Chapter 554 - Expanding the Business Territory

Tea was drunk in the reception room, and no wine was served.

Gong Jianbin poured a cup for Fang Xing and introduced: "This is the Zhengshan small species that a friend helped bring from Wuyi Mountain, Fang always tastes it." ”

Fang Xing took a sip, and the tea was indeed pleasant.

The three of them drank tea and chatted casually about the film and television industry.

After chatting for a while, Gong Jianbin gradually pulled the topic to the topic:

"Mr. Fang hasn't produced a film and television drama this year, I don't know if there are any plans for this?"

Fang Xing put down the teacup and replied, "There are no film and television plans yet. ”

Zhou Ning, president of Pea Film and Television on the side, praised: "Now Ark Culture is a golden sign in the film and television industry, and the "Tang Fenghua" produced in the first half of the year is also very good. ”

"Tang Fenghua" is produced by Ark Culture, and the ancient puppet directed by Zhang Yigao uses A-level investment to shoot the texture of entry-level S-level investment, and the broadcast results are also good.

Although there is no big hit, in the film and television drama industry, popular dramas are unavoidable.

Therefore, in the film and television industry, as long as it is a profitable project, it is a good project.

Therefore, this "Tang Fenghua" did not have Fang Xing as the director, but it was still successful, which shows that the TV series produced by Ark Culture is guaranteed.

"It's okay, it's profitable." Fang Xing said casually and modestly.

"It's worthy of Mr. Fang, such a successful TV series, the other party doesn't care very much. However, compared with "Langya Bang", the data of "Tang Fenghua" is not eye-catching, but in other film and television companies, it is a high-quality project. Zhou Ning complimented.

"Mr. Zhou is overrated." Fang Xing maintained a modest attitude.

Gong Jianbin took over the conversation and asked: "I heard that the headquarters park of Ark Culture has been built, and when we are tailoring, we are not invited to go. ”

"Mr. Gong is very busy, why are you embarrassed to disturb."

The tailoring ceremony for the completion of the first phase of the Ark Cultural Headquarters Park was actually not a big event, so not many people were invited.

"I heard that the building of Nebula Animation has been built in the Ark Cultural Headquarters Park, are you going to develop in animation in the future?" Gong Jianbin asked.

"Nebula Animation, not only does animation, but also does special effects, and last year another Nebula Film and Television Special Effects Company was established, which is also in the Nebula Animation Building. In the future, Gong will always have special effects needs, remember to find us Nebula. Fang Xing didn't forget to pull the project for the Nebula special effects.

However, Nebula special effects have only been started for a year, and in fact, their strength in special effects is relatively average, and they are still in the stage of burning money.

The early development of the special effects company is very money-burning, if it weren't for the fact that Ark Culture could continuously produce popular film and television dramas, and there were songs to support it, it wouldn't have been burned at all.

Fang Xing is very willing to spend money on the nebula special effects, and many domestic headhunting companies have helped to dig people, and tens of millions of them have been smashed, but there is no splash in the nebula special effects at present.

"Okay, if you have the chance, you will definitely cooperate." Gong Jianbin casually agreed, but whether this is polite or not depends on the actual actions later.

After a pause, Gong Jianbin looked at Zhou Ning and asked, "Is there any special effects that need to be produced in the self-made drama being produced now?" ”

"This ...... I'll have to go back and ask. "Zhou Ning, as the president of Pea Film and Television, needs to be responsible for the company's self-made drama project.

Find a special effects company that has just been established for a short time to do special effects, and in case of a pit, he has to be responsible.

Gong Jianbin added: "If there is a project that requires special effects, give priority to Nebula special effects. ”

Zhou Ning nodded and agreed: "Okay." ”

It doesn't matter if you agree to this thing, after all, there are many places that need special effects in today's film and television dramas.

Naturally, it is not impossible to find an old special effects company for difficult special effects, and it is not impossible to hand over the simpler special effects to Nebula special effects.

Of course, this matter depends on the specific project.

Gong Jianbin then asked: "Is Fang always ready to increase the output of film and television content in the future?" ”

Fang Xing nodded and replied: "At least the film and television content will be continuously output." ”

Gong Jianbin leaned closer and asked, "Did Mr. Fang ever think about the in-depth cooperation between Ark Culture and Pea Video?" ”

Fang Xing looked at his expression and asked, "How deep does Mr. Gong mean by in-depth cooperation?" ”

"You can go as deep as you want." Gong Jianbin said something that seemed to be a joke.

"Mr. Gong, this is preparing to dig up the foot of the penguin video." Fang Xing also teased in a joking tone.

Gong Jianbin continued: "Penguin Group has its own film and television company, and it is a full ecological closed loop, Ark culture is not in this closed loop, when there is use value, it is in-depth cooperation, there is no use value, and it can be put aside at any time." ”

This sentence is suspicious of discord.

However, what he said was true.

Penguin Video is a subsidiary of Penguin Group, and the business group in the field of entertainment of Penguin Group, from comics, to animation, to film and television, the entire ecological chain forms a closed loop, and each link has a subsidiary enclosure.

This means that unless Ark Culture becomes a subsidiary of Penguin Group, it will never be able to enter this ecosystem.

Moreover, the strategic cooperation of Penguin Video is not something that the CEO of Penguin Video can decide, but needs the support of the group headquarters.

In fact.

When Li Xueying, vice president of Penguin Video, proposed to broadcast "Dark Glory" exclusively, Fang Xing considered it, but if he wanted to broadcast "Dark Glory" exclusively, it was not possible to negotiate a guaranteed contract.

If Li Xueying could call the shots at that time, let Fang Xing increase her shareholdings and become a major shareholder in the real sense of Penguin Video, then solo broadcasting can be discussed.

It's just that this kind of strategic cooperation involving the equity structure is not something that Li Xueying can decide, or even the president of Penguin Video.

It can even be said that there is no room for discussion at all about this matter.

However, once "Dark Glory" is broadcast exclusively on Penguin Video, this means that if the audience wants to watch the show on the official website, they need to register as a VIP member on Penguin Video.

With the popularity of this drama, it will bring a large number of VIP members to Penguin Video, and even snatch members from other video sites.

This is an absolute big bang for Penguin Videos.

However, for Ark culture alone, it is actually less profitable.

After all, the number of VIP members of the three major video websites is close to 100 million, and Penguin Video is broadcast exclusively, which is equivalent to giving up the 200 million VIP viewers of the other two major video websites, and counting the viewers of other video websites, the CPM account is at least halved.

This is also the reason why hit dramas are usually multi-platform simulcasts.

Fang Xing said at the time that strategic cooperation is needed to broadcast "Dark Glory" exclusively, which is not too much at all.

However, no one knew that "Dark Glory" could be so fierce that it could even be slaughtered in the open sea market.

Therefore, there was no room for discussion about this solo cooperation from the beginning.

Right now.

Gong Jianbin , the president of Pea Video, said in a joking tone that he wanted to cooperate with Ark Culture in depth, even as deep as he could.

The tone was joking, but the words were serious.

In fact, this is a stone-throwing to ask for directions, to listen to Fang Xing's meaning.

If Fang Xing intends to cooperate in depth, then you can continue to talk.

Fang Xing did not refuse directly, but he did not agree immediately, but stared at Gong Jianbin with interest.

Gong Jianbin knew that he was waiting for his next sincerity, so he talked about last year: "Last year, I heard that Penguin Video and Mr. Fang talked about the cooperation of "Dark Glory" alone, but in the end it was not negotiated. ”

Fang Xing did not deny it: "Mr. Li of Penguin Video did talk about this, but in fact, there is no room to talk about this matter." ”

Everyone is an insider, and it is not a secret that Penguin Video wants to broadcast "Dark Glory" exclusively.

Gong Jianbin said with a hearty smile: "Mr. Fang came to me at that time, if he came to me, as long as he could broadcast it alone, he could talk about any cooperation plan." ”

Fang Xingxiao asked, "Are you sure?" ”

Gong Jianbin said in a very firm tone: "Of course, the president of Penguin Video can't do the master's thing, but we can do it in Pea Video." ”

Fang Xing praised: "I actually admire Mr. Gong's vision, he was the first to invest in self-made dramas, and his vision is good, and the TV series produced by Pea Video are basically successful." ”

Gong Jianbin praised Zhou Ning next to him: "The main thing is that Zhou Ning's vision is good." ”

"Don't dare, it's still Mr. Gong's sufficient support." Zhou Ning said modestly.

Gong Jianbin then asked: "If you wanted to broadcast "Dark Glory" alone, what kind of conditions does Mr. Fang think and what kind of space can you talk about? ”

Fang Xing said with a haha: "It's been so long since "Dark Glory" has been broadcast, and it's useless to talk about this again. ”

Gong Jianbin said: "Casual chat, I also want to hear about the future development direction of Ark culture. ”

Fang Xing thought for a moment and said a very surprising answer: "Maybe you have to hold 20% of the shares." ”

Hearing this number, Gong Jianbin and Zhou Ning raised their eyebrows at the same time.

When a large company develops to a certain scale, the shareholding structure will inevitably change, otherwise it will be difficult to overcome the bottleneck.

Just like Pea Video, Gong Jianbin is the founder and CEO, and is the largest shareholder, and he only holds 32% of the shares.

And this shareholding ratio is already relatively high in companies of the same level.

However, as soon as Fang Xing opened his mouth, he said that he had to hold 20% of the shares before there was room to talk.

This request, let alone Penguin Video, no company in China will agree.

Of course, when Fang Xing said 20% of the shares, he did not mean exchanging a TV series for 20% of the shares, which is impossible.

No matter how popular a TV series is, it will be up to the sky to earn three or five billion.

Now the three major video websites are valued at more than 10 billion, and it is impossible to exchange TV dramas for 20% of the shares, and there is no such way of trading.

After all, the income of the TV series is not known until it is broadcast.

The value of the shares is determined according to the market valuation.

There is no possibility of trading between the two.

Fang Xing's 20% shareholding means that 20% of the shares will be acquired through investment and other means.

In the future, Ark Culture will continue to output film and television content, so investing in a video website is a good choice to continue to expand its business territory.

Moreover, video sites are gaining momentum right now.

Fang Xing has a hunch that the development of video websites will be faster and faster in the future, and now the valuation of Pea Video is still about 12 billion, and in a few years, it will at least double or triple.

Of course, the premise is not to be left behind.

Although the video site is growing fast, the competition is also very fierce.

Moreover, video websites need to rely on content support, and only by continuously launching high-quality content can they stabilize the audience.

However, high-quality content does not mean that it can be launched, and it needs to be output with high-quality content.

Undoubtedly, Ark Culture is the exporter of this kind of high-quality content.

It's just that Ark Culture has always had a deep cooperative relationship with Penguin Video.

If Pea Video wants to dig this wall, it is basically impossible to cooperate without some bold cooperation.

The three of them chatted all night.

The chat was very good, of course, such a major cooperation cannot be reached by just a few words.

Gong Jianbin also had to go back to discuss with the company's top management and the board of directors before making a decision.

However, there is one thing that Gong Jianbin can be sure of, Fang Xing wants to acquire 20% of the shares of Pea Video, if this cooperation is really reached, then Pea Video and Ark Culture are basically tied to the same chariot, and Penguin Video can't grab it if it wants to.

……

The dinner is over.

Gong Jianbin asked Zhou Ning to ride in the same car with him and go back together.

In the car, Gong Jianbin asked, "What do you think of the other party's plan to wake up?" ”

Zhou Ning turned his head to look at Gong Jianbin 's expression and said with a smile: "Mr. Gong is tempted. ”

Gong Jianbin groaned: "If Fang Xing can continue to shoot TV series as popular as "Langya Bang" and "The Pretender", this cooperation will not be a loss. ”

Zhou Ning said: "But the problem is, no one knows whether Fang Xing's next drama will pounce." ”

Gong Jianbin looked at him and asked seriously: "You are indeed able to produce six hit dramas in a row, do you rely on strength or luck?" ”

Zhou Ning was silent, and only said after a while: "I think strength and luck have both, and this person's market vision is very accurate, and he knows what the audience wants to see."

"Actually, before Ark Culture filmed "Tang Fenghua", I was not sure, but after this drama did not have Fang Xing as the director, the results were only a small fire.

"It shows that Fang Xing does play a huge role in the TV series."

Gong Jianbin then asked: "So, do you think the 20% stake proposed by Fang Xing is feasible?" ”

Zhou Ning did not give an affirmative answer: "It depends on Mr. Gong's development plan." However, if Fang Xing agrees to hold 20% of the shares, it means that Gong's shares will be diluted to less than 26%. Or Mr. Gong can consider letting him make another drama to prove his strength. ”

……

A week passed.

Gong Jianbin asked Fang Xing to meet again, this time in the headquarters office building of Pea Video.

Obviously, this meeting was more formal.

Fang Xing brought several senior executives of the company, as well as the director of the investment department, with him.

Gong Jianbin gave a proposal, which is a VAM agreement:

"Mr. Fang is willing to give it a try, Ark Culture customizes a TV series for Pea Video, and if the broadcast results meet the standard, then Mr. Fang is welcome to become the second largest shareholder of Pea Video."

VAM agreements are not uncommon in the film and television industry, and many producers will sign VAM agreements with investors and distribution companies.

According to the release results of film and television works, obtain profits.

The better the results of the film and television work, the higher the income.

On the contrary, if the release performance is much lower than that of Party B, then Party B, who signed the VAM agreement, will not only make money, but even lose money.

This depends on whether the filmmaker has confidence in the film and television works he produces.

(End of chapter)