On Chinese New Year's Eve, there are only a few days left before the Spring Festival.

Film and television companies that are about to release movies are seizing the last time to promote.

After all, for a movie, the success depends on the box office results of the release.

And the box office results of the first three days are crucial.

The box office in the first three days of release is usually the three days with the highest box office of a movie, and it can even account for nearly half of the total box office.

Moreover, the box office results of the first three days directly greeted the proportion of subsequent films.

For movies released in theaters, the box office results in the first three days have little to do with the quality of the film in many cases, especially during the popular schedule.

The first factor affecting the box office in the first three days is the proportion of films.

Especially for the Spring Festival, which can be filled as long as it is screened, it has to be scheduled all over the world.

Secondly, it is the starring lineup and publicity strength.

The starring lineup is strong, and it naturally has box office appeal.

And the publicity strength directly affects whether the audience knows about this movie.

In contrast, the box office of the first three days, the quality of the film is not as important as the first three factors.

There are even some movies where the goal is to trick the audience into the cinema to achieve the goal.

As for the bad reputation, it doesn't matter anymore, because after the movie is over, the audience can't refund the ticket.

In this year's summer season, the competition is also quite fierce.

As in previous years, there will never be a shortage of special effects films during the Spring Festival.

Special effects films have become a permanent theme for the Spring Festival.

Every year, there will be special effects blockbusters released during the Spring Festival.

After all, the audience of special effects films is really wide, as long as the quality of the movie is not too bad, it can get a good box office during the Spring Festival.

During the Spring Festival, when the audience goes to the cinema and does not have a movie that they particularly want to see, there is a high probability that they will choose special effects films.

As long as the special effects are done well, even if the plot is relatively average, the special effects can be worth the ticket price.

Therefore, every year during the Spring Festival, special effects films will be released, and even multiple special effects films will fight.

The first two years.

The movies that Fang Xing released during the Spring Festival are not special effects films, so the competition for special effects films is not so anxious.

This year, "The Wandering Earth" is here.

Special effects films, special effects blockbusters, with an investment of 500 million, and it is a science fiction theme.

Except for "The Wandering Earth".

In this year's Spring Festival, there are still two special effects films to be released.

One is Tianlong Film and Television's "Gluttonous Siege", and the other is Leji Entertainment's "Dark Civilization".

The two special effects movies are two different genres.

Among them, "Gluttonous Siege" belongs to the theme of magic, telling the story of human beings being besieged by monsters in ancient times and fighting back against monsters.

"Dark Civilization" is classified as a science fiction theme, telling the story of an alien civilization invading the earth, human organizations resisting, the protagonist leading the team, protecting the secret weapon, and finally repelling the story of the alien dark civilization.

Both films have a lot of investment.

Among them, "Gluttonous Siege" invested 500 million, and "Dark Civilization" invested 600 million.

In addition, "The Wandering Earth", three special effects films with an investment of more than 500 million yuan, squeezed the Spring Festival file together.

In addition, there is also a comedy "Miracle Family", as well as a suspense film "The Invisible Witness", which are both popular movies.

It is another pattern of five movies squeezing the Spring Festival file, and the fierce competition can be imagined.

Even the animated film "Legend of the Gods", which followed "Nezha", has not yet been released, and it has been placed in the position of cannon fodder.

After all, animated films really have no advantage in terms of striving for film scheduling, so the proportion of film scheduling cannot be compared with the top five films.

Therefore, unless this animated film has the strength to turn the tide of life, it will be difficult to turn the tide.

……

"The Wandering Earth", "Gluttonous Siege", "Dark Civilization", "Miracle Family", "Invisible Witness", five popular movies, five companies are still desperately promoting even on Chinese New Year's Eve.

The greater the competitive pressure, the more the creator does not dare to slack off.

Like Ark Culture, a company that is ready to take a holiday after the premiere press conference on Chinese New Year's Eve is simply wonderful.

For several other companies, the campaign is preparing for Chinese New Year's Eve.

On major online platforms, the popularity of the five head movies is not low.

However, the biggest competition is actually three special effects films.

After all, "Miracle Family" is a comedy, and among the popular movies in this year's Spring Festival, there is only one comedy, and there are no other competing products.

"Invisible Witness" is the same, it monopolizes the suspense film market, and there are no competing products, and the basic market is stable.

The remaining three special effects films are different.

Although the special effects film market is large, it is crowded into three films to compete at the same time, and even if the market is divided equally, each film can only get one-third.

According to the market of the Spring Festival film market, if the market is divided equally, it will be difficult for the three films to recover their investment.

Therefore, the box office war of the three special effects films has to play out all the brains.

Especially "The Wandering Earth" and "Dark Civilization", both of which are labeled as science fiction themes.

One is about the solar crisis, and the other is about an alien invasion.

From the perspective of the story, they do belong to the category of science fiction.

Therefore, "The Wandering Earth" and "Dark Civilization" have the fiercest competition and the most fierce quarrel.

And the fan combat power of "Dark Civilization" can be called the ceiling of the combat power of the fan circle, because the actor of this movie is Zhu Yiting.

In the movie, Zhu Yiting plays the role of a genius boy who leads the team to save the earth, and there are many sci-fi battle scenes in the trailer.

If you just watch the trailer, it's really emotional.

In comparison.

"The Wandering Earth" doesn't have any exciting battle scenes.

After all, "The Wandering Earth" is a disaster movie, human beings and Tiandou, and disaster fighting.

There are no monsters invading Earth, and there are no aliens.

There is no exciting scene of laser gun shooting.

Besides.

In "The Wandering Earth", except for Fang Xing, there are no well-known actors.

In addition to Fang Xing, the relatively well-known is Zhao Zifeng who plays "Han Duoduo".

The rest of the actors are all actors with good acting skills but average popularity.

This means that there are no traffic stars in "The Wandering Earth".

Although Fang Xing is very well-known and has enough box office appeal, he is not top-notch at all.

When he first debuted, Fang Xing may also be said to be a special existence on the edge of the top stream.

Since getting married and having children, the fan circle has long kicked Fang Xing out of the traffic pool.

Moreover, after Fang Xing started making movies, the roles he played were mainly mature and stable roles.

Whether it is "Chen Yongren" in "Infernal Affairs" or "Liu Peiqiang" in "The Wandering Earth", they are both mature and stable characters, not small fresh meat at all, and they do not meet the preferences of the rice circle.

Therefore, "The Wandering Earth" does not have the blessing of traffic stars.

This also leads to the fact that "The Wandering Earth" is relatively average in combat effectiveness on the Internet.

In terms of combat effectiveness, it is still the only gear of fans in the fan circle, and it is the only level of fault.

Fang Xing's group of fun fans is simply a scumbag.

From "Dark Civilization" and "The Wandering Earth" to benchmark science fiction and compete with the same theme.

Fang Xing has been sprayed by fanatical fan circles on his head, and he has not stopped for a day.

After all, Zhu Yiting is one of the top twin stars, and his recent momentum is even stronger than Jia Haochen.

Jia Haochen was originally also very fierce, but last year's starring role in "The Law of Crime Hunting" was first beaten by "Infernal Affairs".

Subsequently, at the Golden Bottle Award ceremony, "Infernal Affairs" won the award softly, and "The Law of Crime Hunting" was also hammered.

This made Jia Haochen's momentum suppressed, and indirectly made Zhu Yiting rush up, and his popularity surpassed Jia Haochen's.

Zhu Yiting's fans also have a feud with Fang Xing, because two years ago, Zhu Yiting starred in "Halfway to Marry", which happened to be crushed by "Crazy Stone".

However, that time Fang Xing was only a director, not the actor of the movie, so he didn't count as a frontal bayonet.

This time it's different.

Fang Xing is the starring role of "The Wandering Earth", while Zhu Yiting is the starring role of "Dark Civilization".

This time it was a frontal bayonet.

Zhu Yiting's fans have waited for two years just so that they can take revenge for this year's Spring Festival.

During the propaganda period, it was natural to catch Fang Xing and spray violently.

[This time FX is not dead? After a glance at the trailer of a certain ball, there is really nothing to watch. If you want a handsome guy or not, you want special effects without special effects. Look at the picture of shooting with a laser gun, what does FX compare to? 】

[That is, FX is really getting more and more greasy, and the appearance can be ten times worse than that of the United States.] 】

[What's ten times worse?] Is it good to have an ugly negative FX? 】

[It's disgusting that the Golden Bottle Award awarded the Best Actor to this kind of middle-aged greasy man. 】

In "The Wandering Earth", "Liu Peiqiang" played by Fang Xing is an astronaut and a father, so in terms of makeup, he really relies on his middle-aged image.

If you only look at the poster, Fang Xing's image in "The Wandering Earth" and Zhu Yiting's image in "Dark Civilization" are indeed not in the same dimension.

Zhu Yiting plays the genius boy who saves the earth, leans in the direction of handsome makeup, and walks the aesthetics of the rice circle, which is completely in the style of small fresh meat.

Just by looking at the poster, you can know that Zhu Yiting's image in "Dark Civilization" is completely the type of fan circle fans who will scream and lick the screen.

It's just that science fiction movies really should be like this?

There are also many passers-by and viewers who refute the remarks of fans in the fan circle:

[A science fiction movie, not a superhero movie, is it really appropriate for the protagonist to pose and be handsome? 】

[One thing to say, Fang Xing's image in "The Wandering Earth" is actually made up of the image that an astronaut should have. Could it be that an astronaut should grow into a little white face with a greasy face? 】

[I think some fans spray Fang Xing a little too much, Fang Xing is not without a handsome style, Mei Changsu's style in "Langya Bang", I personally think that it is still the first costume so far. In the movie, it's just for the role, and the makeup is leaning on the role. This is what an actor should do, not to act in a fresh meat shape to satisfy the superficial preferences of some fans. 】

[The attack power upstairs is very strong, but I have a hunch that you are going to be sprayed to death by fans.] 】

As expected by netizens, this netizen who helped Fang wake up and speak was sprayed 99+ by fans in the fan circle, and it directly hit the first comment.

At a time when the quarrels between netizens and fans are getting more and more intense.

began to have Zhu Yiting's fan circle fans rummaging around for the black material of Fang Xing and "The Wandering Earth", wanting to find more spray points.

Soon, some fans turned up the topic of discussion about whether the planetary engine in "The Wandering Earth" can push the earth out of the solar system.

This topic was originally discussed by science fiction fans.

Relatively speaking, science fiction fans are higher in terms of scientific and technological knowledge.

Therefore, after the trailer of "The Wandering Earth" came out, there were many sci-fi fans discussing this issue.

After a lot of discussion, it was gradually seen by other passers-by and netizens, and then reposted on other online platforms.

In the end, it was turned to this topic of controversy by fans of the fan circle.

[Can the planetary engine of "The Wandering Earth" push the earth out of the solar system? The answer is......]

After Zhu Yiting's fan circle fans turned to this topic, the adrenal hormones soared.

Because of this topic of controversy, many science fiction fans argue in various ways, but "can't".

Therefore, fans in the fan circle began to forward this topic everywhere:

[FX deceives the audience, "The Wandering Earth" was a hoax from the beginning, and the earth can't fly out of the solar system at all. 】

[A cancer in domestic entertainment, brushing scores, buying ratings, stealing the box office, and now making movies to deceive the audience. 】

[Boycott FX, boycott the crook movie "The Wandering Earth."] 】

[How is the box office champion trained? Start by deceiving the audience. 】

Fan circle fans frantically reposted the topic that "The Wandering Earth" could not fly out of the solar system.

It's just that this group can basically only forward it, because they can't understand the calculation formulas that science fiction fans argue, and even retweet words with missing content, which makes people see it in a fog.

However, for a while, the Internet was full of rumors that "The Wandering Earth" deceived the audience.

As a result, passers-by and viewers can't tell if this rumor is true? Or is it fake?

After public opinion rose, many passers-by and viewers were affected, saying that they would not watch "The Wandering Earth".

After this topic was swiped all over the Internet, the group of science fiction fans who discussed it in the science fiction forum at the beginning were suddenly confused.

Originally, this group of viewers who liked science fiction works just discussed this topic in niche forums.

Moreover, no science fiction fan said that he would not watch "The Wandering Earth" because of this topic.

In fact.

Since the broadcast of "The Three-Body Problem" has become popular, more and more viewers who like science fiction works want to watch "The Wandering Earth" very much.

It's just that these sci-fi fans didn't expect that the topics they discussed on the niche forum would be forwarded to the whole network by fans in the fan circle, and they used this to criticize "The Wandering Earth" and spread rumors that "The Wandering Earth" is a liar movie.

It even affected passers-by and spectators.

One of the most retweeted argumentation posts used a very professional calculation formula.

And the science fiction fan who wrote this argument post was stunned when he saw that what he wrote was forwarded by the whole network and used to spread rumors about "The Wandering Earth".

He hurriedly posted a Weibo.

[I am "Ultra Nebula", the argument formula was written by me, I have never used this argument to spread rumors about "The Wandering Earth", please a certain group, don't forward my argument post again! ] I'm going to watch "The Wandering Earth", please don't do evil with the formula I wrote! 】

This Weibo was sent out and was recognized by many science fiction fans.

It's just that this is of no use to fans in the fan circle.

After this Weibo became popular, a large group of fans began to comment below:

[LZ was PR, right? 】

[At first glance, Ark Culture gave money, let him come out and clarify. 】

[FX has always been like this, and he knows how to cover his mouth and not let people tell the truth. 】

[Jimei, keep forwarding, and step on the of FX! ] 】