The efficiency of Fanfan Entertainment is very high, and within two days of Fang Xing signing the distribution contract with Penguin Pictures, Fanfan Entertainment negotiated with Shengrong Pictures, and won 20% of the film schedule with a guaranteed box office of 1.2 billion.

This cooperation, in the eyes of industry insiders, is more reasonable.

After the trailer of the entertainment "Halfway Marriage" was released and the promotion began, industry insiders generally believed that the box office of this movie was 1 billion.

1 billion is the lower limit, and many industry insiders predict that the box office of "Halfway Marry" will be 1.2 billion to 1.5 billion.

If the reputation is good, it may even rush to 2 billion.

With the current development trend of the domestic film industry, the box office of the movies released in the summer this year has reached 2 billion, and there is hope to compete for the summer box office champion, but it is not stable, and it depends on the strength of the opponent.

Judging from the predicted box office, the 1.2 billion guaranteed box office signed by Fanfan Entertainment is more reasonable.

This box office guarantee contract has little risk for Fanfan Entertainment.

The main reason for signing this guaranteed contract is to strive for more films.

Shengrong Pictures also has a number of film and television companies talking about cooperation, if Fanfan Entertainment does not issue a box office guarantee, Shengrong Pictures may reach cooperation with other film and television companies.

In short, for film and television production companies, the filming of movies is just the beginning.

Competing for film scheduling, competing for publicity resources, and competing for the box office, this battle starts from the pre-publicity of the film and has to be fought all the way to the release of the movie.

If it's a movie of the same genre, the competition is even more intense.

Unfortunately, "Crazy Stone" and "Halfway Marry" happen to be comedies.

and it will be released in the summer, and the intensity of competition is directly full.

Big competition, such as recording TV variety shows to promote movies.

For TV stations, which crew is invited, then the TV station will look at two points when recording a program, one is popularity, and the other is human favor.

In terms of popularity, "Crazy Stone" is not good at all, and none of the starring lineups are known to the audience.

"Halfway Marry" is different.

Zhu Yiting, one of the top twin stars in the film industry, also has high-scoring masterpieces in TV series "Lonely Suspect" and "Spring River Plumbing", and has also acted in two ancient puppets, gaining countless fans.

Therefore, Zhu Yiting's popularity is not only in the film industry, but also in the TV industry.

The heroine Liu Wenwen, a popular first-line actress, has three consecutive explosions in movies, her appearance and acting skills are both online, and her popularity is also the first echelon among first-line actresses.

If you only look at popularity, of course, each David TV chose to invite the crew of "Halfway to Marry" to the show.

In contrast, in the trailer released by "Crazy Stone", the leading actors are all bulls, ghosts, snakes, and gods, except for Liang Youhua, the king who has not many scenes, none of them are handsome.

However, Fang Xing's foundation in the TV industry in the past few years is solid enough.

Therefore, even if the starring lineup is not popular, each David TV is willing to save face and invite the crew of "Crazy Stone" to record the show.

It's just that the timing of the recording of the program needs to be adjusted.

"Boss, Xiangjiang Satellite TV arranged for us to record "Happy Weekend" on June 9th, and the issue on June 2nd, which I wanted at the beginning, couldn't be arranged." After Qiao Yinghong received the notice from the "Happy Weekend" program team of Xiangjiang Satellite TV, she communicated with Fang Xing as soon as possible.

When Fang Xing heard this, he couldn't help frowning.

This time the "Happy Weekend" was arranged, and Fang Xing personally said it to the program team, and also talked to He Hao.

The relationship between Yi Fang Xing and He Hao used to be on the show when he wanted to, but this time it was postponed for a week.

At this time, the mobile phone rang, and it happened to be He Hao calling.

Fang Xing picked up the phone and said, "Eh! Mr. He, yes, I just heard from someone from the company tell me that it was arranged on the 9th. ”

On the other end of the phone, He Hao explained: "I also told the program team at the beginning to let you record the program on the 2nd, but the program team has already made arrangements, and I just found out." Is number 9 convenient? Need to adjust the time? ”

Fang Xing was actually very talkative, and promised: "It's convenient, it's okay on the 9th, it can be broadcast before the movie is released, no problem." ”

He Hao explained two more sentences, and then made an appointment for tea next time, and hung up the phone.

For TV programs, of course, the program team will record how it is arranged.

can't just because Fang Xing and He Hao have a good relationship, the program team is asked to change the recording plan.

It's just that when we started talking, the guest who said that it was No. 2 had not yet been decided, so the No. 2 that Fang Xing said was now changed to No. 9.

Fang Xing looked at Qiao Yinghong and asked, "Who is arranged for "Happy Weekend" No. 2?" ”

It's not a secret, just ask a TV station staff member and ask about it.

So before Qiao Yinghong came over, she had already asked someone, and said helplessly: "Coincidentally, the starring role of "Halfway Marry" is recorded No. 2." ”

The meaning is simple.

It was the crew of "Halfway Marry" who grabbed the episode recorded on the 2nd of "Happy Weekend" for promotion, so Fang Xing could only postpone the recording for a week.

Qiao Yinghong added: "Zhu Yiting has two ancient puppets broadcast on Xiangjiang Satellite TV, and Liu Wenwen also has a current puppet to be broadcast on Xiangjiang Satellite TV in the second half of the year, so these two are now celebrities on Xiangjiang Satellite TV."

"Especially Zhu Yiting's fans, there is a high degree of overlap with the audience of Xiangjiang Satellite TV, so it is normal for "Happy Weekend" to give priority to satisfying their time."

If this is the reason, Fang Xing feels that it is normal.

Fang Xing has a good relationship with Xiangjiang Satellite TV, that is, the previous dramas had good ratings on Xiangjiang Satellite TV.

However, Xiangjiang Satellite TV not only has a good relationship with Fang Xing, but also has a good relationship with many stars in the entertainment industry.

Fang Xing has rested for two years, and he hasn't made a drama for two and a half years, and after his return, he made a movie.

Zhu Yiting is different, he is a popular top fresh meat, and there are many of his fans in the audience of Xiangjiang Satellite TV.

Liu Wenwen has a drama to be broadcast on Xiangjiang Satellite TV in the second half of the year.

Judging from the current relationship, Xiangjiang Satellite TV must have a closer relationship with Zhu Yiting and Liu Wenwen.

Qiao Yinghong then added: "Actually, I also received news that "Halfway Marry" was not originally arranged to be recorded on No. 2. It was Fanfan Entertainment who was dissatisfied with our monopoly of Penguin Pictures' film scheduling resources and deliberately squeezed us out.

"Fanfan Entertainment still has an ancient puppet project to shoot next year, and it is tailor-made for Zhu Yiting, the plan is S+ big IP, Xiangjiang Satellite TV wants to broadcast this drama, so I have to sell the face of Fanfan Entertainment."

Fang Xing smiled and said, "Look at what this means, is Fun Entertainment going to be on the bar with us?" ”

Qiao Yinghong nodded and replied, "Yes, it's completely on the bar." Now even the poster position in the theater has to compete with us, so it's almost a fight. ”

The competition between summer movies is not only as simple as online promotion, but also fierce offline.

For example, there are so many places to place the posters in the theater, and if you want to put the movie poster in the theater, it depends on the ability of the distribution company.

If the competition is fierce, even spend money directly on the poster position.

If the two sides start to spend money to buy propaganda positions, the publicity and distribution funds will rise sharply, and the brains can be beaten.

Right now.

Fanfan Entertainment has begun to compete for the poster promotion position in the theater, and the competition has reached its peak.

In fact, Fanfan Entertainment put the competition on the bright side, but Fang Xing didn't mind at all.

It is inevitable that Fun Entertainment will do this.

Because there are two comedies in the summer file, both of which use guaranteed box office contracts to grab more than 20% of the scheduled films.

This is already a hand-to-hand battle.

Moreover, the film schedule obtained by the guarantee contract is only a picture schedule, and the proportion of film scheduling is not static.

The theater chain will adjust the proportion of subsequent films according to the box office performance and audience feedback on the first day.

Other words.

The film scheduling war needs to be fought from the first day until the movie is released.

For theatrical films, there can be a box office only if there is a film schedule, and the quality of the film must be high during prime time.

Therefore, this battle is destined to be fought to the end.

……

Fanfan entertainment is not only a means of offline publicity, but also online publicity.

Film critics and entertainment self-media on major online platforms began to compare the trailers of the two movies, and then asked a question: Which movie is more worth watching?

Fanfan Entertainment bought a lot of press releases for publicity, and the meaning of stepping on it was very obvious.

[Summer comedy war, "Halfway Marriage" with a strong lineup, "Crazy Stone" with no famous actors, which one to watch? ] The audience will give the answer with a movie ticket. 】

[After two years of rest, Fang Xing returned to make movies, a singer, TV series director, can conquer the big screen? ] 】

[Zhu Yiting and Liu Wenwen's "Halfway Marriage", a hilarious movie in the summer file, the great director Li Kexin made a bold statement to compete for the summer ticket crown! ] 】

[Invest 80 million and dare to sign a 2 billion box office contract, is it blind confidence? ] Or is the movie of excellent quality? How many audiences can be deceived into entering the theater into a comedy performed by a group of third-tier actors? 】

[With an investment of 80 million, there is no well-known actor in the starring lineup, where is the investment spent? ] Exposing the shady scenes of the film industry, can the film schedule be purchased with money? 】

In particular, the last press release was forwarded to Weibo by Zhu Yiting's fans, which caused heated discussions.

[Obviously, you can buy the film schedule, otherwise a garbage movie like "Crazy Stone" can give 24% of the film schedule on the first day, crazy, right?] 】

[Just look at the investment and scheduling of other films, the film schedule on the first day of the summer file I see now, the highest film schedule is 30% of the special effects blockbuster "Flame Walker" of Jade Bird Media, with an investment of 300 million, this film schedule is very reasonable, big investment, special effects blockbuster, it is natural to take a high-ranking film. 】

[More than 20% of the films are scheduled, as well as "Halfway Marry", with 22% of the films scheduled and an investment of 150 million. I think Zhu Yiting and Liu Wenwen, one person has 10% of the film, which is also very reasonable. 】

[Look at "Crazy Stone" again, with an investment of 80 million and 24% of the film schedule, who are the starring actors? ] I don't know anyone. 】

[FX, this waste dog, has learned new tricks again, after brushing the hot song list and the TV series rating list, now I am starting to buy scheduled films, and the internal entertainment tumor is not the case. 】

[Jimei, boycott "Crazy Stone" together, everyone should not watch it, and your boyfriend will not be allowed to watch it. 】

[Agreed, boycott Crazy Stone.] 】

Fans not only discussed on the Internet, but even began to run to the official Weibo of major theaters, as well as the official Weibo of big cinemas to scold.

The official Weibo of several big cinemas was even rushed to Guan by fans to comment.

The content of the abuse is basically questioning the theater chain selling the film schedule, thinking that the arranged film schedule is unreasonable.

Not only fans of Zhu Yiting, but also fans of the special effects blockbuster "Flamewalkers", some of them also joined in.

After all, there are so many films scheduled, and if there are more movies, there will naturally be fewer other movies.

The competition for the film schedule on the first day is so fierce.

Cinemas and big cinemas have received too many questions from fans, and the manager of the cinema chain has been approached by the top management for questioning.

Although Fang Xing used a guaranteed box office of 2 billion to get a high-ranking film, "Crazy Stone" is indeed weak in terms of investment and starring lineup.

If Fang Xing didn't open a box office guarantee of 2 billion, "Crazy Stone" would only get 10% of the film schedule with the foundation laid by the two animated films of Ark Culture.

Now that the film schedule has doubled, on the surface, it seems that the film schedule is a bit of a problem.

However, the 24% of the film schedule was taken by Penguin Pictures with resources.

The cinema company can't directly remove the schedule, so the cinema manager called Zhang Changfeng to communicate.

Zhang Changfeng signed the contract, and it was written in black and white on the contract that the film schedule was not less than 24%.

He naturally stood on Fang Xing's side and argued with the theater line.

However, since the cinema company has asked, it must give an explanation.

Otherwise, the cooperation will be unpleasant, and things will not be easy to do later.

Because of the film arrangement, there are a lot of cats.

If the theater wants to make a whole movie, there are many ways, such as arranging all the screenings of this movie to midnight and morning screenings, then the box office and attendance of this movie will collapse directly.

Even if the audience likes a movie very much, they don't want to get up in the morning to watch the movie.

If you are a frequent moviegoer, you should know that if you go to the movie in the morning, there is a high probability that a ticket will be chartered.

Therefore, the proportion of film scheduling is just a number, and the proportion of the golden field is the real thing.

After Zhang Changfeng communicated with the theater line, he made an appointment to wake up and prepared to meet with the theater manager to talk about it and solve the matter.

The meaning of the theater manager is very simple, the audience and fans have opinions on the film schedule, and the starring lineup of "Crazy Stone" really can't make the theater company confident.

Therefore, the theater manager wants Ark Culture to come up with ways to appease the audience and fans.

Fang Xing originally didn't want to quarrel with those fans on the network, but after the movie was released, all the problems were solved.

However, it is still necessary to appease the concerns of the theater manager.

Fang Xing asked directly, "What does Manager Tao want us to do?" ”

Manager Tao actually thought about the requirements before he came, and said, "Let's screen it." Look at the effect of the screening. ”

Fang Xing didn't mind, and asked, "Is it just our one?" ”

Manager Tao replied: ""Halfway Marry" has been confirmed to be screened. ”

"How long is the screening?"

"Three days of screenings."

"Yes, then we will also screen it for three days. However, if the screening effect is good, what are the benefits? ”

"This, 24% of the film schedule is not low." Manager Tao said that there was no way to continue to increase this schedule.

"It's okay if you don't add a film schedule, just give me a guarantee that the prime field will be scheduled, no less than 24%." Fang Xing didn't force it.

"I can only promise you verbally, but you have to see the effect of the screening, as well as the audience's feedback." Manager Tao agreed.

(End of chapter)