Chapter 556: VAM Agreement, Fog Theater Set Sail
After dealing with each other for so long, Xu Guangyi felt that Fang Xing was not the same as ordinary people's thoughts.
Under normal circumstances, when Penguin Group wants to buy a company at a premium, most companies can't resist the temptation.
Because, once the acquisition is successful, it means that this company has access to the resources of the Penguin Group.
Especially in the entertainment industry, Penguin Group's business territory has covered every link in the upstream and downstream of the entertainment industry.
Once the film and television company gets on the Penguin Group's ship, it means that it has taken off.
And the founder of a normal film and television company, after making certain achievements, will also take the initiative to choose a big tree to enjoy the shade.
Because no one dares to say that the drama they shoot will never pounce.
The film and television industry makes a very large number of film and television dramas every year, especially movies, and the movies that can really be released in theaters are less than one-tenth of the number of movies in the year.
One can imagine how fierce the competition in the film and television industry is.
A film and television company, once it receives capital injection from Penguin Group, it means that there is a guarantee, and the blood bar will become thicker in an instant, even if it pounces on one or two film and television dramas, it can hold on.
On the contrary, film and television companies without the support of large groups will face the risk of bankruptcy if they pounce on a drama.
If the new project can't attract investment, it won't even have a chance to turn around.
Therefore, most of the founders of film and television companies will accept capital injection from giant companies and use the resources of giant companies to develop rapidly.
However, the Ark culture is an exception.
At the beginning, when Ark Culture filmed "Wulin Gaiden" and "The Beginning", the investment industry gave Ark Culture a valuation of less than one billion.
Moreover, the investment industry generally believes that when the valuation of Ark Culture reaches 1 billion, it will encounter a bottleneck.
In fact, this is the law of the company's development, 1 billion is a bottleneck, if you want to break through this bottleneck, do not introduce investment, expand the scale, seize the market, it is difficult to cross the past.
However, Ark Culture then filmed "The Pretender" and won the drama king that year, and a drama directly broke through the bottleneck.
After a company breaks through the bottleneck of 1 billion, when it reaches 6 billion or 7 billion, it will encounter a second bottleneck.
Most companies, even if they go public, may not be able to break through this bottleneck.
However, a series of actions of Ark Culture, such as "Hurricane", "Langya Bang", "Dark Glory", coupled with songs that continue to dominate the charts, broke through the second bottleneck, and the valuation reached 10 billion.
A company with a valuation of 10 billion yuan, and it is also a valuation that has not been injected by IPO, and the gold content is very high.
This is also the reason why Xu Guangyi dared to offer a 50% premium.
Because even if you buy a 50% stake in Ark Culture at a premium, and then go public with the IPO, with the asset structure of Ark Culture, the market value after listing will at least triple, or even more.
Therefore, the 50% premium offered by Penguin Group is not arbitrary.
The contract won't be that simple, though.
Although Fang Xing did not see the contract, it is conceivable that there will be many restrictions in the terms of the contract.
If Fang Xing wants to enjoy the rest of his life, he can actually accept the Penguin Group's shares, and then take the money to travel the world.
It's just that, in that case, Ark Culture will become a subsidiary of the penguin department.
Ark Culture has now reached a valuation of 10 billion, and there is no need to be a pawn at all.
Fang Xing can be the person at the helm, so instead of becoming a subsidiary of the penguin department, it is better to take a stake in Pea Video.
"Mr. Xu, I like to be free, and I will be more comfortable when I am at the helm." Fang Xing shook his head and rejected Xu Guangyi's premium plan.
Xu Guangyi didn't give up, and then said: "Mr. Fang, don't be busy refusing first, have you ever thought about coming to the Penguin Group to take the helm." ”
Fang Xing frowned and wondered, "What does this mean?" ”
Xu Guangyi smiled and replied: "The board of directors has exchanged preliminary opinions, as long as Mr. Fang is willing, after the acquisition of Ark Culture, Ark Culture will still be managed by Mr. Fang, and Mr. Fang can enter the Penguin Group's entertainment business group as an executive, starting from vice president, and three years later, he will be promoted to president of the entertainment business group based on his performance." ”
Fang Xing was slightly surprised when he heard this proposal.
Unexpectedly, the Penguin Group not only wanted the Ark culture, but even wanted to take it with itself.
The president-level executives of each business group of the Penguin Group have options, and this invitation is actually quite tempting.
If it were someone else, there was a high probability that they would agree.
However, Fang Xing finally shook his head.
Fang Xing has no shortage of ways to make money, and he doesn't want to be constrained by the group.
In fact.
There are many projects of Ark Culture, and it is difficult to pass by giving up other companies.
However, in Ark Culture, as long as Fang Xing proposes a project, no one in the company will oppose it.
However, once in the Penguin Group, a lot of things changed.
For example, "Hurricane", with the sensitivity of this drama, is placed in a subsidiary of Penguin Group, even if it can be filmed in the end, I am afraid it will take a long time to rip off.
"Thank you, I have no plans to join another company for the time being." Fang Xing shook his head, unmoved by Xu Guangyi's proposal.
Xu Guangyi was even more surprised, he didn't expect such generous conditions to fail to impress Fang Xing.
……
After meeting with the executives of the Penguin Group, although no cooperation was reached, it was not without effect.
In fact.
Now the executives of the three major video websites hope to invite Fang Xing to dinner and tea.
Among the three major video websites, the current situation is the least optimistic.
Self-made content can't keep up, and the traffic entrance can't compare to Penguin Video and Pea Video.
If among the three major video websites, which one is most likely to fall behind, then Taro Video is the most likely.
Of course, it is not so bad that Taro Video can develop into one of the three major video websites, but relatively speaking, it is facing more pressure.
Therefore, the president of Taro Video also wants to cooperate with Ark Culture, and even offers more favorable conditions than Pea Video.
Now, the news that Ark Culture wants to invest in the video website has become a well-known thing in the industry.
An olive branch has been extended by all parties.
This also made Gong Jianbin feel threatened.
If the cooperation between Ark Culture and Pea Video does not go well, Fang Xing is likely to turn around and invest in Taro Video.
When the time comes, Taro Video solves the weakness of self-made content, and it is not the weakest of the three major video sites.
Therefore, Gong Jianbin was very active in promoting the merger and acquisition case, and even at the board of directors, he tried his best to override public opinion and offer more favorable conditions for Ark Culture.
After all, it's a buyer's market now.
Fang Xing has too many choices, penguin videos, pea videos, and taro videos.
On the evening of the meeting with the Penguin Group executives, Gong Jianbin called Fang Xing to spy on the truth and make an appointment for the next meeting.
Three days later.
The M&A negotiations of Ark Culture and Pea Video are underway again, located in the Ark Cultural Headquarters Park in Ningyun Cultural Industrial Park.
The headquarters building was completed and put into use one after another.
This merger and acquisition negotiation is the first important negotiation after the completion of the headquarters building.
The negotiations went well.
He Hongtian, director of the investment department of Ark Culture, calculated the data that the final share exchange ratio is 1:1.07, which is very favorable to Ark Culture.
Originally, the valuation of Ark Culture was only 10 billion, while the valuation of Pea Video was 12 billion.
This share exchange ratio means that the valuation premium of Ark Culture has reached 12.8 billion.
The reason why this premium occurs is because Penguin Video directly gave a premium of 15 billion.
When there are many competitors, the premium becomes inevitable.
Of course, Pea Video is willing to agree to such a high premium, and it is not blindly agreeing.
One of the reasons why the valuation of Ark Culture is only 10 billion is that Nebula special effects are still in the stage of burning money, and the future investment will be very large.
However, for Pea Video, Pea Video can have a lot of special effects for film and television dramas, and it is left to Nebula Special Effects.
As long as the Nebula special effect can be developed, it is not a negative asset, and it can be added to the valuation of another 1 billion.
After the contract amount of both parties has been negotiated, only the final signature remains.
Before signing.
Fang Xing and Gong Jianbin left the conference room together and came to the office to talk alone.
"Mr. Gong, this cooperation has basically been negotiated, but there are still some things, I hope I can reach a consensus with Mr. Gong." Fang Xing didn't hide it, and went straight to the point.
Gong Jianbin was very calm and made a gesture of please: "Mr. Fang, please speak." ”
Fang Xing organized the language and replied: "I admire Mr. Gong's talent, and I am very relieved that the pea video is in Mr. Gong's hands." But if one day ...... I mean, if, if Mr. Gong wants to get out of Wandou Video, I hope that the shares in your hands will not be transferred to other shareholders, but can only be transferred to me, at least part of it, to ensure that I will become the largest shareholder. ”
When Gong Jianbin heard this, there was no change in expression on his face, but he was happy in his heart.
Because of this requirement, it means that Fang Xing really wants to develop Pea Video.
In fact, this is not only Fang Xing's worry, but also Gong Jianbin's worry.
After Ark Culture takes a stake in Pea Video, Gong Jianbin will dilute his stake from 32% to 26%.
As the founder, chairman, and CEO, although his stake has been reduced to 26%, he already has a controlling stake in Pea Video, but he is already on the verge of danger.
In case Fang Xing and other major shareholders reach cooperation, it is possible to hollow him.
Gong Jianbin smiled and replied, "If that's the case, I hope Fang will always be able to agree to my request." ”
"Yes."
Fang Xing didn't hesitate and agreed directly.
If one day, Ark Culture wants to withdraw from Pea Video, then it doesn't matter who the shares are transferred to, then it can be transferred to Gong Jianbin naturally.
It's fair that both sides are making the same demands.
"Since Mr. Gong also has the same requirements, it is better for us to implement a written agreement." Fang Xing proposed.
"Yes." Gong Jianbin agreed.
"Since Mr. Gong agreed, then I will ask the legal counsel to draw up an agreement, and we will find a time to sign it, and then we can officially sign the VAM contract." Fang Xing said.
Gong Jianbin got up, stretched out his hand, and said, "Welcome Mr. Fang to join Pea Video." ”
Fang Xing shook hands with him and sent him out.
……
The next day.
The in-house counsel drafted the agreement, and Gong Jianbin also approached the in-house counsel to review it, made some detailed modifications, added two guarantee clauses, and then the two parties met to sign.
Day 3.
The VAM agreement for the merger and acquisition of Ark Culture and Pea Video was officially signed, and a press conference was also held.
At the press conference, Fang Xing also announced the new drama plan of Ark Culture, as well as a TV drama theater grandly launched by Pea Video.
The news announced at the press conference stirred up a thousand waves with one stone and instantly caused a sensation in the industry.
Of course, the details of the VAM contract will not be announced to the public.
But companies in the industry basically know that Ark Culture and Pea Video signed a VAM agreement.
After the signing of this agreement, it has become inevitable for Ark Culture to invest in Pea Video.
The outcome of the VAM only affects the way in which the shares are invested and the proportion of shares allocated.
At the press conference, Fang Xing announced that the TV drama theater of the pea video is the "Fog Theater".
In addition, Ark Culture will specially customize a suspenseful criminal investigation drama as the opening drama of the "Fog Theater".
Since the contract has been signed, although Ark Culture has not officially obtained the shares of Wandou Video, after the agreement comes into effect, it is inevitable that Ark Culture will become the second largest shareholder of Wandou Video.
Therefore, Fang Xing, as the second largest shareholder of Pea Video, proposed the "Fog Theater" project, which was unanimously approved by the executives of Pea Video.
In the second half of the press conference, it was time for reporters to ask questions.
The first few questions still asked about the cooperation between Ark Culture and Pea Video, but after asking and asking, the questions focused on the new drama of Ark Culture.
After all, Fang Xing hasn't filmed a drama for more than half a year.
Reporter: "Fang Xing, may I ask if the new drama of Ark Culture is directed by you or directed by Zhang Yigao." ”
Fang woke up for a moment and asked rhetorically, "Is there any difference in this?" ”
Reporter: "Of course, if Zhang Yigao is the director, I'm afraid the results will not be very good." ”
Fang Xing glared and asked, "Isn't the score of "Tang Fenghua" bad?" ”
Strictly speaking, the results of "Datang Fenghua" are very good, with A-level investment, it has obtained S-level entry-level playback, which is not considered a good result, so what is a good result?
Of course, the six hit dramas directed by Fang Xing must not be compared.
Reporter: "The results of "Tang Fenghua" are not as good as the TV series directed by you, and even "The Beginning" is not as good. ”
In the TV series directed by Fang Xing, if you look at the number of broadcasts alone, the worst is actually "The Beginning".
Hearing the reporter's words, Fang Xing blinked his eyes: "What is it called, it is not as good as "The Beginning". "The Beginning" has the Best Supporting Actress trophy. Now in the TV drama industry, if you don't win awards, if you don't broadcast more than 5 billion, it's not a good achievement, right? ”
The reporter was also helpless.
There is no way, among the TV series produced by Ark Culture, the worst is "Tang Fenghua", but this is also a small fire drama.
The reporter could only quickly pull the question to the key question: "Fang Xing, then who is the director of the new drama." ”
Fang Xing changed his words and replied: "Well, the new drama is directed and acted by me." Moreover, there is another exciting news. ”
The reporters at the scene were unexpectedly hung by this sentence.
The reporter with the microphone could only ask: "What is the hot news?" ”
Fang Xing smiled mysteriously and replied, "I will play two roles with one person." ”
Wow!
As soon as this news came out, the reporters present could already have a premonition that this news was about to top the hot search.
(End of chapter)