The time goes into June.

Major film companies have begun to warm up for the summer file.

The summer file is the second largest schedule in the domestic film industry, second only to the Spring Festival file.

The third major schedule is the National Day file.

There is a feature of the National Day file, the box office data in the first three days is very high, and the box office will decline significantly after three days, and a week later, it will decline sharply.

Therefore, from the perspective of the long-term box office, the box office potential of the summer file is stronger than that of the National Day file.

After all, the summer file will last for two months, and even several batches of movies can be released.

Of course, confident movies will still be squeezed into the first batch of summer releases, and if the box office data is beautiful, it can be postponed, and it can eat the box office of the entire summer file.

For this reason, the first batch of movies released in the summer file is very competitive.

Fang Xing and Penguin Pictures Zhang Changfeng talked about the first requirement for cooperation, that is, "Crazy Stone" must be in the first batch of movies to be released in the summer file.

As one of the three major film distribution companies in China, Penguin Pictures will definitely get a place as long as it tries its best.

It's just that the summer schedule is too crowded, the number of domestic cinemas is fixed, so many movies are squeezed into one schedule, and competition is bound to exist.

The cooperation between film distribution companies and theaters will definitely have some scheduling resources in their hands.

It's just that the film scheduling resources are a cake, with the three major film distribution companies sharing most of the money, and the rest of the small companies sharing the rest.

Of course, the goal of theaters is to make money, so they definitely prefer to show movies that can make money.

However, there is a premise for this, and that is that you can prove that your film can make money.

If the potential to make money is similar to that of a big company's movie, then the theater side will definitely give priority to the big company.

Therefore, if a small company wants to counterattack, it has to come up with an excellent movie that crushes all beings.

However, this kind of thing is a small probability event.

Since the slice arrangement is a resource, the cake has been divided.

The piece of cake that Penguin Pictures got will also be distributed to the film and television production companies it cooperates with.

There are more scheduled films allocated to "Crazy Stone", so other companies that cooperate with Penguin Pictures will naturally get fewer scheduled films.

If these film and television production companies are not satisfied with the film schedule, they may turn to other film distribution companies to cooperate.

In short, the water for theatrical movies is very deep.

In all major cities across the country, there are only so many screens.

Only when there is a film schedule can there be a box office.

Therefore, before the summer file, the competition for the summer file has already begun.

……

When talking about the release plan of "Crazy Stone", Fang Xing and Zhang Changfeng had a private tea.

"Mr. Fang, I can only take out 12% of the film schedule now, and I refuse to back down on another film, otherwise the other party will switch to other distribution companies." Zhang Changfeng did not hide it, and directly put the problem on the bright side.

Now it's a private tea, and the people present are all henchmen, so it's more direct to speak.

Fang Xing shook his head: "I want more than 20% of the films, otherwise I want to run away." ”

Zhang Changfeng looked embarrassed: "Mr. Fang, you are going to embarrass me." ”

In fact, it can be calculated how many film scheduling resources Penguin Pictures can master.

With the strength of Penguin Pictures, the proportion of films that can be obtained will probably be about 25%.

The specific amount of films scheduled depends on whether the theater chain is optimistic about this movie.

However, Penguin Pictures can get 25% of the film scheduling resources, which is very different.

It's just that these 25% of the films can't all be given to "Crazy Stone".

Because Penguin Pictures is in the summer file, there are other movies to be released.

The movie that Zhang Changfeng didn't name is actually the entertaining road movie "Halfway to Marry".

Starring Zhu Yiting and first-line actress Liu Wenwen, it is directed by well-known director Li Kexin.

Li Kexin is famous for making road movies and comedies, and his past works have performed very well at the box office.

This time, with a lot of entertainment investment, starring Zhu Yiting and Liu Wenwen, road comedy movies, both in terms of type and content, are very potential.

Moreover, Zhu Yiting is now one of the top twin stars in the film industry, having made three movies, with a total box office of 5 billion.

Liu Wenwen is the same, she has made several movies of good quality in a row.

Therefore, the theater chain is very optimistic about the movie "Halfway Marry".

Zhang Changfeng has temporarily negotiated the distribution rights of the film, but has not yet signed a final contract.

Because of the complicated entertainment, the proportion of the film schedule is written on the contract.

Zhang Changfeng had no choice but to come over and discuss with Fang Xing.

Fang Xing's attitude is the same, and the proportion of film scheduling is written into the contract.

Now it's a three-way pull, and it depends on who can succeed in the game.

As soon as Fang Xing opened his mouth, he asked for more than 20% of the films, which made Zhang Changfeng very difficult.

Now the scheduling resources in his hands are only about 25%, if he really gives Fang Xing 20% of the scheduling.

On the side of Fanfan Entertainment, he will definitely turn around and find other film distribution companies to cooperate.

"Brother Fang, it's already a lot to open 12% of the film schedule. If the film does well at the box office, it will definitely rise in the future. Zhang Changfeng persuaded hard.

If the quality of the film is high and the box office performance is good, the film schedule will definitely rise.

However, the proportion of films scheduled often determines the upper limit of a movie.

Fang Xing is no longer the fledgling who took "Spirited Away" and paid out of his own pocket to publicize it, but he could only get 5% of the film schedule.

Looking at Zhang Changfeng's expression, Fang Xing asked curiously: "You give me 12% of the film schedule, how much entertainment are you going to give?" ”

"This ......"

Zhang Changfeng squeaked twice and replied, "Of course, it's also 12%. ”

Penguin Pictures has more than two movies in the summer file, in fact, there are some other small-budget movies, put them in theaters to strive for a few tenths of a dozen of a film schedule to see the results.

If the audience's feedback is good, the film schedule will be raised in the later stage, and a little dark horse may be produced.

However, the probability of a small-investment movie like this to try its luck is very small, even if it is really a dark horse, due to too few films, the ceiling will not be very high.

Therefore, Zhang Changfeng said that the film schedule for Fanfan Entertainment is also 12%, in fact, the 25% of the film schedule in his hand is basically divided, and the remaining 1% is for a few small-budget movies in his hand.

Fang Xing asked with a smile: "Fanfan Entertainment agrees to schedule so few films?" ”

Zhang Changfeng explained: "Of course, the final proportion of the film schedule is still determined by the theater. We can fight for the theater chain, but we guarantee that the final film schedule will not be less than 12%. ”

Fang Xing probably understood what he meant.

According to Zhang Changfeng's idea, first ensure that the minimum proportion of the two films will not be less than 12%, and then take the film to negotiate with the theater chain to strive for more film scheduling.

In the end, how many films can be arranged depends on the theater chain, distribution companies, producers, and competitors.

In short, all companies have the same purpose, which is to make money.

Fang Xing smiled and said, "What conditions do I have to make you give up "Halfway Marry"? ”

Zhang Changfeng raised his eyebrows, he didn't expect Fang Xing to ask so directly.

"What does Mr. Fang mean?"

"I'll get it straight. I'm going to get more than 20% of the film schedule, and it's inevitable. Fang Xing's attitude was very resolute.

"Brother Fang, it's very difficult for me to talk like this." Although Zhang Changfeng is very optimistic about Fang Xing's person, he still has no bottom on the movie "Crazy Stone".

Moreover, the investment in this film is not high.

The investment of 80 million yuan is placed in the current film industry, which is stuck in a position that is not up or down.

"Halfway Marry" is different, with an investment of 150 million, almost twice as much as "Crazy Stone".

In addition, the director is Li Kexin, who has many successful works, and Zhu Yiting, one of the top twin stars in the film industry, carries the box office, and is accompanied by the popular first-line actress Liu Wenwen.

According to the prediction of industry insiders, the box office of "Halfway Marriage" will start at least 1 billion, even if the word of mouth is not good, it is still 1 billion.

If the reputation is good, there is hope to rush 2 billion.

If the reputation is better, there is even a chance to compete for the summer box office champion.

"Crazy Stone" is different, a newcomer director in the film industry, with a little-known starring lineup.

The only two big-name actors are still cameos.

The investment is only 80 million, which is a grade lower than "Halfway Marry" in all aspects.

Zhang Changfeng naturally didn't want to give up "Halfway Marry".

The best result is to give both sides 12% of the film schedule, and then talk to the theater chain to use the fame of Li Kexin and Zhu Yiting to strive for more films.

As for "Crazy Stone", it is difficult to get more films in theaters.

Because the theater chain is very pragmatic, it only looks at the box office results, not whether the director has potential.

From the director to the starring role, none of "Crazy Stone" has proved its box office appeal.

It is impossible for the theater chain to add additional films to "Crazy Stone", basically Penguin Pictures has signed as many contracts as it wants.

The amount of investment also has a great impact on the proportion of film scheduling.

For a movie with an investment of several million, it is impossible for the theater chain to schedule the film, and it is impossible for a small-budget film to get 1% of the schedule.

Therefore, Fang Xing had already guessed Zhang Changfeng's strategy.

If you sign a 12% film scheduling contract now, then the final result is likely to be 12% of "Crazy Stone".

And "Halfway Marrying" relies on the popularity of Li Kexin, Zhu Yiting, and Liu Wenwen to get additional films from the theater chain, and the final film schedule should be able to reach more than 18%.

Penguin Pictures' goal is very simple, it is to make money, and whatever plan can make more money, it will use whatever plan.

Fang Xing thought for a moment and asked, "Mr. Zhang, Fanfan Entertainment didn't sign a contract with you either, right?" ”

"It's true that I haven't signed it yet, but it's almost over." Zhang Changfeng did not hide it.

"As long as you don't sign it, there's no such thing as that."

Fang Xing tugged at the corners of his mouth and said, "I'll look at it like this." Don't talk to Fanfan Entertainment, give me 25% of the film schedule, and I will directly give you a guaranteed contract for the 2 billion box office.

"Before the total number of tickets reaches 2 billion, no matter what the box office is, I will share the account with Penguin Pictures according to 2 billion."

When Zhang Changfeng heard this plan, he immediately raised his eyebrows and said in surprise: "Mr. Fang's courage really impresses me." ”

A movie with an investment of 80 million dares to open a box office guarantee of 2 billion.

This courage is a little scary.

To know.

Penguin Pictures' estimated box office for "Halfway Marry", where big directors, top streamers, and popular actresses gather, is only 1 billion.

Now, Fang Xing dares to open a 2 billion guarantee.

If this contract is signed, in case "Crazy Stone" hits the street at the box office.

Ark Culture will directly lose money The capital chain will be broken, and the next step is to finance and rescue the company.

This is how a movie drags down a 10-billion-dollar company.

Of course, Fang Xingkai's 2 billion box office guarantee does not mean to give Penguin Pictures 2 billion.

The 2 billion refers to the total box office of the movie, that is, the total number of tickets that the audience spent money on.

When splitting the account, the filmmaker's account-sharing box office is likely to be about 35% of the total box office, and the distributor's account-sharing box office is about 10%.

The rest of the money is for the theater.

In other words, a movie with a box office of 2 billion, the theater will take about 10 billion first.

After all, the theater is out of the venue, and there are also recruiting employees, so they must take the lion's share.

The film can get one-third of the total box office.

The rest are cinema companies, distribution companies, and some other channels that are proportionately divided.

Therefore.

Fang Xingkai's 2 billion box office guarantee means that after the release of "Crazy Stone", if the box office does not reach 2 billion, it will be divided according to 2 billion.

Of course, this contract is only for Ark Culture and Penguin Pictures, not theaters and other companies.

Other words.

In extreme cases, if Crazy Stone is zero at the box office.

Then Ark Culture needs to pay Penguin Pictures at least 200 million at the box office.

Moreover, there are more than 200 million.

Because the publicity and distribution funds are advanced by the film distribution company, they are finally filled in priority from the box office.

Other words.

If the box office of "Crazy Stone" is zero, then Ark Culture will have to pay Penguin Pictures 200 million at the box office, plus the subversive publicity and distribution funds, plus the cost of film shooting, the final total loss will reach four or five billion.

On Earth, it is common for the film and television industry to sign VAM agreements.

Because a certain director signed a gambling agreement, the box office hit the street when the movie was released, and when the director ran the promotion, he cried so pitifully.

High returns inevitably come high risks.

It's a given.

Fang Xing opened a guaranteed box office of 2 billion, and if it fails, he will directly lose four or five hundred million, and it is estimated that he will have to sell himself to pay back the money at that time.

However, if it succeeds.

The proportion of that row of films has doubled from 12% to 25%.

Double the schedule, that's the high return.

As for whether "Crazy Stone" can catch such a high schedule, that's another matter.

……

Zhang Changfeng looked at Fang Xing with interest, and asked with a smile, "Have you thought about it?" If you really sign a 2 billion guarantee, in case the box office is not ideal, you will really have to make a drama and pay back the money, as fans said. ”

Fang Xing smiled calmly: "It depends on whether Mr. Zhang dares to play this big one together." ”

Zhang Changfeng was curious: "Are you so confident in this movie?" ”

He didn't think that Fang Xing's 2 billion guarantee was opened indiscriminately.

No one is going to joke about such astronomical numbers.

Therefore, all Zhang Changfeng can think of is that Fang Xing has confidence in this movie.

Fang Xing didn't deny it, nodded and replied: "Yes, I have confidence, very much." If Mr. Zhang can get a higher schedule, I dare to shout a bigger number to you. ”

Zhang Changfeng raised his eyebrows, and finally understood what Fang Xing meant.

The guarantee of 2 billion is not for 2 billion at all, it is for the summer box office champion. (End of chapter)