A month has passed since the Spring Festival, and Spring Festival movies have begun to be screened one after another.

After the movie was drawn, it began to be released on major video websites.

Theatrical movies are released on video websites and are usually released in the form of single films.

Usually the price is 5 yuan, and the specific price also depends on how the copyright owner sets the price.

Now the model of theatrical movie webcasting is very mature, and after it is released from the theater, it will be released on the video website in the form of a single film purchase.

In another month, switch to VIP members to watch for free.

The film copyright owner receives revenue from the VIP on-demand and CPM advertising share of the video website.

However, when the theatrical movie will be launched on the video website also depends on the specific box office performance.

Movies that perform well at the box office in the long term have the opportunity to be postponed.

The long-term box office performance of "My Neighbor Totoro" and "Drunken Gold Fans" is okay, and a month after its release, there are still three or four million box office per day.

Therefore, the keys of "My Neighbor Totoro" and "Drunken Gold Fans" were postponed for a month and continued to be released in theaters.

In addition to these two movies, the rest of the movies were released for a month, and they began to be released one after another, and they were launched on major video websites.

Among them, the special effects blockbuster "Frozen Warriors", which has the largest investment in the Spring Festival, is also in the next movie.

There is no way, although "Frozen Warriors" starred Jia Haochen, the "youngest Mr. 5 billion", the box office did not meet expectations.

Moreover, the box office change curve of "Frozen Warriors" is in line with the law that traffic stars rely on fans to support the box office.

That is, the box office was invincible in the first three days, and the pre-sale box office was the first, but three days later, the box office began to decline, and ten days later, the box office fell out of the top five.

A month later, it completely disappeared from the box office charts.

A month after its release, the single-day box office of "Frozen Warriors" has dropped to 100,000.

Compared with before, "My Neighbor Totoro" and "Drunken Gold Fans" were released for a month, and the box office was still three or four million, which is too big.

Even if Shengqi Entertainment wants to postpone, the theater chain will not agree.

Theaters are going to make money, and if no one watches a movie, the theater can't even earn back the electricity bill, so it won't agree to be screened.

Therefore, a month after the release of "Frozen Warriors", Shengqi Entertainment received a notice of the next screening.

……

Shengqi Entertainment Headquarters.

Monday's high-level work meeting.

A notice was sent the day before that the relevant work of "The Frozen Warriors" will be arranged today, requiring everyone to attend the meeting, including the artists who have participated in "The Frozen Warriors".

Therefore, at half past nine in the morning, the high-level executives of Shengqi Entertainment, except for a few business trips, basically arrived.

In addition, Jia Haochen, Ma Hongcheng and other artists who have participated in "Frozen Warriors" were also present.

Jia Haochen's expression was a little cold, because "Frozen Warriors" hit the street at the box office, which caused him to have a bad year.

Moreover, when "Frozen Warriors" was promoted, he was the first time, and the kung fu star Zhou Liwu was the second time.

Zhou Liwu is a veteran star, and his coffee position in the film industry is not low.

When Shengqi Entertainment forcibly promoted Jia Haochen, many fans on the Internet felt that Jia Haochen suppressed Zhou Liwu's position.

However, a few days after the release of "The Frozen Warriors", no one talked about it anymore.

Because according to the default common sense of the movie position, whoever has the highest position will carry the box office.

"Frozen Warriors" hit the street at the box office, and whoever has a high position will be scolded.

Jia Haochen was a fan when he was promoting, and he would be mainly responsible for the box office hits.

Of course, there are risks in tearing up, but there are also benefits.

If the box office of "Frozen Warriors" did not hit the streets, it didn't need much, and the box office could reach 3 billion, then things would be different.

In that case, the direction of publicity will become, Jia Haochen will carry the box office and win 3 billion box office.

It's a pity that "The Frozen Warriors" only got 1.7 billion box office in the end.

In fact, the box office of 1.7 billion is not low.

The reason why it is said to be a box office hit is because the shooting cost of this movie is 500 million, plus 200 million publicity, as well as making profits for theaters to fight for more films, and other miscellaneous expenses, the final total cost is nearly 800 million.

This means that "The Frozen Warriors" must reach at least 2.4 billion at the box office to barely recover its costs.

However, the final box office of "The Frozen Warriors" is only 1.7 billion, and the investors and distributors can get less than 600 million.

Among the 600 million, the publicity and distribution costs must be removed first, as well as the issuer's share, and the final share that the investor can get is only more than 300 million.

This means that the investor of the "Frozen Warriors" project lost 200 million.

And this movie is Shengqi Entertainment throwing money to support Jia Haochen, so Shengqi Entertainment is the main investor.

A project has a loss of nearly 200 million, even Shengqi Entertainment, one of the entertainment giants, is a bit nerve-wracking.

Therefore, the atmosphere of the high-level meeting on Monday was a bit solemn.

"I think the situation of the Spring Festival stalls, everyone knows that the current loss is about 200 million......"

Chen Juqi, the artist director of Shengqi Entertainment, spoke first, because this project was led by his artist department.

Under normal circumstances, the production department is responsible for the filming of film and television dramas.

However, the project of "Frozen Warriors" was proposed by artist director Chen Juqi, because this project is used to create "the youngest Mr. 10 billion", which belongs to the category of artist marketing.

Therefore, the project of "Frozen Warriors" is jointly responsible for the artist department and the production department.

Chen Juqi is one of the project leaders, and he can only speak on the head:

"The theater chain does not agree to the postponement, so it needs to arrange for "Frozen Warriors" to be launched on the video website to recover the cost as much as possible.

"What needs to be discussed now is, after "Frozen Warriors" is launched on the video website, do you need additional publicity funds?"

Theatrical release and video website release are two very different release channels.

Naturally, the methods and channels of publicity and distribution are also different.

If there is no additional publicity and distribution funds, then the launch of "Frozen Warriors" on the video website will be a cold start.

If you increase the publicity and distribution funds, you can increase the exposure of "Frozen Warriors" on video websites and let more viewers see it.

Of course, the additional publicity and distribution expenses mean that the publicity and distribution costs continue to increase, and more revenue is needed to recover the costs.

After a moment of silence in the conference room, the vice president of Shengqi Entertainment broke the silence and said, "Talk to the video website to see if you can arrange homepage promotion." ”

Chen Juqi shook his head helplessly: "I have already talked to several video websites, and if you want to promote resources on the homepage, you must either reduce the proportion of account sharing or spend money." ”

The homepage promotion resources of video websites are valuable, and not all movies and TV series can get homepage promotion resources.

After all, video sites also need to make money.

Only popular dramas, popular movies, or solo dramas on video websites are easy to get homepage promotion resources.

Obviously, the box office of "Frozen Warriors" hit the streets, and in the case of vigorous publicity, it will not be able to recover the cost.

Video websites are not stupid, and if you smash promotion resources on this kind of movie, the rate of return will not be too high.

Moreover, among the movies released during the Spring Festival, there is another movie, which will also be launched on the video website, and it has become an opponent with "The Frozen Warriors" in terms of competition for promotion resources.

This movie is "Dawn Says Break Up 2".

In terms of box office results alone, "Tianliang Says Break Up 2" actually only has a box office of 900 million.

However, "Dawn Says Break Up 2" only accounts for 9% of the film schedule, and "Frozen Warriors" is 31% of the film schedule.

The treatment they receive is very different.

In addition, the overall attendance rate of "Dawn Says Break Up 2" is higher than that of "Frozen Warriors".

What's more, "The Frozen Warriors" is a special effects blockbuster.

One of the major features of special effects blockbusters is that they are only enjoyable to watch in theaters, and you can't experience the essence of special effects blockbusters when you watch them on video websites.

"Dawn Says Break Up 2" is different, it is a series of movies in itself, with the popularity of the first part as the foundation, and it is a movie that relies on the plot, and the theater attendance rate is also very good.

Therefore, the marketing department of the video website, with normal analysis, knows that after these two movies are launched on the video website, there is a high probability that "Tianliang Says Break Up 2" will have a higher number of playbacks.

Moreover, the online broadcast results of "Dawn Says Break Up 1" are very good.

The copyright owner of "Dawn Says Break Up 2" is also aware of this, so when it was released on the Internet, it generously continued to spend money on publicity.

If Shengqi Entertainment doesn't follow the announcement of throwing money at it, it is impossible to compete for "Dawn Says Breakup 2" in terms of promotion resources.

Jia Haochen sat in the conference room, in a very bad mood.

He never thought that "Frozen Warriors" would fall to compete with "Dawn Says Break Up 2", and it is still at a disadvantage.

After discussion, the senior management of Shengqi Entertainment finally agreed to add A-level promotion and spend money to buy the homepage promotion resources of the video website.

A-level promotion, under normal circumstances, is used to benchmark A-level film and television projects.

That is, film and television projects with an investment of 60 million to 90 million.

Film and television projects with an investment of 100 million yuan are S-level projects.

The investment reached 300 million, that is, the S+ project.

The investment in "Frozen Warriors" is 500 million, and the cost of publicity has not been calculated.

Therefore, The Frozen Warriors is an S++ project.

Now S++ level projects are launched on video websites, and only A-level promotions are given.

This already shows that Shengqi Entertainment has no confidence in this movie and is in a state of semi-abandonment.

I just hope that by launching a video website, I can recover the cost as much as possible.

However, according to the current situation, the loss has reached 200 million, and it is basically impossible to recover the cost.

After talking about "The Frozen Warriors".

Artist director Chen Juqi changed his words and said: "After talking about the bad news, there is also good news here, that is, Haochen has been shortlisted for the Flying Eagle Award, one of the three major TV drama awards. ”

Chen Juqi said, taking the lead in applauding.

Bang Bang Bang ......

Jia Haochen felt a little more comfortable and smiled at the senior management of the company present.

This TV series shortlisted for the Flying Eagle Award is called "Bright Moon at That Time", and it is a period drama with a big heroine.

Originally, Jia Haochen didn't want to take on this play.

Because this drama is a period drama with a big heroine.

Although the role of the male protagonist is also very heavy, the big female protagonist drama still highlights the female protagonist more.

Moreover, Jia Haochen has already mixed well in the film industry, and the movie café takes over the TV series, which is a bit of a self-surrendering identity.

Later, it was Chen Juqi who strongly asked to take over this drama.

Because the female lead of this drama is finalized as Song Li, the double queen of the Jin Junmei Award and the Gladiolus Award.

Being able to take Song Li, the double queen, is a very good opportunity for the actor.

Jia Haochen also learned that Song Li took over "Bright Moon at That Time", and finally agreed to play the male lead.

The drama "Bright Moon at That Time" was broadcast in the third quarter of last year, and it was the ratings champion at the same time.

At that time, there were still many people on the Internet, arguing about "Bright Moon at That Time" and "Hurricane", who was more popular.

Since the two dramas did not collide schedules, and they were both ratings champions in the broadcast period, it could only be Guan Gong vs. Qin Qiong, and there was no result.

Later, when "Langya Bang" was broadcast, there was a debate on the Internet about whether "Bright Moon at That Time" was better? Or "Langya Bang" is better.

The result is the same, the three dramas are the ratings champions when they are broadcast, but none of them hit the schedule, so no matter how they compare, there will be no results.

I just suffered the blow of "Ice Warriors" on the street, and suddenly there is good news.

The mood of the top management of Shengqi Entertainment is much better.

Moreover, Shengqi Entertainment has a habit of investing in film and television dramas in which artists participate.

Therefore, "At That Time" Shengqi Entertainment also had investment and had a good profit, but it was not enough to make up for the loss of 200 million yuan in "Frozen Warrior".

However, Jia Haochen's "Bright Moon at That Time" can be shortlisted for the Flying Eagle Award for leading actor, which is indeed good news.

Jia Haochen, as the "youngest Mr. 5 billion", has set up a movie café.

It's just that this character is actually a bit empty.

Because there is a box office alone, there are no awards.

Moreover, Jia Haochen's 5 billion box office is obtained by relying on three foreign roles, strictly speaking, it is not the box office he carries.

"Frozen Warriors" finally carried the box office, but it hit the street.

It's embarrassing.

Without the support of awards, the character design of the movie café is always a bit empty.

However, film awards are very difficult.

Because movies are literary films, which are film genres that specialize in awards.

It is usually difficult for literary films to have a high box office, but the reason why literary films can always exist is because literary films can win awards.

These commercial films played by Jia Haochen are all three-time roles, and it is almost impossible to win film awards.

In comparison, the difficulty of winning TV drama awards is not as high as that of movie awards.

Jia Haochen and Song Li, the queen of the double vision, "The Bright Moon at That Time", was shortlisted for many awards in the Flying Eagle Award this time.

Among them, Jia Haochen was shortlisted for Best Actor.

If Jia Haochen can win the Flying Eagle Award for Best Actor, one of the three major TV drama awards, then his acting personality will be stable.

Chen Juqi had a smile on his face when he mentioned the Flying Eagle Award.

Because of the drama "Bright Moon at That Time", he advocated taking it.

The reason why he insisted on letting Jia Haochen take over this drama was that there was a secret that others did not know.

Chen Juqi and Song Li's executive agent met, and received news at that time that Song Li took over the drama "Bright Moon at That Time" because she wanted to rely on this drama to compete for the Flying Eagle Award.

Song Li is already the Golden Jun Meijiang and the Jianlan Award, and if she wins the Flying Eagle Award again, it will be a grand slam of the three major TV drama awards.

It is conceivable that the drama "Bright Moon at That Time" has great potential.

It was because Chen Juqi received this news that he strongly recommended Jia Haochen to take over the male lead of "Bright Moon at That Time".

As a result, "Bright Moon at That Time" was indeed shortlisted for many awards at the Flying Eagle Awards, and Jia Haochen was also nominated for Best Actor.

If he can win the Flying Eagle Award for Best Actor, then Jia Haochen's actor value will soar in the future, and the loss of "Frozen Warriors" will be nothing.

(End of chapter)