Chapter 685 - Bundled Propaganda of Movies and TV Series
Since the special effects of "The Wandering Earth" have been determined to be produced by Nebula Special Effects, and because it is a subsidiary of Ark Culture, it will be much more convenient to communicate with special effects.
Even in terms of movie props and sets, Nebula special effects will give opinions.
"The Wandering Earth" has a large number of shots that need special effects, and the special effects artist knows better what kind of material to shoot, and it is easier to make shocking special effects shots.
Therefore, in the preparation stage of the film, Sun Jianqi led the team and the crew to discuss the plan of the set, while ensuring the level of special effects shots, and reducing the workload that needs to be rendered as much as possible.
Reducing the amount of rendering work for special effects shots can save on special effects production costs and speed up post-production.
Therefore, in the preparation stage, the crew is moving towards the best shooting plan.
Since the crew has built twelve recording studios in the Donghai Film and Television Base, renting so many recording studios costs money every day.
Therefore, when the crew was preparing in the early stage, the production of the sub-shots and shooting plans were very detailed.
After turning on, shoot according to the designed plan, and the progress is very fast.
Moreover, special effects films require relatively fewer literary dramas than feature films, so the actors' performances are much easier.
Among them, some shots were shot by Wang Yutao.
Wang Yutao is indeed very talented in camera movement.
Therefore, there are no scenes with actors' characteristic shots, and many of them are handed over to him to shoot.
The crew filmed together on two sets, which made the filming progress very fast.
After 4 months and 122 days of shooting, "The Wandering Earth" was officially completed and post-production began.
However, for special effects films, post-production is the real beginning.
Fortunately, Sun Jianqi participated in the discussion during the preparation and filming stages of the film, so the communication was very smooth.
Many special effects requirements were discussed by Fang Xing and Sun Jianqi, as well as the director team and special effects team at the beginning, striving to make the picture the most shocking, while saving costs and time as much as possible.
Since the special effects team was involved in the whole process of the film, the special effects production saved a lot of the process of upfront debate.
In fact.
Many special effects films, if the director has high requirements, will frequently ask the special effects company to rework and revise.
Even a few seconds of footage, one or two hundred revisions are available.
In fact, when this happens, it is generally because the director and the special effects company do not communicate enough, or the money is less, and the special effects company does not put all its energy into the special effects production of this movie.
The film special effects industry, like other industries, is also worth what you pay for.
How long it takes to render the effects, how many servers are used, how many special effects artists are needed, these are all money.
If the money is not enough, it is naturally stretched in all aspects.
Fortunately, there is no such situation in Ark Culture, and even the special effects company is its subsidiary, and everything is in the highest priority.
In fact.
Halfway through the filming of "The Wandering Earth", Fang Xing had already handed over some of the shot shots to Nebula Special Effects and began to prepare for the pre-production of special effects shots.
Therefore, by the time the filming part was completed, the special effects production had already entered the rendering stage, and the progress was very fast.
In general.
It takes four or five months to shoot a special effects movie, and it takes a month or two to negotiate the price with a special effects company after shooting, and then the special effects company schedules according to the project at hand.
Sometimes, special effects companies work on several projects at the same time, and the production schedule is slow.
Coupled with the preliminary preparation of the movie, adding up, it is normal for a special effects movie to take two years from project approval to release.
However, Fang Xing is an exception.
Especially this time "The Wandering Earth", the project was directly entered the casting stage, basically skipping the process of attracting investment.
Anyway, the investment is the main investment of Ark Culture, and other film and television investment companies love to follow or not.
Moreover, even if you want to vote more, you don't want to wake up.
Of course, there will definitely be several companies that will still accept investment.
Penguin Pictures, as a long-term cooperative film distribution company, gives a part of the investment share, which can carry out the publicity and distribution work more smoothly.
There is also a need to cooperate with video websites when it is released online, so Pea Video will also have some investment.
The rest is the cooperative shooting team, film and television group, and there will also be some investment.
However, Fang Xing did not need to wait for these investments to be in place, and the project was directly launched.
If the investment is not in place at the scheduled time, it doesn't matter, Ark Culture directly makes up for the investment.
Therefore, from preparation to completion, it only took half a year.
After the rough cut version of the special effects production comes out, the production officially begins, eliminating the process of negotiation with the special effects company and the communication process of special effects lens needs.
The speed is naturally fast.
According to the speed of post-production, it can even catch up with the Spring Festival file of the new year.
While Nebula Special Effects was working on the production of special effects, Fang Xing was not idle, and worked with the soundtrack team to produce the soundtrack for the film.
In addition to the soundtrack, there is also the voice work of the actors, which is also underway.
The main creators of the crew are busy, working overtime to make the movie.
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The other side.
The filming of "Three-Body Problem" is also nearing completion.
Relatively speaking, the filming of "Three-Body Problem" is easier.
After all, the requirements for TV series are not the same as those for movies.
"The Three-Body Problem" requires a lot less special effects.
Therefore, in the second half of the year, it was "The Three-Body Problem" that released the first version of the trailer first.
After watching the trailer, the audience still doesn't understand the story.
After all, this story involves a lot of astronomical knowledge, as well as computer, biology and other aspects of knowledge, which is actually difficult for some audiences to understand.
For this.
Zhang Yigao and the main creators of the crew also held an online Q&A activity on Pea Video, and found a professor of astronomy to explain to the audience what the story of "The Three-Body Problem" is.
When this event was advertised, it was said that professors of astronomy would be invited to answer questions.
has made many science fiction fans interested in this TV series.
Sci-fi fans are indeed very picky, and even often ridicule that there are no sci-fi dramas in China.
But because of this, if someone really makes a TV series that meets the requirements of science fiction fans, it will be the first person to eat crabs, and it will be all over the audience.
Therefore, the event was a great success.
Professor of astronomy at East University of Science and Technology, together with Zhang Yigao, explained "The Three-Body Problem" to the audience.
Explain what the "three-body" system is.
To this end, Zhang Yigao also found someone to make an animated short film, vividly explaining why the system composed of three stars is unsolved.
And what kind of crisis will the civilization living in the three-star system encounter?
These issues were made clear in the online event.
Maybe for ordinary audiences, these more professional knowledge are not cold, but for science fiction fans, the more they listen, the more interested they are.
Because, the three-body problem is indeed a classic problem in astronomy.
If a TV series is based on such an astronomical problem, then this TV series is very sci-fi from the beginning.
Therefore.
After the end of this online event, the audience who likes science fiction quickly changed their evaluation of "The Three-Body Problem".
Let's not talk about whether this drama is good or not, at least the main creator is really filming science fiction, not selling dog meat on the head of a sheep.
Whether the drama is good or not, you have to try it to know, and science fiction fans are already eager to try it, wanting to see this science fiction-themed TV series, but whether it will pass or not.
[Could it be that a domestic drama really has a science fiction? ] γ
[At present, the main creator is really engaged in science fiction. Anyway, I'm very interested in "The Three-Body Problem", three stars that have no regularity, and living in a civilization in this kind of star system, it feels terrible to think about. γ
[At present, "The Three-Body Problem" may not be good-looking, but it should be filming science fiction. Even if you don't shoot well, you should be encouraged. Anyway, I will open a membership to watch two episodes at that time, and if the filming is not good, I will pay for the domestic sci-fi drama. γ
[The idea of the story is really interesting, I hope it can be filmed well, and I feel that if it can be good, this story will be very exciting. γ
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"The Three-Body Problem" has not yet been broadcast, and the sincerity of the creator and his serious attitude towards the science fiction theme have first won the recognition of science fiction fans.
Most of the sci-fi fans on the Internet have the same opinion, even if it is not good-looking, they will watch two episodes.
For a TV series, it is actually enough to get this audience attitude.
Allowing the audience to click on the first episode to watch it is already half the battle.
As for whether you can retain the audience, it depends on the quality of the episodes.
When the premise publicity of "The Three-Body Problem" was booming, the special effects production of "The Wandering Earth" also entered the final stage.
Fang Xing also began to take the crew of "The Wandering Earth" to warm up in the early stage.
Since the finished film has not yet been fully produced, the distribution contract has not yet been signed.
However, this did not prevent the crew from starting pre-publicity.
Since both plays are Ark culture, "The Three-Body Problem" and "The Wandering Earth" often combine roadshows when they are conducting roadshows.
Moreover, because both dramas are science fiction themes, the combined publicity has played a very good role.
The popularity of the two dramas also continued to rise.
From time to time, it will be hotly searched.
It's November.
The special effects production of "The Wandering Earth" is basically completed.
Fang Xing found Zhang Changfeng and Penguin Pictures' viewing group, watched the finished film once, and then began to negotiate the distribution contract.
Since the two sides have already worked together many times, the talks went well.
Basically, they were negotiated according to the terms of the previous contract.
Of course, in the premiere schedule, Fang Xing will definitely put forward higher requirements.
After all, Fang Xing has already won the Golden Bottle Award for Best Actor, and he is the director and starring of last year's box office champion of the year.
Moreover, "Nezha" has basically won this year's box office champion.
Because this year has come to November, the Spring Festival, summer, and National Day periods have all ended, and there are no movies with a box office of more than 4 billion, let alone challenging the 4.5 billion box office of "Nezha".
This means that Fang Xing is the box office champion director for two consecutive years.
With this kind of box office appeal, Fang Xing certainly has the confidence to make a request.
"The opening schedule cannot be less than 30%." Fang Xing directly said the request in his heart.
As soon as this number came out, Zhang Changfeng's eyes widened.
"I said Mr. Fang, don't be kidding, what you want to enter is the Spring Festival stall, where can the Spring Festival stall give you more than 30% higher film schedule?"
The Spring Festival stalls have always been the most competitive, and five or six popular movies will be released every year.
The film schedule is divided by so many movies, and it is a lot to get 20%.
In the Spring Festival file that has ended this year, the opening schedule of "Nezha" is even only 13%.
and the special effects blockbuster "The Land of Ten Thousand Demons", which invested 700 million, only 26% of the films are scheduled.
Therefore, it is indeed very difficult to get 30% of the film scheduled.
Of course, the negotiation is naturally a sky-high asking price, and the money is repaid on the ground.
Zhang Changfeng hurriedly said: "Otherwise, 25% of the film schedule will be signed in the contract, but I promise you that I will do my best to fight more with the theater chain, even if I can't get 30%, I will try to get 28%." This is already the limit. Really, the fierce competition in next year's Spring Festival stalls is no worse than this year. β
In fact.
25% is already a lot of films, and "The Land of Ten Thousand Demons" has also received 26% of the films before.
And "The Land of Ten Thousand Demons" is an investment of 700 million, and "The Wandering Earth" is an investment of 500 million.
can get such a high film schedule, and the theater chain is already confident in the movies of Ark culture and Fang Xing, so they will give so much.
What's more, Zhang Changfeng verbally promised to try to strive for 28% of the film schedule.
Although it is not written into the contract, since he dares to promise, he must have a certain certainty.
Even if you don't get so much in the end, the gap won't be too big.
Fang Xing was quite satisfied with the outcome of the conversation, so he signed the issuance contract, and then the two sides began to make every effort to publicize it.
The posters and trailers of "The Wandering Earth" immediately swiped the whole network and covered the streets of first-tier cities.
Since Ark Culture has two dramas that are being promoted at the same time, they can support each other in publicity.
Especially when it comes to the promotion of the programs recorded by various David TVs.
Fang Xing will bring both crews with him.
When Xiangjiang Satellite TV recorded "Happy Weekend", when the two crews played the game, they were divided into two teams, a local team and a three-body team.
The time came to mid-November, before the recorded satellite TV program was broadcast.
The first trailer for "The Wandering Earth" has finally been released.
In the trailer, the planetary engine ignited, and the engine light that soared into the sky suddenly made the adrenaline rush of science fiction fans.
Then the camera began to zoom out, and the number of planetary engines increased, and tens of thousands of engine flames shot into the sky, like dazzling ribbons on the earth.
The camera zooms out into space, looking at a blue planet, spewing out thousands of light flames, speeding through the infinite universe.
The picture was stunning.
As soon as this trailer came out, it immediately conquered many sci-fi fans:
γit!γ What do I see? Suddenly inexplicably excited, do we really have our own sci-fi film? γ
[Putting an engine on the earth, if nothing else, just this idea, it's very sci-fi. γ
[Okay, the one who sings, I'll inform you that you have a movie ticket.] γ
[+ Two sheets.] γ
[When I watched the trailer of "The Three-Body Problem" before, I thought I was seriously making sci-fi, and now I am really excited to see the trailer of "The Wandering Earth". Hopefully don't put all the best in the trailer. γ
[One thing to say, Fang Xing's movie, the plot should be no problem, and the acting skills should be no problem, as long as the special performance is done well, I feel that this movie can be done! ] γ
[At the end of the month, "The Three-Body Problem" will be broadcast, first watch "The Three-Body Problem" to determine the quality. If "The Three-Body Problem" can get a passing grade, then "The Wandering Earth" should not be too bad. γ
Since "The Three-Body Problem" and "The Wandering Earth" have been bundled, one of them is hot, and it will naturally drive the other.
Therefore, audiences who want to watch the movie have decided to watch "The Three-Body Problem" first to determine whether "The Wandering Earth" is worth looking forward to.