Chapter 645 "Do You Know" is scheduled to be the annual ratings champion, and "What Year Is It This Night" is rescheduled

The rumors about Fang Xing's "fake singing" have been arguing for two days, and the quarrel is boiling.

It's just that this matter is basically a fanatic fan of "What Year Tonight" is arguing.

As for industry insiders, they basically don't bother to pay attention to this rumor.

If you are a person in the music industry, as long as the music level is not too bad, you only need to listen to it once, and you will basically know whether it is real singing or fake singing.

Therefore, industry insiders will not pay attention to this rumor at all, and some fans will have fun.

Ark Culture has also ignored this rumor from beginning to end.

If you ignore this unfounded rumor, it won't be long before it will be self-defeating.

But.

Lin Yingxue and Wang Kai are now popular first-line actors, and they have a lot of business activities.

Therefore, when this rumor was spreading, he was caught by a reporter and questioned.

Reporter: "Yingxue, two days ago, did you hear about the rumors about Fang Xing's lip-to-lip singing?" ”

Lin Yingxue nodded and replied: "My friend forwarded this rumor to me, so I know a little bit about it, but I didn't pay much attention to it." ”

Reporter: "What do you think of this rumor?" ”

Lin Yingxue spread her hands and said, "I don't know how to look at it, I think it's boring." ”

Reporter: "What does it mean to be bored?" ”

Lin Yingxue: "The four of us sang together, so whether it was real singing or fake singing, the four of us knew too well." ”

Reporter: "So you're all really singing, is that right?" ”

Lin Yingxue: "Of course it's really singing, I also sang a few notes, which is very embarrassing." However, it seems that the later tone correction has been corrected. Oops, in fact, this is inconvenient to talk about, so don't hold on to it. ”

Halfway through her answer, she felt that she might offend people by continuing to answer the question.

Because of the entertainment industry, lip-syncing is an open secret for people in the industry.

Moreover, in this matter, actors' lip-synching was originally allowed by default, because the actors themselves are not professional singers, and the organizers of various parties and activities are also very willing for actors to lip-synch.

However, this matter cannot be said publicly.

Industry insiders know that this is a normal situation, but if it is said publicly, the audience will know it, and they will feel that lip-syncing is not good, and then start scolding.

However, for non-professional singers in the industry, lip-synching is a common occurrence.

Now Lin Yingxue jumped out and said that she was really singing, which is equivalent to slapping other people's faces in disguise.

Besides.

There is also a half-open microphone, most of the singing and dancing performances are half-open microphones, and few of them are completely real.

These are the norm in the entertainment industry, but they can't be put on the surface.

Therefore, after Lin Yingxue answered a few questions, she could only play Tai Chi with the reporter and no longer responded positively to this matter.

And for good reason:

"I'm an actor, not a singer, it's normal for me to sing badly. If everyone scolds me for my bad acting, then I must be autistic and have to go home and reflect. As for singing, I want to practice now, but it seems too late. ”

……

The fake singing rumors have been arguing for three days, and many traffic fans have gone to the Weibo of various music critics to ask them to fight fakes.

As a result, music critics on the whole network either didn't want to get involved in this matter, or after appraisal, they came to the conclusion that it was really singing.

Among them, the music critic who has been @ the most fans is Luo Siwei.

The music critic who is @ the most by music fans is Ni Hongdan.

These two music critics are both well-known music critics with more than one million fans.

Luo Siwei is known for his professionalism.

Ni Hongdan is known for her cute daughter.

Both of them received a large number of private messages from fans and musicians backstage, asking the appraisal party to wake up and "fake singing".

This time, it was all on the hot search.

This kind of heat is not rubbed white.

So Luo Wei recorded a video and uploaded it to the Internet, telling about the "fake singing rumors".

In the video, Luo Siwei sat in front of the camera and went straight to the point:

"In the past two days, I have received a lot of private messages from netizens, asking me to 'fight fakes'.

"I was curious at first, what kind of fake?

As a result, when I looked at it, it was said that Fang Xing was lip-syncing.

"My first reaction when I saw the news was: Don't be funny, okay?

"Just a singer like Fang Xing, who doesn't even accept commercial performances, and his singing skills are still the ceiling of the pop music world, just sing a song and fake singing? What does this have to become?

"Before the identification, let's popularize some things.

"First of all, I don't deny that there are many cases of lip-synching in the entertainment industry, and even the Spring Festival Gala has lip-synching.

"However, usually professional singers, there will be fewer cases of lip-synching, and the more cherished the singer is, the less cases of lip-synching.

"Generally speaking, under what circumstances do singers lip-synch?

"There is a situation where the singer has too many activities and is not in good physical condition, so he can only choose to lip-synch.

Or, the event organizer asked to sing a certain song, but the singer hadn't sung it for a long time, couldn't remember the lyrics, and didn't have time to start over, so he had to fake sing.

"As for Fang Xing, this time he sang the theme song of the TV series, and it should have only been long after the recording, and there is no situation of forgetting.

"Moreover, I have participated in the recording of some music comprehensives, and I have seen Fang Xing sing on the spot.

"Let me tell you that. This person sings, and I suggest that it is better not to practice it as a later sound repairer. Even if there is a deviation in the individual notes, it is the artistic treatment of the singer.

"This kind of person who cherishes feathers to the point of not accepting commercial performances, even if the program team asks him to lip-synch, he can't agree.

"Besides, there is no need to lip-sync for a recorded program.

"If you don't sing it well the first time, you can record it repeatedly.

"So, as soon as I saw the news, I thought it was ridiculous.

"Some netizens sent me a video of the live shooting, and I listened carefully.

"Using my ears to hear, my conclusion is that the live singing is real, and the program team basically didn't repair the sound much in the later stage.

"So, there's no need to question this."

……

After a few days of rumors of lip-syncing, some fan groups not only did not nail Fang Xing's lip-syncing, but instead made many music critics identify Fang Xing's real singing.

However, Fang Xing didn't bother to pay attention to these rumors from beginning to end, it was very boring.

This rumor, instead of causing a negative effect, because it was on the hot search, made the song "Know It or Not" popular on major online platforms.

The theme song became popular and began to feed back the TV series.

One week after the broadcast of "Do You Know", the ratings reached a new high, with a single station reaching a maximum of 2.2%.

This rating has already tracked down last year's annual drama king ratings, and if it continues to be broadcast according to this popularity, "Know" may really be booked as the annual ratings champion at the beginning of the year.

Wang Kai and Lin Yingxue also relied on this drama, and their popularity directly reached the top line.

Especially Lin Yingxue, who just ended her contract with her former brokerage company two years ago, and her resources in the past two years were not very good.

Fang Xing took a break for another two years, and after returning, he didn't make a TV series, and went to make a movie.

Although she mixed a role in "Crazy Stone", she was only a supporting role with few scenes, so her popularity did not increase much.

This time "Do You Know" was a big hit, and Lin Yingxue seemed to be about to become the most popular 95 flowers in China.

……

It's not just actors.

The two directors have become excellent directors in the film and television industry overnight.

Especially Zhang Yigao.

Although he relied on "The Darkling 1", "The Darkling 2" and "Residual Sin", the TV series exploded three times in a row, but he was always cut off without star dramas.

Now, he finally has a star drama, and as soon as he comes up, he wants to book the rhythm of the annual ratings champion.

Zhang Yigao seems to have no shortcomings in the field of TV dramas, and has become a big director of TV dramas in the real sense.

This time, "Do You Know" is a double director.

Before that, Wang Yutao had only filmed one TV series "Ancient Lovesickness", and the length was not particularly long.

This time, with "Know", he became a well-known director in the film and television industry.

It is the envy of many who are usually envious.

Even some old friends in the former director's team are envious.

In the two years that Fang Xing rested, several assistant directors in the director team must have to find another way.

Therefore, some people went to other film and television companies, and some people got investment and made TV series.

At that time, Wang Yutao stayed in Ark Culture and could only shoot MVs and advertisements.

At that time, everyone else was developing better than him.

However, three years have passed, Wang Yutao has become a hot TV drama director in one leap with one "Ancient Acacia Song" and one after another "Do You Know".

Even if you are from behind, all your persistence has paid off.

……

"Do You Know" has 73 episodes, according to the speed of two episodes broadcast by TV station every day, and the speed of single updates on weekends.

This drama will be broadcast for a month and a half.

Shengqi Entertainment's S+ production "What Year This Evening" invested in filming escaped the January schedule and is ready to enter the February schedule.

However, the specific start time has not yet been decided.

Originally, Chen Juqi, vice president of Shengqi Entertainment, had the idea of letting "Know" be broadcast first, and if the audience didn't like it, the ratings would hit the street, and they would immediately bring up "Tonight and What Year" and kill "Know" alone.

It's just that as soon as "Do You Know" was launched, it became popular directly, and the ratings hit a new high.

Look at the situation.

Chen Juqi directly extinguished his thoughts of fighting in the ring with "Do You Know".

At the end of January, Shengqi Entertainment and Xiao Lunsheng's studio met again to discuss the start time of "What Year Tonight".

This time, all the high-level executives of Shengqi Entertainment were surprisingly unanimous:

"Wait for "Know" to finish, and wait for it to finish broadcasting. When will "Do You Know" be broadcast? ”

"Looking at Donghai Satellite TV's broadcast plan, it seems to be the finale on February 18th."

"Then it'll be broadcast after February 19th."

After discussion, Shengqi Entertainment finally set "What Year Tonight" to be broadcast on February 20.

……

Meanwhile.

"Do You Know" has been on the air for half a month.

The plot reached the climax of the first part, and the ratings were still rising, reaching 2.3% for a single station.

Not only did the ratings of TV stations improve, but the number of broadcasts on video platforms also began to explode.

The average number of views is 120 million, and the results are quite scary.

Moreover, there are a total of 73 episodes of "Do You Know", and if you continue to play according to this number of plays, the total number of broadcasts is likely to exceed 10 billion.

On the TV station's side, Donghai Satellite TV, Xiangjiang Satellite TV, and Jiangnan Satellite TV, this time they bet on the right treasure, and it can be said that they have made a lot of money.

Moreover, the entire month of January, and even the first half of February, will be the world of "Know".

The ratings of the three satellite TV stations crushed other TV stations to death.

The premiere rights of satellite TV are sold, so how much the TV station makes has nothing to do with Fang Xing.

However, the network side adopts the CPM account sharing model.

Ark Culture, as the producer, takes 70% of the TV series.

In addition to the normal advertising and VIP account sharing, there is also a share of the interstitial advertising.

Fang Xing's dramas have always been interstitial advertisements that are not in a hurry to sell, and after the drama becomes popular, the price of interstitial advertisements can increase several times.

Although the producer is in charge this time, the sales method of the interstitial advertisement is still the same as before.

Before the start of "Do You Know", only the first 25 episodes of insert advertisements were sold, and the next 48 episodes of insert advertisements were not sold.

Now, "Know" is a hot mess.

All kinds of brands and advertisers came to contact and wanted to place advertisements.

Before the TV series starts, if you buy an interstitial advertisement, once the TV series hits the street, the advertising effect will be very poor.

However, when signing a contract, advertisers generally have clauses to protect their own interests.

Once the TV series is not broadcast well, advertisers will withdraw the advertisement.

Whether or not liquidated damages are required for the withdrawal of advertisements depends on how the advertising contract is signed.

In this regard, Fang Xing's drama and the contract for insert advertising have always been very lenient.

Advertisers can withdraw advertisements at any time, and as long as advertisers dare to withdraw advertisements, Ark Culture will dare to double the price of advertising space and then sell it.

This time, "Do You Know" was a big hit, and the price of the insert advertisement was also speculated.

The price of an episode of the interstitial advertisement has been photographed by the brand for 5 million.

This price is almost catching up with the price of the first broadcast rights of the three satellite TVs.

Therefore, the industry has already calculated.

The drama "Do You Know" will bring more than 1.2 billion revenue to Ark Culture.

The investment is 220 million yuan, and the revenue is 1.2 billion yuan.

Nearly 6 times the return on investment, which is very scary.

When major film and television companies saw this data, that long-lost feeling appeared again.

Three years ago.

Before Fang Xing announced his break, the TV series he filmed was this kind of power.

Every TV series basically has a yield of more than 6 times.

This sense of fear dominated by Fang Xing reappeared.

……

The most real feeling is Xiao Lunsheng.

After Rhett Film and Television fell, he came out independently to open a studio, which developed very well, and the scale of fans continued to expand, steadily occupying the top three positions in the field of TV dramas.

He originally thought that the fear that was dominated by Fang Xing in the past was a thing of the past.

However, a "Do You Know" reminded him of the memory of being pressed to the ground and rubbed.

What's even more terrifying is that this issue of Fang Xing is not even directed by himself, but just has the name of a producer.

Originally, he was very confident in "What Year Tonight".

However, now that he sees the terrifying data of "Do You Know", he suddenly feels a little unconfident.

……

Not only Xiao Lunsheng, but Chen Juqi was also worried.

Because he just heard a news, Ark Culture is talking to several satellite TV stations about the second round of "Do You Know".

If these satellite TVs want to broadcast "Do You Know" in two rounds, they will inevitably bump into the premiere of "What Year Tonight".

Under normal circumstances, the ratings of the second round of follow-up broadcasts cannot be compared with the premiere TV series.

However, Fang Xing's dramas are never ordinary.

There have been precedents before.

The second round of ratings of "The Pretender" and "Dark Glory" all pressed the opponents of the premiere to the ground and rubbed them.

This made Chen Juqi very worried.

However, now that the arrow is ready to fly, it has to be sent.

"What Year Is This Evening" must be broadcast in February, and if the schedule is changed again, not to mention that the audience and fans will be disgusted.

I can't find a more suitable schedule later.

Because CCTV has a New Year's drama to be broadcast in March, Liu Shiying's S+ big production in April, and Deng Huiling's TV series in May, and then it will be the summer file, and the competition will be more intense.

Therefore, "What Year Is Tonight" can only be broadcast in February. (End of chapter)