At the end of March, "Bear Infested" began to be broadcast on CCTV's children's channel.

After this cartoon was broadcast, it did not set off any turbulent waves.

After all, the target audience is children, neither engaging in the fan circle, nor spending money on publicity, nor traffic star platforms, just ordinary broadcasts on children's channels.

Even the Internet did not make any waves, after all, the audience who watched children's channels was not the main user of the online platform.

There is only the broadcast information of "Bear Infested" released by Ark Culture and the official Weibo of the cooperation.

Some netizens saw the news, but after paying a little attention to the information of "Bear Infested", they found that it was a cartoon broadcast on the children's channel, so they were not interested.

Adults go to watch cartoons on children's channels, or a minority.

Therefore, many netizens who like "That Rabbit", even if they usually pay more attention to the dynamics of Nebula Animation, only know that Nebula Animation has produced such a cartoon and broadcast it on CCTV.

And then there was no then.

But.

Children's animation is also an industry.,Major video sites also have this page classification.,It's just that it's rarely recommended on the homepage.。

Since this category is not a popular category, "Bear Infested" does not have multiple companies competing for it.

After the broadcast of "Bear Infested", some video websites contacted Nebula Animation through normal channels to ask about cooperation intentions.

"Bear Infested" signed the TV version of the premiere right with CCTV Children's Channel, and the webcast right has not yet been decided.

Nebula Animation is also not responsible for talking about broadcast channels, so the video websites contacted will eventually be transferred to the marketing department of Ark Culture.

The broadcast mode of Ark Culture's film and television works has standard templates, and there is no video website in "Bear Infested" that will spend money and compete for it, so it is all about non-exclusive webcasts.

This kind of non-exclusive webcasting rights for non-popular videos are basically 55 account sharing agreements.

As long as the qualifications of the video site are qualified, you can sign it.

Therefore, "Bear Infested" has been launched on major video websites one after another, and it has not caused too many waves, and if the cartoons on the children's channel can rush to the hot search, it is basically not a good thing.

……

Of course, whether a cartoon is broadcast well or not depends not on the popularity of the Internet, but on the ratings of the CCTV Children's Channel and the feedback from the audience.

Half a month after the launch of "Bear Infested", Ark Culture got the ratings data of the children's channel from CCTV.

Judging by the viewership data, there is nothing particularly striking.

However, since the broadcast, the ratings have been stable, with a slight increase during the period.

The overall ratings are on the rise, which shows that the audience likes this cartoon, and the viewers who have watched it will watch it regularly every day, so the ratings will rise.

For TV stations, as long as the ratings are rising, it means that the results are good.

After Fang Xing got the ratings data, he went to Nebula Animation to hold a meeting and praised the production team of "Bear Infested".

And the production plan for the second season was determined.

With the end of the first season of "Bear Infested" and the launch of the first episode of the project, the overall ratings have increased by 15%.

The leaders of CCTV's children's channel are very satisfied with this increase.

Originally, the children's channel was not a popular channel, and the main task of broadcasting cartoons was to keep the ratings from dropping, or not to drop too much to complete the task.

The ratings of "Bear Infested" have risen steadily, which is very good.

……

After the first season, Liang Whale has actually fallen in love with this series of cartoons.

Moreover, after returning home, I often saw my daughter Liang Xiaoyu watching "Bear Infested"

Liang Xiaoyu is in the sixth grade, and occasionally secretly watches idol dramas, and usually watches fewer cartoons, but because this cartoon was made by her father, she opened a few episodes very seriously.

After watching it, she thought it was quite interesting, so she watched it on time every day.

When her father comes home from work, she can still talk to her father about the stories in the cartoon and talk about Xiong Daxiong Er.

Liang Whale seriously asked her daughter if she liked this cartoon.

Liang Xiaoyu was very serious when he answered, saying that he liked it very much.

Liang Whale can get a special sense of happiness from the production of "Bear Infested", so he hopes that this cartoon can be produced for a second season.

It's just that whether the second season can be produced depends on the broadcast results of the first season.

It's good now.

Fang Xing took the ratings data of CCTV and praised the production team of "Bear Infested", and launched the production plan for the second season on the spot.

In fact.

After the production of the first season was completed and before the broadcast started, Fang Xing had already arranged for the screenwriting team to improve the script of the second season.

The other party woke up and said that "Bear Infested" would definitely be a success.

So the script was prepared in advance.

Of course, in case of a black swan event, the first season of "Bear Infested" really hit the streets.

Fang Xing didn't mind trying another season, so the second season was going to be done from the beginning.

As a result, the animation team can basically start work as soon as the production schedule for the second season is confirmed.

……

After the broadcast of "Bear Infested", it did not set off any big waves on the Internet, but the ratings were very good.

Xu Qingsong, the director of the CCTV Children's Channel, also called Fang Xing in person to ask about the production of the second season.

Because the broadcast results of "Bear Infested" are really good, Xu Qingsong has also been praised by the leaders of the station, this kind of excellent cartoon, of course, must continue to follow up.

Xu Qingsong also said that the second season of "Bear Infested" was booked by the CCTV Children's Channel first, and it could even be broadcast while it was being produced.

Fang Xing still decided to follow the original plan, and after the production of the second season of "Bear Infested" is completed, he will hand it over to CCTV for review and arrange for broadcasting.

After the production of "Bear Infested" began, the progress was fast.

Because the characters of the animation are ready-made, you only need to use the modeling of the first season to interpret the story of the second season.

The name of the second season is "Bear Infested Global Adventure", and several characters have been added, such as Gigi and Mao Mao.

……

The production of the second season was relatively fast, and the production was completed before "The Hidden Corner" and "Remnant Sins 2" were completed.

Moreover, the children's channel of CCTV has already booked the second season in advance, and the broadcast platform does not need to be re-founded.

The team led by Liang Whale worked overtime to complete the production, and after the completion, it was directly sent to the central station for review, and the broadcast began after the review was completed.

The whole process went smoothly.

After the second season aired, like the first season, it also did not set off any particularly high popularity on the Internet.

But.

Penguin Video and Pea Video unexpectedly found that the first season of "Bear Infested" had a good number of views.

Of course, the broadcast volume of "Bear Infested" must not be compared with popular idol dramas and costume dramas, after all, it is not a track.

However, "Bear Infested" is on the children's channel, and the broadcast volume is very good.

Therefore, after the production of the second season of "Bear Infested" was completed, the video website immediately approached to cooperate.

……

Not only video websites, but also major provincial satellite TV came over to talk about the TV copyright of the first season of "Bear Infested".

The first season of "Bear Infested" premiered on CCTV Children's Channel, but this is the premiere right, not a buyout.

Therefore, "Bear Infested" can be broadcast on other provincial satellite TVs, of course, the broadcast progress cannot exceed that of CCTV Children's Channel.

However, the first season of "Bear Infested" has already been broadcast, so there is no situation where the broadcast progress exceeds that of CCTV Children's Channel.

Since Fang Xing's expectation for "Bear Infested" is not the broadcast fee of the TV station, that amount of money is really not much.

Moreover, the provincial satellite TV is buying the second round of broadcast rights, and it is impossible to have much money itself.

Therefore, Fang Xing is half sold and half sent, as long as there is a TV station to talk about "Bear Infested", it will be broadcast.

Not only the children's channels of provincial satellite TV, but also many local TV stations found it, and they were all sold at a discount at the market price.

So.

Many parents find that the cartoons their children watch at home every day are two bears and a bald head playing around.

It's not just one TV station broadcasting, but it's transferred to other stations, and the cartoon is also these two bears.

Moreover, the progress of broadcasting is not the same for different TV stations.

This TV station was airing the second episode, and when it was transferred to another station, it was broadcasting more than 40 episodes.

However, it doesn't hinder watching at all, because each episode is a separate story, and even if some plots are continuous, it still doesn't affect the viewing.

In short, from the beginning of this semester, it seems that all elementary school students are watching the cartoon "Bear Infested".

Not only watching, but there are also many elementary school students who start to discuss "Bear Infested" in school.

From time to time, there are elementary school students who secretly call a balding teacher in the school a bald teacher behind his back, called Bald Qiang.

From this day on, "Bear Infested" began to occupy the daily life of elementary school students.

At the end of the period, all kinds of stationery and school bags with the pattern of "Bear Infested" began to appear in stationery stores.

Even Ark Culture has not yet begun to license the peripheral products of "Bear Infested".

Moreover, Fang Xing does not plan to prohibit these manufacturers from using the pattern of "Bear Infested", as long as the children like it, just be casual.

"Bear Infested" did not make a big splash on the online platform, but it is quietly occupying the children's animation market.

Because many elementary school students are discussing Xiong Da Xiong II, children who have not watched "Bear Infested" are embarrassed to greet people at school.

So these children, when they got home, asked their parents to find Xiong Da Xiong Er to show them.

……

Donghai Satellite TV Children's Channel, Xiangjiang Satellite TV Children's Channel, Jiangnan Satellite TV Children's Channel, and many children's channels of satellite TV are broadcasting "Bear Infested".

However, it is the first season that is broadcast, and if you want to watch the second season, you can only go to the CCTV Children's Channel.

Many viewers of children's channels, after watching the first season, began to look for the second season to watch.

Especially in school, some classmates saw the second season and had a lively discussion with the classmates around them, and the elementary school students who had not watched the second season hurried home and asked their parents to find it.

This allowed the ratings of the second season of "Bear Infested" to continue to rise, with another 20% increase from the first season.

And broke the ratings record of CCTV Children's Channel in the past three years, and the results were very good.

This made the leader of the children's channel of CCTV very pleasantly surprised, it was originally a very Buddhist channel, but I didn't expect the ratings to rise so much.

……

After the second season of "Bear Infested" aired, the ratings performed better than the first season.

Fang Xing held a celebration party to celebrate the success of "Bear Infested".

At the same time, the production plan for the third season of "Bear Infested" was launched.

However, this time the third season is not in such a hurry to catch up with the schedule, and it can be slowed down a little.

Because there is another project launched at the same time, that is, the "Bear Infested" big movie production plan.

The two projects were launched at the same time, the production team of "Bear Infested" began to expand, and the production of the two projects began at the same time.

The senior management of Nebula Animation was a little surprised when they heard that Fang Xing was going to start the big movie plan of "Bear Infested".

Because there are not many successful examples of cartoons moving from TV stations to movie theaters.

There are some successful examples abroad, but those are all serialized for more than ten years to succeed.

Moreover, the audience of successful anime abroad is not actually children, although children can also watch it, but the main audience is teenagers, and even a large part of adults.

"Bear Infested" is different, this is a very clear children's animation.

This type of cartoon has very few successful cases on the big screen.

From a rational point of view, in fact, Liang Whale also feels that the production of the "Bear Infested" movie has little chance of success.

He does love the series, though.

Even he felt that he had become naïve, and in the process of making "Bear Infested", he actually found his childlike innocence.

So, he loves the series and is willing to make it.

Moreover, Fang Xing did not put too much box office pressure on the first animated film of "Bear Infested", as long as he tried his best to produce it and release it in theaters.

As for the box office results, don't worry.

Of course, making a seasonal cartoon and making an animated film are actually two different directions.

However, this is not much of a problem for Nebula Animation.

After all, Nebula Animation started by making animated films at the beginning, and now it's just a return to its old business.

The two projects were launched at the same time, and Liang Jing led the two teams to plunge into the production work.

……

The other side.

"The Hidden Corner" and "Remnant Sins 2" were already completed when the second season of "Bear Infested" started, and post-production was nearing completion.

After Fang Xing watched the finished films of the two dramas, he felt that they were all good.

found Gong Jianbin to watch the finished films of the two dramas, and then handed over the rest of the work to Pea Video.

Both dramas are custom dramas of the Misty Theater, so there is no need to worry about Fang Xing for publicity and broadcasting.

Pea Video promotes the new drama of the Mist Theater, and there is already a mature process.

After Gong Jianbin went back, he personally met with the senior management of Pea Video to discuss and formulate a broadcast plan.

The two dramas will definitely not be broadcast at the same time, but will be broadcast in two quarters, maintaining the law that the Misty Theater has suspense dramas broadcast every quarter.

The first season aired was "The Hidden Corner".

Pea Video organized a series of publicity activities, and Wang Yutao took the crew to participate in the publicity.

Because it is a customized drama of the Misty Theater and will not be on the stars, the promotional activities do not need to record the programs of TV stations, and are basically roadshows and online promotional activities.

Fang Xing also participated in one of the more important publicity activities, and Wang Yutao was responsible for the rest.

And the Misty Theater is already a very appealing brand theater, as long as the news of the new drama of the Misty Theater is released, the audience who likes this theme will naturally pay attention to it.

Therefore, "The Hidden Corner" has not yet been broadcast, and many viewers have paid attention to it and have been on one or two hot searches.

However, the reason for the hot search is not because of the drama itself, but because of the actors in it.

After all, there are two actors in it who have played very popular roles before, one is "Gao Qiqiang", and the other is the eldest lady of the Sheng family "Wang Ruofu".

Many viewers saw the names of these two actors, and their evaluations were basically as follows:

[Steady! are all old dramas, and there is finally a suspense drama to watch. 】

[Fang Xing plus Xu Zhiwen and Liu Ling, this drama is indeed stable, and the loan is blown up. 】

[Hurry up and broadcast it.] Stop promoting, can't I open the VIP? 】