Since Ark Culture has never made live-action movies, Qiao Yinghong was both excited and worried when she heard that Fang Xing was going to enter the big screen.

I was excited that Fang Xing was finally coming back, and this man who kept creating miracles was about to start again.

The concern is that movies and TV series are two very different fields.

In terms of artistic achievement and professional recognition, movies are higher than TV series.

This is objective.

Many TV drama actors are actually incapable of acting in movies.

Movies have higher requirements from directors to actors, to costumes, martial arts instructors and other aspects.

Actors, in particular, have much higher requirements for acting skills than TV dramas.

The reason why this is the case is that the big screen is really big.

Even if it's not a giant screen, an average movie screen will occupy a wall.

On such a large screen, when the camera gives a close-up of the actor, the actor's entire face will appear on the screen, magnified dozens of times.

This also causes the expressions on the faces of the movie actors to be magnified.

Many of the performance methods used to act in TV series will be on the big screen, and the shortcomings will be exposed.

In TV dramas, actors can usually make some relatively large expressions, and their joys, sorrows, and sorrows can be very open.

Because the TV screen is small, you need to make a big expression so that the audience can see clearly.

However, on the big screen, it's different.

Due to the large screen of the movie, the actors make big expressions, and it is easy for the audience to play.

This is also the reason why movie actors need to master micro-expression acting.

On the big screen, movie actors only need to make some changes in micro-expressions to let the audience see and feel.

Therefore, micro-expression performance is a stepping stone to the big screen.

However, in recent years, more and more traffic stars have entered the big screen, resulting in a bit of confusion in the film industry.

It's just that most of the traffic stars have failed on the big screen.

What can really succeed is also the big wave of sand.

The film company has gradually figured out the mature mode of film production, that is, the model of powerful actors bringing fresh meat to traffic.

A movie, with a traffic fresh meat, attracts the attention of fans and increases the popularity of the movie.

Then, rely on powerful actors to carry the box office.

In this way, the traffic is there, the box office is there, and the ceiling is very high.

Of course, if this traffic fresh meat is too weak and the actor can't take it, then there is no way.

The film company is not stupid, this traffic star can't be driven, so let's change to another one.

The flow of idols comes out one by one, and you can always find one or two that are not so sloppy and can be driven.

Moreover, there are already companies that have succeeded.

Jia Haochen is a movie café with traffic labels brought out by Shengqi Entertainment, two years ago, he went to shoot a TV series, but was beaten by Fang Xing's drama.

After that, he learned to be smart, obediently went back to make movies, and found actors at the actor and queen level to take him, and played a second or even a third time.

This model is indeed very successful, and in the past two years, Jia Haochen has successfully ranked among the ranks of "tens of billions of box office actors".

Fanfan Entertainment learned this model, and also brought out a movie coffee, that is, Zhu Yiting.

Right now.

In the film industry, there are two traffic movie cafes with good box office results.

The two fans often tear each other apart.

Jia Haochen's total box office is higher than Zhu Yiting's, and Zhu Yiting's average box office is better than Jia Haochen's.

Every time a movie is released on both sides, they will pull each other off.

Even the brokerage companies on both sides have tacitly acquiesced to this hype.

Marketing sentence: "My brother was bullied by XXX again, my brother is only us, and we must not lose at the box office." ”

I don't know how much the box office can rise, but the emotions of the fans have risen, and all kinds of support and casting are extremely fierce.

……

Ark Culture has not yet made a live-action film, so it is actually inexperienced in this regard.

Movies are not something that can be done by one person.

If you want to make a movie, you need to assemble a crew that can be competent for filmmaking.

Therefore, after Fang Xing returned to work, he held a meeting to determine the company's plan to enter the big screen.

Because Fang Xing has made achievements in the TV field, the company's senior management has a kind of blind confidence in him.

Moreover, the dramas filmed by Ark Culture before can be said to have swept the TV drama industry.

With such achievements, if you want to go further, then it is an inevitable choice to break into the big screen, and as for whether you can also succeed in the film industry, you have to work hard to know.

In fact.

Many film and television companies, after getting good results in the field of TV dramas, will try big movies.

This is a path that will lead to a qualitative change in the company.

Whether or not it succeeds in the end, Ken is going to give it a try.

In fact, film and television companies in the industry have basically gone through this step.

Some film and television companies failed to hit the big screen, so they could only turn around and continue to make TV series to repay the money.

Some film and television companies have successfully impacted the big screen and successfully transformed into film companies.

……

TV series and movies, for the audience, there is a big difference.

That is, TV series can be watched without spending money, but movies cannot.

The results of movies are measured by real money, the box office is there, and every movie ticket is money.

TV series are different, the audience can choose to watch them for free, and only need to watch a commercial at the beginning of the film.

Even if it is VIP content, you only need to open a VIP, you can watch it for a month, and you can watch the VIP content of the entire website, and the consumption is relatively small.

Therefore, TV viewers can accept that the quality of TV dramas is poor, as long as they can pass the time and watch it.

Movies are different.

Spent a more expensive price and sat in the cinema for two hours.

If the movie is not good, it is relative to spending money to find guilt.

If there are too many bad movies, the directors and actors will be blacked out by the audience, and when they see the movies made by these directors and actors in the future, they will not be deceived into the cinema again.

Therefore, movies need to be more detailed than TV dramas from the script to the shooting.

TV series have pee spots, and viewers can choose to skip it, but movies can't.

Therefore, the highest goal of the plot of the movie is to have no urine spots throughout the whole process.

……

From Ark Culture to the big screen, the crew's costumes, martial arts instructors, screenwriting teams, etc., all need to be improved, and more film professional teams need to be cooperated.

Therefore, this time it is not Fang Xing who takes a script and can start it immediately.

Moreover, movie actors are more demanding, and many TV series actors who have worked with them before are not suitable for making movies.

Therefore, after the meeting, Ark Culture released the news that it was ready to make a movie.

As soon as this news came out, it immediately attracted the attention of many people in the industry.

After all, Ark Culture swept the field of TV dramas two years ago, and won the award softly.

Fang Xing took a break for two years, and when he came back, he first sang a song on the Spring Festival Gala, and then asked his assistant director to shoot "Ancient Acacia", redefining what it means to be a dark horse in online dramas.

Now, Ark Culture has announced that it will enter the big screen.

This means that the film industry may be hit by a major earthquake.

Although Fang Xing's impact on the big screen may not be successful, what if it succeeds?

Film and television companies in the industry naturally can't miss this opportunity, whether it is to cooperate, recommend actors, or make investments, it is a good choice.

Therefore, after the news of Ark Culture's entry into the big screen was released, in the next few days, many film and television companies contacted to seek cooperation.

Fang Xing also received a request for dinner from Zhang Changfeng, president of Penguin Pictures.

Zhang Changfeng is the president of Penguin Pictures and the distributor of two animated films, "Spirited Away" and "My Neighbor Totoro".

From project establishment, shooting to distribution and release of a film, it is not something that can be completed by one company.

Moreover, film production and film distribution are two completely different jobs.

Film distribution companies need to have people in all cinemas across the country, even in fourth- and fifth-tier cities.

The promotional posters, gifts, and peripherals in the cinema all need to be arranged by the employees of the distribution company.

Ark Culture is a content production company, responsible for outputting content, and it is impossible to run to do the work of distribution.

Therefore, if Ark Culture wants to enter the big screen, it must cooperate with film distribution companies.

Penguin Pictures is the film distribution company.

In fact.

Fang Xing also has a stake in Penguin Pictures, accounting for 3%, which is the second largest individual shareholder.

Don't look at the proportion of shares is only 3%, for this kind of company at the level of tens of billions, individual shareholders have so many shares, which is already too much.

In fact.

After Ark Culture released the news, there were many film distribution companies that came to contact.

However, other film distribution companies are being approached by other senior executives of the company.

Fang Xing and Zhang Changfeng are old acquaintances, and they have cooperated before, so they still have to participate in this dinner.

At this dinner, there were several other senior executives of Penguin Group, as well as Li Xueying, president of Penguin Video.

In the past two years, Li Xueying has been promoted from vice president to president of Penguin Video because of her good ability.

The location is different, and the vision is naturally different.

Ark Culture wants to enter the big screen, and it is also related to Penguin Video.

After the theatrical movie is released, it will definitely be released on the video website.

Although the movie is released on the online platform, the competition is not fierce, but Penguin Video must also build this relationship in advance.

After all, Pea Video and Ark Culture are strategic partnerships, and if Penguin Video doesn't start early, maybe it will be put together by Gong Jianbin .

Last time.

"Mountains and Seas" was originally planned to be simulcast on multiple video websites, but Gong Jianbin stubbornly talked about becoming an exclusive broadcast of Pea Video, which led to a surge in the number of VIP users of Pea Video that summer.

This time, Ark Culture is going to enter the big screen.

Li Xueying didn't want to be preempted by Gong Jianbin again, so she and Zhang Changfeng had dinner with Fang Xing.

"Fang is always really going to make a movie?"

After three rounds of drinking, Zhang Changfeng took the lead in speaking.

"Yes, it's time to try filmmaking, it's always a step." Fang Xing nodded and admitted that since the news was released, he hoped that all parties would come to talk about cooperation.

Maybe other film companies may not have confidence in making movies for Ark Culture.

But Zhang Changfeng is full of confidence.

Because Ark Culture is not the first time to make a movie, the total box office of "Spirited Away" and "My Neighbor Totoro" combined has exceeded 5 billion.

This is already the ceiling level of animated films.

Although this time we are going to make a live-action film, there are two animated films ahead, and the chances of success in making a live-action film are high.

"Have you figured out what kind of movie to make? If you need help from our group, just say that as long as you can do it, you will never say a word. Zhang Changfeng immediately took care of the news and listened to the news at the same time.

Fang Xing thought for a moment and replied: "At present, I am considering making a small investment movie to test the waters, and the heads of various departments of the company are all thinking about it. ”

In fact, Fang Xing didn't care so much about the size of the investment.

However, the heads of various departments of the company do not think so.

Since Ark Culture can only break even in the past two years, if it makes a big investment now, if the box office hits the street, it will affect the normal operation of the company.

When you have no experience in the film industry, it is the safest choice to make a small investment movie first.

Fang Xing understood the thoughts of the company's top management very well and agreed to make a small investment movie first.

After all, there are many examples of small-investment movies that have won high box office counterattacks.

Fang Xing is now mature, and his personality is more stable.

Although I am very confident in making a movie, no one knows what the outcome will be until the movie is released.

If you really make a big investment, but the box office hits the street and the company's capital chain is broken, it will definitely worry your family at that time.

Anyway, they are all making movies, and big and small investments are all the same.

Fang Xing was also willing to hit the big screen and go more smoothly, so he agreed to the suggestion of the company's senior management.

Although it is said to be a small investment, it is actually not too small.

The cost of film production is much higher now than it was more than a decade ago.

Therefore, Fang Xing currently plans to invest 80 million to make a movie and test the water on the big screen.

Zhang Changfeng was not surprised when he heard that it was a small investment, and then asked: "Does Mr. Fang plan to act in person?" ”

Regarding this question, Fang Xing has thought about it, and the answer is that if the role is suitable, you can consider it, otherwise you should find a more suitable actor.

There is a big difference between a movie actor and a TV series actor.

TV drama actors, as long as they are handsome, no matter how bad the drama is, it will not be bad.

Movie actors are different, sometimes they are not handsome, and they are more suitable for movies.

"It depends on the needs of the role." Fang Xing did not give a definite answer.

At this dinner, Zhang Changfeng mainly listened to the news, and by the way, consolidated some relationships, so that it would be much more convenient to talk about cooperation in the future.

As for what kind of movie Ark Culture wants to make and what kind of actors to use, it is impossible to talk about the results at this dinner.

"What about the genre of cinema? Is it decided? I still know a lot of good actors in the film industry, if necessary, I can introduce Mr. Fang. Zhang Changfeng continued to pull the relationship.

"Let's start with the comedy genre." Fang Xing replied not very sure.

However, the initial plan is indeed to consider making a comedy movie.

Because the investment in the first film is not large, this means that there are not many genres to choose from.

Special effects blockbusters require a very large investment, so you don't have to think about it directly.

For the rest, only comedy, suspense, and romance can be considered.

Relatively speaking, Fang Xing prefers suspense films and comedies, but the first movie is more suitable for making a movie with a wide audience.

Therefore, Fang Xing's initial plan is to make a comedy.