Doing business is the same as making friends, doing business with a capable person, just look at his person."

"You dare to buy a company in order to make a new drama, this courage, I am sure that your drama can be popular.

"Now you can't lose 2.5 million to buy, and when you wait for 5.2 million, you have to grab it from others.

"It's so decided, 2.5 million episodes, I'll buy as many as I want."

"Wait a minute, the insert advertisement of "Langya Bang", even if it is 2.5 million episodes, now only talk about the first 20 episodes." Fang Xing hurriedly made it clear.

When Tao Maorong heard this, he was even more happy.

If "Langya Bang" is a pit, it is impossible to sell only the first 20 episodes of interstitial ads, it must be as many pits as there are at a time.

He immediately clapped his decision: "Then I bought it too." I not only have to invest in advertising, but also invest in filming, how much investment does "Langya Bang" cost? I voted for them all. ”

"No, there is no shortage of investment in Langya Bang." Fang Xing shook his head.

"My brother said that he would take me into the film and television industry to play, and I will have a portion." Tao Maorong continued to fight.

The two discussed for a while.

In the end, Huahuo Media was valued at 50 million, and Fang Xing invested 45 million to acquire 90% of the shares of Huahuo Media.

Tao Maorong's Maorong fresh food smashed 50 million and bought the insert advertisements for the first 20 episodes of "Langya Bang".

In this way, Fang Xing also earned an extra 5 million.

In addition, Tao Maorong grinded for a while, and finally got the investment of 10 million shares of "Langya Bang".

Inside and out.

Fang Xing didn't spend a penny, so he acquired Huahuo Media and earned an additional 15 million from Tao Maorong.

Although there is an investment of 10 million in this, after the TV series is broadcast, Tao Maorong will earn a good income, but this is a win-win situation, and it has also established contacts.