Three days after the "Langya Bang" viewing meeting, all David TV stations have reached conclusions about the quality of this drama.

In the afternoon of the same day. Qiao Yinghong received an offer from Jiangnan Satellite TV and wanted to broadcast "Langya Bang" exclusively for 2.7 million per episode.

This price is already very high. According to normal market conditions, the price of a TV series is proportional to the total amount of investment, and then fluctuates up and down depending on the quality of the episode.

Under normal circumstances, a TV series like "Langya Bang" with an investment of 180 million will probably cost about 1.5 million for one episode.

According to the quality of the episode and the strength of the producer, it fluctuates by 20%. If someone in the starring role has just come out of a hit drama and the popularity is high, it will rise by another 10%.

This situation is very common in the TV drama industry. Moreover, there is a more special case. For example, an actor starred in a drama A, but the drama was not broadcast for various reasons.

may be because the price was not negotiated, or the producer was confident in the quality of the drama and set too high conditions, which eventually led to the A drama becoming a stock film.

This kind of stock film may be stored for a few years, but it still can't be sold. If the producer doesn't reduce the price, it may be like this.

However, in case of a starring actor in a drama, there is an actor who plays a big hit, and the popularity is off the charts, and it is hotly searched every day.

This time. All the film and television dramas of this actor will become sought-after goods. The A drama that pressed the bottom of the box before would be bought by TV stations and video platforms at a high price.

The starring lineup of "Langya Bang" is the original cast of "The Pretender". When "The Pretender" was broadcast, it was the ratings champion in the same period.

Therefore, the high price of "Langya Bang" has long been expected by major TV stations. Major TV stations are also asking each other for news.

The circle of the TV industry is so big, and everyone in the circle knows what the price of each David TV is.

Jiangnan Satellite TV offered 2.7 million yuan for one episode and wanted to broadcast "Langya Bang" exclusively. Immediately afterwards, Kyoto Satellite TV offered 2.9 million for one episode, but still wanted to broadcast it exclusively.

For TV stations, the higher the quality of the drama, the higher the income of solo broadcasting. If the TV series is attractive enough to the audience, it can increase the overall ratings of the TV station.

Wei Shurong, deputy director of Donghai Satellite TV, after a meeting with other leaders in the station, personally found Fang Xing, hoping to broadcast it exclusively at the price of 3 million episodes.

Although Jiang Minghe proposed two simulcasts to Wei Shurong before, there is a competitive relationship between the two satellite TVs, and if the exclusive broadcast income is higher, of course, it is to choose the exclusive broadcast.

Of course, the senior management of Donghai Satellite TV has also discussed the possibility of two simulcasts, but compared with two simulcasts, it is currently more advantageous to broadcast alone.

…… Meanwhile. After Jiang Minghe returned to Xiangjiang, he held a meeting with other leaders of Xiangjiang Satellite TV to discuss.

At the same time, I also received news and knew the approximate bids of each satellite TV. Originally, the price of "Langya Bang" analyzed by the Xiangjiang Satellite TV team would be close to 3 million per episode.

It's just that the competition has just begun, and Donghai Satellite TV has already opened to 3 million. If it continues like this, it will definitely exceed 3 million.

"Donghai Satellite TV is also too cunning, talking to us about two simulcasts, and secretly opening a price of 3 million behind the scenes and wanting to broadcast exclusively." When Jiang Minghe chatted with Wei Shurong before, it could be seen from the other party's attitude that there was a drama between the two simulcasts.

It's just that there is a competitive relationship between the two TV stations after all. Anything that doesn't have an agreement signed in black and white doesn't count.

"If you continue like this, if you continue to raise the price, the price will get higher and higher." The director of Xiangjiang Satellite TV spoke in a very serious tone.

Jiang Minghe thought about it for a long time and said, "I think, it's better to take out the second set of plans we prepared." I watched the drama "Langya Bang", which also has a market among male audiences, and it must be won. ”

"The second package...... That's about to be 6 million episodes, and the price is ......" The director hesitated.

"If both satellite TV and webcast get exclusive broadcasts, 6 million episodes will not be lost." Jiang Minghe clenched his fists, and his palms were a little sweaty.

After all, if there are 6 million episodes, there are a total of 54 episodes, which is more than 300 million. In the event of an accident, the risk is too great.

Of course, the price of 6 million episodes is not the price of the first broadcast of the TV station, but the price of the exclusive broadcast of satellite TV and the exclusive broadcast of the network.

Xiangjiang Satellite TV has a special advantage among many provincial satellite TVs, that is, Xiangjiang Satellite TV has its own video platform

"Xiangguo Video". Moreover, Xiangguo Video has a large number of users, in addition to the three major video websites, it is the largest number of users of Xiangguo Video.

Xiangguo Video even has a tendency to catch up with the third-ranked Pea Video. Therefore, when Xiangjiang Satellite TV buys the copyright of TV dramas, it often buys the exclusive broadcast of the TV station and the exclusive broadcast of the video website.

This time, the Xiangjiang Satellite TV viewing group has a higher evaluation of "Langya Bang" than "The Pretender". Therefore, Jiang Minghe proposed that satellite TV broadcast exclusively, broadcast exclusively with the website, buy it together, and directly put the price up to 6 million per episode, so that other TV stations could not compete.

After deliberation at the top of Xiangjiang Satellite TV, they agreed to Jiang Minghe's plan. The next day, Jiang Minghe took the team to the Ark Cultural Headquarters to negotiate the contract.

Subsequently, Xiangjiang Satellite TV offered 6 million yuan per episode to buy "Langya Bang", which shook the TV industry.

The price is a bit ridiculously high, which directly stunned other TV stations. Not only other TV stations, but other video platforms also panicked.

Originally, all major video platforms defaulted to the multi-platform simulcast of "Langya Bang". Moreover, Ark Culture has also been negotiating contracts with major video platforms, using the standard CPM advertising account-sharing model.

Now, Xiangjiang Satellite TV suddenly wants to take away the webcast rights as well. Naturally, other video sites are not happy.

Li Xueying, vice president of Penguin Video, reacted quickly and called Fang Xing as soon as possible, hoping to advance the broadcast contract of "Langya Bang".

Taro Video and Pea Video also contacted the senior management of Ark Culture who docked with them, asking to advance the broadcast contract as soon as possible.

In order to stabilize the webcast contract, Penguin Video directly issued a guaranteed contract of 100 million. The other two of the three major video websites are the same, and they also issued a guaranteed contract of 100 million.

Just the three major video websites, the total guaranteed contract has reached 300 million. The price of 6 million episodes offered by Xiangjiang Satellite TV is the price of buying out the broadcast rights, with a total amount of 320 million.

In this way, Xiangjiang Satellite TV's price has no advantage. Originally, industry insiders were shocked when they heard that Xiangjiang Satellite TV offered 6 million yuan to buy "Langya Bang" for one episode.

As a result, what shocked the TV circle even more was that the price of 6 million episodes could not buy "Langya Bang".

The total investment of "Langya Bang" is only 180 million. 6 million episodes, the total price is already 320 million.

Just by selling exclusive broadcasts, you can make more than 100 million yuan, and you don't need to take any risks. However, at this price, I can't even win "Langya Bang".

Fang Xing first heard that Xiangjiang Satellite TV was going to buy out the copyright of the TV station's exclusive broadcast and the website's exclusive broadcast, but he actually admired Jiang Minghe's courage a little.

It's just that Xiangjiang Satellite TV's approach has affected the interests of too many video websites. Xiangjiang Satellite TV is going to compete with all video platforms, and it is impossible to win at all, unless Penguin Video, Taro Video, these video platforms don't want "Langya Bang".

The price of 6 million episodes of Xiangjiang Satellite TV can't win "Langya Bang", which directly leads to other TV stations not daring to bid.

Now what the TV station offers, the situation will be very delicate. …… Regarding the broadcast mode of "Langya Bang", Fang Xing still prefers multi-platform simulcast.

Therefore, Fang Xing arranged for Qiao Ying's red belt team to sign a broadcast contract with the video platform first. There are clauses in the contract that clarify the time and plan for the broadcast of "Langya Bang", which is determined by Ark Culture.

This provision was made in order to avoid a situation where the television station and the webcast were out of sync. After the webcast contract was signed, the broadcast mode of "Langya Bang" was basically determined, which is equivalent to delineating the competition scope of the TV station.

Each David TV began to negotiate on the price. The price of the premiere of "Langya Bang" Satellite TV began to rise from 3 million per episode, 3.1 million, 3.2 million, and 3.3 million.

As prices get higher and higher, the situation is getting tighter. The price of 3.3 million has exceeded the initial budget of each David TV.

Kyoto Satellite TV and Jiangcheng Satellite TV began to unite, offering a premiere price of 3.5 million, and the two stations were simulcast.

When the premiere price exceeded 3.5 million, each David TV began to understand one thing, it was impossible for this show to be broadcast alone.

Jiang Minghe and Wei Shurong mentioned the simulcast of the two channels a long time ago. Therefore, Xiangjiang Satellite TV and Donghai Satellite TV soon joined forces and offered a price of 3.6 million per episode.

Moreover, the two TV stations began to use their connections to increase their chips. Coupled with the fact that this price is beyond the reach of many TV stations, some TV stations are starting to consider broadcasting a second round.

Ark Culture's drama has a characteristic, even if it is a second round of follow-up, the ratings are not bad. The price of the second round of follow-up is much cheaper than the first broadcast.

If it is a second round of follow-up broadcasts by multiple TV stations, the cost can be shared, which can be said to be a risk that does not need to be taken and has good ratings.

Therefore, when the premiere price of "Langya Bang" was raised to 3.6 million per episode, major TV stations chose to give up the competition for the premiere.

In the end, Donghai Satellite TV and Xiangjiang Satellite TV successfully won the premiere right of "Langya Bang" at the price of 3.6 million episodes.

…… Meanwhile. Chen Wenhan's Hanlin Media is also selling "Furong Tent Warm Spring Festival" everywhere.

This costume idol drama, with an investment of 150 million, invites all traffic stars with good popularity, which is very in line with the tastes of some ancient puppet audiences.

Xiangjiang Satellite TV spent half of the money to win the premiere of "Langya Bang". Although it is a simulcast of two stations, the money saved can be used to buy other TV series.

In addition, the recommendation of Hu Chunsheng, director of the editor-in-chief's office. Xiangjiang Satellite TV has an intention to "Furong Tent Warm Spring Festival".

Hu Chunsheng and Chen Wenhan talked a few times, and they were ready to buy the exclusive broadcast rights of "Furong Tent Warm Spring Festival" at a price of 1.2 million per episode.

Chen Wenhan was very unhappy with the price. Because the news only came out a few days ago, Fang Xing's "Langya Bang" sold a sky-high price of 3.6 million episodes.

And 3.6 million is only the premiere, and there are TV stations that want to buy the second and third rounds. Xiangjiang Satellite TV talks about "Furong Tent Warm Spring Festival", but it is broadcast exclusively in 120 episodes.

Exclusive broadcasting means buying out the exclusive broadcasting rights for a certain number of years. In other words, if Xiangjiang Satellite TV buys the exclusive broadcast rights of "Furong Tent Warm Spring Festival", then within the years specified in the contract, Hanlin Media shall not sell the copyright to other TV stations.

Within the years specified in the contract, Xiangjiang Satellite TV can broadcast as many times as it wants, and broadcast it whenever it wants.

Moreover, the broadcast time is determined by Xiangjiang Satellite TV, and Hanlin Media has no right to interfere. When Chen Wenhan heard these contract terms, he became more and more unhappy.

He filmed "Hibiscus Tent Warm Spring Festival", with a total investment of 150 million. "Langya Bang" has a total investment of 180 million.

The investment gap is very small, but the price of the TV station is more than three times worse. Moreover, Xiangjiang Satellite TV only got the premiere right of "Langya Bang", and it was still simulcast on two stations.

Now, when it comes to his "Furong Tent Warm Spring Festival", Xiangjiang Satellite TV actually wants to buy out 1.2 million episodes to broadcast exclusively.

This gap is difficult for him to accept. He was very unconvinced, obviously the total investment was about the same, but in the eyes of the TV station, there were so many differences.

"Director Hu, it's okay to broadcast alone, as long as you broadcast it on New Year's Day, I will sell 1.2 million episodes!" Chen Wenhan was very unconvinced, and wanted to compete head-on with "Langya Bang".

As long as the ratings of "Furong Tent Warm Spring Festival" are higher than those of "Langya Bang", his Hanlin Media will be able to step on the Ark culture and step on Fang Xing's upper position.

Hu Chunsheng smiled and said, "Chen Shao, don't be kidding, the drama that will be scheduled for New Year's Day has been set." ”

"Since you all bought "Langya Bang", why are you still coming to me?" Chen Wenhan snorted coldly. Hu Chunsheng shook his head and smiled: "Chen Shao, I am looking at the face of Mr. Xu of Shengqi Entertainment, and then recommend us to buy "Hibiscus" in Taiwan."

"The price of 1.2 million is appropriate, but the leaders of the station mean to buy out the exclusive broadcast rights, how to broadcast, when to broadcast, the station will study and decide."

"Then there is no need to talk about it, my drama is only broadcast on New Year's Day." Chen Wenhan's attitude is very tough.

"Chen Shao, in fact, there is no need to be rash. Now that many TV series are adjusting their broadcast time, if you want to avoid "Langya Bang", why should you bump into it yourself. Hu Chunsheng shook his head with a playful expression.

"If you want to be in this industry, you have to step on the head of your opponent to go up. Do you think "Langya Bang" will be popular, that's better, as long as my drama ratings crush "Langya Bang". I'd like to see if you dare to send me at such a price to send beggars in the future! Chen Wenhan showed a trace of indignation on his face.

"Think about it. The price of our station is like this, 1.2 million exclusive broadcast, you can't interfere when the broadcast is. After Hu Chunsheng said this, he got up and left.

Chen Wenhan directly didn't consider Xiangjiang Satellite TV, and asked Liu Shijie to talk to other TV stations, and the requirement was that it must be broadcast on New Year's Day.

Liu Shijie felt that such a decision was very dangerous, and tried to dissuade him: "Chen Shao, or let's change the schedule." There's no need to go head-to-head with the Ark culture. Chen Wenhan's eyes narrowed slightly, staring at Liu Shijie: "Are you teaching me to do things?" ”

"Chen Shao......"

"Get out!"

"Chen Shao......"

"Get out!"