Chapter 443 Watching the film group score, the embarrassment of the lowest score
The first day of the screening will last until 6 p.m.
Xiangjiang Satellite TV's viewing group has already watched the first ten episodes.
There are many people in the viewing group who are still unsatisfied and want to continue watching.
However, the focus of the film viewing meeting is not to chase the drama, but to confirm whether the drama is worth buying.
Therefore, after watching the episodes, the viewing group still needs to have a meeting to discuss.
Hu Chunsheng looked at Jiang Minghe and asked, "Leader, do you think it's here today, and we will continue tomorrow?" ”
Jiang Minghe rarely participates in the film viewing party, and even if he participates in the film viewing party, he may watch it at random, and then find a place to drink tea and rest.
The reason why this is so is because the type of TV series featured by Xiangjiang Satellite TV is actually more in line with the tastes of female audiences.
However, this time he watched "Langya Bang", he did watch it, and sat with the film group all day.
Jiang Minghe thought for a while, stood up and said: "Colleagues, this viewing meeting is very important, I will work overtime today, and go back to the meeting to discuss the success of today's viewing of the film." When this work is over, we will give everyone a vacation. ”
"Okay, leader." The viewing group has just watched the first ten episodes now, and there are a lot of feelings they want to discuss.
Even if you don't have a meeting to discuss, you will probably talk to a colleague in a room until midnight when you go back to the hotel and lie in bed.
The first day of the viewing will end.
Jiang Minghe walked out of the screening hall with the film viewing group, and when he passed through the aisle, he found that the No. 1 screening hall was not over yet.
He looked back at his subordinates behind him and asked, "Which TV station is Hall 1?" ”
There are 25 people in the Xiangjiang Satellite TV viewing group, and not all of them stay in the screening hall all day, and occasionally someone will come out to take a breath and take a break.
Other TV stations are no exception.
The employees of the viewing groups of various TV stations will also chat when they smoke and breathe.
Therefore, which TV stations come to participate in the viewing party today, we basically know.
"Leader, Hall 1 is from Donghai Satellite TV, I heard that they will also work overtime tonight." A Xiangjiang Satellite TV employee replied.
"Let's go, go back to the meeting." Jiang Minghe knew that Donghai Satellite TV's actions were also very fast, and the competition this time was indeed very fierce.
After all, this competition is likely to be a drama king, and every TV station has fought hard.
……
After the Xiangjiang Satellite TV viewing group returned to the hotel, they had a simple dinner and immediately held a meeting to discuss the content of the first ten episodes of "Langya Bang".
"The rhythm of the first episode of this drama feels a bit tepid, and there are even some long shots, which is not a common technique in TV dramas. However, the more you watch this drama, the better it gets. ”
"I also think it's good-looking, I remember a lot of points, such as when the male protagonist sees his grandmother, and when the Nihuang county lord doubts the identity of the male protagonist, these points are very able to mobilize the audience's emotions."
"I suddenly found that Fang Xing's acting skills are really good. This time the role is very different from the male protagonist of "Hurricane", just standing there quietly, but it just makes people feel that there are mountains and seas hanging upside down in his chest, and there are thousands of ravines. ”
"The audience of this show, I feel that it may be both men and women. The service is very real, and Fang Xing's style this time feels very popular. ”
The viewing group discussed with great interest.
Jiang Minghe listened from the sidelines, and what he heard was basically praise.
He looked at the time, and it was almost eight o'clock.
When he came back, he proposed a video conference with the senior management of the station, and it was scheduled for 8 o'clock in the evening.
He clapped his hands, interrupted the discussion of the viewing group, and said: "Pause, I will have a video conference with the leaders of the station later, and report the results of today's filming."
"Now, everyone is giving a rating based on the episodes they've watched today."
Hu Chunsheng took out a TV drama rating sheet, distributed it, and said: "Now suspend the discussion, score according to your views on the series, don't affect each other, and take your subjective feelings as the standard." ”
The usual job of the film viewing group is to analyze the TV series and give a score, which is used as a reference for TV stations to buy films.
Therefore, the members of the viewing group present are clear about the rules of scoring.
Instead of continuing the discussion, everyone began to bury their heads in filling out the score sheet.
Jiang Minghe looked at the staff in charge of the equipment of the viewing group and arranged: "Let's prepare for a video conference." ”
The clerk took out his laptop and placed it on a separate table in the conference room so that the camera could capture the members of the viewing group.
Jiang Minghe moved the swivel chair, sat at the front, and tidied up his suit.
After the group filled out the score sheet, Hu Chunsheng asked people to put it away, and then began to count.
Video conferencing is also enabled.
"Colleagues, hard work." Several high-level executives of Xiangjiang Satellite TV appeared on the screen, and the director spoke first to encourage the employees of the viewing group.
"It's not hard." The interest of the viewing group is still very high.
"Today's viewing will go very smoothly, due to the tight work and heavy tasks, we will go directly to the topic and report the results of the first day to the leaders of the station." After Jiang Minghe finished speaking, he motioned for Hu Chunsheng to start reporting.
Hu Chunsheng got the statistical score sheet, raised it and gestured to the camera: "Leaders, this is the score sheet made by the film group based on the first ten episodes of "Langya Bang".
"This form has been faxed back, and I will report it here.
"According to the statistics of our film viewing group's ratings for the first ten episodes of "Langya Bang", the lowest score is 8.5 points, the highest score is 9.5 points, and the average score of 24 people is 9.07 points.
"This score is significantly higher than the average rating of the film viewing group, and it is also higher than the 8.75 score of "The Pretender".
Although the members of Xiangjiang Satellite TV's viewing group are not completely fixed, the personnel changes are not large.
Moreover, the number of 24 ratings of the film group is not large, but this number is enough to reflect the subjective evaluation of the TV series by the film group.
And this time, the score of "Langya Bang" is higher than that of "The Pretender", which is already very revealing.
After Hu Chunsheng reported the data, he added: "Of course, this is only the score on the first day, and I have only watched the first ten episodes of "Langya Bang" so far, and I am not sure about the situation of the subsequent episodes.
According to the figures given by Ark Culture, "Langya Bang" has a total of 54 episodes, and 10 episodes only account for less than one-fifth.
"Therefore, the rating on the first day can only be used as a reference, and cannot fully reflect the quality of the episode."
Jiang Minghe took the stack of score sheets and began to look through them.
On the score sheet, in addition to the comprehensive score, there are more detailed scores, as well as comments on professional points.
Jiang Minghe flipped to the score sheet with a score of 8.5 points, glanced at the name, and asked: "Zhou Qilei, tell the leader, why did you give a score of 8.5 points?" ”
The TV station's viewing group is a position specially arranged for the selection of films, so the ratings are all named, and after the rating, the ratings occasionally need to be discussed.
The member of the viewing group named Zhou Qilei stood up, scratched the back of his head, and replied a little embarrassedly: "I scored 8.5, but I don't think this drama is not good-looking, in fact, this score is also very high." Unexpectedly, I became the lowest score. ”
"Hahaha......" at the same time, I couldn't help laughing.
Zhou Qilei continued: "The costumes of this drama are very good, unlike many ancient puppets, the color is so strong that there is a suspicion of color pollution.
"If you want to talk about the shortcomings, it is that the pace of the plot in the early stage is a little slow, and with the camera and soundtrack, it always makes people feel that the director is not in a hurry to tell the story.
Of course, this feeling also gives this drama a very special look, and it happens to be in line with the character of the protagonist 'Mei Changsu'.
"To describe it in one word, it is 'quiet', the 'quiet' of a gentleman.
"There is a kind of temperament to drink a pot of tea, talk about a period of life, look down on the world, strategize, and win a thousand miles."
At the same time, he couldn't help but interject: "You are a good review." ”
Zhou Qilei said speechlessly: "I didn't say that I was going to give a bad review, and the score of 8.5 is already very high." If you have to talk about the shortcomings, it is that the rhythm of the first episode is slow, and for some viewers who are anxious and accustomed to watching fierce conflicts, they may not be able to sink down and watch it slowly. “
Jiang Minghe praised him, pressed his hand to sit down, and then ordered two more staff members of the film group to express their opinions.
After it was over, he turned his head and said to the camera: "Leaders, judging from the quality of the first ten episodes of "Langya Bang", the quality of this drama is very high, and the rating of the viewing group is also very high.
"Although I haven't seen the follow-up episodes yet, I think the purchase plan should be promoted, and the purchase budget needs to be discussed as soon as possible.
"Today, other TV stations are also working overtime, and the movement is slow, and there may be changes."
……
The other side.
Donghai Satellite TV's viewing group, after the first day of the viewing party, went directly back to the TV station to work overtime for a meeting.
Unlike Xiangjiang Satellite TV, since the headquarters of Donghai Satellite TV is in the city, there is no need for video conferences, just go back to the meeting.
Sun Linhai, director of Donghai Satellite TV, also took the time to attend the discussion.
The situation of the discussion meeting is similar to that of Xiangjiang Satellite TV, and the evaluations given by the film viewing group are basically based on positive reviews.
After discussing the quality of the episodes, Deputy Director Wei Shurong also asked the film purchase director to do an analysis of the purchase budget of "Langya Bang".
The director of film purchase took the prepared budget table and reported: "According to the investment information of "Langya Bang" we obtained, the total investment of this drama is 180 million, which is a large investment in S-level projects.
Moreover, this is also the drama in which Ark Culture has invested the most in addition to "Hurricane".
"Among them, the main investors are Ark Culture, Penguin Video, Penguin Pictures, and Maorong Fresh."
The total investment of a drama, as well as the whereabouts of filming expenditures, can also reflect the quality of the drama.
In particular, the composition of actors' salaries greatly affects the quality of film and television dramas.
If the proportion of actors' salaries is too high, other shooting costs will be compressed.
This is also the reason why many idol dramas in the past few years have been desperately cutting out pictures.
Because the investment is spent on salary, there is no money to shoot on location, and it is even difficult to coordinate actors, so I can only use stand-ins to shoot, and then cut out the picture perfunctory.
Wei Shurong asked: "Is there a proportional composition of shooting expenditure?" ”
The director of film purchase took out a form and said: "Yes, the total expenditure of actors' salaries is 70 million. Among them, Fang Xing's salary is 25 million, and Wang Kai's salary is 10 million......"
In the first four dramas of Ark Culture, Fang Xing did not get paid.
This time, "Langya Bang" has absorbed more investment.
If you don't get paid, it is equivalent to an investment in Ark Culture, which is diluted.
Therefore, Fang Xing opened a salary of 25 million according to his own market conditions.
In fact, there have been S-level projects that have opened 30 million invitations to play the male lead, but they have not accepted.
Therefore, this salary is not high.
After all, he is the male number one in the four king-level TV series, and his acting skills, image, and popularity are all in the first gear.
If you really go outside to pick up the show, 30 million projects will line up to grab people.
"According to the regulations of the State Administration of Radio and Television, the total remuneration of actors shall not exceed 40% of the total cost, and the remuneration of actors in "Langya Bang" just meets this requirement." The director of the film purchase added.
The State Administration of Radio and Television does have this regulation.
It's just that regulations are just regulations, and there are many ways to get around them.
According to the investment of 180 million yuan in "Langya Bang", the actor's salary is 70 million, and there is still a shooting budget of 110 million yuan.
This shooting budget is actually quite sufficient.
It can also reflect from the side that the quality of the episodes will not be bad.
Moreover, in the cast of "Langya Bang", there are many actors from the National Theater and even military arts.
The cast can also give the quality of the series to the bottom.
Moreover, in the first ten episodes, the main characters basically appeared, and there is already an answer to whether the performance is good or not.
Therefore, the top management of Donghai Satellite TV has decided to enter the stage of price negotiation, and now let's see at what price they can buy the premiere rights.
According to the purchase price of general TV dramas, usually how much the producer invests, he must give priority to recovering the cost, and then consider profitability.
Therefore, the total investment of TV dramas is a reference for the purchase price of films.
Of course, the rapid development of online broadcasting in recent years has made producers more profitable, and the purchase price of TV stations is not as exaggerated as before.
The director of film purchase continued to analyze: "According to the analysis of the investment amount of "Langya Bang", the price of the premiere right should be between 2 million and 3 million per episode. Considering that there are multiple satellite TVs participating in the competition, the price should be closer to 3 million. ”
The price of 3 million episodes is already sky-high for a 54-episode TV series.
"Isn't that too high?" A senior executive of Donghai Satellite TV asked.
"It's really high, if it's a general TV series, the purchase budget given by our team should be about 1.5 million, but the drama of Ark Culture is very competitive. I expect the final price of the premiere rights to be close to 3 million per episode. The director of the film purchase explained.
3 million episodes, 54 episodes, this is 162 million, which almost covers the total investment of "Langya Bang".
And that's not even counting the interstitial ads, as well as the share of the video platform.
The top management of Tokai Satellite TV realized one thing.
"Langya Bang" has not even started selling the premiere rights, and it is already certain that the cost will be recovered, and there will be at least twice the revenue.
Of course, this is only an analysis of the purchase budget given by the director of film acquisition on Donghai Satellite TV, and it is not the final transaction price.
Moreover, this price will also change due to the competition of other TV stations.
"What about "Hibiscus Tent Warm Spring Festival"? Is there a budget for buying films? Wei Shurong asked again.
The post-production speed of "Furong Tent Warm Spring Festival" is faster than that of "Langya Bang", and it specially held a viewing meeting before "Langya Bang".
"Hibiscus Tent Warm Spring Festival" is also a popular TV series in the near future, and it is also a popular theme.
Donghai Satellite TV naturally also sent people to participate in the viewing party.
The director of film purchase pulled out another report and replied: "It has come out, according to the comprehensive analysis of various information, the total investment of "Furong Tent Warm Spring Festival" is 150 million, the total number of episodes is 50 episodes, and the calculated budget analysis for the purchase of films is 1.2 million episodes. ”