Chapter 657 National Day box office war, is word-of-mouth the key?
On the morning of October 2, the box office data of the previous day was summarized.
The news of the box office explosion of the National Day stalls also rushed to the hot search.
The box office data on October 1 refreshed last year's highest record, exceeding 700 million.
"The Law of Crime Hunting", which has a big director, an actor and a top-notch actor, won a box office of 300 million on the first day of the National Day file, becoming the single-day box office champion.
Jade Bird Media's "Liao Zhai's Nie Xiaoqian" cut a box office of 250 million, ranking second.
"Infernal Affairs" won 220 million at the box office, ranking third.
Judging from the box office data, "The Law of Crime Hunting" is much ahead.
The three popular movies in the National Day file have all made great efforts, and the box office results are very good.
However, the fourth-ranked movie will not be miserable at the box office.
This is similar to what industry insiders expected at the beginning, this year's National Day file is the competition of the three heroes, and other movies are completely cannon fodder.
The fourth-ranked film has only 4% of its first-day film schedule.
This proportion of films, if you want to counterattack, the possibility is very small.
Facts have also proved that not every movie has the ability to counterattack.
The top three movies are basically proportional to the box office data and the proportion of films.
"The Law of Crime Hunting" has the highest proportion of scheduled films and the highest box office.
The box office of "Liao Zhai" and "Infernal Affairs" is also positively related to the proportion of film scheduling.
This is also in line with the characteristics of the National Day file.
The box office of the National Day file, especially the box office three days before the long holiday, depends on who has a high proportion of films.
Because the audience's holiday is only a few days, they are all crowded into these days to watch.
If the movie sells out, go see the other ones.
Anyway, it's rare to have a holiday, and I'm in the cinema, so I have to watch the movie.
Therefore, whoever has a high proportion of scheduled films will have a high box office.
……
After the box office data on the first day came out, fans on the Internet began to celebrate Jia Haochen's breaking of 15 billion box office in advance.
Jia Haochen began to promote "the youngest Mr. 10 billion" two years ago.
His total box office data has reached 11.5 billion.
In other words, as long as "The Law of Crime Hunting" can cut 3.5 billion box office, then his total box office data can exceed 15 billion.
Originally, Zhu Yiting's total box office results also came up, and he was about to reach 10 billion box office.
This made Jia Haochen's fans a little nervous.
Now, the box office of "The Law of Crime Hunting" was cut 300 million on the first day of the National Day file, and if the reputation is good, there is a chance to cut 3.5 billion box office.
In this way, Jia Haochen can be directly upgraded from Mr. 10 billion to Mr. 15 billion.
Moreover, this time in "The Law of Crime Hunting", Jia Haochen not only wants the box office, but also wants more.
So far, Jia Haochen's propaganda characters are still "the youngest Mr. 10 billion".
The name of Mr. 10 billion is more subtle.
The powerful actors next door are all tens of billions of actors.
Jia Haochen can only advertise that he is Mr. 10 billion, because he has not won the title of Best Actor and does not have the title of actor.
Therefore, now Jia Haochen's ambition, as well as the ambition of Shengqi Entertainment, is to replace Jia Haochen's name of Mr. 10 billion into a 10 billion actor.
And the great director Ke Zhensheng has a nickname in the entertainment industry, called the actor making machine.
In his hands, there have been three actors, one of whom is still a second actor.
Jia Haochen acted in "The Law of Crime Hunting" this time, and even lowered his salary, just to rush for the award.
For him, he doesn't even need the actor of the three major film award ceremonies, as long as there is an award ceremony that can be called by name, you will succeed.
As long as he can win the actor trophy at an award ceremony that is not so pheasant, then his character will immediately evolve from "Mr. Ten Billion" to "Ten Billion Actor".
After all, there is no regulation, the title of actor is only limited to the three major film award ceremonies.
Of course, even if it is not the three major film award ceremonies, it is not easy to win awards.
If he does win the award, it is actually an evolution.
Shengqi Entertainment is looking for Ke Zhensheng to cooperate, and this is the purpose.
……
On the morning of the 2nd.
Weibo hot search entries, three of the top ten are related to Jia Haochen.
["The Law of Hunting" exploded at the box office, and Jia Haochen carried the strength of the box office. 】
[Maoyan predicts that the box office "The Law of Hunting" will be 3.8 billion, and Jia Haochen will become the youngest actor with 15 billion. 】
[The pre-sale box office broke the record, and Jia Haochen's acting skills were recognized. 】
Not only Weibo hot searches, but also press releases from entertainment media are overwhelming, sweeping the whole network.
[The film market has been cold for two years, and finally ushered in the rescue work "The Law of Hunting". 】
In the past fifteen years, the domestic film market has ushered in rapid development, and the box office data has been rising, from the beginning of 100 million to win the annual box office champion, to now one or two movies with a box office of 3 billion yuan every year.
However, the law of market development is related to the law of economic development.
In the past two years, the film market has also developed into a bottleneck period, and the box office of movies has experienced negative growth for two consecutive years.
As a result, many people in the film industry are starting to worry about the decline of the film industry.
However, there are also people who understand the laws of economic development and are calm about this.
In fact, the domestic film industry is booming, and one of the actors is a young man who grew up and began to develop the habit of going into the cinema to watch movies.
It's just that the number of moviegoers expands to a certain extent, and the upper limit will be touched.
After all, the total population is basically fixed, and the number of audience episodes is naturally limited.
When the audience who is willing to watch the movie has already entered the cinema, the development will naturally usher in a bottleneck period.
In addition, in recent years, the quality of movies has indeed begun to move towards the mode of making money, and the box office data is good-looking, but it is a blow to the audience's enthusiasm for watching movies.
In recent years.
Film production companies have formed a mature model for making money.
A qualified script, a simple plot, a few acting schools with a traffic star, and a little adrenaline-stimulating special effects shots are equal to making money.
This mode is so easy to use, the script doesn't need to be too complicated, the plot is simpler, and it's best to be understandable to all audiences.
Bring another traffic star and eat the fan economy.
The reputation doesn't need to be too good, as long as it's not too bad, it's a sure win.
Film production companies have mastered this set of rules, and they have tried and tested them repeatedly, and there is no need to make a breakthrough at all.
It's just that after this movie mode has been made for a long time, the audience will have aesthetic fatigue.
The enthusiasm for watching movies will decrease, and as long as you see movies of this mode again in the future, the interest will not be high.
This is also the reason why the film market has experienced negative growth for two consecutive years.
Although there is a negative growth in the film market, the film companies that have mastered the money-making code are still making money, and this model is still usable, simple and effective.
Opposite.
Those movies that polish the script with heart and have a complex plot and brain-burning, if they are filmed, if the reputation is good, maybe the box office is not bad, but many fan groups don't like this kind of movie because they can't understand it.
Even if the reputation is good, the box office may not necessarily be as good as the traffic movie.
In case the script and editing are not done well, resulting in a poor reputation, you will go straight to the street to the end, and you will have to lose your pants.
In contrast, it is indeed still the same mature model, which is easier to make money.
In this case.
The film market has been in a state of negative growth for two consecutive years, slightly sluggish.
In this case, the appearance of a movie that won 300 million box office on the first day of the National Day file can indeed boost morale.
Shengqi Entertainment also bought a press release, which made the entertainment media all touted "The Law of Crime Hunting" as a work to save the market.
["The Law of Crime Hunting" After five years, director Ke Zhensheng, together with Jia Haochen, handed us a full score answer sheet. 】
[A work to save the city, "The Law of Crime Hunting" uses practical actions to tell peers how the movie should be made. 】
[With a box office of 300 million on the first day, can it stabilize the annual box office champion? ] 】
Entertainment media accounts on the whole network are touting "The Law of Crime Hunting", as if this movie carries the fate of Chinese film history.
……
It's not just the entertainment media, the fan base is even crazier.
After all, Jia Haochen is a top twin star in the film industry, and the scale of fans is unprecedentedly huge.
In the past few days of National Day, as long as you click on the online community, you can see fans brushing Jia Haochen's name almost anywhere.
[If Haochen doesn't win the actor this year, those movie awards ceremonies won't have to be held in the future. I said it! 】
[It's not in vain that I have liked Haochen for so long, and the performance is fantastic. 】
[The part where Haochen drove a motorcycle to chase the prisoner is really handsome! ] 】
The action scene about Jia Haochen chasing the criminal on a motorcycle is in the trailer.
And it was a night show, with heavy motorbikes speeding through the neon streets at night.
Jia Haochen performed a superhero's sense of déjà vu.
Just looking at the special effects, it is indeed very crazy and cool.
This segment is also a clip that makes many fans adrenaline rush and scream loudly.
Compare it to.
"Infernal Affairs" has almost no action scenes, no exciting action scenes.
The wonderful content is in the eyes and expressions of the actors.
This also made the first two days of the National Day file, the Internet was full of voices touting "The Law of Hunting Crime", and there were few voices discussing other movies.
……
The cinema company will make real-time adjustments to the subsequent film schedule according to the box office data of the movie.
To put it simply, the higher the box office on the previous day, the higher the proportion of films scheduled on the second day.
Moreover, the single-day box office champion will also have a bonus to the film schedule.
After all, the name of box office champion is also an invisible publicity.
Therefore, the theater company will give more films to the single-day box office champions.
October 2nd.
The proportion of "The Law of Crime Hunting" has risen to 35%.
The proportion of "Infernal Affairs" and "Liao Zhai" decreased slightly accordingly, at 28% and 30% respectively.
It was the morning of October 3rd.
The previous day's box office data is aggregated.
The box office data of "The Law of Crime Hunting" is still the highest, after all, the single-day pre-sale box office has been 150 million, and the box office cannot be low.
In the end, the box office data of No. 2 is 300 million for "The Law of Crime Hunting", 230 million for "Liao Zhai", and 230 million for "Infernal Affairs".
According to the box office data of the previous day, the proportion of No. 3 films has changed again.
The proportion of "The Law of Crime Hunting" has risen again, to 36%.
"Liao Zhai" is due to a slight decline in the box office, and the proportion of scheduled films has dropped again, to 28%.
The box office of "Infernal Affairs" has risen slightly, so there is no major change in the proportion of scheduled films, which is the same as "Liao Zhai", which is also 28%.
After the box office data of the 3rd is released.
On the third day of the National Day file, the box office market began to shrink.
This is an inevitable rule, after all, some office workers are already preparing for work.
Therefore, the overall box office of the movie is showing a downward trend.
In the end, the box office data on October 3 was 270 million for "The Law of Hunting", 230 million for "Infernal Affairs", and 200 million for "Liao Zhai".
Among the three movies, "Liao Zhai" was the first to fall behind, and the box office fell the most.
The box office declined, and the theater chain also adjusted the proportion of films.
The proportion of No. 4 films, "The Law of Crime Hunting" remained unchanged at 36%, "Infernal Affairs" began to rise to 30%, and "Liao Zhai" decreased to 26%.
As the release time gets longer and longer, the box office potential of fans is quickly exhausted.
The pre-sale box office of "The Law of Crime Hunting" also fell off a cliff, but the proportion of scheduled films was there, and the box office decline was not too large.
It's October 4th.
The reputation of the movie is slowly taking shape, and many viewers have already watched all three movies, and some viewers have begun to discuss the advantages and disadvantages of the three movies.
[I watched all three, and I personally think that the best one is "Infernal Affairs", the second is "The Law of Hunting", and the third is "Liao Zhai". However, if you are a fan and a screen-licking party, it is recommended to watch "The Law of Hunting", the special effects party recommends watching "Liao Zhai", and the plot party is "Infernal Affairs". 】
[Not a professional, personal opinion is very subjective. "The Law of Crime Hunting" feels like a show by Jia Haochen, mainly highlighting a handsome, passing level of the plot, and acting skills are all on Li Xuecheng. "Infernal Affairs" is a movie that needs to be watched with heart, there are no exciting action scenes in the whole process, and the excitement is all on the actors. "Liao Zhai" special effects film, not explained. 】
[One thing to say, Fang Xing's acting skills still surprised me a little. I even felt that Fang Xing's acting skills suppressed Liu Hanyi. I might be scolded by the fans of the King of Heaven for saying this, but I do feel that way. 】
[Liang Youhua's acting skills are explosive, the rivalry between Liang Youhua and Fang Xing is simply amazing, I give full marks. On the contrary, Liu Hanyi's performance, the police were pulled away for a distance. That's right, Liu Hanyi, the king of heaven who has always been known for his competition, hard work, and acting skills, was unexpectedly opened up by the first two. 】
Under these posts commenting on acting, many netizens expressed doubts:
[Is it true?] Liu Hanyi's acting skills can be widened? 】
[My personal feeling is that it is indeed Liang Youhua and Fang Xing who performed too well. If you have to sort it, Liang Youhua should be the best, and then Fang Xing, but the gap is not big. 】
[The landlord is blowing too much, right? ] Can Liu Tianwang's acting skills be widened? 】
[Upstairs, there is one thing to say, Liu Hanyi has always been a hard-working actor, and his acting skills were actually quite average when he debuted, especially when he was acting with talented actors, the gap would be more obvious. However, Liu Hanyi is indeed a successful example of a hard-working actor, and he has become an acting school by hard work. But when it comes to acting, sometimes there is really no way, some people are just natural actors, standing there, their eyes are full of drama. 】
[Indeed, Liu Hanyi is a powerful actor, and he is also handsome, there is no doubt about this. But he is indeed not a talented actor, and he relies on acquired hard work. In contrast, Fang Xing is more like a talented person, and in the first TV series "Wulin Gaiden", it has actually been shown very clearly. It's just that I haven't proven myself on the big screen before, and many people don't believe it. 】
Under these discussions, there are also many fans of Jia Haochen who scolded:
Are you blind? What acting skills does Fang Xing have? He can't compare to Haochen! 】
With the discussion of netizens, the reputation of "Infernal Affairs" is getting better and better, and there are more and more arguments.
Three days after the release of the National Day movie, Bean Sprouts began to display movie scores.
As soon as the rating came out, many people were dumbfounded.
"Infernal Affairs" bean sprouts network scored 9.1 points.
This score completely shocked netizens who haven't gone to the movies yet.
[Isn't it? 9.1 points? Isn't this a bit outrageous? 】
[I also think it's a bit outrageous.] 】
[There is a brush. FX is a dog thing, and it does have a hand in brushing scores, from TV series to movies. 】
[Really brushed points? 】
[Personally, I don't feel like I have a score, anyway, after I finished watching "Infernal Affairs", it is indeed the best National Day file. 】
[I'm also convinced, why every time Fang Xing's TV series and movies are scored, someone has a black score? ] Popular science, "Langya Bang" has a score of 9.1 points, and there are also a large number of fans spraying it, now it's okay, after five years, it has now risen to 9.3 points. 】
["Mountains and Seas" is not the same, with a score of 9.0 points, and now it has risen to 9.2 points. 】
[No, no, no, Fang Xing's most ruthless brush is "Wulin Gaiden", with a score of 8.8 points, and now it is 9.6 points. After seven years, this persistence and perseverance are too strong. 】
[Are you sure you don't have a dog's head upstairs?] I can't hold my forty-meter sword. 】
(End of chapter)