Chapter 480: External Publicity, Actor Character Design
On the topic of the Golden Melody Award singer's nomination for the Flying Eagle Award, after a few days of debate, it did have an effect.
Fang Xing heard from people he knew that the judges of the Flying Eagle Award did have opinions on the singer's nomination for the TV Drama Award.
Although it is just a little bit of prejudice that is not good to put on the table, it is likely that the final award will be a little worse.
It's just that things are not going in the direction of Shengqi Entertainment's development.
Because Jia Haochen is from the idol boy group INX, if you have to classify it, it should belong to a singer, not an actor.
Therefore, the judges of the Flying Eagle Award are not optimistic about Jia Haochen's nomination for the Flying Eagle Award.
Shengqi Entertainment has a wide range of contacts, and although it can't lobby the judges, it can at least hear a lot of news that people in the industry can't get.
Therefore, when Shengqi Entertainment learned that the judges of the Flying Eagle Award were not optimistic about Jia Haochen, they suddenly found that the strategy of wanting to wake up in the whole way actually put their own artists into it.
Shengqi Entertainment acted quickly, immediately changed its strategy, and stopped hyping the topic of the singer's nomination for the Flying Eagle Award.
However, the popularity of this topic is very high, and even if Shengqi Entertainment does not continue to hype, the popularity will not be able to decrease for a while and a half.
After Shengqi Entertainment stopped hyping the topic, it began to vigorously promote Jia Haochen's identity as an actor.
Due to the problems of the previous publicity strategy, the judges of the Flying Eagle Award have opinions on Jia Haochen's idol boy group identity.
Therefore, Shengqi Entertainment began to hype Jia Haochen's character of "Mr. 5 Billion".
At the same time, he also bought a large number of press releases, publicizing that Jia Haochen had studied acting in many colleges and universities such as East Opera and Nortel, and used his experience in the Academy of Drama to establish his identity as an actor.
Shengqi Entertainment's strategy is very effective.
Since releasing photos of Jia Haochen learning to act in Eastern Opera and Nortel, fans have begun to frantically tout his acting skills.
In terms of acting skills, in fact, Jia Haochen still has it.
can mix 5 billion box office in the film industry, if you don't have a little acting foundation, it is impossible.
Although Jia Haochen's acting skills in the movies he participated in were crushed by other powerful actors, he was indeed able to hold up the role outside the three times.
Under normal circumstances, Jia Haochen's acting skills have nothing to boast about.
However, he can't stand the current traffic fresh meat, and his acting skills are more embarrassing than the other, resulting in an idol like Jia Haochen, who has a little acting foundation, becoming an "acting school" in the top stream.
As for Jia Haochen, he studied acting in Dongju and Nortel.
Indeed there is.
It's just that it's an acting class for the society of Dongju and Nortel.
To put it simply, it is an acting class specially for celebrities, and the tuition fee is very expensive, and you need a little network to enter.
Many netizens found out that Jia Haochen's so-called classes in East Opera and Nortel were not admitted to East Opera and Nortel, but only star acting classes.
Although he was not admitted, Jia Haochen did go to Dongju and Nortel to take classes.
With the two talismans of Dongju and Nortel, Jia Haochen's actor personality stood all at once.
Begin to have an impact on the perception of the Flying Eagle Award judges.
……
Meanwhile.
Ark Cultural Headquarters.
"Boss, your Flying Eagle Award is unstable this time, don't you do something? Sheng Qi Entertainment's strategy is very effective, and I have heard that some judges tend to give awards to Jia Haochen. Qiao Yinghong was a little anxious.
The Flying Eagle Award has a high gold content in the field of TV dramas, and whether you can win this award or not is very different.
Moreover, so far, although Fang Xing has filmed four or five hit TV series, his identity is still a singer, and his acting skills have not been recognized by the public.
There are even many drama critics who think that Fang Xing is just lucky, he happened to shoot a few popular TV series, and his own hard power is not good.
Acting itself is a very vague concept, and there is no accurate evaluation standard.
In the film and television industry, the directors and actors who have worked with him can naturally feel that Fang Xing's acting skills are good.
However, the public does not know.
Every time on the Internet, acting is mentioned.
Some people will ask: What awards have you won?
It just so happened that Fang Xing did not win an award in terms of TV series.
For the uninitiated, the award is the proof of strength.
Fang Xing was also speechless, and asked: "The previous hype about the singer's nomination for the Flying Eagle Award was really done by Shengqi Entertainment?" ”
Qiao Yinghong replied in a low voice: "I asked about this matter, and it was bought by Shengqi Entertainment to stir it up." It's just that they didn't expect to put Jia Haochen into it, so they quickly changed their strategy a few days ago and began to promote Jia Haochen's character of working hard to learn acting.
"I read the reviews on the Internet, and my acceptance of Jia Haochen's actor character began to increase. Shengqi Entertainment's publicity strategy should have worked. ”
Fang Xing frowned and thought for a while, and said, "Jia Haochen's age is not suitable for winning the Flying Eagle Award, right?" ”
Generally speaking.
When the two nominated actors, their performances, role interpretation, etc., are comparable.
The award judges are more inclined to award awards to actors with more seniority.
This is normal.
After all, some actors may have been nominated two or three times, but they didn't win the award.
In this case, when an old actor who has been nominated many times competes with a young actor who has been nominated for the first time, and their acting skills are comparable to their performance in the play, then it makes sense to award the award to the old actor.
Jia Haochen is nominated for the Flying Eagle Award for Best Actor for the first time, and he is relatively young.
Qiao Yinghong said speechlessly: "Boss, have you forgotten something?" You're not that old either. ”
"Forehead ......"
Fang Xing was stunned for a moment, and suddenly forgot his current age.
If you talk about age and qualifications, you and Jia Haochen really don't want to take advantage of anyone.
Qiao Yinghong proposed: "Boss, should we also do actor publicity, for example, you got a second degree in musical theater performance in Dongyin." ”
Fang Xing shook his head and said, "Shengqi Entertainment has already used this strategy, and now we use the same strategy to promote, and we will fall behind." ”
Shengqi Entertainment has spent money and began to create a character of Jia Haochen studying in film school.
Now, if Fang Xing uses the usual propaganda strategy, he will definitely be pressed by Shengqi Entertainment all the time.
"Do you want Shengqi Entertainment to make things like this?" Qiao Yinghong couldn't think of any other good way.
"You can do some simple marketing, but with this alone, it's impossible to turn the tables." Fang Xing did not object to Qiao Yinghongti's marketing strategy.
Fang Xing did get a second degree in musical theater performance when he was in Dongyin.
This is actually not a secret.
There has been information about this on the Internet for a long time.
The next day.
The official Weibo of Ark Culture released a photo of Fang Xing rehearsing a musical during his school at the Donghai Conservatory of Music, with only one sentence: It looks like no one has ever learned to act.
This Weibo dynamic is very simple and clear, and it is so straightforward.
Many netizens watched it and began to ridicule:
[Knowing that you have acting skills, you don't need to publicize it anymore.] 】
[A top-notch next door, the publicity is so fierce, and the result is a film school star acting class. ] Dongyin's second degree, this is a real class. 】
[I didn't know before, it turns out that Fang Xing really learned acting. I thought this product was talented, born to act. 】
[One thing to say, I don't have to say anything about the acting skills of the thief saint, you are the thief himself. 】
[I think the TV drama awards are biased against comedy, and if I want to present the award, I will definitely award it to Bai Zhantang of "Wulin Gaiden". 】
[Sitcoms are like this, they are difficult to act, and they depend on the audience's popularity, but if they are performed well, they are unlikely to win awards. 】
["An Xin" in "Hurricane" is also very good, and he has no idol baggage, he is willing to play ugly, I think he should give 1 more point. 】
……
The online debate continues.
A lot of entertainment media follow the traffic, and there are a lot of entertainment gossip about the Flying Eagle Award every day.
[The competition for the Flying Eagle Award is fierce, is the top-notch acting skills of the idol boy group stronger, or can the winners of the three Golden Melody Awards win the award? ] 】
[The competition for many awards in the Flying Eagle Award is fierce, Song Li has been nominated for the Best Actress in the Flying Eagle Award three times, and her competitor Chen Yumei has also been nominated twice. Who will end up with? 】
About the award attribution of the Flying Eagle Award.
It's not just Fang Xing and Jia Haochen who compete for the best actor The competition is fierce.
In fact, the most fierce competition is the best actress in which Song Li and Chen Yumei compete.
It's just that Song Li's brokerage team did not use external marketing methods.
Chen Yumei was born in literary films, and her acting skills are not to be said, and she even once had the title of the queen of literary films.
Similarly, Chen Yumei did not engage in online marketing.
Therefore, on major online platforms, there is rarely a debate about who deserves the award, Song Li and Chen Yumei.
Entertainment media all want to pinch money, and it is obvious that hyping Jia Haochen, a top streamer, is easier to attract the attention of fans than hyping others.
Therefore, the topic of Jia Haochen's nomination for the Flying Eagle Award has been formed on the Internet.
And Fang Xing, as a competitor, has become the focus of hot topics.
……
Just when the topic of the Flying Eagle Award nomination is being debated on the Internet.
Fang Xing received a call from Yan Lan.
Since "Wulin Gaiden", Fang Xing and Yan Lan have cooperated very little.
However, the relationship between the two has always been very good.
Fang Xing also met many old artists of military art and the National Theater through Yan Lan.
Yan Lan became a first-line actress with the role of Tong Xiangyu in "Wulin Gaiden", so she is also very grateful to Fang Xing.
"How's it going? Nominated for the Eagle Award. As soon as Yan Lan opened her mouth, she mentioned the recent hot topic.
"It's just a nomination, and it's very difficult to win the award." Fang Xing replied casually.
"I look at your award, the competition is not too fierce, and there is still a good chance to win the award." Yan Lan chuckled.
If you compare the Best Actress award, the competition for Best Actor this year is indeed not fierce.
The four actors nominated have similar comprehensive strength.
There are two actors with deep qualifications, but the dramas nominated this time are not strong enough.
Fang Xing and Jia Haochen are relatively young, but the drama nominated this time is very powerful.
Although the award is called the "Best Actor Award", in fact, when the award is presented, it will still indicate which TV series he starred in to win the award.
In other words, the "Best Actor Award" is inseparable from the role in the TV series.
Therefore, the nominees of the TV series are not strong, which has a great impact on the final award.
The four actors nominated for the "Best Actor Award" at this year's Flying Eagle Awards, and the other two actors nominated for the dramas are relatively average.
Fang Xing's "Hurricane" and Jia Haochen's "Bright Moon at That Time" are both ratings champions, and both dramas have been nominated for many important awards.
Although the other two actors nominated for the drama are not good, they have deep qualifications and have a good chance of winning awards.
Therefore, many drama critics say that the Best Actor Award at this year's Flying Eagle Awards is the most difficult to predict, because every one of them has the potential to win an award.
……
On the phone, Yan Lan's hearty laughter can be heard clearly through the mobile phone.
"I won the Flying Eagle Award so early, what can I do in the future?"
"Don't say it so early, I won't be able to get it then, and I won't have a place to put my face." Fang Xing hurriedly said modestly.
"I watched 'Hurricane', and I think it works." Yan Lan encouraged.
"Haven't you watched the news lately? I'm a singer, and I'm not fit to win the Flying Eagle Award. Fang Xing said.
"Then the Internet also said that your acting career was delayed by singing." Yan Lan smiled from ear to ear.
"I've heard from acquaintances that the judges really want to give awards to professional actors." Fang Xing sighed.
Since the Flying Eagle Award is selected by the judges, it will definitely be very subjective.
The judges' preference is crucial.
"Who says you're unprofessional? I was the first to say no. "Because they have filmed together, Yan Lan knows Fang Xing's ability too well.
"Why don't you run for the judges too, and I'll win the prize next time." Fang Xing joked.
"Then I don't have the skills. However, I have another idea, if you call me sister, I'll take you to play. Yan Lan said half-jokingly and half-seriously.
"What's the matter?" Fang Xing was a little puzzled.
"Call Sister first!" Yan Lan demanded.
"Call again in person." Fang Xing began to play tricks.
"Okay, let's rehearse another drama now, have you heard of "The Night Before Dawn"?" Yan Lan asked.
"Of course, one of the top ten famous plays of the National Theatre." Of course Fang Xing had heard of this drama.
"Come on? There is a character who is going to sing, and the actor in the A corner is sick and has a hoarse voice. Originally, I was going to go to the B corner, but I proposed to ask you to try it, and the director thought that you could try it, but now it depends on whether you are happy or not. Yan Lan explained the matter roughly.
Fang Xing's eyes widened suddenly: "This is for me to play "The Night Before Dawn"? ”
"Correct, it's here to rehearse and figure it out, even if the actor in the A corner is hoarse, there is still the B role. It's another thing to ask you to come to rehearse, whether you can play or not. Yan Lan emphasized the key points.
"Of course I do. When do rehearsals start? Fang Xing asked.
"You said yes? You have to think about it, rehearsing the play is time-consuming and laborious, and you don't have much money, so you may not even be able to play. Yan Lan took things a little more seriously.
"Do you think I'm the kind of person who sees money?" Fang Xing joked.
"Yes, you never accept commercial performances, and you can't find a second one like you in the entertainment industry." Yan Lan's evaluation was not polite at all, and he laughed to himself after speaking.
(End of chapter)