Chapter 693 "What Happened to the Rabbit That Year" was launched
On Monday, the Ark Cultural Work Regular Meeting.
After the heads of various departments reported their work, Fang Xing started a new topic: "Next, there are two projects to announce. The first one, the second part of "Residual Sin", it's time to shoot. ”
The first part of the series "Residual Sin" has been precipitated for a long enough time, and the second part is indeed going to be filmed.
Zhang Yigao is responsible for this series, and the first part he filmed did well, and the number of broadcasts and word of mouth were very good.
Back then, it also kept the reputation of the Misty Theater.
Since Fang Xing didn't shoot the drama himself, the quality of the dramas in the Misty Theater has indeed declined.
Strictly speaking, the quality of the episodes in the Misty Theater is not bad, but it has returned to the normal level of the film and television industry.
Compared with the suspense dramas on other video platforms, the overall quality of Misty Theater is actually okay, but it is not as dazzling as during the period of "Chasing the Murderer in the White Night".
This time, even Gong Jianbin took the initiative to make a request.
Fang Xing, as the second largest shareholder of Pea Video, must correct the name of the Fog Theater.
Zhang Yigao heard that he was going to shoot "Residual Sins 2", and immediately agreed: "I have been preparing for a long time, just waiting for Director Fang to start this project." ”
Since the beginning of the Misty Theater, Zhang Yigao has had two series of suspense dramas.
One is the "Darkling" series, and the second is the "Remnant Sin" series.
Both series are his.
Fang Xing was very satisfied with his directing ability, so he had no idea of changing the director.
""Remnant Sins 2" is still handed over to you, contact Pea Video and start forming a team. The script will be sent to you later. After Fang Xing arranged "Residual Sins 2", he continued: "This time I promised Mr. Gong to shoot two suspense films this year, so Yu Tao, another suspense drama is ready to be handed over to you, or do you have other plans?" ”
Wang Yutao hurriedly agreed: "There is no other arrangement, I have time, no problem." ”
Fang Xing nodded and said: "I have also got the script ready, the title of the play is called "The Hidden Corner", the protagonist is a junior high school student, so you need to find a talented young actor to play it, this job is more troublesome, you have to do it yourself." ”
Wang Yutao immediately nodded and agreed: "Understood." ”
Fang Xing continued: "Regarding the selection of actors, I also have some preliminary ideas, and we will communicate together when the time comes. ”
Up to now.
Wang Yutao independently directed the feature, only "Ancient Lovesickness".
"Know" was co-produced by him and Zhang Yigao, and in addition, he was the executive director in Fang Xing's movie.
Therefore, if he wants to shoot a suspense film this time, Fang Xing will participate in the filming of "The Hidden Corner" more to help him check the gates.
Of course, Fang Xing is still very confident in Wang Yutao's directing ability.
After all, many scenes in "The Wandering Earth" were shot by Wang Yutao.
The only thing that is still uncertain may be the ability to combine a long story into a single story.
After Fang Xing arranged the two eye-catching, he clapped his hands and said, "Then let's move." The two crews started work at the same time, and all departments fully cooperated. ”
"Guaranteed to get the job done."
……
In the afternoon.
Gong Jianbin brought people to Nebula Animation to watch Fang Xingti's cartoon.
The chairman of Pea Video is here, and Fang Xing still has to show up to receive him.
Fang Xing, together with Liang Whale, president of Nebula Animation, led Gong Jianbin upstairs.
After passing through the animation production area, I took a brief tour and then went to the screening room to prepare for watching the anime.
This time it's to find a broadcast platform for the cartoon.,And this animation project.,If the broadcast goes well.,Soon it will be able to make a series of animation.。
Therefore, Liang Whale attaches great importance to this project.
Moreover, he himself liked the story very much.
"Mr. Gong, our animation this time, the title is "What Happened to the Rabbit That Year", which tells the story of a group of rabbits."
In fact, Liang Whale doesn't know how to introduce this cartoon, because there are some things that are difficult to describe in words.
This cartoon is so wonderful, it is the story of a group of rabbits, but it is not an ordinary group of rabbits.
If it weren't for Fang Xing's good relationship with the regulatory authorities, the review of this cartoon might have encountered problems.
Fang Xing helped add: "Actually, it was the East China Sea Satellite TV Spring Festival Gala last year, my animated MV of "As You Wish", this cartoon is to expand this animated MV into a long one. ”
Gong Jianbin understood as soon as he heard it, nodded and said: "I have an impression of that animated short film, and the playback volume on the platform is very good. ”
Last year, after Fang Xing sang "As Wished", the rabbit animated short film with this song was swiped on the whole network.
Of course Gong Jianbin has heard this kind of phenomenal song, and he has also seen this animated short film.
At that time, there were many netizens on the Internet, asking the producer to make the animated MV into a cartoon, and even many netizens said that they were willing to buy tickets to watch it in the cinema.
However, Fang Xing did not make it into an animated movie in the end, but made Nebula Animation into a serial animation.
The animation begins.
First introduced the history of the flower planter, first mentioned the story of Mr. Yan and Mr. Huang, and then the Qin and Tang dynasties.
Immediately afterwards, many animals such as footpot chickens and eagle sauce began to trample on the land of the flower planters.
The flower grower fell into disaster and was forced to sign many treaties.
At this time, a rabbit stood outside the door, watching the treaties signed one by one, and shed tears of sadness.
See here.
Gong Jianbin already knows what this cartoon is about, as long as he is a son or daughter of China, he will remember this history and turn this history into a driving force for the prosperity and strength of the motherland.
It's just that this history is very sensitive.
It's naturally a good thing to tell a good story, but if you don't tell it well, you will also be scolded.
Moreover, general film and television dramas, if you want to tell this history, you need to be very serious.
It's just that this cartoon is not like this at all, the painting style is relatively simple, and a few strokes show the cute and cute image of the rabbit.
Moreover, when telling the story, it is more relaxed and witty.
Telling a serious piece of history in this narrative style is actually a very risky thing to do.
Merely.
When Gong Jianbin watched a few episodes, his nose was a little sour.
This emotion can only be experienced by the sons and daughters of China.
In other words, audiences from other countries, most of them will not have the usual feeling when they see this animation.
However, isn't the story of this group of rabbits the story of our ancestors?
Coupled with the song "As Wished" and the animated short film of the rabbit, it suddenly made people feel infinite emotion in their hearts.
This cartoon has a really simple painting style and a unique narrative style, but it has a kind of magic, a sour magic.
Gong Jianbin is not sure whether this cartoon will be liked by the audience after it is broadcast, but he likes it himself.
He didn't care what the people who watched the film group said, and immediately decided: "This cartoon must be broadcast on our website, and the results are not important." Regardless of the grades, I will give an S-grade recommendation. I hope that more audiences can see it, so that young people can also know the history of their ancestors. ”
He is willing to carry such a sense of responsibility.
As for the results of cartoons, it is true that they are not that important.
It's better for the audience to like nature, and if the audience doesn't like to watch it, it is also a respect for the ancestors of the motherland.
Even, he thought in his heart that if the broadcast of this cartoon was not good, he would also invest in it and continue to do it.
However, his thoughts were a bit redundant.
Because he doesn't need to invest, even if this cartoon doesn't make money, Fang Xing will definitely continue to do it.
Some works have a meaning that goes beyond money.
When I first made the MV for the rabbit animation of "As I Wish", I didn't think about making money.
"If the pea video is going to be broadcast, you can arrange the schedule. The first episode of 12 episodes is almost finished, and it can be broadcast at any time. In addition, this cartoon will not be broadcast exclusively, and if other video platforms are willing to broadcast it, they will sign it. I hope Mr. Gong can understand. Fang Xing was also very straightforward in doing things, and he directly expressed his attitude.
The significance of this cartoon is not to make money, but to hope that more audiences can see it, especially the younger generation of audiences.
More than 70 years have passed since the war years, and now the younger generation feels less and less about the suffering of their ancestors during the war years.
Fang Xing hopes that this cartoon can resonate with more audiences.
If Fang Xing mentioned this request before seeing the cartoon, Gong Jianbin would have objected, but now he has seen the cartoon.
He also knows what the purpose of this cartoon is.
If it's to make money, Fang Xing can make animated films, or other animation projects that are easier to make money.
The reason why the production of "Those Things About the Rabbit That Year" is not only that.
Gong Jianbin was very simple, nodded and agreed: "Understand, according to Brother Fang's thoughts." ”
Even if this cartoon doesn't make money, Gong Jianbin is willing to broadcast it.
Moreover, Fang Xing has arranged two suspense films, ready to be broadcast in the Mist Theater this year, if nothing else, the results of Pea Video this year will not be bad.
After finalizing the broadcast contract for "That Rabbit", Pea Video began to arrange the schedule and prepare to broadcast this cartoon.
……
As the winter break ends, students begin to go back to school.
And at this time, a cartoon was quietly launched on Pea Video.
The title of the cartoon is called "What Happened to the Rabbit That Year", and the cartoon style is even a little simple, but the style is very unique.
It tells the story of a group of rabbits.
As soon as the cartoon was launched, Pea Video directly recommended it on the homepage.
Many viewers opened the website and APP of Pea Video and saw a cartoon rabbit wearing a red star hat.
The first thing I felt when I saw this rabbit was that this rabbit was so familiar, I had seen it before.
The song "As Wished" has always been very popular, so the audience who likes this song immediately recognized that this rabbit is the rabbit in the animated MV of "As Wished".
At first, some viewers thought that the song "As Wished" was on the front page again.
However, it is a bit unreasonable to recommend a song on the homepage.
Take a closer look at the words on the poster, "Those Things About the Rabbit That Year".
It's a cartoon.
More than a year ago, when many viewers saw the MV of Natu Animation, they discussed that they hoped that Nebula Animation would make the animated short film into a long story.
Now, it's not coming.
The audience can't wait to click on the cartoon to watch, from the history of the flower planter, to the tribulations during the war, and then to the struggle for the rise of the flower planter.
Many viewers had sour noses when they saw it, and even some viewers who were deeply touched had red eyes.
this day.
There is a rabbit swiping the screen all over the web.
By the way, there are two songs that have rushed to the hot song list again, and depending on the popularity, it is the rhythm of reaching the top of the hot song list.
Two songs, one is "As Wished" and the other is "Dream Chasing Pure Heart".
"Dream Chasing Pure Heart" is the ending song of "That Rabbit".
In addition to this ending song, because the song "As Wished" fits well with the animation of "That Rabbit", it was added to the animation as an interlude.
Therefore, after the launch of "That Rabbit", the two songs rushed to the hot song list together.
On this day, the hot searches on Weibo and other online platforms were all discussing "The Rabbit That Year".
[It's really made into a cartoon, Nebula animation production, and my nose is sour when I see it.] 】
[When I first listened to "As I Wished", I hoped that this rabbit animation could be a long story, but I didn't expect it to be a real dream come true. 】
Many viewers made some clips of "That Rabbit" into short videos and posted them on Weibo, and the number of clicks was very high.
There are even many viewers who ask:
[Is this animation really a long story?] Where can I see it? Where can I see it? 】
[Dear friends, I actually cried, was my tear point too low? 】
[Be confident, it's not that our tears are low, but those who don't cry are too high. 】
[Come on, a big guy, tell me, where can I watch? ] 】
[Pea video, recommended on the home page, and you don't need to open VIP to watch it, super conscience.] 】
Originally.
Gong Jianbin broadcast it with the idea that this cartoon would not make money, but what he didn't expect was that after the animation was broadcast, the number of downloads of the Pea Video APP skyrocketed.
Many viewers who originally didn't use Pea Video downloaded the Pea Video APP to watch the animation for this cartoon.
……
Since there was no big publicity before the start of this cartoon, the broadcast was a bit sudden.
But as soon as it started broadcasting, it became popular immediately,
Even the penguin video didn't react.
Li Xueying was reminded by her assistant that when she paid attention to this cartoon, this cartoon had already been swiped all over the Internet.
She hurriedly called Fang Xing: "Mr. Fang, why did you come up with a new work, and you don't talk to old friends, even if you don't give us penguins, I can help you raise the price." ”
Since the two have a good personal relationship, they often joke when they talk.
Ark Culture, Pea Video, Penguin Video, the relationship between the three companies is wonderful.
Ark Culture and both video sites have cooperated, while Pea Video and Penguin Video are in competition.
And Fang Xing is also the second largest shareholder of Pea Video, but this does not prevent Li Xueying, the president of Penguin Video, from having a good relationship with Fang Xing.
Since Penguin Video and Pea Video are competitive, they often compete for the film and television works of Ark Culture together.
Li Xueying often jokes about helping Fang Xing raise prices.
Fang Xing replied directly: "Don't worry, Mr. Li, it's not an exclusive broadcast." ”
When Li Xueying heard this, her eyes suddenly lit up, and she hurriedly asked, "Not an exclusive broadcast?" ”
"Yes, not exclusively." Fang Xing confirmed again.
"Where are you now? I'll bring someone right away! Li Xueying understood what it meant as soon as she heard it.
It doesn't mean that it is broadcast exclusively, but it can also be broadcast on Penguin Video.
Although the pea video has already eaten the first wave of popularity, now follow up, at least you can drink a mouthful of soup.
Li Xueying didn't dare to delay, immediately pushed down the work at hand, made a good contract, and took people to Ark Culture, ready to sign the contract on the spot.
It's not an exclusive broadcast, the contract is easy to negotiate, just use the standard contract directly, it's all CPM account sharing model.
However, when Li Xueying felt Ark Culture, she found that things were not so simple, because as soon as she arrived at the headquarters building of Ark Culture, she met the vice president of Taro Video.
Obviously, the news has spread in the circle.
After all, the fact that "That Rabbit" is not broadcast exclusively, the management of Ark Culture knows it, and people in the circle only need to make a phone call and ask, and they will know it.
With the popularity of "That Rabbit", if you don't hurry up and drink the soup, in a few days, you will be pressed and rubbed on the ground by the pea video. (End of chapter)